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Author : Norma Grace Sweeney
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 (129 download)
Download or read book A Study of the Public Relations of the American Red Cross written by Norma Grace Sweeney and published by . This book was released on 1958 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Eggensperger
Publisher : Routledge
ISBN 13 : 135176778X
Total Pages : 358 pages
Book Rating : 4.3/5 (517 download)
Download or read book Data-Driven Public Relations Research written by Jim Eggensperger and published by Routledge. This book was released on 2018-09-03 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today’s PR professionals are data-driven in virtually everything they do. Data-Driven Public Relations Research is the first book for PR students and practitioners to offer an overview of these new practices as well as a glimpse into the future of these new applications, including "big data" and some of the applications from real-world PR campaigns and strategic planning. It includes contemporary cases involving brand name companies who are blazing new trails in the use of metrics in public relations. This book presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from existing campaigns. Using Excel, the book enables readers to export lessons from the classroom to the office, where use of statistical packages is rare and can give PR practitioners the advantage over competitors. This pragmatic approach helps readers apply metrics to PR problems such as: Finding the best target audiences Understanding audience communication needs and preferences How best to present research outcomes How to manage major projects with specialized research firms. Accompanying electronic resources for the book include sample answers to the book’s discussion questions, PowerPoint lecture slides for instructors and sample research exercises using Excel.
Author : Robert L. Heath
Publisher : SAGE
ISBN 13 : 1412977800
Total Pages : 793 pages
Book Rating : 4.4/5 (129 download)
Download or read book The SAGE Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2010-07-29 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.
Author : Scott M. Cutlip
Publisher : Routledge
ISBN 13 : 1136688536
Total Pages : 317 pages
Book Rating : 4.1/5 (366 download)
Download or read book Public Relations History written by Scott M. Cutlip and published by Routledge. This book was released on 2013-11-05 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, sermons, and letters to disseminate rosy, glowing accounts of life and opportunity in the new land. The volume closes with a description of the public relations efforts of colleges and other non-profit agencies in the late 19th and early 20th centuries, thus providing a bridge across the century line. This study of the origins of public relations provides helpful insight into its functions, its strengths and weaknesses, and its profound though often unseen impact on our society. Public relations or its equivalents -- propaganda, publicity, public information -- began when mankind started to live together in tribal camps where one's survival depended upon others of the tribe. To function, civilization requires communication, conciliation, consensus, and cooperation -- the bedrock fundamentals of the public relations function. This volume is filled with robust public struggles -- the struggles of which history is made and a nation built: * the work of the Revolutionaries, led by the indomitable Sam Adams, to bring on the War of Independence that gave birth to a New Nation; * the propaganda of Alexander Hamilton, James Madison, and John Jay in the Federalist papers to win ratification of the U.S. Constitution -- prevailing against the propaganda of the AntiFederalists led by Richard Henry Lee; * the battle between the forces of President Andrew Jackson, led by Amos Kendall, and those of Nicholas Biddle and his Bank of the United States which presaged corporate versus government campaigns common today: * the classic presidential campaign of 1896 which pitted pro-Big Business candidate William McKinley against the Populist orator of the Platte, William Jennings Bryan. This book details the antecedents of today's flourishing, influential vocation of public relations whose practitioners -- some 150,000 professionals -- make their case for their clients or their employers in the highly competitive public opinion marketplace.
Author : Richard D. Waters
Publisher : Routledge
ISBN 13 : 1317636902
Total Pages : 387 pages
Book Rating : 4.3/5 (176 download)
Download or read book Public Relations in the Nonprofit Sector written by Richard D. Waters and published by Routledge. This book was released on 2014-12-05 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
Author : Robert J. Berens
Publisher :
ISBN 13 :
Total Pages : 706 pages
Book Rating : 4.:/5 (89 download)
Download or read book The History of Public Relations in the American National Red Cross written by Robert J. Berens and published by . This book was released on 1961 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brigitta R. Brunner
Publisher : John Wiley & Sons
ISBN 13 : 1119373115
Total Pages : 272 pages
Book Rating : 4.1/5 (193 download)
Download or read book Public Relations Theory written by Brigitta R. Brunner and published by John Wiley & Sons. This book was released on 2019-05-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.
Author : Carl H. Botan
Publisher : Taylor & Francis
ISBN 13 : 1000830853
Total Pages : 534 pages
Book Rating : 4.0/5 (8 download)
Download or read book Public Relations Theory III written by Carl H. Botan and published by Taylor & Francis. This book was released on 2023-02-22 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.
Author : Eyun-Jung Ki
Publisher : Routledge
ISBN 13 : 1317516338
Total Pages : 410 pages
Book Rating : 4.3/5 (175 download)
Download or read book Public Relations As Relationship Management written by Eyun-Jung Ki and published by Routledge. This book was released on 2015-04-24 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.
Author : Sandra C. Duhé
Publisher : Peter Lang
ISBN 13 : 9780820488011
Total Pages : 492 pages
Book Rating : 4.4/5 (88 download)
Download or read book New Media and Public Relations written by Sandra C. Duhé and published by Peter Lang. This book was released on 2007 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.
Author : Canadian Red Cross Society
Publisher : St. Louis, Mo. ; Toronto : Mosby Lifeline
ISBN 13 : 9780815114987
Total Pages : 324 pages
Book Rating : 4.1/5 (149 download)
Download or read book Swimming and Water Safety written by Canadian Red Cross Society and published by St. Louis, Mo. ; Toronto : Mosby Lifeline. This book was released on 1995 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the history and techniques of swimming and diving, safety rescue techniques, and skills for a variety of aquatic activities.
Author :
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (129 download)
Download or read book Occupational Outlook Quarterly written by and published by . This book was released on 2001 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Derina Holtzhausen
Publisher : Routledge
ISBN 13 : 1136207120
Total Pages : 621 pages
Book Rating : 4.1/5 (362 download)
Download or read book The Routledge Handbook of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2014-11-20 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Author : Manish Verma
Publisher : Amity University Rajasthan
ISBN 13 : 9385657070
Total Pages : 175 pages
Book Rating : 4.3/5 (856 download)
Download or read book Essays on Contemporary Media Theory and Practices written by Manish Verma and published by Amity University Rajasthan. This book was released on 2017-07-01 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is released with an Introductory Article by Prof. Denis McQuail on Future of Field of Communication. The collection essays are part of ICMCS 2017, an International conference organized by Amity University, Rajasthan in 2017.
Author : James E. Grunig
Publisher : Routledge
ISBN 13 : 1136696296
Total Pages : 240 pages
Book Rating : 4.1/5 (366 download)
Download or read book Public Relations Research Annual written by James E. Grunig and published by Routledge. This book was released on 2016-12-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
Author : Danny Moss
Publisher : SAGE
ISBN 13 : 144625366X
Total Pages : 513 pages
Book Rating : 4.4/5 (462 download)
Download or read book Public Relations written by Danny Moss and published by SAGE. This book was released on 2011-12-15 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
Author : Kelli S. Burns
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 201 pages
Book Rating : 4.2/5 (161 download)
Download or read book Social Media written by Kelli S. Burns and published by Bloomsbury Publishing USA. This book was released on 2017-03-20 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and organizations; and useful social media data. Social media is an integral part of people's lives. More than half of the world's 2.4 billion Internet users sign in to a social network regularly—a figure that continues to grow. More than half of online adults now use two or more social media sites; 71 percent of Internet users are on Facebook. This book surveys the history of social media, addresses the power of social media for positive change, describes the problems and controversies social media have caused, and suggests potential solutions to these issues. Geared toward students and general readers, this accessibly written book covers such topics as the link between social media and body image, the psychological affects of social media use, online conversations about sexual assault, corporate use of social media data, political campaigning through social media, fan tweeting during television shows, and crisis communication through social media. Readers will also gain insights into the range of serious problems related to social media, including privacy concerns, social media addiction, social media hoaxes and scams, the pressure to project an ideal self, the curation of content presented on social media, cyberbullying, sexting, Facebook depression and envy, online shaming, and the impact of social media use on communication skills.
