Commercial Communication in the Digital Age

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110416832
Total Pages : 387 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Commercial Communication in the Digital Age by : Gabriele Siegert

Download or read book Commercial Communication in the Digital Age written by Gabriele Siegert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Communication, Commerce and Power

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Publisher : Springer
ISBN 13 : 1349262358
Total Pages : 263 pages
Book Rating : 4.3/5 (492 download)

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Book Synopsis Communication, Commerce and Power by : Edward A. Comor

Download or read book Communication, Commerce and Power written by Edward A. Comor and published by Springer. This book was released on 2016-01-06 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this history of US-based direct broadcast satellite developments, the United States and other nation-states are shown to be the ultimate arbiters of their ongoing histories. In making this now unfashionable argument, Edward A. Comor directly challenges recent academic work that tends to privilege global processes over national, and argues that the contemporary world order is being shaped primarily by transnational rather than nation-state-based forces. In testing this orientation with empirical research on US foreign communication policy since 1960, Communication, Commerce and Power compels academics and policy makers to rethink commonplace assumptions about the characteristics and potentials of the contemporary and future international political economy.

Spamming : hearing before the Subcommittee on Communications of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Seventh Congress, first session, April 26, 2001.

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Author :
Publisher : DIANE Publishing
ISBN 13 : 1422334090
Total Pages : 65 pages
Book Rating : 4.4/5 (223 download)

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Book Synopsis Spamming : hearing before the Subcommittee on Communications of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Seventh Congress, first session, April 26, 2001. by :

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Advances in Electronic Commerce, Web Application and Communication

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Publisher : Springer Science & Business Media
ISBN 13 : 3642286585
Total Pages : 605 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Advances in Electronic Commerce, Web Application and Communication by : David Jin

Download or read book Advances in Electronic Commerce, Web Application and Communication written by David Jin and published by Springer Science & Business Media. This book was released on 2012-02-24 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: ECWAC2012 is an integrated conference devoted to Electronic Commerce, Web Application and Communication. In the this proceedings you can find the carefully reviewed scientific outcome of the second International Conference on Electronic Commerce, Web Application and Communication (ECWAC 2012) held at March 17-18,2012 in Wuhan, China, bringing together researchers from all around the world in the field.

Ship-shore Radio Stations

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Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.0/5 (18 download)

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Book Synopsis Ship-shore Radio Stations by : United States. Congress. House. Committee on Merchant Marine and Fisheries

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Commerce

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Publisher :
ISBN 13 :
Total Pages : 1006 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Commerce by :

Download or read book Commerce written by and published by . This book was released on 1912 with total page 1006 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Commercial Space Technologies and Applications: Communication, Remote Sensing, GPS, and Meteorological Satellites, Second Edition

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Author :
Publisher : CRC Press
ISBN 13 : 0429846150
Total Pages : 328 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Commercial Space Technologies and Applications: Communication, Remote Sensing, GPS, and Meteorological Satellites, Second Edition by : Mohammad Razani

Download or read book Commercial Space Technologies and Applications: Communication, Remote Sensing, GPS, and Meteorological Satellites, Second Edition written by Mohammad Razani and published by CRC Press. This book was released on 2018-09-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition introduces and examines the space technologies that benefit our everyday lives. Each chapter now includes exercises and problems, and the content covers new satellites and emerging technologies. It explores the ever-improving quality of satellite systems and services, and also investigates ways to bring about higher resolution satellite imagery and lower satellite costs. The focus is on man-made satellites, which are becoming smaller, smarter, cheaper, and easier to launch, having a longer life span, and are less susceptible to interference. Furthermore, the book considers advances in several key technologies that affect the satellite industry. Includes extensive study questions and exercises after each chapter. Explains present commercial space technology and its future outlook. Explores the many applications of space technologies and their impact on our lives, including real world examples. Presents a future outlook on robotics, communications and navigation, and human health and nanotechnology. Provides a clear understanding of space, space technologies, space applications, space security, space regulations, a space roadmap, and their impact on the lives of humans now and for generations to come.

Commerce and Finance

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Publisher :
ISBN 13 :
Total Pages : 716 pages
Book Rating : 4.:/5 (26 download)

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Book Synopsis Commerce and Finance by :

Download or read book Commerce and Finance written by and published by . This book was released on 1916 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advanced Research on Electronic Commerce, Web Application, and Communication

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Publisher : Springer Science & Business Media
ISBN 13 : 3642203698
Total Pages : 478 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Advanced Research on Electronic Commerce, Web Application, and Communication by : Gang Shen

Download or read book Advanced Research on Electronic Commerce, Web Application, and Communication written by Gang Shen and published by Springer Science & Business Media. This book was released on 2011-04-04 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set CCIS 143 and CCIS 144 constitutes the refereed proceedings of the International Conference on Electronic Commerce, Web Application, and Communication, ECWAC 2011, held in Guangzhou, China, in April 2011. The 148 revised full papers presented in both volumes were carefully reviewed and selected from a large number of submissions. Providing a forum for engineers, scientists, researchers in electronic commerce, Web application, and communication fields, the conference will put special focus also on aspects such as e-business, e-learning, and e-security, intelligent information applications, database and system security, image and video signal processing, pattern recognition, information science, industrial automation, process control, user/machine systems, security, integrity, and protection, as well as mobile and multimedia communications.

ISC Commerce Class-XII (Vol.Ii)

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Author :
Publisher : S. Chand Publishing
ISBN 13 : 9352530748
Total Pages : 432 pages
Book Rating : 4.3/5 (525 download)

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Book Synopsis ISC Commerce Class-XII (Vol.Ii) by : C.B. Gupta

Download or read book ISC Commerce Class-XII (Vol.Ii) written by C.B. Gupta and published by S. Chand Publishing. This book was released on with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: ISC Commerce Class-XII (Vol.Ii)

Chicago Commerce

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Publisher :
ISBN 13 :
Total Pages : 1380 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Chicago Commerce by :

Download or read book Chicago Commerce written by and published by . This book was released on 1912 with total page 1380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Federal Information Sources & Systems

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Publisher :
ISBN 13 :
Total Pages : 1212 pages
Book Rating : 4.:/5 (891 download)

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Book Synopsis Federal Information Sources & Systems by :

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The Chamber of Commerce Journal

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Publisher :
ISBN 13 :
Total Pages : 358 pages
Book Rating : 4.:/5 (26 download)

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Book Synopsis The Chamber of Commerce Journal by :

Download or read book The Chamber of Commerce Journal written by and published by . This book was released on 1902 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Global Woman’s Impact on E-Commerce

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 0761870970
Total Pages : 177 pages
Book Rating : 4.7/5 (618 download)

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Book Synopsis The Global Woman’s Impact on E-Commerce by : Chizoma C. Nosiri

Download or read book The Global Woman’s Impact on E-Commerce written by Chizoma C. Nosiri and published by Rowman & Littlefield. This book was released on 2019-04-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine the irritations of getting unsatisfying service with Western corporations whose products are sold strictly online. Perhaps it was another Amazon.com order that was never delivered to a residence in New Delhi, India, an uncertain TransUnion error made on the credit of an individual in Hong Kong, or a lack of action by Citibank to refund a Nigerian customer’s account. Receiving incompetent management feedback or the corporate’s reluctance to resolve minor customers’ issues are unlimited in the United States and even greatly unconstrained in the global environment. These consumer conflicts elevated to the global environment become massive, and are destructive to the global consumer domain structure of the Global Female consumer, her online engagement behavior and confidence, and online companies branding on a global level. Such Non-Western consumer and corporate conflict interactions can create a catastrophe of cultural wars and clashes. This book discusses the cross-cultural study, which determines if Western corporations’ computer-mediated-communication complaint of a select group of global female consumer, who were born, raised, and live in China, Nigeria, and India, is affected by their self-confidence, cultural norms, or language barriers. The book follows a scholarly study which determined the factors that make Western corporations’ online tools unfavorable to the select group of global females when it comes to expressing their concerns as opposed to complaining and addressing conflict issues with the local native businesses in their country. In addition, the study explored the difference in her confidence level and behavior during a complaint using corporate computer-mediated-communication tools contrasted with social media platforms (i.e. Facebook or Twitter). This book show cases the global female consumer’s experience to explore whether she is welcomed, treated as a family member, friend, guest, visitor or stranger during her online shopping. Since her perspective and complaint is an important component to Western corporations’ global success this book illustrates how her voice and money matters.

Programmatic Environmental Impact Statement for Commercial Launch Vehicles

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Author :
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (555 download)

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Download or read book Programmatic Environmental Impact Statement for Commercial Launch Vehicles written by and published by . This book was released on 2001 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Commercial and Financial Chronicle

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Publisher :
ISBN 13 :
Total Pages : 1078 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis The Commercial and Financial Chronicle by :

Download or read book The Commercial and Financial Chronicle written by and published by . This book was released on 1927 with total page 1078 pages. Available in PDF, EPUB and Kindle. Book excerpt:

UGC NET Commerce Paper II Chapter Wise Notebook | Complete Preparation Guide

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Author :
Publisher : EduGorilla Community Pvt. Ltd.
ISBN 13 :
Total Pages : 1927 pages
Book Rating : 4./5 ( download)

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Book Synopsis UGC NET Commerce Paper II Chapter Wise Notebook | Complete Preparation Guide by : EduGorilla Prep Experts

Download or read book UGC NET Commerce Paper II Chapter Wise Notebook | Complete Preparation Guide written by EduGorilla Prep Experts and published by EduGorilla Community Pvt. Ltd.. This book was released on 2022-09-01 with total page 1927 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Best Selling Book in English Edition for UGC NET Commerce Paper II Exam with objective-type questions as per the latest syllabus given by the NTA. • Increase your chances of selection by 16X. • UGC NET Commerce Paper II Kit comes with well-structured Content & Chapter wise Practice Tests for your self-evaluation • Clear exam with good grades using thoroughly Researched Content by experts.