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Author : Kathryn J. Hall
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.:/5 (743 download)
Download or read book Adolescents' Power, Influence Strategy, and Influence on Family Purchase Decisions written by Kathryn J. Hall and published by . This book was released on 1990 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Granata, Giuseppe
Publisher : IGI Global
ISBN 13 : 1522578579
Total Pages : 413 pages
Book Rating : 4.5/5 (225 download)
Download or read book Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments written by Granata, Giuseppe and published by IGI Global. This book was released on 2019-05-30 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Author : Susan Eleanor Barath
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (815 download)
Download or read book Adolescent Influence on Family Purchase Decisions written by Susan Eleanor Barath and published by . This book was released on with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jaya Prakash Rath
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783659493911
Total Pages : 80 pages
Book Rating : 4.4/5 (939 download)
Download or read book Adolescents Influence In Family Purchase Decision Making written by Jaya Prakash Rath and published by LAP Lambert Academic Publishing. This book was released on 2014-01 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary purpose of studying consumer behavior is to understand why and how consumers make their purchase decisions. In all marketing decision making, it is relevant and important for any business to understand the consumer and his buying behavior. It is also important for any business to understand the consumer and his buying behavior. It is also important to understand how buying decisions are taken, as marketing starts with the analysis of consumer behavior. To gain a better understanding of the complex buying behavior, the marketers need to take the cues from the various disciplines, such as economics, psychological factors. The consumer behavior models describe to decision making or choice processes of consumer knowledge and how individuals and family units make consumption decision.
Download or read book Effects of Parental Style and Power on Adolescent's Influence in Family Consumption Decisions written by and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation developed a comprehensive model conceptualizing the factors affecting children's choice of influence strategy and relative influence in family consumption decisions. In particular, the model asserted that antecedent variables (i.e., family variables, individual characteristics of children, individual characteristics of parents, and parent-child interdependence) affect both directly and indirectly children's choice of influence strategy and relative influence. Process variables (i.e., family socialization and power structure) mediate the effects of the antecedent variables. In addition, effects of family socialization and power structure on children's choice of influence strategy and subsequent relative influence vary with the product type, decision stage, and subdecision. Finally, children's relative influence is also dependent on their choice of influence strategy. An empirical study was advanced to partially test the model. Specifically, relationships among family socialization, power structure, children's choice of influence strategy, and their relative influence were empirically examined. A field experimental interaction procedure was designed for data collection from parent/child dyads. Multiple regressions were conducted to analyze the data. Results showed moderate support to the hypothesized relationships. However, most links in the testing model presented significant results. It appears that the integration of consumer socialization theory and power relational theory provides better explanation to children's influence behavior than either theory does individually.
Author : John H. Scanzoni
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.3/5 (91 download)
Download or read book Family Decision Making written by John H. Scanzoni and published by . This book was released on 1980 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harleen Kaur
Publisher : Routledge
ISBN 13 : 1000029395
Total Pages : 190 pages
Book Rating : 4.0/5 ( download)
Download or read book Adolescents, Family and Consumer Behaviour written by Harleen Kaur and published by Routledge. This book was released on 2019-12-20 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
Author : Adrian Furnham
Publisher : Routledge
ISBN 13 : 1134666926
Total Pages : 228 pages
Book Rating : 4.1/5 (346 download)
Download or read book Children as Consumers written by Adrian Furnham and published by Routledge. This book was released on 2008-01-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Author : Harleen Kaur
Publisher : Routledge
ISBN 13 : 1000029492
Total Pages : 162 pages
Book Rating : 4.0/5 ( download)
Download or read book Adolescents, Family and Consumer Behaviour written by Harleen Kaur and published by Routledge. This book was released on 2019-12-20 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
Author : Polly Ann Goggin Webb
Publisher :
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4.:/5 (23 download)
Download or read book Influence of Teenagers in a Family Purchase Decision written by Polly Ann Goggin Webb and published by . This book was released on 1974 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert J. House
Publisher : SAGE Publications
ISBN 13 : 1483315819
Total Pages : 465 pages
Book Rating : 4.4/5 (833 download)
Download or read book Strategic Leadership Across Cultures written by Robert J. House and published by SAGE Publications. This book was released on 2013-08-07 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Leadership Across Cultures: The GLOBE Study of CEO Leadership Behavior and Effectiveness in 24 Countries received the 2015 University of San Diego and International Leadership Association (ILA) leadership book award for "Scholarly Rigor and Critical Thought." Unique in its focus, methodology, and impact, Strategic Leadership Across Cultures: The GLOBE Study of CEO Leadership Behavior and Effectiveness in 24 Countries is a must-have for those studying or practicing in the fields of global leadership, cross-cultural leadership, and organization studies. Reporting on research obtained during the third phase of the ten-year GLOBE project, the book examines strategic leadership effectiveness for executive and top-level management based on data from more than 1,000 CEOs and over 6,000 top management team members in 24 countries. The authors offer a series of propositions about executive leadership based on the unified theory —developed after the publication of the first GLOBE book—and empirically test these propositions. They provide evidence that leadership matters, executive leadership matters greatly, and that societal cultures influence the kind of leadership that is expected and effective.
Author : Rizwan Raheem Ahmed
Publisher : GRIN Verlag
ISBN 13 : 3668056897
Total Pages : 49 pages
Book Rating : 4.6/5 (68 download)
Download or read book Influence of Children on Family Purchase Decisions written by Rizwan Raheem Ahmed and published by GRIN Verlag. This book was released on 2015-09-29 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Shaheed Zulfikar Ali Bhutto Institute of Science & Technology, course: Master of Business Administration, language: English, abstract: In the recent years the influence level of children have shown dramatic changes and major variations depending upon factors and different norms and values. Family purchase decision are being influenced by children by a greater extent. Hence, all these developments and changes have resulted in creating the need to gauge and identify certain variables which impact children to influence their family in purchase decision making. Moreover, this would also highlight the overall importance and role of children within the family. Therefore the aim of this study was to test certain factors which creates impact on children to influence their parents. This was supported by conducting of quantitative (questionnaires) and qualitative survey (unstructured interviews). In order to achieve the research objectives around 230 respondents through quantitative and 5 through qualitative approach were analyzed. This research will be beneficial for the store owners & marketers/researchers to identify and create effectives strategies which would impact the children to influence their parents in the purchase decisions. However this research is limited to Karachi only as a result of budget and time constraints, therefore for further study this research can also be based on a wider scope i.e., outside Karachi including maximum variables that can affect the children to influence in the family purchase decision. This would allow to further analyze and get more insights over the topic.
Author : Asit Sharma
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.:/5 (743 download)
Download or read book Adolescents' Perception of Their Influence in Family Purchase Decisions written by Asit Sharma and published by . This book was released on 1989 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613110456
Total Pages : 18 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 2 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hazel Huang
Publisher : SAGE
ISBN 13 : 1529787483
Total Pages : 466 pages
Book Rating : 4.5/5 (297 download)
Download or read book Consumer Psychology written by Hazel Huang and published by SAGE. This book was released on 2023-03-07 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.
Author : B. J. Dunlap
Publisher : Springer
ISBN 13 : 3319132547
Total Pages : 581 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference written by B. J. Dunlap and published by Springer. This book was released on 2015-01-02 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Patti M. Valkenburg
Publisher : Yale University Press
ISBN 13 : 0300218877
Total Pages : 341 pages
Book Rating : 4.3/5 (2 download)
Download or read book Plugged in written by Patti M. Valkenburg and published by Yale University Press. This book was released on 2017-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
