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Absolutely Legendary Social Media Manager
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Book Synopsis Social Media in Strategic Management by : Miguel R. Olivas-Luján
Download or read book Social Media in Strategic Management written by Miguel R. Olivas-Luján and published by Emerald Group Publishing. This book was released on 2013-08-08 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol
Book Synopsis Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by : Dave Kerpen
Download or read book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Download or read book Dear Genius written by Leonard S. Marcus and published by Harper Collins. This book was released on 2000-03-01 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: She trusted her immense intuition and generous heart--and published the most. Ursula Nordstrom, director of Harper's Department of Books for Boys and Girls from 1940 to 1973, was arguably the single most creative force for innovation in children's book publishing in the United States during the twentieth century. Considered an editor of maverick temperament and taste, her unorthodox vision helped create such classics as Goodnight Moon, Charlotte's Web, Where the Wild Things Are, Harold and the Purple Crayon, and The Giving Tree. Leonard S. Marcus has culled an exceptional collection of letters from the HarperCollins archives. The letters included here are representative of the brilliant correspondence that was instrumental in the creation of some of the most beloved books in the world today. Full of wit and humor, they are immensely entertaining, thought-provoking, and moving in their revelation of the devotion and high-voltage intellect of an incomparably gifted editor, mentor, and publishing visionary.Ursula Nordstrom, director of Harper’s Department of Books for Boys and Girls from 1940 to 1973, was arguably the single most creative force for innovation in children’s book publishing in the United States during the twentieth century. Considered an editor of maverick temperament and taste, her unorthodox vision helped create such classics as Goodnight Moon, Charlotte’s Web, Where the Wild Things Are, Harold and the Purple Crayon, and The Giving Tree. Leonard S. Marcus has culled an exceptional collection of letters from the HarperCollins archives. The letters included here are representative of the brilliant correspondence that was instrumental in the creation of some of the most beloved books in the world today. Full of wit and humor, they are immensely entertaining, thought-provoking, and moving in their revelation of the devotion and high-voltage intellect of an incomparably gifted editor, mentor, and publishing visionary.
Book Synopsis Reputation Management by : John Doorley
Download or read book Reputation Management written by John Doorley and published by Routledge. This book was released on 2020-07-14 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Download or read book Pretty Face written by Lucy Parker and published by Carina Press. This book was released on 2017-02-20 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly acclaimed award-winning author of Act Like It Lucy Parker returns readers to the London stage with laugh-out-loud wit and plenty of drama “To say I loved this book is an understatement—I adored it. The romance is beautifully written and developed and the chemistry between Luc and Lily is explosive.” —All About Romance The play’s the fling It’s not actress Lily Lamprey’s fault that she’s all curves and has the kind of voice that can fog up a camera lens. She wants to prove where her real talents lie—and that’s not on a casting couch, thank you. When she hears esteemed director Luc Savage is renovating a legendary West End theater for a lofty new production, she knows it could be her chance—if only Luc wasn’t so dictatorial, so bad-tempered and so incredibly sexy. Luc Savage has respect, integrity and experience. He also has it bad for Lily. He’d be willing to dismiss it as a midlife crisis, but this exasperating, irresistible woman is actually a very talented actress. Unfortunately, their romance is not only raising questions about Lily’s suddenly rising career, it’s threatening Luc’s professional reputation. The course of true love never did run smooth. But if they’re not careful, it could bring down the curtain on both their careers… London Celebrities Book 1: Act Like It Book 2: Pretty Face Book 3: Making Up Book 4: The Austen Playbook Book 5: Headliners
Book Synopsis Risk Management by : Antonio Borghesi
Download or read book Risk Management written by Antonio Borghesi and published by Springer Science & Business Media. This book was released on 2012-10-05 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasingly risky environment in which companies operate is characterized by a rising number of risk components, factors, sources, and drivers. The identification, evaluation, and management of these risks require the capability to coordinate various skills within a company and in upstream and downstream relationships. This handbook provides an integrated approach to the assessment, transfer, and communication of critical risks and highlights emerging methodologies that can help to protect businesses from adverse events and their effects. It explains how different risk management perspectives should be combined, and in particular how the corporate governance vision should be integrated with the perspectives of operations management, financial management, and business continuity management. In this sense the handbook provides concrete directions on how to develop a risk management team and culture, taking into account business challenges and employing appropriate managerial tools.
Book Synopsis Will the Real You Please Stand Up by : Kim Garst
Download or read book Will the Real You Please Stand Up written by Kim Garst and published by Morgan James Publishing. This book was released on 2015-01-13 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "People buy from people they know and trust. That's always been true. What's changing, however, is how people are buying. Online purchasing is redefining the buyer/seller relationship and the winners will be those who can form meaningful, authentic relationships with their digital communities ... Kim Garst not only helps you find your authentic voice but use it to create meaningful, long-term, business-building relationships through the greatest marketing tool of our generation - social media"--Publisher's description.
Book Synopsis The Independent Director by : G. Brown
Download or read book The Independent Director written by G. Brown and published by Springer. This book was released on 2015-03-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Non-executive directors play a very important role in modern business. Providing a rare emphasis on 'soft skills', culture and relationship building, this comprehensive guide offers a unique insight into what it's actually like to be a non-executive director, backed up by global case studies, research and interviews.
Book Synopsis Managing Human Behavior in Public and Nonprofit Organizations by : Robert B. Denhardt
Download or read book Managing Human Behavior in Public and Nonprofit Organizations written by Robert B. Denhardt and published by CQ Press. This book was released on 2018-12-27 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Human Behavior in Public and Nonprofit Organizations, Fifth Edition is an established core text designed to help you develop your leadership and management skills. Bestselling authors Denhardt, Denhardt, Aristigueta, and Rawlings cover important topics such as stress, decision-making, motivation, leadership, teams, communication, and change. Cases, self-assessment exercises, and numerous examples provide you with the opportunity to apply concepts and theories discussed in the chapter. Focusing exclusively on organizational behavior in both public and nonprofit organizations, this text is a must-read for students in public administration programs. New to the Fifth Edition: Increased attention to issues related to nonprofit organizations helps you develop a better understanding of the differences and similarities in public and nonprofit organizations, as well as the way they interact with one another and with the private sector. Broadened coverage of issues related to ethics and diversity offers you a broader perspective on important issues to consider, such as the examination of implicit and explicit bias, generational differences, and power and privilege. Additional discussions of collaboration, inclusion, and participation, both within the organization and with external constituencies, show you the value rationale for engagement and its practical effects. Revised and updated information on emerging technology illustrates to you how an increasingly digital, connected, and networked environment affects our ability to manage public and nonprofit organizations. New cases, examples, self-assessments, and exercises cover recent developments in research and practice to offer relevant ways for you to practice and improve your management skills.
Download or read book CommunicAsian written by Oliver Stelling and published by Taylor & Francis. This book was released on 2023-06-01 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of Asia has changed the world, now shaped by greater global connectivity, geopolitics and shifting spheres of influence. Tapping into research and decades of experience in the world’s fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands. Facing a new operating environment, policymakers and business leaders have to act quickly. This book outlines the necessary adjustments to long-established practices and value propositions in both corporate and government communications and provides a step-by-step plan for strategy development, laid out in a two-pronged approach designed to appeal to a multicultural audience. It is an essential read for global practitioners and students in international relations and mass communications.
Book Synopsis Geddy Lee's Big Beautiful Book of Bass by : Geddy Lee
Download or read book Geddy Lee's Big Beautiful Book of Bass written by Geddy Lee and published by HarperCollins. This book was released on 2018-12-18 with total page 1512 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A treasure trove for any fan of the four-stringed (and occasionally more) instrument.” — Billboard "It's not surprising that sooner or later I'd dive down the proverbial rabbit hole into the world of vintage bass guitars."—Geddy Lee From Rush frontman Geddy Lee's personal collection of vintage electric bass guitars, dating from the 1950s to the 1980s, comes the definitive volume on the subject. Geddy's love of the bass has been nurtured over a lifetime spent in the limelight as one of the world's premier rock bassists. For the past seven years, he's dedicated himself to studying the history of the instrument that's been so essential to his career, collecting hundreds of basses from around the globe. Written with arts journalist Daniel Richler, gorgeously photographed in breathtaking detail by Richard Sibbald, and with insight from Geddy’s trusted bass tech and curator, John "Skully" McIntosh, Geddy Lee’s Big Beautiful Book of Bass profiles over 250 classic basses from Geddy’s extensive collection. Representing every tone in the bass palette, every nuance of the rock and roll genre as well as blues, jazz, pop, and country, this one-of-a-kind collection features so-called "beauty queens"—pristine instruments never lifted from their cases—as well as "road warriors"—well-worn, sweat-soaked basses that proudly show their age and use. Complete with personal commentary from Geddy that showcases his knowledge both as a musician and an aficionado, this luxuriously produced volume is a revelatory look at the heavy hitters in the world of bass—Fender, Gibson/Epiphone, Rickenbacker, Höfner, Ampeg—and lesser known but influential global luthiers such as Antonio Wandr Pioli, Dan Armstrong, and Tony Zemaitis. The book also features interviews with John Paul Jones (Led Zeppelin); Adam Clayton (U2); Robert Trujillo (Metallica); Jeff Tweedy (Wilco); Bill Wyman (The Rolling Stones); Les Claypool (Primus); Bob Daisley (Rainbow); Fender expert and owner of the legendary Gibson Explorer, Bass Ken Collins; veteran guitar tech for The Who, Alan Rogan; plus comments from many other great players across three decades of rock and roll. Written in Geddy's singular voice, this book reveals the stories, songs, and history behind the instruments of his inimitable collection. Complete with an index and a graphically designed timeline of the history of the bass, as well as an up-close look at Geddy's basses on Rush's final R40 Tour, his stage and recording gear from 1968 to 2017, and forewords by author and respected vintage expert, Terry Foster, and Rush band member, Alex Lifeson, Geddy Lee's Big Beautiful Book of Bass is the ultimate compendium for the consummate collector, musician, Rush fan, and anyone who loves the bass guitar.
Download or read book Rai #2 written by Matt Kindt and published by Valiant Entertainment. This book was released on 2014-06-04 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the astonishing world of the 41st century! This summer, Matt Kindt and Clayton Crain?s one-of-a-kind adventure proves that there is nothing else in comics like RAI! In the far future of 4001 A.D., Japan is a single endless city-state, governed by a benevolent artificial intelligence and policed by one lone enforcer ? the mysterious Rai, spirit guardian of the rising sun. But, soon, a single bullet will shatter the peace it has taken 2,000 years to secure?
Book Synopsis Luxury Brand Management in Digital and Sustainable Times by : Michel Chevalier
Download or read book Luxury Brand Management in Digital and Sustainable Times written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2021-02-08 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry. Readers will learn about the growing importance of authenticity and sustainability in the management of fashion, perfume, cosmetics, spirits, hotels and hospitality, jewelry, and other luxury brands, as well as the strategic issues facing the companies featured in the book. The new edition offers: A new chapter on the "Luxury of Tomorrow," with a particular focus on authenticity and durable development A completely revised chapter on "Communication in Digital Times," which takes into account the digital dimension of brand identity and its implications on customer engagement activities and where the concept of Customer Journey is introduced as a key marketing tool A rewritten chapter on "Luxury Clients" that considers the geographical changes in luxury consumption Considerations on the emerging notion of "New Luxury" Major updates to the data and industry figures contained within the book and a new section dedicated to the hospitality industry New semiotic analytical tools developed from the authors’ contemporary brand management experiences Perfect for MA and MBA students, Luxury Brand Management also belongs on the bookshelves of marketing, branding, and advertising professionals who hope to increase their understanding of the major trends and drivers of success in this sector.
Book Synopsis Building Products for the Enterprise by : Blair Reeves
Download or read book Building Products for the Enterprise written by Blair Reeves and published by "O'Reilly Media, Inc.". This book was released on 2018-03-09 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed
Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Book Synopsis Managing Meaning in Ukraine by : Goran Bolin
Download or read book Managing Meaning in Ukraine written by Goran Bolin and published by MIT Press. This book was released on 2023-05-02 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look at Ukraine’s attempts to shape how it is perceived by the rest of the world. During times of crisis, competing narratives are often advanced to define what is happening, and the stakes of information management by nations are high. In this timely book, Göran Bolin and Per Ståhlberg examine the fraught intersection of state politics, corporate business, and civil activism to understand the dynamics and importance of meaning management in Ukraine. Drawing on fieldwork inside the country, the authors discuss the forms, agents, and platforms within the complex political and communicative situation and how each articulated and acted upon perceptions of the propaganda threat. Bolin and Ståhlberg focus their analysis on the period between 2013 and 2022, when political tensions, commercial dynamics, and new communication technologies bred novel forms of information management. As they show, entities from governments and governmental administration to commercial actors, entrepreneurs, and activists formed new alliances in order to claim a stake in information policy. Bolin and Ståhlberg also explore how the various agents engaged in information management and strove to manage meaning in communication practice; the communicative tools they took advantage of; and the subsequent consequences for narrative constructions.
Book Synopsis Dance Injuries by : Jeffrey A. Russell
Download or read book Dance Injuries written by Jeffrey A. Russell and published by Human Kinetics. This book was released on 2024-11-26 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dance Injuries presents a holistic wellness model and in-depth coverage of how to reduce the risk of injury in dance and how to care for injuries properly. Nearly 200 full-color illustrations and 150 photos enhance understanding to properly train dancers technically, physically, and mentally.
