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Author : Frederick James Allen
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising as a Vocation written by Frederick James Allen and published by . This book was released on 1919 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James D. Woolf
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (31 download)
Download or read book Breaking Into Advertising as a Vocation written by James D. Woolf and published by . This book was released on 1926 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carolyn Tate
Publisher : John Wiley & Sons
ISBN 13 : 0730309649
Total Pages : 223 pages
Book Rating : 4.7/5 (33 download)
Download or read book Conscious Marketing written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2015-07-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.
Author : Carnegie Library of Pittsburgh
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (1 download)
Download or read book Choice of Vocation written by Carnegie Library of Pittsburgh and published by . This book was released on 1921 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shelly Rodgers
Publisher : Routledge
ISBN 13 : 1136514864
Total Pages : 620 pages
Book Rating : 4.1/5 (365 download)
Download or read book Advertising Theory written by Shelly Rodgers and published by Routledge. This book was released on 2012-04-23 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.
Author : Frederick J. Allen
Publisher : Wildside Press LLC
ISBN 13 : 1434410323
Total Pages : 218 pages
Book Rating : 4.4/5 (344 download)
Download or read book A Guide to the Study of Occupations written by Frederick J. Allen and published by Wildside Press LLC. This book was released on 2010-12-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A selected critical bibliography of the common occupations with specific references for their study" from 1925.
Author : Frederick James Allen
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.3/5 (91 download)
Download or read book A Guide to the Study of Occupations written by Frederick James Allen and published by . This book was released on 1921 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark O'Dea
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.3/5 (243 download)
Download or read book Advertising as a Career written by Mark O'Dea and published by . This book was released on 1939 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Holmes Whittier Merton
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (91 download)
Download or read book How to Choose the Right Vocation written by Holmes Whittier Merton and published by . This book was released on 1917 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Max A. Geller
Publisher : Routledge
ISBN 13 : 1136663983
Total Pages : 353 pages
Book Rating : 4.1/5 (366 download)
Download or read book Advertising at the Crossroads (RLE Advertising) written by Max A. Geller and published by Routledge. This book was released on 2013-06-26 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Author : Frederick James Allen
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.:/5 (891 download)
Download or read book Advertising as a Vocation written by Frederick James Allen and published by . This book was released on 1919 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bureau of Vocational Information (New York, N.Y.)
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.F/5 ( download)
Download or read book Vocations for College Women written by Bureau of Vocational Information (New York, N.Y.) and published by . This book was released on 1925 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick James Allen
Publisher : Forgotten Books
ISBN 13 : 9781330012819
Total Pages : 204 pages
Book Rating : 4.0/5 (128 download)
Download or read book Advertising as a Vocation written by Frederick James Allen and published by Forgotten Books. This book was released on 2015-06-02 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Advertising as a Vocation It is the purpose of this volume to show the nature, the growth, and the probable future of advertising as a department of the business world, the divisions and extent of the field, the many kinds of mediums employed to reach the buying public, and the various opportunities for employment to be found in publicity work, from the highest positions down through the business routines. Especial emphasis is placed upon the demands made upon the individual, the conditions generally recognized as necessary for success, and the rewards that may be found in this vocation, - or the more vital facts that should be known by the vocational counselor, the parent, the young man or young woman, and the boy or girl who wishes to know whether to enter the occupation, or to prepare for it in the school and college courses recently established. It is, then, our purpose to present clearly the important facts that characterize advertising as a vocation. Many books by advertising men, of the highest authority in divisions of the field or in the general field, have been written on the various phases of advertising, for the conduct of business and for persons already engaged in it. Yet none of these books presents it distinctly as a calling to be desired by some or avoided by others of the young workers of the world. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : William Henry Hills
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.0/5 (957 download)
Download or read book The Writer written by William Henry Hills and published by . This book was released on 1920 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C. L. Tyagi
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126902576
Total Pages : 452 pages
Book Rating : 4.9/5 (25 download)
Download or read book Advertising Management written by C. L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.
Author :
Publisher :
ISBN 13 :
Total Pages : 538 pages
Book Rating : 4.:/5 (28 download)
Download or read book Educational Foundations written by and published by . This book was released on 1920 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.:/5 (318 download)
Download or read book Journal of Business written by and published by . This book was released on 1927 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
