A Study On Customer Intention To Repurchase Smartphones

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Precision Marketing

Author : Jeff Zabin
Publisher : John Wiley & Sons
ISBN 13 : 9780471467618
Total Pages : 280 pages
Book Rating : 4.4/5 (676 download)

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Book Synopsis Precision Marketing by : Jeff Zabin

Download or read book Precision Marketing written by Jeff Zabin and published by John Wiley & Sons. This book was released on 2004-02-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.

Complex, Intelligent and Software Intensive Systems

Author : Leonard Barolli
Publisher : Springer Nature
ISBN 13 : 3030504549
Total Pages : 629 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Complex, Intelligent and Software Intensive Systems by : Leonard Barolli

Download or read book Complex, Intelligent and Software Intensive Systems written by Leonard Barolli and published by Springer Nature. This book was released on 2020-06-10 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores three interwoven and challenging areas of research and development for future ICT-enabled applications: software intensive systems, complex systems and intelligent systems. Software intensive systems are systems that extensively interact with other systems, sensors, actuators, devices and users. More and more domains are now employing software intensive systems, e.g. the automotive sector, telecommunication systems, embedded systems in general, industrial automation systems and business applications. Moreover, the outcome of web services offers a new platform for enabling software intensive systems. Complex systems research is focused on the overall understanding of systems rather than their components. Complex systems are very much characterized by the changing environments in which they operate through their multiple internal and external interactions. They evolve and adapt through (internal and external) dynamic interactions. The development of intelligent systems and agents, which is increasingly characterized by the use of ontologies, can be beneficial for software intensive systems and complex systems alike. Accordingly, recent research in the areas of intelligent systems, robotics, neuroscience, artificial intelligence, and the cognitive sciences is essential to the future development of software intensive and complex systems.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522526005
Total Pages : 1584 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Return on Quality

Author : Roland T. Rust
Publisher : Irwin Professional Publishing
ISBN 13 : 9781557385475
Total Pages : 225 pages
Book Rating : 4.3/5 (854 download)

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Book Synopsis Return on Quality by : Roland T. Rust

Download or read book Return on Quality written by Roland T. Rust and published by Irwin Professional Publishing. This book was released on 1994 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Se analiza la importancia del producto y la calidad del servicio como un éxito de una compañía al mismo tiempo que se valora el costo específico de calidad y su impacto en el negocio. Se precisa que la calidad debe ser contemplada más que como un concepto, un esfuerzo que permitirá obtener beneficios.

Visioning and Engineering the Knowledge Society - A Web Science Perspective

Author : Miltiadis D. Lytras
Publisher : Springer Science & Business Media
ISBN 13 : 364204753X
Total Pages : 632 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Visioning and Engineering the Knowledge Society - A Web Science Perspective by : Miltiadis D. Lytras

Download or read book Visioning and Engineering the Knowledge Society - A Web Science Perspective written by Miltiadis D. Lytras and published by Springer Science & Business Media. This book was released on 2009-09-29 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, in conjunction with the volume CCIS 49, constitutes the refereed proceedings of the Second World Summit, WSKS 2009, held in Chania, Crete, Greece, in September 2008. The 62 revised full papers presented were carefully reviewed and selected from 256 submissions. The papers are deal with information technologies - knowledge management systems - e-business and business, organizational and inter-organizational information systems for the Knowledge Society, knowledge, learning, education, learning technologies and e-learning for the Knowledge Society, social and humanistic computing for the Knowledge Society – emerging technologies for the society and the humanity, culture and cultural heritage - technology for culture management - management of tourism and entertainment - tourism networks in the Knowledge Society, e-government and e-democracy in the Knowledge Society, innovation, sustainable development and strategic management for the Knowledge Society, service science, management, engineering, and technology, intellectual and human capital development in the Knowledge Society, advanced applications for environmental protection and green economy management, future prospects for the Knowledge Society: from foresight studies to projects and public policies, technologies and business models for the creative industries.

Modelling, Computation and Optimization in Information Systems and Management Sciences

Author : Hoai An Le Thi
Publisher : Springer
ISBN 13 : 331918167X
Total Pages : 497 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Modelling, Computation and Optimization in Information Systems and Management Sciences by : Hoai An Le Thi

Download or read book Modelling, Computation and Optimization in Information Systems and Management Sciences written by Hoai An Le Thi and published by Springer. This book was released on 2015-05-07 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings set contains 85 selected full papers presentedat the 3rd International Conference on Modelling, Computation and Optimization in Information Systems and Management Sciences - MCO 2015, held on May 11–13, 2015 at Lorraine University, France. The present part II of the 2 volume set includes articles devoted to Data analysis and Data mining, Heuristic / Meta heuristic methods for operational research applications, Optimization applied to surveillance and threat detection, Maintenance and Scheduling, Post Crises banking and eco-finance modelling, Transportation, as well as Technologies and methods for multi-stakeholder decision analysis in public settings.

Economics, Bounded Rationality and the Cognitive Revolution

Author : The late Herbert A. Simon
Publisher : Edward Elgar Publishing
ISBN 13 : 9781781008225
Total Pages : 244 pages
Book Rating : 4.0/5 (82 download)

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Book Synopsis Economics, Bounded Rationality and the Cognitive Revolution by : The late Herbert A. Simon

Download or read book Economics, Bounded Rationality and the Cognitive Revolution written by The late Herbert A. Simon and published by Edward Elgar Publishing. This book was released on with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to publish the ideas of the late Herbert Simon and sympathetic economists, on the subject of bounded rationality, economics, cognitive science and related disciplines, and to reprint some of Professor Simon's classic papers which have appeared in journals not widely read by economists. Not only on account of his Nobel Prize in Economics, but also because of the widespread applications of his ideas and theories, it is especially valuable to readers to have a book of this kind at the present time. Currently in this whole field, there is increasing emphasis on computer-related theory building. Herbert Simon, beginning from the time when microcomputers did not exist, was a pioneer of this approach. The book begins with an edited transcript of a colloquium, held between Herbert Simon and a group of Italian economists in Italy in 1988. It continues with the reprinted Simon papers and papers by three scholars, Raymond Boudon, Massimo Egidi and Riccardo Viale coming from different disciplines but holding a common interest in bounded rationality and ends with a response by a sympathetic economist, Robin Marris.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

Author : Ratih Hurriyati
Publisher : Springer Nature
ISBN 13 : 946463443X
Total Pages : 1331 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023) by : Ratih Hurriyati

Download or read book Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023) written by Ratih Hurriyati and published by Springer Nature. This book was released on 2024 with total page 1331 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN

Author : Almunawar, Mohammad Nabil
Publisher : IGI Global
ISBN 13 : 1799849856
Total Pages : 883 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN by : Almunawar, Mohammad Nabil

Download or read book Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN written by Almunawar, Mohammad Nabil and published by IGI Global. This book was released on 2020-08-28 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.

Proceedings of the 3rd International Conference on Business and Engineering Management (IConBEM 2022)

Author : Gita Widi Bhawika
Publisher : Springer Nature
ISBN 13 : 946463216X
Total Pages : 317 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 3rd International Conference on Business and Engineering Management (IConBEM 2022) by : Gita Widi Bhawika

Download or read book Proceedings of the 3rd International Conference on Business and Engineering Management (IConBEM 2022) written by Gita Widi Bhawika and published by Springer Nature. This book was released on with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of E-Commerce Development, Implementation, and Management

Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1466697881
Total Pages : 2440 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Encyclopedia of E-Commerce Development, Implementation, and Management by : Lee, In

Download or read book Encyclopedia of E-Commerce Development, Implementation, and Management written by Lee, In and published by IGI Global. This book was released on 2016-03-31 with total page 2440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .

INTERNATIONAL CONFERENCE ON Management of Globalized Business: Emerging Perspectives

Author : Dr. Akshai Aggrawal
Publisher : Lulu.com
ISBN 13 : 1312374160
Total Pages : 588 pages
Book Rating : 4.3/5 (123 download)

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Book Synopsis INTERNATIONAL CONFERENCE ON Management of Globalized Business: Emerging Perspectives by : Dr. Akshai Aggrawal

Download or read book INTERNATIONAL CONFERENCE ON Management of Globalized Business: Emerging Perspectives written by Dr. Akshai Aggrawal and published by Lulu.com. This book was released on 2014-07-22 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Conference on Management of Globalized Business : Emerging Perspective was organised at Faculty of Management Marwadi Education Foundation's Group of Institutions, Rajkot Gujarat India in collaboration with Gujarat Technological University, Ahmedabad, Gujarat INDIA..

A Structural Theory of Social Influence

Author : Noah E. Friedkin
Publisher : Cambridge University Press
ISBN 13 : 9780521030458
Total Pages : 252 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis A Structural Theory of Social Influence by : Noah E. Friedkin

Download or read book A Structural Theory of Social Influence written by Noah E. Friedkin and published by Cambridge University Press. This book was released on 2006-11-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how a network of interpersonal influence can operate to form agreements among persons who occupy different positions in a group or organization. It presents an account of consensus formation that is unique in its integration of work from the fields of social psychology and sociology concerned with group dynamics and social structures.

Contemporary Research on Management and Business

Author : Siska Noviaristanti
Publisher : CRC Press
ISBN 13 : 1000778126
Total Pages : 378 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Contemporary Research on Management and Business by : Siska Noviaristanti

Download or read book Contemporary Research on Management and Business written by Siska Noviaristanti and published by CRC Press. This book was released on 2022-09-07 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains 74 selected papers presented at the 5th International Seminar of Contemporary Research on Business and Management (ISCRBM 2021), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Jakarta, Indonesia on 18 December 2021. This online conference was hosted by the Master of Management Program of Indonesia University. This year, ISCRBM focused on research related to driving sustainable business through innovation. Business has had to deal with the Covid-19 pandemic, so a new approach towards managing business to survive competition is indispensable. Innovation is the key for all organizations in surviving in the new normal and beyond. The Seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in the business and management area to reflect on the issues, challenges and opportunities, and to share the latest innovative research and best practices. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resource, marketing, operation, finance, strategic management and entrepreneurship. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Papers in ITJEMAST 12(6) 2021

Author :
Publisher : International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Papers in ITJEMAST 12(6) 2021 by :

Download or read book Papers in ITJEMAST 12(6) 2021 written by and published by International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.