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Author : Carlton Palmer McNamara
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.:/5 (221 download)
Download or read book Adoption and Implementation of the Marketing Concept by American Industry written by Carlton Palmer McNamara and published by . This book was released on 1970 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Michael John Baker
Publisher : Taylor & Francis
ISBN 13 : 9780415213974
Total Pages : 576 pages
Book Rating : 4.2/5 (139 download)
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William D. Crano
Publisher :
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.3/5 (91 download)
Download or read book Annotated Archive of Diffusion References written by William D. Crano and published by . This book was released on 1981 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.F/5 ( download)
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1993 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Robert F. Vizza
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (68 download)
Download or read book Adoption of the Marketing Concept--fact Or Fiction?. written by Robert F. Vizza and published by . This book was released on 1967 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 510 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Journal of Insurance Issues and Practices written by and published by . This book was released on 1988 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Bartels
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (319 download)
Download or read book The History of Marketing Thought written by Robert Bartels and published by . This book was released on 1976 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert F. Vizza
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.:/5 (167 download)
Download or read book Adoption of the Marketing Concept - Fact Or Fiction? written by Robert F. Vizza and published by . This book was released on 1967 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon Foxall
Publisher : Routledge
ISBN 13 : 113517458X
Total Pages : 223 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing in the Service Industries written by Gordon Foxall and published by Routledge. This book was released on 2013-10-31 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 676 pages
Book Rating : 4.F/5 ( download)
Download or read book Toward Scientific Marketing written by American Marketing Association and published by . This book was released on 1964 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John C. Rogers III
Publisher : Springer
ISBN 13 : 3319169378
Total Pages : 665 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference written by John C. Rogers III and published by Springer. This book was released on 2015-06-26 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Norman T. Uphoff
Publisher : Univ of California Press
ISBN 13 : 0520322908
Total Pages : 756 pages
Book Rating : 4.5/5 (23 download)
Download or read book The Political Economy of Development written by Norman T. Uphoff and published by Univ of California Press. This book was released on 2023-11-10 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.3/5 (512 download)
Download or read book Sales Management written by and published by . This book was released on 1970-10 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edyta Rudawska
Publisher : Emerald Group Publishing
ISBN 13 : 1787540383
Total Pages : 325 pages
Book Rating : 4.7/5 (875 download)
Download or read book The Sustainable Marketing Concept in European SMEs written by Edyta Rudawska and published by Emerald Group Publishing. This book was released on 2018-05-14 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
Author : Singh, Surabhi
Publisher : IGI Global
ISBN 13 : 1799879615
Total Pages : 289 pages
Book Rating : 4.7/5 (998 download)
Download or read book Adoption and Implementation of AI in Customer Relationship Management written by Singh, Surabhi and published by IGI Global. This book was released on 2021-10-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
