Absolutely Legendary Public Relations Specialist

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Straight Talk About Public Relations

Author : Robert Wynne
Publisher : Maven House
ISBN 13 : 1938548795
Total Pages : 178 pages
Book Rating : 4.9/5 (385 download)

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Book Synopsis Straight Talk About Public Relations by : Robert Wynne

Download or read book Straight Talk About Public Relations written by Robert Wynne and published by Maven House. This book was released on 2017-06-13 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straight Talk About Public Relations is for those who want to learn the essentials of PR, including how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences with powerful content marketing, and measure PR success. Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. Public relations is the persuasion business. It’s about convincing the media, potential customers, the public – someone – to do something the reader wants – write about their firm or client, purchase their service or product, support their ideas. The book is perfect for entrepreneurs, small business owners, students, and those new to the PR business. It differs dramatically from the competition in that it separates fact from fiction, reality from fantasy. Readers will learn that there are no easy solutions and quick results (in spite of what many authors say). Persuading people to buy products or services or support causes is difficult. But there are tactics that work, and readers will find them in this book. They’ll learn: What PR really is . . . and isn’t, why it works, and why advertising doesn't Proven techniques for performing the essential PR functions needed to effectively promote products, services, and causes Where the media get their stories as well as secrets about how to reach and influence them Why most social media is a waste of time, but how some social media strategies for PR really work How to use self-published posts, articles, videos, and other forms of content marketing to support their PR efforts Why the five best PR campaigns of all time succeeded Techniques to gauge the impact of their PR efforts Bottom line: readers will learn that how well they write and deliver their messages are the keys to PR success. And this book will offer them those keys – the essential tools they need to know and will soon be able to master.

I Never Asked To Be The World's Best Public Relations Specialist But Here I Am Absolutely Crushing It.

Author : Talva Publishing
Publisher :
ISBN 13 : 9781712716267
Total Pages : 112 pages
Book Rating : 4.7/5 (162 download)

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Book Synopsis I Never Asked To Be The World's Best Public Relations Specialist But Here I Am Absolutely Crushing It. by : Talva Publishing

Download or read book I Never Asked To Be The World's Best Public Relations Specialist But Here I Am Absolutely Crushing It. written by Talva Publishing and published by . This book was released on 2019-11-28 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: I Never Asked To Be The World's Best Public Relations Specialist But Here I Am Absolutely Crushing It. Gift for Coworker/Boss/Manager. Great meeting notebook. Lined Notebook/Journal 110 Pages 6x9 inches

Powerful PR Strategies for Success (Collection)

Author : Deirdre K. Breakenridge
Publisher : FT Press
ISBN 13 : 0133087301
Total Pages : 1089 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Powerful PR Strategies for Success (Collection) by : Deirdre K. Breakenridge

Download or read book Powerful PR Strategies for Success (Collection) written by Deirdre K. Breakenridge and published by FT Press. This book was released on 2012-04-20 with total page 1089 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the latest social media and online platforms to transform the way you do PR--and the results you achieve! In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets you need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Next, in Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, Breakenridge and Brian Solis show how to bring the “public” back into public relations and get results traditional PR people can only dream about. Drawing on their unparalleled experience, they present powerful new ways to build the relationships that matter and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…embed yourself in communities that are shaping the future. Finally, in PR 2.0: New Media, New Tools, New Audiences, Breakenridge helps you master the full spectrum of online tools to build meaningful two-way conversations with everyone who matters to you. Choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, stop using outmoded, counterproductive tactics, and master new best practices ranging from online newsrooms to advanced research and analytics. From world-renowned leaders in social media and modern public relations Deirdre Breakenridgeand Brian Solis

For Immediate Release

Author : Ronn Torossian
Publisher : BenBella Books, Inc.
ISBN 13 : 1936661276
Total Pages : 271 pages
Book Rating : 4.9/5 (366 download)

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Book Synopsis For Immediate Release by : Ronn Torossian

Download or read book For Immediate Release written by Ronn Torossian and published by BenBella Books, Inc.. This book was released on 2011-10-18 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.

Absolutely Legendary Public Relations Specialist

Author : Cutieface Planners
Publisher : Independently Published
ISBN 13 : 9781790574902
Total Pages : 54 pages
Book Rating : 4.5/5 (749 download)

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Book Synopsis Absolutely Legendary Public Relations Specialist by : Cutieface Planners

Download or read book Absolutely Legendary Public Relations Specialist written by Cutieface Planners and published by Independently Published. This book was released on 2018-11-30 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple 5 x 8 Compact 2020 Week Per Page Planner 53 printed pages, featuring one week per page, with week numbers and dates. Simple and effective!

Public Relations Campaigns

Author : Regina M. Luttrell
Publisher : SAGE Publications
ISBN 13 : 1506332536
Total Pages : 542 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Public Relations Campaigns by : Regina M. Luttrell

Download or read book Public Relations Campaigns written by Regina M. Luttrell and published by SAGE Publications. This book was released on 2018-02-05 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.

Walking the Highwire

Author : Shelburne
Publisher : Houghton Mifflin
ISBN 13 : 9780395898772
Total Pages : 294 pages
Book Rating : 4.8/5 (987 download)

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Book Synopsis Walking the Highwire by : Shelburne

Download or read book Walking the Highwire written by Shelburne and published by Houghton Mifflin. This book was released on 1998 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Guerilla P.R. Wired

Author : Michael Levine
Publisher : McGraw-Hill Companies
ISBN 13 : 9780071382311
Total Pages : 0 pages
Book Rating : 4.3/5 (823 download)

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Book Synopsis Guerilla P.R. Wired by : Michael Levine

Download or read book Guerilla P.R. Wired written by Michael Levine and published by McGraw-Hill Companies. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast-moving, entertaining, and valuable to everyone, this book helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Michael Levine's legendary street-fighting P.R. tactics are taken to the wide-open domain of the Internet.

Legendary Locals of Norco

Author : Kevin Bash
Publisher : Arcadia Publishing
ISBN 13 : 1439655596
Total Pages : 128 pages
Book Rating : 4.4/5 (396 download)

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Book Synopsis Legendary Locals of Norco by : Kevin Bash

Download or read book Legendary Locals of Norco written by Kevin Bash and published by Arcadia Publishing. This book was released on 2016-01-18 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its beginning as a poultry powerhouse to World War II Navy town and to Horse Town USA, Norco has been known over time as a community of go-getters and dreamers with unparalleled volunteerism, stubbornly protecting a rural way of life. Founder Rex Clark wished for families to be self-sustaining with what they could grow and raise on their property; wounded Marine Johnny Winterholler, against incredible odds, led the way for other disabled veterans as the star of the famed wheelchair basketball team the Rolling Devils; and Tamara Ivie fulfilled her impossible dream to play professional baseball. And regular folks, known once as “Acres of Neighbors,” stepped up to create a city of “elbow room,” stopping cold, big-money developers wishing to cut the community into small lots. Today, Norco is an equestrian paradise with trails on most streets and plentiful open space. For decades, this small community has produced activists, ballplayers, college presidents, physicians, actors, cowboys, and lots of Norconians who give back to the community that raised them.

The Global PR Revolution

Author : Maxim Behar
Publisher : Simon and Schuster
ISBN 13 : 162153717X
Total Pages : 392 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis The Global PR Revolution by : Maxim Behar

Download or read book The Global PR Revolution written by Maxim Behar and published by Simon and Schuster. This book was released on 2019-10-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

Absolutely Legendary Public Relations Specialist

Author : Puddingpie Planners
Publisher : Independently Published
ISBN 13 : 9781724099358
Total Pages : 210 pages
Book Rating : 4.0/5 (993 download)

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Book Synopsis Absolutely Legendary Public Relations Specialist by : Puddingpie Planners

Download or read book Absolutely Legendary Public Relations Specialist written by Puddingpie Planners and published by Independently Published. This book was released on 2018-09-27 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Perfect Academic Planner for 2018-2019 The right planner is one that affords both at-a-glance and in-depth use for planning, tracking, and scheduling your time. The PuddingPie Planner has calendar views, weekly views, goal setting, and much more, so you can stay on top of your time. Checklists help to keep you organized, while fun prompts at the top of each weekly page keep your mind and body active with fun tasks and suggestions. Details: 8 x 10 inch portable but spacious size 16 months, September 2018 to December 2019 Year and Month calendar pages 2019 and Monthly goal tracking pages Weekly view with space for notes and todo list Twice-weekly fun prompts to keep you active Plenty of space for notes 208 pages Printed on white paper, easy to write on Cute satin matte cover with durable bound spine Click our brand to see other designs!

The Business of Persuasion

Author : Harold Burson
Publisher : RosettaBooks
ISBN 13 : 0795350449
Total Pages : 390 pages
Book Rating : 4.7/5 (953 download)

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Book Synopsis The Business of Persuasion by : Harold Burson

Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today

Improvise

Author : Fred Cook
Publisher : Agate Publishing
ISBN 13 : 1572847336
Total Pages : 193 pages
Book Rating : 4.5/5 (728 download)

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Book Synopsis Improvise by : Fred Cook

Download or read book Improvise written by Fred Cook and published by Agate Publishing. This book was released on 2014-04-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIV“An entertaining education on leadership, creativity, business and getting ahead of your competition . . . your career will never be the same.” —The Edge, PRSA blog This year alone, 3.2 million U.S. students will graduate from college. Unprecedented percentages of them will move back home, and many will be unable to obtain a job in their fields of study. Improvise is an inspiring story of how Fred Cook followed an unusual yet fascinating path from young adulthood to the corner office as CEO of the award-winning PR firm GolinHarris. Melding learnings from a lifetime of uncommon experiences with insights from a surprisingly successful corporate career, this book will inspire workers mired in indecision and dimly lit prospects. Following college, Cook was initiated into the business world through a dozen odd jobs, each of which provided valuable insights into the business world and the understanding of how to make the most of even the smallest opportunity. Each chapter delivers a bold truth, supported by relevant episodes from Cook’s personal life and reinforced by his encounters with corporate America. Filled with colorful anecdotes about being punched by a guru, stalked by an intern, and lectured by Steve Jobs, Improvise is full of hilarious yet poignant moments. “Fred is a legend in the PR business . . . [Improvise] is immensely fun and engaging.” —Forbes “An offbeat career guide for new college graduates.” —Parade “Fred shares the street smarts he gained from a lifetime of uncommon experiences to educate and inspire others who are trying to find their own way in the business world.” —Execunet.com“/DIV>

Absolutely Legendary Public Relations Specialist

Author : PuddingPie Planners
Publisher :
ISBN 13 : 9781691867455
Total Pages : 152 pages
Book Rating : 4.8/5 (674 download)

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Book Synopsis Absolutely Legendary Public Relations Specialist by : PuddingPie Planners

Download or read book Absolutely Legendary Public Relations Specialist written by PuddingPie Planners and published by . This book was released on 2019-09-08 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple 6 x 9 Compact 2020 Week Per Page Planner 150 printed pages, featuring one week per page, with week numbers and dates. Simple and effective! A Perfect Weekly Planner for 2020 The right planner is one that affords both at-a-glance and in-depth use for planning, tracking, and scheduling your time. The PuddingPie Planner has calendar views, weekly views, and ample space for notes, so you can stay on top of your time. Checklists help to keep you organized, while the easy layout allows you to see exactly how your week and month look. Details: 6 x 9 inch portable but spacious size 12 months covering 2020, including a 53rd week leading into 2021 Year and Month calendar pages Weekly view with space for notes and todo list Plenty of space for notes throughout the pages, with dedicated notes pages at the end of the planner 150 pages Printed on white paper, easy to write on Cute satin matte cover with durable bound spine Click our brand to see other designs!

Vern Miller

Author : Danford Mike Danford
Publisher : iUniverse
ISBN 13 : 1440171807
Total Pages : 174 pages
Book Rating : 4.4/5 (41 download)

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Book Synopsis Vern Miller by : Danford Mike Danford

Download or read book Vern Miller written by Danford Mike Danford and published by iUniverse. This book was released on 2009-10 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early in his young adult life, Vern Miller recognized that laws provide the fabric of society; he wanted to be a part of it. As a boy he aspired to be a warrior, and now as an elder statesman in the field of justice, he's still a champion for the underdog. In this inspirational memoir, author Mike Danford tells the story of a unique lawman whose escapades and charisma are now legend in the state of Kansas. With more than fifty years in law enforcement, Vern Miller rewrote the book on justice and public service: pursuing criminals with the same gusto he pursued order, social fairness, and public service. Vern Miller: Legendary Kansas Lawman narrates the life of this one-of-a-kind man from his school days at Wichita North High School, to his U.S. Army service in Korea, to his three decades of public service work with two stints as Attorney General, and his twenty-five years practicing law. Filled with photographs, this is a memorable portrait of a rare American and a true hero of the law. Vern Miller: Legendary Kansas Lawman emphasizes Vern's fascination with the rules and demonstrates the commitment of law enforcement officers everywhere to upholding the law.

Public Relations

Author : Edward L. Bernays
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Public Relations by : Edward L. Bernays

Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Electric Boat Corporation

Author : James S. Reyburn
Publisher : Arcadia Publishing
ISBN 13 : 1439618046
Total Pages : 130 pages
Book Rating : 4.4/5 (396 download)

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Book Synopsis Electric Boat Corporation by : James S. Reyburn

Download or read book Electric Boat Corporation written by James S. Reyburn and published by Arcadia Publishing. This book was released on 2006-08-07 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electric Boat Corporation has been a world leader in submarine development, design, and construction for more than a century. In 1900, the company delivered the Holland, the first submarine accepted by the United States Navy. Fifty-five years later, it turned fantasy into fact by sending the worlds first nuclear-powered ship, the submarine Nautilus, off on its maiden voyage. It later built the worlds first ballistic missilefiring submarine, the George Washington, and most of the nations current underseas fleet. Between those years, it pioneered standardized construction of merchant ships, submarine chasers, torpedo boats, and yachts and also produced airplanes, fishing trawlers, diesel engines, and electric motors. This collection of more than 200 archival photographs traces the companys sometimes roller-coaster existence through 10 historic decades when Americaand Electric Boat Corporationgrew into an industrial giant. It is an engaging collective portrait of American ingenuity, know-how, and persistence driving technology to new heights.