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Author : Warren Kendall Agee
Publisher :
ISBN 13 :
Total Pages : 358 pages
Book Rating : 4.:/5 (319 download)
Download or read book A Study of Cross-channel Ownership of Communications Media written by Warren Kendall Agee and published by . This book was released on 1949 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Stamm
Publisher : University of Pennsylvania Press
ISBN 13 : 0812205669
Total Pages : 266 pages
Book Rating : 4.8/5 (122 download)
Download or read book Sound Business written by Michael Stamm and published by University of Pennsylvania Press. This book was released on 2011-05-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: American newspapers have faced competition from new media for over ninety years. Today digital media challenge the printed word. In the 1920s, broadcast radio was the threatening upstart. At the time, newspaper publishers of all sizes turned threat into opportunity by establishing their own stations. Many, such as the Chicago Tribune's WGN, are still in operation. By 1940 newspapers owned 30 percent of America's radio stations. This new type of enterprise, the multimedia corporation, troubled those who feared its power to control the flow of news and information. In Sound Business, historian Michael Stamm traces how these corporations and their critics reshaped the ways Americans received the news. Stamm is attuned to a neglected aspect of U.S. media history: the role newspaper owners played in communications from the dawn of radio to the rise of television. Drawing on a wide array of primary sources, he recounts the controversies surrounding joint newspaper and radio operations. These companies capitalized on synergies between print and broadcast production. As their advertising revenue grew, so did concern over their concentrated influence. Federal policymakers, especially during the New Deal, responded to widespread concerns about the consequences of media consolidation by seeking to limit and even ban cross ownership. The debates between corporations, policymakers, and critics over how to regulate these new kinds of media businesses ultimately structured the channels of information distribution in the United States and determined who would control the institutions undergirding American society and politics. Sound Business is a timely examination of the connections between media ownership, content, and distribution, one that both expands our understanding of mid-twentieth-century America and offers lessons for the digital age.
Author : John August Grams
Publisher :
ISBN 13 :
Total Pages : 676 pages
Book Rating : 4.:/5 (89 download)
Download or read book An Analysis of Federal Communications Commission Actions in the Licensing of Newspaper-affiliated Broadcasting Stations to 1970 written by John August Grams and published by . This book was released on 1973 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on the Judiciary
Publisher :
ISBN 13 :
Total Pages : 1316 pages
Book Rating : 4.:/5 (36 download)
Download or read book Hearings, Reports and Prints of the Senate Committee on the Judiciary written by United States. Congress. Senate. Committee on the Judiciary and published by . This book was released on 1967 with total page 1316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher :
ISBN 13 :
Total Pages : 1968 pages
Book Rating : 4.:/5 (319 download)
Download or read book Failing Newspaper Act written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1967 with total page 1968 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers S. 1312, to exempt from the antitrust laws certain combinations and arrangements necessary for the survival of failing newspapers. Includes report "Newspaper Monopolies and the Antitrust Laws, a Study of the Failing Newspaper Act;" by International Typographical Union, 1967 (p. 125-172).
Author : Frank Esser
Publisher : Routledge
ISBN 13 : 1136514236
Total Pages : 870 pages
Book Rating : 4.1/5 (365 download)
Download or read book The Handbook of Comparative Communication Research written by Frank Esser and published by Routledge. This book was released on 2013-06-19 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Comparative Communication Research aims to provide a comprehensive understanding of comparative communication research. It fills an obvious gap in the literature and offers an extensive and interdisciplinary discussion of the general approach of comparative research, its prospect and problems as well as its applications in crucial sub-fields of communications. The first part of the volume charts the state of the art in the field; the second section introduces relevant areas of communication studies where the comparative approach has been successfully applied in recent years; the third part offers an analytical review of conceptual and methodological issues; and the last section proposes a roadmap for future research.
Author : United States. Federal Communications Commission
Publisher :
ISBN 13 :
Total Pages : 700 pages
Book Rating : 4.F/5 ( download)
Download or read book Network Broadcasting written by United States. Federal Communications Commission and published by . This book was released on 1957 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sidney Kobre
Publisher :
ISBN 13 :
Total Pages : 794 pages
Book Rating : 4.3/5 (91 download)
Download or read book Development of American Journalism written by Sidney Kobre and published by . This book was released on 1969 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on the Judiciary
Publisher :
ISBN 13 :
Total Pages : 1644 pages
Book Rating : 4.3/5 (91 download)
Download or read book Hearings written by United States. Congress. House. Committee on the Judiciary and published by . This book was released on 1957 with total page 1644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Sandra Moriarty
Publisher : Pearson Australia
ISBN 13 : 1486009050
Total Pages : 577 pages
Book Rating : 4.4/5 (86 download)
Download or read book Advertising: Principles and Practice written by Sandra Moriarty and published by Pearson Australia. This book was released on 2014-08-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Author : Peter Simonson
Publisher : Routledge
ISBN 13 : 1317540816
Total Pages : 546 pages
Book Rating : 4.3/5 (175 download)
Download or read book The International History of Communication Study written by Peter Simonson and published by Routledge. This book was released on 2015-10-14 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International History of Communication Study maps the growth of media and communication studies around the world. Drawing out transnational flows of ideas, institutions, publications, and people, it offers the most comprehensive picture to date of the global history of communication research and education. This volume reaches into national and regional areas that have not received much attention in the scholarship until now, including Asia, Latin America, Africa, and the Middle East alongside Europe and North America. It also covers communication study outside of academic settings: in international organizations like UNESCO, and among commercial and civic groups. It moves beyond the traditional canon to cover work by forgotten figures, including women scholars in the field and those outside of the United States and Europe, and it situates them all within the broader geopolitical, institutional, and intellectual landscapes that have shaped communication study globally. Intended for scholars and graduate students in communication, media studies, and journalism, this volume pushes the history of communication study in new directions by taking an aggressively international and comparative perspective on the historiography of the field. Methodologically and conceptually, the volume breaks new ground in bringing comparative, transnational, and global frames to bear, and puts under the spotlight what has heretofore only lingered in the penumbra of the history of communication study.
Author : Alan Albarran
Publisher : Routledge
ISBN 13 : 1351747525
Total Pages : 654 pages
Book Rating : 4.3/5 (517 download)
Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2018-04-27 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
Author : United States. Department of State. External Research Division
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.F/5 ( download)
Download or read book External Research written by United States. Department of State. External Research Division and published by . This book was released on with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eli M. Noam
Publisher : Oxford University Press
ISBN 13 : 0199720010
Total Pages : 500 pages
Book Rating : 4.1/5 (997 download)
Download or read book Media Ownership and Concentration in America written by Eli M. Noam and published by Oxford University Press. This book was released on 2009-10-19 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concentration of private power over media has been the subject of intense public debate around the world. Critics have long feared waves of mergers creating a handful of large media firms that would hold sway over public opinion and endanger democracy and innovation. But others believe with equal fervor that the Internet and deregulation have opened the media landscape significantly. How concentrated has the American information sector really become? What are the facts about American media ownership? In this contentious environment, Eli Noam provides a comprehensive and balanced survey of media concentration with a methodical, scientific approach. He assembles a wealth of data from the last 25 years about mass media such as radio, television, film, music, and print publishing, as well as the Internet, telecommunications, and media-related information technology. After examining 100 separate media and network industries in detail, Noam provides a powerful summary and analysis of concentration trends across industries and major media sectors. He also looks at local media power, vertical concentration, and the changing nature of media ownership through financial institutions and private equity. The results reveal a reality much more complex than the one painted by advocates on either side of the debate. They show a dynamic system that fluctuates around long-term concentration trends driven by changing economics and technology. Media Ownership and Concentration in America will be essential reading and a trove of information for scholars and students in media, telecommunications, IT, economics, and the history of business, as well as media industry professionals, business researchers, and policy makers around the world. Critics and defenders of media trends alike will find much that confirms and refutes their world view. But the next round of their debate will be shaped by the facts presented in this book.
Author : Thomas Gibbons
Publisher : Routledge
ISBN 13 : 1136502092
Total Pages : 286 pages
Book Rating : 4.1/5 (365 download)
Download or read book Audiovisual Regulation under Pressure written by Thomas Gibbons and published by Routledge. This book was released on 2012-03-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of globalization and new media technologies, can policy makers and regulators withstand deregulatory pressures on the ‘cultural policy toolkit’ for television? This comparative study provides an interdisciplinary investigation of trends in audiovisual regulation, with the focus on television and new media. It considers pressures for deregulation and for policy in this field to prioritise market development and economic goals rather than traditional cultural and democratic objectives, notably public service content, the promotion of national and local culture, media pluralism and diversity. The book explores regulatory policy in the United States, Canada, the United Kingdom and Europe. The book focuses on a range of instruments designed for promoting pluralism and cultural diversity, particularly the role of public service broadcasting and the range of measures available for promoting cultural policy goals, such as subsidies, scheduling and investment quotas, as well as (particularly national) media ownership rules. The book draws on findings of two research projects funded by the UK Economic and Social Research Council and is written in an accessible style by leading scholars of media law and policy, who bring to bear insights from their respective disciplines of law and political science.
Author : Peggy Valcke
Publisher : Springer
ISBN 13 : 1137304308
Total Pages : 377 pages
Book Rating : 4.1/5 (373 download)
Download or read book Media Pluralism and Diversity written by Peggy Valcke and published by Springer. This book was released on 2015-08-06 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopting a truly global, theoretical and multidisciplinary perspective, Media Pluralism and Diversity intends to advance our understanding of media pluralism across the globe. It compares metrics that have been developed in different parts of the world to assess levels of, or threats to, media pluralism.
