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Advances In Services Marketing And Management
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Book Synopsis Advances in Services Marketing and Management by : Teresa A. Swartz
Download or read book Advances in Services Marketing and Management written by Teresa A. Swartz and published by JAI Press(NY). This book was released on 1992 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses a variety of topics in the field.
Book Synopsis Advances in Services Marketing and Management by : Teresa A. Swartz
Download or read book Advances in Services Marketing and Management written by Teresa A. Swartz and published by Jai Press. This book was released on 1993-06-01 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed include: applying operations strategies to service firms; HRM practices in service-based organizations; and modelling the impact of service quality on profitability.
Book Synopsis Advances in Services Marketing and Management by : Teresa A. Swartz
Download or read book Advances in Services Marketing and Management written by Teresa A. Swartz and published by . This book was released on 1992 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Services Marketing and Management by :
Download or read book Advances in Services Marketing and Management written by and published by . This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Services Marketing and Management by :
Download or read book Advances in Services Marketing and Management written by and published by . This book was released on 1992 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Services Marketing and Management by : Teresa A. Swartz
Download or read book Advances in Services Marketing and Management written by Teresa A. Swartz and published by JAI Press Incorporated. This book was released on 1994-06-01 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.
Book Synopsis Advances in Services Marketing and Management by : Teresa A. Swartz
Download or read book Advances in Services Marketing and Management written by Teresa A. Swartz and published by Emerald Group Publishing. This book was released on 1995 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses topics that include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.
Book Synopsis Advances in Electronic Marketing by : Irvine Clarke
Download or read book Advances in Electronic Marketing written by Irvine Clarke and published by IGI Global. This book was released on 2005-01-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
Book Synopsis Advances in Services Innovations by : Dieter Spath
Download or read book Advances in Services Innovations written by Dieter Spath and published by Springer Science & Business Media. This book was released on 2006-12-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management and Service Marketing and helps to develop a roadmap for future R and D activities in these fields. The book is written for researchers in engineering and management.
Book Synopsis ADVANCES IN SERVICES MARKETING AND MANAGEMENT by : BOWEN AND BROWN (EDS) SWARTZ
Download or read book ADVANCES IN SERVICES MARKETING AND MANAGEMENT written by BOWEN AND BROWN (EDS) SWARTZ and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Innovations in Services Marketing and Management: Strategies for Emerging Economies by : Goyal, Anita
Download or read book Innovations in Services Marketing and Management: Strategies for Emerging Economies written by Goyal, Anita and published by IGI Global. This book was released on 2013-10-31 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
Book Synopsis Advances in Services Marketing by : Hans Mühlbacher
Download or read book Advances in Services Marketing written by Hans Mühlbacher and published by Springer-Verlag. This book was released on 2013-07-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first French-German Workshop was held in Innsbruck in the beginning of 1996, and attracted about 30 researchers from the French and German speaking areas in Europe (namely Germany, Austria, France and Switzerland), plus two Japanese professors who belong to the French Marketing Association (A.F.M.). The initiative was taken by marketing research authorities on both sides, given that researchers have, gene rally speaking, little or no opportunities to know of the research which is carried out in foreign countries, apart from that which is published in international journals. The German and French speaking communities in Europe representing a great number of people, it was thought that a specific workshop could be organized in the perspective of intermingling researchers from both sides. In fact, much of the workshop participants were bilingual French-German, but English was the only common language for everybody, so this is the reason why it was chosen as the working language. A large range of topics was presented during the two days, given that, traditionally and necessarily, service marketing issues overlap service management ones; we will present, very briefly in this introduction, the main issues dealt with in this book of proceedings, classifying them by theme. Like in any other marketing conference, the theme "consumer behavior" was the most important one in respect of number of presentations, as weil as background of most of the others. Underlining the fact that service attributes are manifold (almost unlimited in number.
Book Synopsis Services Marketing and Management by : Balaji B.
Download or read book Services Marketing and Management written by Balaji B. and published by S. Chand Publishing. This book was released on 2002 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |
Book Synopsis Satisfaction: A Behavioral Perspective on the Consumer by : Richard L. Oliver
Download or read book Satisfaction: A Behavioral Perspective on the Consumer written by Richard L. Oliver and published by Routledge. This book was released on 2014-12-18 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Book Synopsis Strategic Marketing Management and Tactics in the Service Industry by : Sood, Tulika
Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Book Synopsis Services Marketing Management by : Peter Mudie
Download or read book Services Marketing Management written by Peter Mudie and published by Routledge. This book was released on 2012-06-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.
Book Synopsis Handbook of Services Marketing and Management by : Teresa Swartz
Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
