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Author : Herbert J. Rotfeld
Publisher :
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4.:/5 (851 download)
Download or read book Advertising and product quality written by Herbert J. Rotfeld and published by . This book was released on 1976 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George N. Kenyon
Publisher : Springer
ISBN 13 : 1447166272
Total Pages : 269 pages
Book Rating : 4.4/5 (471 download)
Download or read book The Perception of Quality written by George N. Kenyon and published by Springer. This book was released on 2014-11-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Author : Lisa Hamann
Publisher : GRIN Verlag
ISBN 13 : 3640730763
Total Pages : 23 pages
Book Rating : 4.6/5 (47 download)
Download or read book Does a higher perceived product quality need less advertisement to be sold? written by Lisa Hamann and published by GRIN Verlag. This book was released on 2010-10-21 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Study from the year 2009 in the subject Business economics - Trade and Distribution, , language: English, abstract: In this scientific paper, it is about to prove that higher perceived product quality needs less advertisement to be sold. The reader will find theoretical sources as well as an own empirical finding. In this the effect of "Stiftung Warentest" on the customers purchase decision will be proved. At the end, it comes out that customer's decision for or against a product is also depends on seals of quality even if they never heard about this product before. That means if a product reaches good test results (e.g. in a product test about sun lotions by Stiftung Warentest), sales should increase while displaying that seal of quality on the package true to the motto: good products sell themselves.
Author : Doron Fertig
Publisher :
ISBN 13 :
Total Pages : 143 pages
Book Rating : 4.:/5 (296 download)
Download or read book Advertising as a signal of product quality written by Doron Fertig and published by . This book was released on 1989 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Bowbrick
Publisher : Routledge
ISBN 13 : 1317645057
Total Pages : 364 pages
Book Rating : 4.3/5 (176 download)
Download or read book The Economics of Quality, Grades and Brands (Routledge Revivals) written by Peter Bowbrick and published by Routledge. This book was released on 2014-08-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.
Author : Noel Capon
Publisher : Columbia University Press
ISBN 13 : 9780231063807
Total Pages : 504 pages
Book Rating : 4.0/5 (638 download)
Download or read book Corporate Strategic Planning written by Noel Capon and published by Columbia University Press. This book was released on 1987 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: An epic spanning more than half a century of Taiwan's history, this breathtaking historical novel traces the fortunes of the Pengs, a family of Hakka Chinese settlers, across three generations from the 1890s, just before Taiwan was ceded to Japan as a result of the Sino-Japanese war, through World War II. Li Qiao brilliantly re-creates the dramatic world of these pioneers -- and the colonization of Taiwan itself -- exploring their relationships with the aboriginal peoples of Taiwan and their struggle to establish their own ethnic and political identities. This carefully researched work of fiction draws upon Li's own experiences and family history, as well as oral and written histories of the era. Originally published in Chinese as a trilogy, this newly translated edition is an abridgement for English-speaking readers and marks the work's first appearance in the English-speaking world. It was well-received in Taiwan as an honest -- and influential -- recreation of Taiwan's history before the relocation of the Republic of China from the mainland to Taiwan. Because Li's saga is so deeply imbued with the unique culture and complex history of Taiwan, an introduction explaining the cultural and historical background of the novel is included to help orient the reader to this amazingly rich cultural context. This informative introduction and the sweeping saga of the novel itself together provide an important view of Taiwan's little known colonial experience.
Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 613 pages
Book Rating : 4.8/5 (41 download)
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author : William C. Johnson
Publisher : CRC Press
ISBN 13 : 9781884015137
Total Pages : 300 pages
Book Rating : 4.0/5 (151 download)
Download or read book Total Quality in Marketing written by William C. Johnson and published by CRC Press. This book was released on 1995-08-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.
Author : Richmond Wiley Bourne
Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.:/5 (124 download)
Download or read book Product Quality and the Role of Marketing written by Richmond Wiley Bourne and published by . This book was released on 1984 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bill Dodds
Publisher : University Press of America
ISBN 13 : 9780761826316
Total Pages : 356 pages
Book Rating : 4.8/5 (263 download)
Download or read book Managing Customer Value written by Bill Dodds and published by University Press of America. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.
Author : Ignatius J. Horstmann
Publisher : London, Ont. : Department of Economics, University of Western Ontario
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.:/5 (318 download)
Download or read book Advertising as a Signal of Product Quality written by Ignatius J. Horstmann and published by London, Ont. : Department of Economics, University of Western Ontario. This book was released on 1995 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence C. Soley
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.:/5 (263 download)
Download or read book Are Product Quality, Price and Advertising Related? written by Lawrence C. Soley and published by . This book was released on 199? with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bing Han
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (931 download)
Download or read book Product Quality, Advertising Intensity and Market Size written by Bing Han and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lola Esteban
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Customer Directed Advertising and Product Quality written by Lola Esteban and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper studies the relationship between three key elements of the marketing mix, namely, price, product, and promotion, in a model where a seller employs informative advertising to launch a new product. We propose a fairly general advertising technology for the study of three promotional strategiesmass, imperfectly targeted, and customer directed advertising (CDA). We find that both the private and the social incentives to use distinct advertising strategies are aligned, and that sales are likely to be promoted through CDA. Compared to mass advertising, with CDA the social planner reduces quantity and downgrades quality whereas the seller sometimes upgrades it. Our model of targeting with endogenous product quality provides some new insights into the way the transition from mass to specialized advertising can affect market outcomes. Quality distortions imply that (i) even if CDA increases the market price, the degree of market power need not increase and (ii) CDA may yield a welfare loss even if it leads to a lower market price.
Author : Zonghui Wang
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)
Download or read book The Relationship Between Optimal Advertising Level and Product Quality written by Zonghui Wang and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this report the relationship between advertising level and quality is studied where advertising level is a random variable drawn from Normal distribution or Beta distribution. Consumers' prior beliefs are updated according to Bayesian rule after observing the level of advertising as a signal. In the previous literature the consumers ' beliefs were considered to be only binary, in contrast we examine the perfect Bayesian Nash equilibrium of a signaling game where consumers' beliefs are continuous. When the marginal cost of a high-quality firm is equal to that of a low-quality firm we derive a pooling equilibrium under both Normal and Beta distributions wherein the low-quality firm has an incentive to mimic the advertising level of the high-quality firm."--Page ii.
Author : William Paul Rogerson
Publisher :
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4.:/5 (253 download)
Download or read book Price Advertising and the Deterioration of Product Quality written by William Paul Rogerson and published by . This book was released on 1986 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
