Handbook of Pricing Research in Marketing

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447442
Total Pages : 617 pages
Book Rating : 4.8/5 (484 download)

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Book Synopsis Handbook of Pricing Research in Marketing by : Vithala R. Rao

Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Advances in Theory and Practice in Store Brand Operations

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Author :
Publisher : Springer Nature
ISBN 13 : 9811598770
Total Pages : 265 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Advances in Theory and Practice in Store Brand Operations by : Jiazhen Huo

Download or read book Advances in Theory and Practice in Store Brand Operations written by Jiazhen Huo and published by Springer Nature. This book was released on 2021-01-04 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.

Fair Trade

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Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Fair Trade by : United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law

Download or read book Fair Trade written by United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law and published by . This book was released on 1975 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Industrial Organization

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Author :
Publisher : Elsevier
ISBN 13 : 0323915140
Total Pages : 788 pages
Book Rating : 4.3/5 (239 download)

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Book Synopsis Handbook of Industrial Organization by :

Download or read book Handbook of Industrial Organization written by and published by Elsevier. This book was released on 2021-12-09 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Industrial Organization, Volume Four highlights new advances in the field, with this new volume presenting interesting chapters written by an international board of expert authors. - Presents authoritative surveys and reviews of advances in theory and econometrics - Reviews recent research on capital raising methods and institutions - Includes discussions on developing countries

Toys and Models

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Author :
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Toys and Models by : Dennis Luther

Download or read book Toys and Models written by Dennis Luther and published by . This book was released on 1991 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digest of English Case Law

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Publisher :
ISBN 13 :
Total Pages : 772 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Digest of English Case Law by : John Mews

Download or read book Digest of English Case Law written by John Mews and published by . This book was released on 1926 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Economics of Regulation and Antitrust, fifth edition

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Author :
Publisher : MIT Press
ISBN 13 : 0262038064
Total Pages : 1001 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Economics of Regulation and Antitrust, fifth edition by : W. Kip Viscusi

Download or read book Economics of Regulation and Antitrust, fifth edition written by W. Kip Viscusi and published by MIT Press. This book was released on 2018-08-14 with total page 1001 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thoroughly revised and updated edition of the leading textbook on government and business policy, presenting the key principles underlying sound regulatory and antitrust policy. Regulation and antitrust are key elements of government policy. This new edition of the leading textbook on government and business policy explains how the latest theoretical and empirical economic tools can be employed to analyze pressing regulatory and antitrust issues. The book departs from the common emphasis on institutions, focusing instead on the relevant underlying economic issues, using state-of-the-art analysis to assess the appropriate design of regulatory and antitrust policy. Extensive case studies illustrate fundamental principles and provide insight on key issues in regulation and antitrust policy. This fifth edition has been thoroughly revised and updated, reflecting both the latest developments in economic analysis and recent economic events. The text examines regulatory practices through the end of the Obama and beginning of the Trump administrations. New material includes coverage of global competition and the activities of the European Commission; recent mergers, including Comcast-NBC Universal; antitrust in the new economy, including investigations into Microsoft and Google; the financial crisis of 2007–2008 and the Dodd-Frank Act; the FDA approval process; climate change policies; and behavioral economics as a tool for designing regulatory strategies.

Current Law

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Publisher :
ISBN 13 :
Total Pages : 2502 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Current Law by :

Download or read book Current Law written by and published by . This book was released on 1909 with total page 2502 pages. Available in PDF, EPUB and Kindle. Book excerpt:

U.S. Department of Defense Contract Spending and the Industrial Base, 2000-2013

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 144224044X
Total Pages : 47 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis U.S. Department of Defense Contract Spending and the Industrial Base, 2000-2013 by : Jesse Ellman

Download or read book U.S. Department of Defense Contract Spending and the Industrial Base, 2000-2013 written by Jesse Ellman and published by Rowman & Littlefield. This book was released on 2014-10-16 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report analyzes contracting for products, services, and research & development (R&D) by the Department of Defense (DoD) and its key components. In provides an in-depth look at trends in DoD contracting since 2000, and provides an initial picture of the impact that sequestration has had on DoD contracting and the supporting industrial base. This fourth edition of the DoD report updates reports from previous years and provides greater breadth of analysis. The report examines trends in DoD contracting, breaking down DoD contract spending by a variety of contract and vendor characteristics. The report then uses this data to address key policy questions related to DoD contracting.

Industrial Management

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Publisher :
ISBN 13 :
Total Pages : 540 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Industrial Management by :

Download or read book Industrial Management written by and published by . This book was released on 1927 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Treatise on the Law of Vendor and Purchaser of Real Estate and Chattels Real

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Author :
Publisher :
ISBN 13 :
Total Pages : 868 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis A Treatise on the Law of Vendor and Purchaser of Real Estate and Chattels Real by : Thomas Cyprian Williams

Download or read book A Treatise on the Law of Vendor and Purchaser of Real Estate and Chattels Real written by Thomas Cyprian Williams and published by . This book was released on 1923 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Competition in the Energy Industry

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Author :
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.0/5 (14 download)

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Book Synopsis Competition in the Energy Industry by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly

Download or read book Competition in the Energy Industry written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1974 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Competition in the Energy Industry

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Author :
Publisher :
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Competition in the Energy Industry by : United States. Congress. Senate. Committee on the Judiciary

Download or read book Competition in the Energy Industry written by United States. Congress. Senate. Committee on the Judiciary and published by . This book was released on 1974 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

American Lumberman

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Author :
Publisher :
ISBN 13 :
Total Pages : 1768 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis American Lumberman by :

Download or read book American Lumberman written by and published by . This book was released on 1911 with total page 1768 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Engineering and Contracting

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Publisher :
ISBN 13 :
Total Pages : 674 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Engineering and Contracting by :

Download or read book Engineering and Contracting written by and published by . This book was released on 1927 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Computerworld

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Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4./5 ( download)

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Book Synopsis Computerworld by :

Download or read book Computerworld written by and published by . This book was released on 1976-05-10 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Encyclopædia of General Business and Legal Forms

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Publisher :
ISBN 13 :
Total Pages : 2390 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Encyclopædia of General Business and Legal Forms by : Clarence Frank Birdseye

Download or read book Encyclopædia of General Business and Legal Forms written by Clarence Frank Birdseye and published by . This book was released on 1924 with total page 2390 pages. Available in PDF, EPUB and Kindle. Book excerpt: