Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
A Technique For Producing Ideas
Download A Technique For Producing Ideas full books in PDF, epub, and Kindle. Read online A Technique For Producing Ideas ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis A Technique for Producing Ideas by : James Webb Young
Download or read book A Technique for Producing Ideas written by James Webb Young and published by . This book was released on 2019-01-18 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical step-by-step technique for sparking breakthrough creativity in any field. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.
Book Synopsis A Technique for Producing Ideas by : James Webb Young
Download or read book A Technique for Producing Ideas written by James Webb Young and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Technique for Producing Ideas by : James Webb Young
Download or read book A Technique for Producing Ideas written by James Webb Young and published by . This book was released on 1975 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Get Ideas written by Jack Foster and published by Berrett-Koehler Publishers. This book was released on 1996 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.
Book Synopsis How to Become an Advertising Man by : James Webb Young
Download or read book How to Become an Advertising Man written by James Webb Young and published by N T C Business Books. This book was released on 1989 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains what advertising is, how it works, and what one must understand and do to be successful at it
Book Synopsis The Great Mental Models, Volume 1 by : Shane Parrish
Download or read book The Great Mental Models, Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Book Synopsis Hegarty on Creativity: There Are No Rules by : John Hegarty
Download or read book Hegarty on Creativity: There Are No Rules written by John Hegarty and published by Thames & Hudson. This book was released on 2014-04-22 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
Download or read book The Idea Hunter written by Andy Boynton and published by John Wiley & Sons. This book was released on 2011-04-04 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places. Shows how to expand your capacity to find and develop winning business ideas Explains why ideas are a critical asset for every manager and professional, not just for those who do "creative" Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving "idea" companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.
Book Synopsis A User Guide to the Creative Mind by : Dave Birss
Download or read book A User Guide to the Creative Mind written by Dave Birss and published by Lulu.com. This book was released on with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Become an Idea Machine by : Claudia Azula Altucher
Download or read book Become an Idea Machine written by Claudia Azula Altucher and published by . This book was released on 2014-12-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW DO I TRANSFORM MY LIFE? The answer is simple: come up with ten ideas a day. It doesn't matter if they are good or bad the key is to exercise your 'idea muscle', to keep it toned, and in great shape. People say ideas are cheap and execution is everything but that is NOT true. Execution is a consequence, a subset of good, brilliant idea. And good ideas require daily work. Ideas may be easy if we are only coming up with one or two but if you open this book to any of the pages and try to produce more than three, you will feel a burn, scratch your head, and you will be sweating, and working hard. There is a turning point when you reach idea number 6 for the day, you still have four to go, and your mind muscle is getting a workout. By the time you list those last ideas to make it to ten you will see for yourself what "sweating the idea muscle" means. As you practice the daily idea generation you become an idea machine.When we become idea machines we are flooded with lots of bad ideas but also with some that are very good. This happens by the sheer force of the number, because we are coming up with 3,650 ideas per year (at ten a day). When you are inspired by an extraordinary idea, all of your thoughts break their chains, you go beyond limitations and your capacity to act expands in every direction. Forces and abilities you did not know you had come to the surface, and you realize you are capable of doing great things. As you practice with the suggested prompts in this book your ideas will get better, you will be a source of great insight for others, people will find you magnetic, and they will want to hang out with you because you have so much to offer. When you practice every day your life will transform, in no more than 180 days, because it has no other evolutionary choice. Life changes for the better when we become the source of positive, insightful, and helpful ideas. Don't believe a word I say. Instead, challenge yourself to try it for the 180 days and see your life transform, in magical ways, in front of your very eyes.
Book Synopsis How to Get to Great Ideas by : Dave Birss
Download or read book How to Get to Great Ideas written by Dave Birss and published by Nicholas Brealey. This book was released on 2019-04-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sliver award winner in Business Reference 2020 Axiom Business Book Awards What makes a great idea? Where do great ideas come from? The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.
Book Synopsis Dancing About Architecture by : Phil Beadle
Download or read book Dancing About Architecture written by Phil Beadle and published by Crown House Publishing. This book was released on 2011-06-29 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dancing about Architecture: A Little Book of Creativity is a compendium of outrageous ideas: ideas about how to take more risks, and about how to go about coming up with better ideas. Ideas about how to plan experiences that leave people who are in the same room as those ideas awestruck, and ideas to help you avoid the textbook, the worksheet the barely stifled yawn. From using The Book of Revelation as a planning device; to seeing every experience through the prism of physical activity or song; to measuring a poem to find its real heart; it outlines a methodology that, if you use it, will make you an even greater creative force than you already are.
Download or read book Curious written by Ian Leslie and published by Basic Books. This book was released on 2014-08-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun yet provocative look at the importance of staying curious in an increasingly indifferent world Everyone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly monopolized by the cognitive elite. A "curiosity divide" is opening up. In Curious, Ian Leslie makes a passionate case for the cultivation of our "desire to know." Drawing on fascinating research from psychology, economics, education, and business, Leslie looks at what feeds curiosity and what starves it, and finds surprising answers. Curiosity is a mental muscle that atrophies without regular exercise and a habit that parents, schools, and workplaces need to nurture. Filled with inspiring stories, case studies, and practical advice, Curious will change the way you think about your own mental life, and that of those around you.
Book Synopsis Idea Stormers by : Bryan W. Mattimore
Download or read book Idea Stormers written by Bryan W. Mattimore and published by John Wiley & Sons. This book was released on 2012-08-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques. Identifies Mattimore?s top ideation and innovation techniques (including ?brainwalking,? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own Tells real stories of ideation at work in Mattimore?s consulting business, including how Ben & Jerry?s named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.
Download or read book Egghead written by Bo Burnham and published by Grand Central Publishing. This book was released on 2013-10-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strange and charming collection of hilariously absurd poetry, writing, and illustration from one of today's most popular young comedians?Ķ Bo Burnham was a precocious teenager living in his parents' attic when he started posting material on YouTube. 100 million people viewed those videos, turning Bo into an online sensation with a huge and dedicated following. Bo taped his first of two Comedy Central specials four days after his 18th birthday, making him the youngest to do so in the channel's history. Now Bo is a rising star in the comedy world, revered for his utterly original and intelligent voice. And, he can SIIIIIIIIING! In Egghead, Bo brings his brand of brainy, emotional comedy to the page in the form of off-kilter poems, thoughts, and more. Teaming up with his longtime friend, artist, and illustrator Chance Bone, Bo takes on everything from death to farts in this weird book that will make you think, laugh and think, "why did I just laugh?"
Book Synopsis Generating Product Ideas by : Artiom Dashinsky
Download or read book Generating Product Ideas written by Artiom Dashinsky and published by Labor Arti UG (haftungsbeschränkt). This book was released on 2020-08-01 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find ideas for your new next business, side hustle, or indie startup. Today every skill for building a product can be learnt online — coding, design, marketing — besides one: generating new product ideas. With this book, you will learn 17 actionable techniques for finding ideas to start your next profitable SaaS, physical, digital, services or content business. “The way to get good ideas is to get lots of ideas…" — Linus Pauling, Nobel Prize laureate What will you learn from this book? - Find ideas — Discover actionable techniques to immediately find problems to build businesses around. - Notice opportunities — Learn the mental models that will help you to start noticing problems in the future and convert them into products later. - Find niche markets — Learn how to define the audiences that you’d enjoy serving and explore opportunities in their niches. - Prioritize ideas — Sort ideas with the biggest potential impact to fit your business and personal goals.
Book Synopsis Effective Sales Enablement by : Pam Didner
Download or read book Effective Sales Enablement written by Pam Didner and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth. Effective Sales Enablement shows you how to: - Understand trends that impact sales professionals and how to take advantage of them - Become a better marketer with creative ideas on how to support sales - Integrate sales elements into select marketing programmes - and vice versa - Assemble a first-class sales enablement team - Leverage technology to better integrate sales and marketing
