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Author : Esther Klotzsche Thor
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.:/5 (89 download)
Download or read book A Study of Consumer Buying Habits in Regard to Purchasing Dresses written by Esther Klotzsche Thor and published by . This book was released on 1931 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George B. Sproles
Publisher :
ISBN 13 : 9780808735359
Total Pages : 244 pages
Book Rating : 4.7/5 (353 download)
Download or read book Fashion written by George B. Sproles and published by . This book was released on 1979-01-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Murali Guruswamy
Publisher : GRIN Verlag
ISBN 13 : 3656598150
Total Pages : 66 pages
Book Rating : 4.6/5 (565 download)
Download or read book Online Shopping Habits and Consumer Behavior written by Murali Guruswamy and published by GRIN Verlag. This book was released on 2014-02-19 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.
Author : Natalie Bluschke
Publisher : GRIN Verlag
ISBN 13 : 3640884493
Total Pages : 65 pages
Book Rating : 4.6/5 (48 download)
Download or read book Factors Influencing Consumers' Intention to Purchase Clothing Online written by Natalie Bluschke and published by GRIN Verlag. This book was released on 2011-04 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Thames Valley University, London, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman's rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.
Author : Alpha Latzke
Publisher :
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.:/5 (89 download)
Download or read book Clothing written by Alpha Latzke and published by . This book was released on 1935 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alex Cole
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954892642
Total Pages : 69 pages
Book Rating : 4.9/5 (548 download)
Download or read book The Implications of Consumer Behavior for Marketing A Case Study of Social Class at Sainsbury written by Alex Cole and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-04-24 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: This particular research is aimed at finding the marketing implication of influence of social class on consumer behavior for Sainsbury. Social classes differ in respect of behaviors, attitudes, and preferences. To investigate the consumer behavior and social class relationship, triangulation methodology has been adopted. A sample of 75 consumers of Sainsbury has been selected through convenience sampling. A questionnaire has been designed to collect data from sample. The findings showed that most of the respondents belonged to middle and lower social classes. The research found that middle and lower classes spend major part of their income on food and necessities of life whereas upper class spends its income on luxuries. It has been found that upper class uses internet for getting information about products and services of Sainsbury. Middle class uses televisions and newspaper for getting information about products and services of company. Upper class has more intentions of online shopping as compared to other classes. Upper classes have more attitude of investing in profitable projects. It has been found that lower and middle classes use credit cards for shopping and take bank loans for fulfilling their needs. Marketers can identify needs and preferences of different social classes from results of this particular research. Research has been limited to the findings only which have been collected from a small sample.
Author :
Publisher :
ISBN 13 :
Total Pages : 1058 pages
Book Rating : 4.3/5 (91 download)
Download or read book Statistical Reference Index written by and published by . This book was released on 1990 with total page 1058 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.:/5 (89 download)
Download or read book Notes on Graduate Studies and Research in Home Economics and Home Economics Education written by and published by . This book was released on 1941 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fairchild Publications. Market Research Division
Publisher : Fairchild Publications
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.E/5 ( download)
Download or read book Dresses and Related Apparel written by Fairchild Publications. Market Research Division and published by Fairchild Publications. This book was released on 1986 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 ( download)
Download or read book Notes on Graduate Studies and Research in Home Economics and Home Economics Education, 1940-41 written by and published by . This book was released on 1941 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Velma Phillips
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.F/5 ( download)
Download or read book Evidence of the Need of Education for Efficient Purchasing written by Velma Phillips and published by . This book was released on 1931 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nikolay Anguelov
Publisher : CRC Press
ISBN 13 : 1040084680
Total Pages : 144 pages
Book Rating : 4.0/5 (4 download)
Download or read book The Dirty Side of the Garment Industry written by Nikolay Anguelov and published by CRC Press. This book was released on 2015-09-04 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food. But not clothes. Although the clothing industry is the second largest polluter after agriculture, most consumers do not think of clothes as a source of environmen
Author :
Publisher :
ISBN 13 :
Total Pages : 862 pages
Book Rating : 4.3/5 (91 download)
Download or read book Bibliography of Research Studies in Education written by and published by . This book was released on 1940 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leon Schiffman
Publisher : Pearson Higher Education AU
ISBN 13 : 1486014348
Total Pages : 729 pages
Book Rating : 4.4/5 (86 download)
Download or read book Consumer Behaviour written by Leon Schiffman and published by Pearson Higher Education AU. This book was released on 2013-10-15 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Author :
Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.3/5 (97 download)
Download or read book Small Marketers Aids written by and published by . This book was released on 1961 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.:/5 (53 download)
Download or read book Small Marketers Aids; Annual written by and published by . This book was released on 1959 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricia Mink Rath
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1609018982
Total Pages : 481 pages
Book Rating : 4.6/5 (9 download)
Download or read book The Why of the Buy written by Patricia Mink Rath and published by Bloomsbury Publishing USA. This book was released on 2014-10-27 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet ~ Added discussion of Omnichannel retailing in Chapter 13 ~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About ...? list the objectives of each chapter and provide a roadmap for study ~ More than 20% new photos all in full color Chapter Features ~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations ~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics ~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings ~ Summaries, Key Terms, Questions for Review and Activities
