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Author : James W. Smyth
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.0/5 (17 download)
Download or read book Small Farm Management written by James W. Smyth and published by . This book was released on 1868 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew R. Thomas
Publisher : Springer
ISBN 13 : 3319456091
Total Pages : 219 pages
Book Rating : 4.3/5 (194 download)
Download or read book Ethics and Neuromarketing written by Andrew R. Thomas and published by Springer. This book was released on 2016-10-19 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.
Author :
Publisher :
ISBN 13 : 9780545076135
Total Pages : 0 pages
Book Rating : 4.0/5 (761 download)
Download or read book Read 180 written by and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: READ 180 is a comprehensive reading intervention program designed to meet the needs of elementary to middle school students whose reading achievement is below the proficient level. The program directly addresses individual needs through differentiated instruction, adaptive and instructional software, high-interest literature, and direct instruction in reading, writing, and vocabulary skills. Stage A provides tools for young struggling readers in elementary school to develop critical literacy skills. Stage B provides middle school struggling readers with topics designed for their level of reading that hold their interest. System 44 was designed for the most challenged, older struggling readers, and helps these students understand that the English language is a finite system of 44 sounds and 26 letters that can be mastered. It uses validated assessment for screening and placement, research-based phonics instruction and highly motivating and age-appropriate adaptive technology.
Author : Helen Goworek
Publisher : Pearson Higher Ed
ISBN 13 : 0273758780
Total Pages : 369 pages
Book Rating : 4.2/5 (737 download)
Download or read book Retail Marketing Management written by Helen Goworek and published by Pearson Higher Ed. This book was released on 2015-07-02 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author : E.D. Hirsch, Jr.
Publisher : Anchor
ISBN 13 : 030757556X
Total Pages : 337 pages
Book Rating : 4.3/5 (75 download)
Download or read book The Schools We Need written by E.D. Hirsch, Jr. and published by Anchor. This book was released on 2010-02-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paperback edition, with a new introduction, offers a powerful, compelling, and unassailable argument for reforming America's schooling methods and ideas--by one of America's most important educators, and author of the bestselling Cultural Literacy. For over fifty years, American schools have operated under the assumption that challenging children academically is unnatural for them, that teachers do not need to know the subjects they teach, that the learning "process" should be emphasized over the facts taught. All of this is tragically wrong. Renowned educator and author E. D. Hirsch, Jr., argues that, by disdaining content-based curricula while favoring abstract--and discredited--theories of how a child learns, the ideas uniformly taught by our schools have done terrible harm to America's students. Instead of preparing our children for the highly competitive, information-based economy in which we now live, our schools' practices have severely curtailed their ability, and desire, to learn. With an introduction that surveys developments in education since the hardcover edition was published, The Schools We Need is a passionate and thoughtful book that will appeal to the millions of people who can't understand why America's schools aren't educating our children.
Author : James H. Block
Publisher :
ISBN 13 :
Total Pages : 166 pages
Book Rating : 4.F/5 ( download)
Download or read book Schools, Society, and Mastery Learning written by James H. Block and published by . This book was released on 1974 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Doug Lemov
Publisher : John Wiley & Sons
ISBN 13 : 1119104246
Total Pages : 453 pages
Book Rating : 4.1/5 (191 download)
Download or read book Reading Reconsidered written by Doug Lemov and published by John Wiley & Sons. This book was released on 2016-02-29 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: TEACH YOUR STUDENTS TO READ WITH PRECISION AND INSIGHT The world we are preparing our students to succeed in is one bound together by words and phrases. Our students learn their literature, history, math, science, or art via a firm foundation of strong reading skills. When we teach students to read with precision, rigor, and insight, we are truly handing over the key to the kingdom. Of all the subjects we teach reading is first among equals. Grounded in advice from effective classrooms nationwide, enhanced with more than 40 video clips, Reading Reconsidered takes you into the trenches with actionable guidance from real-life educators and instructional champions. The authors address the anxiety-inducing world of Common Core State Standards, distilling from those standards four key ideas that help hone teaching practices both generally and in preparation for assessments. This 'Core of the Core' comprises the first half of the book and instructs educators on how to teach students to: read harder texts, 'closely read' texts rigorously and intentionally, read nonfiction more effectively, and write more effectively in direct response to texts. The second half of Reading Reconsidered reinforces these principles, coupling them with the 'fundamentals' of reading instruction—a host of techniques and subject specific tools to reconsider how teachers approach such essential topics as vocabulary, interactive reading, and student autonomy. Reading Reconsidered breaks an overly broad issue into clear, easy-to-implement approaches. Filled with practical tools, including: 44 video clips of exemplar teachers demonstrating the techniques and principles in their classrooms (note: for online access of this content, please visit my.teachlikeachampion.com) Recommended book lists Downloadable tips and templates on key topics like reading nonfiction, vocabulary instruction, and literary terms and definitions. Reading Reconsidered provides the framework necessary for teachers to ensure that students forge futures as lifelong readers.
Author : T. L. McCarty
Publisher :
ISBN 13 :
Total Pages : 532 pages
Book Rating : 4.:/5 (319 download)
Download or read book One Voice, Many Voices written by T. L. McCarty and published by . This book was released on 2006 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nikolaos Dimitriadis
Publisher : Kogan Page Publishers
ISBN 13 : 0749480386
Total Pages : 321 pages
Book Rating : 4.7/5 (494 download)
Download or read book Advanced Marketing Management written by Nikolaos Dimitriadis and published by Kogan Page Publishers. This book was released on 2018-11-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.
Author : Kathryn J. Lindholm-Leary
Publisher : Multilingual Matters
ISBN 13 : 9781853595318
Total Pages : 384 pages
Book Rating : 4.5/5 (953 download)
Download or read book Dual Language Education written by Kathryn J. Lindholm-Leary and published by Multilingual Matters. This book was released on 2001-01-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dual language education is a program that combines language minority and language majority students for instruction through two languages. This book provides the conceptual background for the program and discusses major implementation issues. Research findings summarize language proficiency and achievement outcomes from 8000 students at 20 schools, along with teacher and parent attitudes.
Author : Paul Bambrick-Santoyo
Publisher : John Wiley & Sons
ISBN 13 : 0470548746
Total Pages : 336 pages
Book Rating : 4.4/5 (75 download)
Download or read book Driven by Data written by Paul Bambrick-Santoyo and published by John Wiley & Sons. This book was released on 2010-04-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a practical guide for improving schools dramatically that will enable all students from all backgrounds to achieve at high levels. Includes assessment forms, an index, and a DVD.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 152253833X
Total Pages : 1055 pages
Book Rating : 4.5/5 (225 download)
Download or read book K-12 STEM Education: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-10-31 with total page 1055 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education is vital to the progression and sustainability of society. By developing effective learning programs, this creates numerous impacts and benefits for future generations to come. K-12 STEM Education: Breakthroughs in Research and Practice is a pivotal source of academic material on the latest trends, techniques, technological tools, and scholarly perspectives on STEM education in K-12 learning environments. Including a range of pertinent topics such as instructional design, online learning, and educational technologies, this book is an ideal reference source for teachers, teacher educators, professionals, students, researchers, and practitioners interested in the latest developments in K-12 STEM education.
Author : Jennifer Bay-Williams
Publisher : ASCD
ISBN 13 : 1416627227
Total Pages : 206 pages
Book Rating : 4.4/5 (166 download)
Download or read book Math Fact Fluency written by Jennifer Bay-Williams and published by ASCD. This book was released on 2019-01-14 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This approach to teaching basic math facts, grounded in years of research, will transform students' learning of basic facts and help them become more confident, adept, and successful at math. Mastering the basic facts for addition, subtraction, multiplication, and division is an essential goal for all students. Most educators also agree that success at higher levels of math hinges on this fundamental skill. But what's the best way to get there? Are flash cards, drills, and timed tests the answer? If so, then why do students go into the upper elementary grades (and beyond) still counting on their fingers or experiencing math anxiety? What does research say about teaching basic math facts so they will stick? In Math Fact Fluency, experts Jennifer Bay-Williams and Gina Kling provide the answers to these questions—and so much more. This book offers everything a teacher needs to teach, assess, and communicate with parents about basic math fact instruction, including The five fundamentals of fact fluency, which provide a research-based framework for effective instruction in the basic facts. Strategies students can use to find facts that are not yet committed to memory. More than 40 easy-to-make, easy-to-use games that provide engaging fact practice. More than 20 assessment tools that provide useful data on fact fluency and mastery. Suggestions and strategies for collaborating with families to help their children master the basic math facts. Math Fact Fluency is an indispensable guide for any educator who needs to teach basic math facts.
Author : Pamela Cantor
Publisher : Routledge
ISBN 13 : 100039977X
Total Pages : 245 pages
Book Rating : 4.0/5 (3 download)
Download or read book The Science of Learning and Development written by Pamela Cantor and published by Routledge. This book was released on 2021-06-21 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential text unpacks major transformations in the study of learning and human development and provides evidence for how science can inform innovation in the design of settings, policies, practice, and research to enhance the life path, opportunity and prosperity of every child. The ideas presented provide researchers and educators with a rationale for focusing on the specific pathways and developmental patterns that may lead a specific child, with a specific family, school, and community, to prosper in school and in life. Expanding key published articles and expert commentary, the book explores a profound evolution in thinking that integrates findings from psychology with biology through sociology, education, law, and history with an emphasis on institutionalized inequities and disparate outcomes and how to address them. It points toward possible solutions through an understanding of and addressing the dynamic relations between a child and the contexts within which he or she lives, offering all researchers of human development and education a new way to understand and promote healthy development and learning for diverse, specific youth regardless of race, socioeconomic status, or history of adversity, challenge, or trauma. The book brings together scholars and practitioners from the biological/medical sciences, the social and behavioral sciences, educational science, and fields of law and social and educational policy. It provides an invaluable and unique resource for understanding the bases and status of the new science, and presents a roadmap for progress that will frame progress for at least the next decade and perhaps beyond.
Author : Jeff Zwiers
Publisher : Taylor & Francis
ISBN 13 : 1003843298
Total Pages : 249 pages
Book Rating : 4.0/5 (38 download)
Download or read book Academic Conversations written by Jeff Zwiers and published by Taylor & Francis. This book was released on 2023-10-10 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversing with others has given insights to different perspectives, helped build ideas, and solve problems. Academic conversations push students to think and learn in lasting ways. Academic conversations are back-and-forth dialogues in which students focus on a topic and explore it by building, challenging, and negotiating relevant ideas. In Academic Conversations: Classroom Talk that Fosters Critical Thinking and Content Understandings authors Jeff Zwiers and Marie Crawford address the challenges teachers face when trying to bring thoughtful, respectful, and focused conversations into the classroom. They identify five core communications skills needed to help students hold productive academic conversation across content areas: Elaborating and Clarifying Supporting Ideas with Evidence Building On and/or Challenging Ideas Paraphrasing Synthesizing This book shows teachers how to weave the cultivation of academic conversation skills and conversations into current teaching approaches. More specifically, it describes how to use conversations to build the following: Academic vocabulary and grammar Critical thinking skills such as persuasion, interpretation, consideration of multiple perspectives, evaluation, and application Literacy skills such as questioning, predicting, connecting to prior knowledge, and summarizing An academic classroom environment brimming with respect for others' ideas, equity of voice, engagement, and mutual support The ideas in this book stem from many hours of classroom practice, research, and video analysis across grade levels and content areas. Readers will find numerous practical activities for working on each conversation skill, crafting conversation-worthy tasks, and using conversations to teach and assess. Academic Conversations offers an in-depth approach to helping students develop into the future parents, teachers, and leaders who will collaborate to build a better world.
Author : Kevin Ryan
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)
Download or read book Building Character in Schools written by Kevin Ryan and published by Jossey-Bass. This book was released on 1999 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ryan and Bohlin here provide a blueprint for educators who wish to translate a personal commitment to character education into a school-wide vision and effort.
Author : Jeff Zwiers
Publisher : Corwin Press
ISBN 13 : 1506340474
Total Pages : 159 pages
Book Rating : 4.5/5 (63 download)
Download or read book The K-3 Guide to Academic Conversations written by Jeff Zwiers and published by Corwin Press. This book was released on 2017-10-25 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: “For thousands of years people have been using the skills we describe in this book to engage in conversations with others. What isn’t as prevalent, however, is instruction--especially in primary grades—in which we engage students in productive conversations about academic ideas. This book fills that very big need.” --Jeff Zwiers & Sara Hamerla Talk about content mastery . . . Primary teachers, you won’t want to miss this: if you’re looking for a single resource to foster purposeful content discussions and high-quality interpersonal engagement, then put Jeff Zwiers and Sara Hamerla’s K-3 Guide to Academic Conversations at the top of your reading list. Whether your students love to talk or not, all must be equipped with key conversation skills such as active listening, taking turns, posing, clarifying, supporting with examples, and arguing ideas. This ready resource comes packed with every imaginable tool you could need to make academic conversations part of your everyday teaching: Sample lesson plans and anchor charts Guidelines for creating effective prompts Applications across content areas, with corresponding assessments Rubrics and protocols for listening to student speech Transcripts of conversations and questions for reflection Companion website with video and downloadable resources Tens of thousands of students in the upper grades have reaped the benefits of academic conversations: high-quality face-to-face interactions, increased motivation, stronger collaborative argumentation skills, and better understanding and retention of content. The K-3 Guide to Academic Conversations is that resource for providing your primary students with the same powerful learning opportunities.
