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A Study Of The Factors Affecting Customer Satisfaction And Brand Loyalty Regarding Samsung Smartphones In Bangkok Thailand
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Book Synopsis A Study of the Factors Affecting Customer Satisfaction and Brand Loyalty Regarding Samsung Smartphones in Bangkok, Thailand by :
Download or read book A Study of the Factors Affecting Customer Satisfaction and Brand Loyalty Regarding Samsung Smartphones in Bangkok, Thailand written by and published by . This book was released on 2014 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Factors Influence Customer Satisfaction and Loyalty by : Amornrat Pattarakitham
Download or read book The Factors Influence Customer Satisfaction and Loyalty written by Amornrat Pattarakitham and published by . This book was released on 2015 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this paper is to explore knowledge about the influence of price, promotion, product reliability, brand image, health concern, and perceived value on customer satisfaction and loyalty towards tea beverage in Bangkok. A self-administered questionnaire was employed to collect data from customers who had consumed tea in Bangkok in the period during which the questionnaire was conducted. The survey period was during June 2014, and 261 questionnaires were used to analyze the data by using a structural equation modeling (SEM) approach. Results show that brand image, and perceived value has influence on the customer satisfaction. In addition, price, health concern, perceived value, and customer satisfaction also influence customer loyalty.
Book Synopsis A STUDY ON CUSTOMER INTENTION TO REPURCHASE SMARTPHONES by : Hong Joo Lee
Download or read book A STUDY ON CUSTOMER INTENTION TO REPURCHASE SMARTPHONES written by Hong Joo Lee and published by . This book was released on 2020 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation analyzed customers' intention to repurchase a smartphone based on an analysis of previous research. In particular, this study examined whether social influence directly affects the intention to repurchase, whether positive and negative social influence have differential effects on intention to repurchase, and the effects of habit on intention to repurchase and their role as a mediator. The study focused on two customer groups, customers who bought a smartphone of the same brand as their current smartphones, and customers who bought a different brand of smartphone. Previous studies have suggested that customer satisfaction leads to brand loyalty, which, in turn, leads to repurchase. However, this paper looks at customers' intentions to repurchase by considering social influence, customer satisfaction, emotion loyalty, and the moderating effects of customer habit. In addition, statistical analysis was conducted to investigate customers' intention to repurchase and their causal relationships. Customer satisfaction and emotional loyalty were studied as mediators. The results showed that for both customer groups, positive social influence affects customer satisfaction, and customer satisfaction affects 'intention to repurchase'. This paper also found that customer habit moderates the relationships among customer satisfaction, emotional loyalty, and intention to repurchase (the latter in the customer group who repurchased the same brand smartphone). The customer group who repurchased the same brand smartphone showed that positive social influence affected customer satisfaction and emotional loyalty. Additionally, both customer satisfaction and emotional loyalty had positive effects on intention to repurchase. In addition, customer habit had a positive effect on intention to repurchase, and habit moderated the relationship between customer satisfaction and emotional loyalty and intent to repurchase (the customer group who repurchased the same brand smartphone). These results suggest that companies should strengthen their customer loyalty programs and subscription business strategically to induce customers to repurchase. If customer satisfaction and emotional loyalty have mediating effects, then companies should establish differentiated marketing strategies considering customer satisfaction and emotional loyalty. Customers' habits should be strategically utilized to induce them to continuously use the same brand of products. Customer repurchases are based on a satisfactory experience of customers' consumption behavior. However, the results of this study show that customer habits also play a role in moderating customer satisfaction in a negative direction. In other words, habit can be an important factor in inducing customers to repurchase smartphones unconsciously, rather than making reasonable decisions.
Book Synopsis The Key Factors Affecting Brand Equity by :
Download or read book The Key Factors Affecting Brand Equity written by and published by . This book was released on 2012 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Factors Affecting Customer Satisfaction Using Online GPS Tracking Services in Thailand by : Fareeda Raksa
Download or read book Factors Affecting Customer Satisfaction Using Online GPS Tracking Services in Thailand written by Fareeda Raksa and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study aims to investigate the influence of perceived service quality, perceived value, perceived ease of use, and perceived usefulness on customer satisfaction using GPS tracking services in Thailand. The online questionnaires were used from the previous studies that have been valid. A quantitative approach was used to collect the data for statistical analysis, employing stratified random sampling in 413 completed questionnaires for data analysis. The conceptual framework was examined with the multiple regression analysis (MRA). The results reveal that customer satisfaction was highest explained by perceived usefulness, followed by perceived ease of use, perceived service quality, and perceived value, respectively. The contribution could benefit managers and operators as a guideline for effectively developing their strategies to meet consumers' needs through these predictors. It is recommended to improve all factors, especially perceived usefulness because it affects customer satisfaction. Further study to obtain comprehensive coverage results of a qualitative approach is recommended.
Book Synopsis Factors affecting purchasing behaviour of Thai consumer toward smartphone by : Nattawan Kongrugsanech
Download or read book Factors affecting purchasing behaviour of Thai consumer toward smartphone written by Nattawan Kongrugsanech and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Samsung Electronics and the Global Market. The History and the Competitive Advantage by : Giulia Knöpfle
Download or read book Samsung Electronics and the Global Market. The History and the Competitive Advantage written by Giulia Knöpfle and published by GRIN Verlag. This book was released on 2016-05-31 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, University of California, Santa Barbara, language: English, abstract: This research paper deals with Samsung Electronics: with its history and the competitive advantage. The economy and the culture in South Korea are also addressed. The last chapter is about Samsung's global marketing strategy, especially market entries and the marketing mix. International trade is anything but a novelty, it has begun before Christ, but the importance of trade has sharply increased since then. Nowadays we talk about global markets and it is necessary to be aware of the importance of global marketing, otherwise companies risk losing domestic customers to competitors with cheaper or better products. The Fortune Magazine scrutinizes the revenues of large global players every year and publishes a list of the “Global 500” that ranks the global companies by their sales strength. Samsung Electronics was number thirteen in that list in the year 2015. Thus it is worth looking at this great company and the corresponding environment more closely. The purpose of this study is to find out how Samsung shapes its global marketing strategy. As Samsung is a gigantic conglomerate with lots of subsidiaries I will restrict this thesis to Samsung Electronics which operates in the electronics industry. As Samsung Electronics is still a huge company acting in many business areas with plenty of products on several markets I will limit this research again to the business sector of smartphones.
Book Synopsis The Antecedents and Consequences of Customer Engagement by : Theingi
Download or read book The Antecedents and Consequences of Customer Engagement written by Theingi and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explores the antecedents and consequences of customer engagement behavior in the Thai mobile network business. A qualitative research using 15 interviews was conducted to identify the service quality dimensions, customer engagement behaviors and customer loyalty. The respondents' main concerns were related to technical and functional service quality and their engagement behavior were addressed mostly in offline mode when they interacted with their family, friends and occasionally communicating to the mobile providers. It was found that the approach to switching behavior and cross-buying behavior were connected to customer loyalty behaviors. However, spending behaviors of customers may not be a good indicator for customer loyalty in mobile network business because those who do not have intention to switch to another brand do not necessarily increase their spending. In addition, most respondents are concerned with competitive promotional packages, which influence customer engagement behavior. Hence, it was proposed that service quality and competitive promotional packages are antecedents to customer engagement behaviors and all these factors are important in explaining customer loyalty toward mobile network providers in Thailand.
Book Synopsis Independent Study Marketing Factors Affecting Consumer Decision and Satisfaction : a Case Study of Thailand Post Co.,ltd. Service by :
Download or read book Independent Study Marketing Factors Affecting Consumer Decision and Satisfaction : a Case Study of Thailand Post Co.,ltd. Service written by and published by . This book was released on 2014 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Study on the Influence Factors of Thai Customer's Store Loyalty by : Qian Wang
Download or read book A Study on the Influence Factors of Thai Customer's Store Loyalty written by Qian Wang and published by . This book was released on 2017 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Relationship of Perceived Value, Customer Satisfaction and Brand Loyalty of Smartphone by : Ming Fook Lim
Download or read book The Relationship of Perceived Value, Customer Satisfaction and Brand Loyalty of Smartphone written by Ming Fook Lim and published by . This book was released on 2013 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Customer Satisfaction- The Case Study of Smartphone Users by : Wan Ju Li
Download or read book Customer Satisfaction- The Case Study of Smartphone Users written by Wan Ju Li and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Independent Study Consumer Behavior and Marketing Factors Affecting the Buying of Hutch Mobile Phones in Bangkok by : Suphannika Chailom
Download or read book Independent Study Consumer Behavior and Marketing Factors Affecting the Buying of Hutch Mobile Phones in Bangkok written by Suphannika Chailom and published by . This book was released on 2004 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Study on Factors Influencing Brand Loyalty in Mobile Service Providers Among College of Business Students of Universiti Utara Malaysia by : Reena Mohamad Nasir
Download or read book A Study on Factors Influencing Brand Loyalty in Mobile Service Providers Among College of Business Students of Universiti Utara Malaysia written by Reena Mohamad Nasir and published by . This book was released on 2012 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Factors Influencing Brand Loyalty Among Mobile Phone Users by : Shakhnoza Amanova Ibodullayevna
Download or read book Factors Influencing Brand Loyalty Among Mobile Phone Users written by Shakhnoza Amanova Ibodullayevna and published by . This book was released on 2011 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Relationship Between Perceived Values, Customer Satisfaction and Brand Loyalty in the Context of Mobile Service Providers by : Vui Chung Chin
Download or read book The Relationship Between Perceived Values, Customer Satisfaction and Brand Loyalty in the Context of Mobile Service Providers written by Vui Chung Chin and published by . This book was released on 2011 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Factors Influencing Customers' Decision on Using the Service of 'Proserv' in Bangkok Area by : Ampawan Na Phatthalung
Download or read book Factors Influencing Customers' Decision on Using the Service of 'Proserv' in Bangkok Area written by Ampawan Na Phatthalung and published by . This book was released on 2005 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt:
