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Author : Rensis Likert
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.X/5 ( download)
Download or read book A Technique for the Measurement of Attitudes written by Rensis Likert and published by . This book was released on 1932 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rensis Likert
Publisher :
ISBN 13 :
Total Pages : 55 pages
Book Rating : 4.:/5 (116 download)
Download or read book A Technique for the Measurement of Attitude written by Rensis Likert and published by . This book was released on 1932 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Franklin Peirce Kilpatrick
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.:/5 (349 download)
Download or read book A Technique for the Measurement of Attitudes ... written by Franklin Peirce Kilpatrick and published by . This book was released on 1947 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Scales for the Measurement of Attitudes written by and published by . This book was released on 1967 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : L. L. THURSTONE
Publisher :
ISBN 13 : 9781033143940
Total Pages : 0 pages
Book Rating : 4.1/5 (439 download)
Download or read book MEASUREMENT OF ATTITUDE written by L. L. THURSTONE and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Louis Leon Thurstone
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.A/5 ( download)
Download or read book The Measurement of Attitude written by Louis Leon Thurstone and published by . This book was released on 1929 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Geoff Payne
Publisher : SAGE
ISBN 13 : 1446233898
Total Pages : 250 pages
Book Rating : 4.4/5 (462 download)
Download or read book Key Concepts in Social Research written by Geoff Payne and published by SAGE. This book was released on 2004-03-18 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This clearly written and user-friendly book is ideal for students or researchers who wish to get a basic, but solid grasp of a topic and see how it fits with other topics. By following the links a student can easily and efficiently build up a clear conceptual map of social research′ - Malcolm Williams, Reader in Sociology, Cardiff University `This is a really useful book, written in an accessible manner for students beginning their study of social research methods. It is helpful both as an introductory text and as a reference guide for more advanced students. Most of the key topics in methods and methodology are covered and it will be suitable as a recommended text on a wide variety of courses′ - Clive Seale, Brunel University At last, an authoritative, crystal-clear introduction to research methods which really takes account of the needs of students for accessible, focused information to help with undergraduate essays and exams. The key concepts discussed here are based on a review of teaching syllabi and the authors′ experience of many years of teaching. Topics range over qualitative and quantitative approaches and combine practical considerations with philosophical issues. They include several new topics, like internet and phone polling, internet searches, and visual methods. Each section is free-standing, can be tackled in order, but with links to other sections to enable students to cross-reference and build up a wider understanding of central research methods. To facilitate comprehension and aid study, each section begins with a definition. It is followed by a summary of key points with key words and guides to further reading and up-to-date examples. The book is a major addition to undergraduate reading lists. It is reliable, allows for easy transference to essays and exams and easy to use, and exceptionally clearly written for student consumption. The book answers the needs of all those who find research methods daunting, and for those who have dreamt of an ideal introduction to the subject.
Author : Kenneth E. Clow
Publisher : SAGE
ISBN 13 : 1412991307
Total Pages : 521 pages
Book Rating : 4.4/5 (129 download)
Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Author : Dagmar Krebs
Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.3/5 (91 download)
Download or read book New Directions in Attitude Measurement written by Dagmar Krebs and published by . This book was released on 1993 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compendium of the theories and methods of measuring attitudes, as used by social scientists and psychologists, politicians, educators, market analysts, and others. Covers attitudes about things as well as about behavior, structural determinants and their quantitative contribution to the explained variance of attitudes, measurement and theoretical models for scaling, statistical techniques, and the effects of response sets. Annotation copyright by Book News, Inc., Portland, OR
Author : Allen L. Edwards
Publisher : Hassell Street Press
ISBN 13 : 9781014259837
Total Pages : 280 pages
Book Rating : 4.2/5 (598 download)
Download or read book Techniques of Attitude Scale Construction. -- written by Allen L. Edwards and published by Hassell Street Press. This book was released on 2021-09-09 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is concerned with techniques for the construction of attitude scales. Once a set of attitude statements has been collected, there are two general methods that have been used in the development of attitude scales. One of these methods involves the use of a judging group. The judging group is not asked to respond to the statements in terms of their own agreement or disagreement with them, but rather to judge the degree of favorableness or unfavorableness expressed by each statement. These judgments are then used as a basis for determining scale values of the statements upon a psychological continuum. Once the scale values of the statements are known, subjects can then be asked to express their agreement or disagreement with the individual statements. Attitude scores for these subjects can then be obtained based upon the prior knowledge of the scale values of the statements. The judgment methods for constructing attitude scales differ only in the manner in which the judgments and scale values of the statements are obtained. They include the method of paired comparisons, the method of equal-appearing intervals, and the method of successive intervals. These methods are described in Chapters 2 through 5. A second method of developing attitude scales is based upon direct responses of agreement or disagreement with attitude statements. Since the response methods do not require prior knowledge of the scale values of the statements in any exact sense, a judging group is not necessary. It is sufficient for the response methods if one can assume that the response "agree" to a statement indicates a more favorable attitude than the response "disagree," or vice versa. The response methods for constructing attitude scales include the method of summated ratings and scalogram analysis. These methods are presented in Chapters 6 and 7. Another method for constructing an attitude scale that makes use of both judgments and responses is described in Chapter 8. This method is termed the scale-discrimination technique. It is an early effort upon the part of Kilpatrick and myself at a synthesis of a scaling and a response method for developing an attitude scale. H-technique, as described in Chapter 9, is also a response method. It has as its objective the improvement of a cumulative scale--a kind of scale about which more will be said in the text. In this chapter I have also described another effort at a synthesis of scaling and response methods which, for want of a better name, I have called W-technique. This, in brief, represents the content of this book"--Preface. (PsycINFO Database Record (c) 2014 APA, all rights reserved).
Author : Marlene E. Henerson
Publisher : SAGE
ISBN 13 : 9780803931312
Total Pages : 212 pages
Book Rating : 4.9/5 (313 download)
Download or read book How to Measure Attitudes written by Marlene E. Henerson and published by SAGE. This book was released on 1987 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to develop basic skills in designing and using instruments for the measurement of attitudes and wherever possible, recommends procedures, rules of thumb and practical strategies for performing evaluation tasks related to the assessment of peoples' attitudes.
Author : Gene F. Summers
Publisher :
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.3/5 (91 download)
Download or read book Attitude Measurement written by Gene F. Summers and published by . This book was released on 1970 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Neil J. Salkind
Publisher : SAGE
ISBN 13 : 1412961270
Total Pages : 1779 pages
Book Rating : 4.4/5 (129 download)
Download or read book Encyclopedia of Research Design written by Neil J. Salkind and published by SAGE. This book was released on 2010-06-22 with total page 1779 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Comprising more than 500 entries, the Encyclopedia of Research Design explains how to make decisions about research design, undertake research projects in an ethical manner, interpret and draw valid inferences from data, and evaluate experiment design strategies and results. Two additional features carry this encyclopedia far above other works in the field: bibliographic entries devoted to significant articles in the history of research design and reviews of contemporary tools, such as software and statistical procedures, used to analyze results. It covers the spectrum of research design strategies, from material presented in introductory classes to topics necessary in graduate research; it addresses cross- and multidisciplinary research needs, with many examples drawn from the social and behavioral sciences, neurosciences, and biomedical and life sciences; it provides summaries of advantages and disadvantages of often-used strategies; and it uses hundreds of sample tables, figures, and equations based on real-life cases."--Publisher's description.
Author : M Dean Havron
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (138 download)
Download or read book Measurement of Attitudes by a Simple Word Association Technique written by M Dean Havron and published by . This book was released on 1950 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Garrett
Publisher : Cambridge University Press
ISBN 13 : 1139486829
Total Pages : pages
Book Rating : 4.1/5 (394 download)
Download or read book Attitudes to Language written by Peter Garrett and published by Cambridge University Press. This book was released on 2010-04-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Just about everyone seems to have views about language. Language attitudes and language ideologies permeate our daily lives. Our competence, intelligence, friendliness, trustworthiness, social status, group memberships, and so on, are often judged from the way we communicate. Even the speed at which we speak can evoke reactions. And we often try to anticipate such judgements as we communicate. In this lively introduction, Peter Garrett draws upon research carried out over recent decades in order to discuss such attitudes and the implications they have for our use of language, for social advantage or discrimination, and for social identity. Using a range of examples that includes punctuation, words, grammar, pronunciation, accents, dialects and languages, this book explores the intricate and fascinating ways in which language influences our everyday thoughts, feelings and behaviour.
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264191658
Total Pages : 270 pages
Book Rating : 4.2/5 (641 download)
Download or read book OECD Guidelines on Measuring Subjective Well-being written by OECD and published by OECD Publishing. This book was released on 2013-03-20 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Guidelines represent the first attempt to provide international recommendations on collecting, publishing, and analysing subjective well-being data.
Author : Murray Arnold Straus
Publisher : U of Minnesota Press
ISBN 13 : 0816607990
Total Pages : 682 pages
Book Rating : 4.8/5 (166 download)
Download or read book Family Measurement Techniques written by Murray Arnold Straus and published by U of Minnesota Press. This book was released on 1978-01-01 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: 813 measurement techniques, arranged and described under various aspects of family life, e.g., husband-wife relationships. 130 journals and pertinent books used as sources. Each entry gives test name, variables measured, length, availability, and references. Author, test title, and subject indexes.
