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Advertising And Cultural Politics In Global Times
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Book Synopsis Advertising and Cultural Politics in Global Times by : Pamela Odih
Download or read book Advertising and Cultural Politics in Global Times written by Pamela Odih and published by Routledge. This book was released on 2016-03-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.
Book Synopsis Caricaturing Culture in India by : Ritu Gairola Khanduri
Download or read book Caricaturing Culture in India written by Ritu Gairola Khanduri and published by Cambridge University Press. This book was released on 2014-10-02 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A highly original study of newspaper cartoons throughout India's history and culture, and their significance for the world today.
Book Synopsis Global Advertising in a Cultural Context by : Mirjana Milenkovic
Download or read book Global Advertising in a Cultural Context written by Mirjana Milenkovic and published by diplom.de. This book was released on 2008-09-01 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: The ongoing process of the globalization of markets in context with the innovation of technologies caused that more and more companies expand their market activities internationally. At the same time product offers at saturated markets are qualitative more and more alike and thus, exchangeable. A differentiation just through product attributes is not possible anymore. Advertising became a key function in marketing as communication through advertising provides the only opportunity for companies to differentiate from their competitors. Both, the globalization of markets and the great importance of advertising raise returning discussions whether global advertising and its planning should be standardized or not. Standardization means that an identical advertisement can appeal different cultures in the same way. On the one hand it can not be denied that things like ethnical cuisine, tourism, and worldwide media lead to an exchange between cultures. On the other hand it is questionable if this exchange causes an automated homogenization of cultures. In 1983 Theodore Levitt already was dealing with the necessity of standardized advertising in the course of globalization. However, Levitt asserted that a standardization of advertising is necessary but did not go into detail how this can be realized best. Furthermore, he did not consider the enormous impact of culture on the perception and behavior of people and the resulting difficulties to use one single advertising campaign across cultures. In addition to that different national advertising restrictions have to be taken into account. As it is assumed that the trend to globalization will continue and strengthen, the issue of global advertising is always relevant. In the following thesis, the focus is exact on the obstacles of standardized advertising in front of the cultural background. Furthermore, characteristics of various approaches to overcome cultural differences and their suitability for standardized advertising will be examined. Inhaltsverzeichnis:Table of Contents: List of Figures and TablesII 1.Objectives and Structure of this Thesis1 2.Concept of Culture2 2.1Definitions of Culture2 2.2Elements of Culture3 2.3Culture and Consumer Behavior8 2.3.1Hofstede's Five Dimensions8 2.3.2High-Context Cultures versus Low-Context Cultures11 3.Global Advertising13 3.1Characteristics of Advertising13 3.2Advertising as a Communication Tool16 3.2.1Advertising [...]
Book Synopsis Managing Culture by : Victoria Durrer
Download or read book Managing Culture written by Victoria Durrer and published by Springer Nature. This book was released on 2019-11-12 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides new insights into the relationship of the field of arts and cultural management and cultural rights on a global scale. Globalisation and internationalisation have facilitated new forms for exchange between individuals, professions, groups, localities and nations in arts and cultural management. Such exchanges take place through the devising, programming, exhibition, staging, marketing, and administration of project activities. They also take place through teaching and learning within higher education and cultural institutions, which are now internationalised practices themselves. With a focus on the fine, visual and performing arts, the book positions arts and cultural management educators and practitioners as active agents whose decisions, actions and interactions represent how we, as a society, approach, relate to, and understand ourselves and others. This consideration of education and practice as socialisation processes with global, political and social implications will be an invaluable resource to academics, practitioners and students engaging in arts and cultural management, cultural policy, cultural sociology, global and postcolonial studies.
Book Synopsis Global Perspectives on Media, Politics, Immigration, Advertising, and Social Networking by : Yahya R. Kamalipour
Download or read book Global Perspectives on Media, Politics, Immigration, Advertising, and Social Networking written by Yahya R. Kamalipour and published by Cambridge Scholars Publishing. This book was released on 2019-08-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This eclectic and multicultural volume contains 17 papers, authored or co-authored by 25 scholars and doctoral students representing 11 countries. They discuss a wide range of global issues, including immigration, marginalization, identity, mass media, politics, social networking, education, digital media, advertising, and globalization. This book will be an excellent supplement to senior and graduate-level courses in international communication, cultural studies, mass media, journalism, global studies, political communication, intercultural communication, and related subjects.
Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.
Book Synopsis Shoveling Smoke by : William Thomas Stephen Mazzarella
Download or read book Shoveling Smoke written by William Thomas Stephen Mazzarella and published by . This book was released on 2002 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Little Rice written by Clay Shirky and published by . This book was released on 2015 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost unknown to the rest of the globe, Xiaomi has become the world's third-largest mobile phone manufacturer. Its high-end phones are tailored to Chinese and emerging markets, where it outsells even Samsung. Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi its name literally means "little rice" is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story, because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of. China's fortune and future clearly lie with "opening up" to the global market, requiring it to allow local entrepreneurs to experiment. Clay Shirky, one of the most influential and original thinkers on how technological innovation affects social change around the world, now turns his attention to the most populous country of them all. The case of Xiaomi exemplifies the balancing act that China has to perfect to navigate between cheap copies and innovation, between the demands of local and global markets, and between freedom and control.
Book Synopsis Global Advertising in a Global Culture by : Thomas H. P. Gould
Download or read book Global Advertising in a Global Culture written by Thomas H. P. Gould and published by Rowman & Littlefield Publishers. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gould explores the commerical and cultural underpinnings of advertising--and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.
Book Synopsis The Media and Globalization by : Terhi Rantanen
Download or read book The Media and Globalization written by Terhi Rantanen and published by SAGE. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.
Book Synopsis Love Your Enemies by : Arthur C. Brooks
Download or read book Love Your Enemies written by Arthur C. Brooks and published by HarperCollins. This book was released on 2019-03-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER To get ahead today, you have to be a jerk, right? Divisive politicians. Screaming heads on television. Angry campus activists. Twitter trolls. Today in America, there is an “outrage industrial complex” that prospers by setting American against American, creating a “culture of contempt”—the habit of seeing people who disagree with us not as merely incorrect, but as worthless and defective. Maybe, like more than nine out of ten Americans, you dislike it. But hey, either you play along, or you’ll be left behind, right? Wrong. In Love Your Enemies, social scientist and author of the #1 New York Times bestseller From Strength to Strength Arthur C. Brooks shows that abuse and outrage are not the right formula for lasting success. Brooks blends cutting-edge behavioral research, ancient wisdom, and a decade of experience leading one of America’s top policy think tanks in a work that offers a better way to lead based on bridging divides and mending relationships. Brooks’ prescriptions are unconventional. To bring America together, we shouldn’t try to agree more. There is no need for mushy moderation, because disagreement is the secret to excellence. Civility and tolerance shouldn’t be our goals, because they are hopelessly low standards. And our feelings toward our foes are irrelevant; what matters is how we choose to act. Love Your Enemies offers a clear strategy for victory for a new generation of leaders. It is a rallying cry for people hoping for a new era of American progress. Most of all, it is a roadmap to arrive at the happiness that comes when we choose to love one another, despite our differences.
Book Synopsis The Force of Fashion in Politics and Society by : Beverly Lemire
Download or read book The Force of Fashion in Politics and Society written by Beverly Lemire and published by Ashgate Publishing, Ltd.. This book was released on 2010 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout history, fashion has emerged as one of the most powerful driving forces determining the political, economic and social ramifications of the production, distribution and circulation of goods. Using fashion as the lens through which to analyse and understand cultural, economic and political shifts within a broad spectrum of societies from the seventeenth to twenty-first centuries, this volume represents an important shift in scholarship towards a more indepth understanding of the force of fashion.
Book Synopsis Political Advertising in Western Democracies by : Lynda Lee Kaid
Download or read book Political Advertising in Western Democracies written by Lynda Lee Kaid and published by SAGE Publications, Incorporated. This book was released on 1994-12-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.
Book Synopsis The End of Illusions by : Andreas Reckwitz
Download or read book The End of Illusions written by Andreas Reckwitz and published by John Wiley & Sons. This book was released on 2021-06-28 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a time of great uncertainty about the future. Those heady days of the late twentieth century, when the end of the Cold War seemed to be ushering in a new and more optimistic age, now seem like a distant memory. During the last couple of decades, we’ve been battered by one crisis after another and the idea that humanity is on a progressive path to a better future seems like an illusion. It is only now that we can see clearly the real scope and structure of the profound shifts that Western societies have undergone over the last 30 years. Classical industrial society has been transformed into a late-modern society that is molded by polarization and paradoxes. The pervasive singularization of the social, the orientation toward the unique and exceptional, generates systematic asymmetries and disparities, and hence progress and unease go hand in hand. Reckwitz examines this dual structure of singularization and polarization as it plays itself out in the different sectors of our societies and, in so doing, he outlines the central structural features of the present: the new class society, the characteristics of a postindustrial economy, the conflict about culture and identity, the exhaustion of the self resulting from the imperative to seek authentic fulfillment, and the political crisis of liberalism. Building on his path-breaking work The Society of Singularities, this new book will be of great interest to students and scholars in sociology, politics, and the social sciences generally, and to anyone concerned with the great social and political issues of our time.
Book Synopsis Postsocialism and Cultural Politics by : Xudong Zhang
Download or read book Postsocialism and Cultural Politics written by Xudong Zhang and published by Duke University Press. This book was released on 2008-04-25 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Xudong Zhang offers a critical analysis of China's 'long 1990s', the tumultuous years between the 1989 Tiananmen Square crackdown and China's entry into the World Trade Organisation in 2001.
Book Synopsis Mapping China and Managing the World by : Richard J. Smith
Download or read book Mapping China and Managing the World written by Richard J. Smith and published by Routledge. This book was released on 2013-05-20 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the founding of the Qin dynasty in 221 BCE to the present, the Chinese have been preoccupied with the notion of ordering their world. Efforts to create and maintain order are expressed not only in China’s bureaucratic institutions and methods of social and economic organization but also in Chinese philosophy, religious and secular ritual, and comprehensive systems of classifying all natural and supernatural phenomena. Mapping China and Managing the World focuses on Chinese constructions of order (zhi) and examines the most important ways in which elites in late imperial China sought to order their vast and variegated world. This book begins by exploring the role of ancient texts and maps as the two prominent symbolic devices that the Chinese used to construct cultural meaning, and looks at how changing conceptions of ‘the world’ shaped Chinese cartography, whilst both shifting and enduring cartographic practices affected how the Chinese regarded the wider world. Richard J. Smith goes on to examine the significance of ritual in overcoming disorder, and by focusing on the importance of divination shows how Chinese at all levels of society sought to manage the future, as well as the past and the present. Finally, the book concludes by emphasizing the enduring relevance of the Yijing (Classic of Changes) in Chinese intellectual and cultural life as well as its place in the history of Sino-foreign interactions. Bringing together a selection of essays by Richard J. Smith, one of the foremost scholars of Chinese intellectual and cultural history, this book will be welcomed by Chinese and East Asian historians, as well as those interested more broadly in the culture of China and East Asia.
Book Synopsis Global Marketing Management Update by : Masaaki (Mike) Kotabe
Download or read book Global Marketing Management Update written by Masaaki (Mike) Kotabe and published by . This book was released on 1999-06-09 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: For further information on this book, visit the website at: www.wiley.com/college/kotabe
