Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Advances In Consumer Research Volume 44
Download Advances In Consumer Research Volume 44 full books in PDF, epub, and Kindle. Read online Advances In Consumer Research Volume 44 ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis The Language of Branding by : Dawn Lerman
Download or read book The Language of Branding written by Dawn Lerman and published by Routledge. This book was released on 2017-12-14 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language. This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.
Book Synopsis Research Handbook on Brand Co-Creation by : Markovic, Stefan
Download or read book Research Handbook on Brand Co-Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.
Book Synopsis Advances in Advertising Research IX by : Verolien Cauberghe
Download or read book Advances in Advertising Research IX written by Verolien Cauberghe and published by Springer. This book was released on 2018-07-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.
Book Synopsis Qualitative Research in Marketing and Management by : Chris Hackley
Download or read book Qualitative Research in Marketing and Management written by Chris Hackley and published by Routledge. This book was released on 2019-12-09 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.
Download or read book EJBRM Volume 8 Issue 2 written by and published by Academic Conferences Limited. This book was released on with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :American Bar Association. House of Delegates Publisher :American Bar Association ISBN 13 :9781590318737 Total Pages :216 pages Book Rating :4.3/5 (187 download)
Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Book Synopsis Advances and Obstacles in Contemporary Nonverbal Communication Research by : Miles L. Patterson
Download or read book Advances and Obstacles in Contemporary Nonverbal Communication Research written by Miles L. Patterson and published by Frontiers Media SA. This book was released on 2022-01-24 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Transhumanisms and Biotechnologies in Consumer Society by : Jennifer Takhar
Download or read book Transhumanisms and Biotechnologies in Consumer Society written by Jennifer Takhar and published by Taylor & Francis. This book was released on 2022-11-28 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transhumanisms and Biotechnologies in Consumer Society offers new, critical perspectives on the impact of 'life-enhancing' technological advancements on consumer identity positions and market evolutions. Technoprogressive innovations that include body modification technologies and reproductive technologies have enabled people to transcend bodily constraints. In parallel, they provoke necessary, critical interrogation around human capabilities, technological possibilities, gender equality, feminism, personal identity, bioethics, markets and morality. The contributions in this book re-evaluate these topics and elucidate some of the vexed relationships between consumers of biotechnologies and markets they consider restrictive or misleading. Secondly, by illustrating consumers’ questioning of and resistance to biomedical, market imperatives, they highlight how the notion of consumer sovereignty, consumer influence over markets, has now advanced into novel forms of consumer activism made manifest through contemporary health justice movements. The chapters in this book also uncover profoundly personal consumer accounts on coping with and managing bodies-in-transition, focusing on illness, self-perception, survivorship and the vicissitudes of these corporeal experiences. This book will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Book Synopsis Advances in Advertising Research (Vol. 2) by : Shintaro Okazaki
Download or read book Advances in Advertising Research (Vol. 2) written by Shintaro Okazaki and published by Springer Science & Business Media. This book was released on 2011-06-21 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
Book Synopsis Application of Neural Technology to Neuro-Management and Neuro-Marketing by : Ioan Opris
Download or read book Application of Neural Technology to Neuro-Management and Neuro-Marketing written by Ioan Opris and published by Frontiers Media SA. This book was released on 2020-04-03 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Inside the California Food Revolution by : Joyce Goldstein
Download or read book Inside the California Food Revolution written by Joyce Goldstein and published by Univ of California Press. This book was released on 2013-09-06 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this authoritative and immensely readable insider’s account, celebrated cookbook author and former chef Joyce Goldstein traces the development of California cuisine from its formative years in the 1970s to 2000, when farm-to-table, foraging, and fusion cooking had become part of the national vocabulary. Interviews with almost two hundred chefs, purveyors, artisans, winemakers, and food writers bring to life an approach to cooking grounded in passion, bold innovation, and a dedication to "flavor first." Goldstein explains how the counterculture movement in the West gave rise to a restaurant culture characterized by open kitchens, women in leadership positions, and a surprising number of chefs and artisanal food producers who lacked formal training. The new cuisine challenged the conventional kitchen hierarchy and French dominance in fine dining, leading to a more egalitarian and informal food scene. In weaving Goldstein’s views on California food culture with profiles of those who played a part in its development—from Alice Waters to Bill Niman to Wolfgang Puck—Inside the California Food Revolution demonstrates that, while fresh produce and locally sourced ingredients are iconic in California, what transforms these elements into a unique cuisine is a distinctly Western culture of openness, creativity, and collaboration. Engagingly written and full of captivating anecdotes, this book shows how the inspirations that emerged in California went on to transform the experience of eating throughout the United States and the world.
Book Synopsis Experiential Marketing in an Age of Hyper-Connectivity by : Nadia Pomirleanu
Download or read book Experiential Marketing in an Age of Hyper-Connectivity written by Nadia Pomirleanu and published by Cambridge Scholars Publishing. This book was released on 2022-02-22 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.
Download or read book Shopping and Crime written by J. Bamfield and published by Springer. This book was released on 2012-03-13 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interdisciplinary study of retail crime as a cultural phenomenon, drawing on economics, criminology and management to present a comprehensive explanation for the growth in retail thefts. This topical study explores crime prevention as a management issue, using criminomics, a concept based on commercial realities rather than maximising arrests.
Book Synopsis Advances in Human Factors and Ergonomics 2012- 14 Volume Set by : Gavriel Salvendy
Download or read book Advances in Human Factors and Ergonomics 2012- 14 Volume Set written by Gavriel Salvendy and published by CRC Press. This book was released on 2012-08-06 with total page 8218 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from an international group of authors with diverse backgrounds, this set comprises all fourteen volumes of the proceedings of the 4th AHFE Conference 21-25 July 2012. The set presents the latest research on current issues in Human Factors and Ergonomics. It draws from an international panel that examines cross-cultural differences, design issues, usability, road and rail transportation, aviation, modeling and simulation, and healthcare.
Book Synopsis The New Power of Children and Young People by : David Cohen
Download or read book The New Power of Children and Young People written by David Cohen and published by Taylor & Francis. This book was released on 2022-08-24 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rapidly changing world, children have more of a voice than ever before. In The New Power of Children and Young People, David Cohen explores how this has happened, what the consequences might be and how we can best engage with our young people. David Cohen considers the social, political and psychological issues involved in children and young people’s influence, and how it impacts the balance of power between children and parents and other adults in their lives. It examines crucial topics including the role of high-profile young people such as Malala Yousafzai and Greta Thunberg; their knowledge of and anxieties around global issues such as climate change; children’s relationships with technology and social media; their changing relationships with parents and guardians; how children develop a sense of justice; sex and relationships; how children are depicted in TV and film; young people’s experience of education; and shines a light on their growing political confidence and engagement. Young people should be interested as well as parents, teachers, social workers, politicians and other key professionals involved in children and young people’s lives. This thought-provoking book offers insight to help us understand young people’s lives.
Book Synopsis Innovations in Functional Management by : Sacred Heart College
Download or read book Innovations in Functional Management written by Sacred Heart College and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis European Retail Research by : Peter Schnedlitz
Download or read book European Retail Research written by Peter Schnedlitz and published by Springer Science & Business Media. This book was released on 2010-09-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
