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Book Synopsis Black Ops Advertising by : Mara Einstein
Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Book Synopsis Advertisement Points to Watch by : Newspaper Society (London, England)
Download or read book Advertisement Points to Watch written by Newspaper Society (London, England) and published by . This book was released on 1975 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1901 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertisement Points to Watch by : Newspaper Society (London, England)
Download or read book Advertisement Points to Watch written by Newspaper Society (London, England) and published by . This book was released on 1981 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Made You Look written by Shari Graydon and published by Annick Press. This book was released on 2003 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grade level: 4, 5, 6, 7, 8, e, i, t.
Download or read book The Keystone written by and published by . This book was released on 1927 with total page 1478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Writing an Advertisement by : S. Roland Hall
Download or read book Writing an Advertisement written by S. Roland Hall and published by . This book was released on 1915 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ogilvy on Advertising by : David Ogilvy
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Book Synopsis Agricultural Advertising by : Elmer E. Critchfield
Download or read book Agricultural Advertising written by Elmer E. Critchfield and published by . This book was released on 1913 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How Advertisements are Built by : Gilbert Powderly Farrar
Download or read book How Advertisements are Built written by Gilbert Powderly Farrar and published by . This book was released on 1925 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Increasing Sales Through Advertising by : Wheeler Sammons
Download or read book Increasing Sales Through Advertising written by Wheeler Sammons and published by . This book was released on 1921 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Reality In Advertising by : Rosser Reeves
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Book Synopsis Advertising the Retail Optical Business by : Wallace Welton Page
Download or read book Advertising the Retail Optical Business written by Wallace Welton Page and published by . This book was released on 1912 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Annual written by and published by . This book was released on 1995 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Host Bibliographic Record for Boundwith Item Barcode 30112077179726 and Others by :
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112077179726 and Others written by and published by . This book was released on 1910 with total page 1222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Fall of Advertising and the Rise of PR by : Al Ries
Download or read book The Fall of Advertising and the Rise of PR written by Al Ries and published by . This book was released on 2002 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Newspaper Advertising by : George Henry Edward Hawkins
Download or read book Newspaper Advertising written by George Henry Edward Hawkins and published by . This book was released on 1914 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
