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Author : Edward Akindele Leigh
Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.:/5 (331 download)
Download or read book A Systems Approach to Marketing Planning and Control written by Edward Akindele Leigh and published by . This book was released on 1974 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark E. Stern
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4./5 ( download)
Download or read book Marketing Planning: a systems approach written by Mark E. Stern and published by . This book was released on 1966 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark E. Stern
Publisher :
ISBN 13 :
Total Pages : 153 pages
Book Rating : 4.:/5 (18 download)
Download or read book Market Planning written by Mark E. Stern and published by . This book was released on 1966 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Albert Field
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Management written by George Albert Field and published by . This book was released on 1966 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Joseph Sirgy
Publisher : Atomic Dog Publishing
ISBN 13 : 9781592602841
Total Pages : 0 pages
Book Rating : 4.6/5 (28 download)
Download or read book Strategic Marketing Communications written by M. Joseph Sirgy and published by Atomic Dog Publishing. This book was released on 2006-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in marketing, marketing communications, and advertising. This book helps students understand the art and science of strategic decisions in marketing communications by showing students how to make strategic marketing communications decisions using a systems approach. The system approach guides decision-making in a hierarchy: corporate, marketing, and marketing communications. Within each hierarchical level the decision-maker selects a strategy that is implemented by setting measurable objectives, developing tactics, and allocating resources. These decisions, in turn are managed by two processes: analysis/planning and monitoring/control. In this text, authors Joe Sirgy and Don Rahtz address societal issues and provide great detail about the various elements of the marketing communications mix, including advertising, sales promotion, reseller support, public relations, direct marketing, and word-of-mouth communications. Students are also provided with reader-friendly case studies, web exercises, and illustrations to bring many of the technical concepts to life.
Author : American Institute of Aeronautics and Astronautics. Technical Information Service
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.E/5 ( download)
Download or read book The Systems Approach to Management written by American Institute of Aeronautics and Astronautics. Technical Information Service and published by . This book was released on 1969 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arnold E. Amstutz
Publisher : Forgotten Books
ISBN 13 : 9781330268872
Total Pages : 132 pages
Book Rating : 4.2/5 (688 download)
Download or read book Lecture Notes Relating to a Systems Approach to Marketing written by Arnold E. Amstutz and published by Forgotten Books. This book was released on 2015-06-02 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Lecture Notes Relating to a Systems Approach to Marketing These lecture notes have been prepared to provide a brief introduction to what we describe as a "systems approach" to marketing decision making. This document summarizing work which we have been doing In attesting to develop a quantitative, systematic way of defining, analyzing, and solving marketing problems is a synopsis of basic ideas presented in A. E. Anstutz M. I. T. Doctoral Dissertation, A System Approach to Marketing. These notes have been prepared to describe the scope of this activity and to provide selected examples of system structure and macro and micro representations of behavior. Our primary objective might be restated as: to develop a quantitative, systems approach to the definition, analysis, and solution of management problems in the marketing area. The sub-goals associated with this major objective night be summarized as follows: 1. Develop a framework within which salient attributes of a general business environment or specific marketing situations can be delineated. 2. Define a series of elements common to a broad range of management problems to serve as the focus of systematic analysis. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Richard V. Butt
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.:/5 (1 download)
Download or read book Sales Effort and Marketing Strategy written by Richard V. Butt and published by AMACOM Div American Mgmt Assn. This book was released on 1969 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study of a systems approach to sales and marketing management, with particular reference to such activity in the USA - covers systems design, strategic planning, operational research, decision making, EDP, the deployment of the salesperson and commercial traveller, personnel management, etc., and includes simulation and forecasting techniques. Diagrams.
Author : George A. Field
Publisher :
ISBN 13 :
Total Pages : 619 pages
Book Rating : 4.:/5 (25 download)
Download or read book Marketing Management written by George A. Field and published by . This book was released on 1966 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Joseph Sirgy
Publisher : Atomic Dog Pub Incorporated
ISBN 13 : 9781592602834
Total Pages : 448 pages
Book Rating : 4.6/5 (28 download)
Download or read book Strategic Marketing Communications written by M. Joseph Sirgy and published by Atomic Dog Pub Incorporated. This book was released on 2006-08-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in marketing, marketing communications, and advertising. This book helps students understand the art and science of strategic decisions in marketing communications by showing students how to make strategic marketing communications decisions using a systems approach. The system approach guides decision-making in a hierarchy: corporate, marketing, and marketing communications. Within each hierarchical level the decision-maker selects a strategy that is implemented by setting measurable objectives, developing tactics, and allocating resources. These decisions, in turn are managed by two processes: analysis/planning and monitoring/control. In this text, authors Joe Sirgy and Don Rahtz address societal issues and provide great detail about the various elements of the marketing communications mix, including advertising, sales promotion, reseller support, public relations, direct marketing, and word-of-mouth communications. Students are also provided with reader-friendly case studies, web exercises, and illustrations to bring many of the technical concepts to life. Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in marketing, marketing communications, and advertising. This book helps students understand the art and science of strategic decisions in marketing communications by showing students how to make strategic marketing communications decisions using a systems approach. The system approach guides decision-making in a hierarchy: corporate, marketing, and marketing communications. Within each hierarchical level the decision-maker selects a strategy that is implemented by setting measurable objectives, developing tactics, and allocating resources. These decisions, in turn are managed by two processes: analysis/planning and monitoring/control. In this text, authors Joe Sirgy and Don Rahtz address societal issues and provide great detail about the various elements of the marketing communications mix, including advertising, sales promotion, reseller support, public relations, direct marketing, and word-of-mouth communications. Students are also provided with reader-friendly case studies, web exercises, and illustrations to bring many of the technical concepts to life.
Author : Berend Wierenga
Publisher : Springer Science & Business Media
ISBN 13 : 1461545951
Total Pages : 349 pages
Book Rating : 4.4/5 (615 download)
Download or read book Marketing Management Support Systems written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
Author : M. Joseph Sirgy
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (31 download)
Download or read book Integrated Marketing Communications written by M. Joseph Sirgy and published by . This book was released on 1998 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced strategic marketing communications management text introduces advertising by objectives, and takes a strong behavioural approach. Its focus is on strategic decision operating.
Author : Gillian Ragsdell
Publisher : Springer Science & Business Media
ISBN 13 : 1461506018
Total Pages : 464 pages
Book Rating : 4.4/5 (615 download)
Download or read book Systems Theory and Practice in the Knowledge Age written by Gillian Ragsdell and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the proceedings of the Seventh International Conference of the UK Systems Society being held at York University, United Kingdom from July 7th to 10th, 2002. It is a pleasure to be able to share with you this collection ofpapers that have been contributed by systems thinkers from around the world. As with previous UKSS conferences, the aim ofthis conference is to encourage debate and promote development of pertinent issues in systems theory and practice. In current times where the focus has moved from 'information' to 'knowledge' and where 'knowledge management', of everyday speak, it seemed fitting to 'knowledge assets' and so on, have become part offer a conference title of'Systems Theory and Practice in the Knowledge Age'. In keeping with another tradition of previous conferences, the UKSS Conference 2002 Committee decided to compile a collection ofdelegates' papers before the event as a platform from which to launch discussions in York. Ideas presented in the following papers will, undoubtedly, be developed during the dialogue generated at the conference and new papers will emerge. In his abstract for his plenary at this conference, Professor Peter Checkland throws down the gauntlet to systems thinking and its relevance in the knowledge age with the following statement: "30 Years In The Systems Movement: Disappointments I Have Known and Hopes/or the Future Springing from a lunchtime conversation at an American University, the Systems Movement is now nearly 50 years old.
Author : Robert E. Simmons
Publisher : Longman Publishing Group
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 ( download)
Download or read book Communication Campaign Management written by Robert E. Simmons and published by Longman Publishing Group. This book was released on 1990 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanley F. Stasch
Publisher :
ISBN 13 :
Total Pages : 574 pages
Book Rating : 4.F/5 ( download)
Download or read book Systems Analysis for Marketing Planning and Control written by Stanley F. Stasch and published by . This book was released on 1972 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edwin J. Nijssen
Publisher : Springer Science & Business Media
ISBN 13 : 9780792372721
Total Pages : 158 pages
Book Rating : 4.3/5 (727 download)
Download or read book Creating Customer Value Through Strategic Marketing Planning written by Edwin J. Nijssen and published by Springer Science & Business Media. This book was released on 2001 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.
Author : T. Staudt
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (5 download)
Download or read book Corporate Marketing Strategy written by T. Staudt and published by . This book was released on 1968 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
