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A Social Norming Comprehensive Marketing Campaigns Impact On First Year College Students Self Reported Alcohol Drinking Behavior
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Book Synopsis A Social Norming, Comprehensive Marketing Campaign's Impact on First-year College Students' Self-reported Alcohol Drinking Behavior by : LeAnn Habrock Obrecht
Download or read book A Social Norming, Comprehensive Marketing Campaign's Impact on First-year College Students' Self-reported Alcohol Drinking Behavior written by LeAnn Habrock Obrecht and published by . This book was released on 2000 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2007 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Brief Alcohol Screening and Intervention for College Students (BASICS) by : Linda A. Dimeff
Download or read book Brief Alcohol Screening and Intervention for College Students (BASICS) written by Linda A. Dimeff and published by Guilford Press. This book was released on 1999-01-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This instructive manual presents a pragmatic and clinically proven approach to the prevention and treatment of undergraduate alcohol abuse. The BASICS model is a nonconfrontational, harm reduction approach that helps students reduce their alcohol consumption and decrease the behavioral and health risks associated with heavy drinking. Including numerous reproducible handouts and assessment forms, the book takes readers step-by-step through conducting BASICS assessment and feedback sessions. Special topics covered include the use of DSM-IV criteria to evaluate alcohol abuse, ways to counter student defensiveness about drinking, and obtaining additional treatment for students with severe alcohol dependency. Note about Photocopy Rights: The Publisher grants individual book purchasers nonassignable permission to reproduce selected figures, information sheets, and assessment instruments in this book for professional use. For details and limitations, see copyright page.
Book Synopsis Alcohol Consumption, Risky Behaviors, and Perceptions of Alcohol- Related Social Norms Among First-year College Students at the University of Wisconsin-Stout by : Jordan Wheeler
Download or read book Alcohol Consumption, Risky Behaviors, and Perceptions of Alcohol- Related Social Norms Among First-year College Students at the University of Wisconsin-Stout written by Jordan Wheeler and published by . This book was released on 2011 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study was to investigate first-year students' alcohol consumption, risky behaviors, and their perceptions of the average UW-Stout student's alcohol related behaviors. Participants were 1033 incoming college students at a small, public university in the Midwest who completed a self-report survey. Participants were classified as either heavy or non-heavy episodic drinkers as defined by the DSM-IV criteria. Participants classified as heavy episodic drinkers reported being more likely than non-heavy drinkers to engage in risky behaviors themselves and to perceive that engaging in risky behaviors was the norm. There was also a positive relationship between self-reported alcohol consumption and perceptions of the average student's alcohol consumption. Results provide support for the social norms theory and suggest the social norms interventions at UW-Stout targeting high-risk groups such as first-year students may be effective.
Book Synopsis Alcohol Consumption, Drinking Motives, Social Anxiety, and the College Culture by : Noel A. Crabtree
Download or read book Alcohol Consumption, Drinking Motives, Social Anxiety, and the College Culture written by Noel A. Crabtree and published by . This book was released on 2017 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol consumption is a prominent component of the college culture; high-risk consumption may lead to detrimental consequences for the student. Problematic alcohol consumption is linked to sexual assault, drunk driving, vandalism, and other unlawful activities. The degree to which students conform to the perceived social norms of the culture of the campus may impact the amount of alcohol that students consume; perceived social norms are often higher than the actual consumption amounts. Social anxiety may also impact the degree to which students will self-monitor their behavior in order to conform to their perceptions of the drinking norms. Drinking motives may also play a part in the amount and frequency of alcohol consumed, whether it's participating in drinking games during social gatherings, or consuming at the same rate as their peers for social acceptance. The study tested two hypotheses. The first hypothesis states: H1: The relationship between social anxiety and alcohol consumption would be moderated by perceived social norms. The second hypothesis states: H2: The relationship between social anxiety and alcohol consumption would be mediated by the drinking motives of coping and social pressure/conformity. Social anxiety was measured by the Liebowitz Social Anxiety scale (LSAS). The measure for alcohol consumption was based on self-reports for the number of drinks consumed per week. The measure for perceived social norms was the comparisons of the actual number of drinks consumed by the participant pool on average per week, in comparison with the number of drinks that the participant estimates that their peer consumes per week. The measure for social norms/alcohol expectancies and drinking motives was the evaluation of the responses sampled from the CORE Alcohol and Drug Survey and Drinking Motives Questionnaire- Revised (DMQR). The results indicated that the students who overestimated the alcohol consumption of their peers reported lower levels of alcohol consumption. Perceived social norms did not moderate the relationship between social anxiety and alcohol consumption. There was no significance found in the mediation of either of the drinking motives in the relationship between social anxiety and alcohol consumption.
Book Synopsis Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems by : Robert Zimmerman
Download or read book Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems written by Robert Zimmerman and published by . This book was released on 1997 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document sets out one segment of a comprehensive approach intended to assist institutions of higher education in developing and carrying out alcohol abuse and other drug prevention programs. Social marketing is described as a tool of environmental management, that seeks to produce a specified behavior in a target audience. Intended for a broad campus audience, the brochure examines the development of social marketing and uses 10 campus examples to illustrate ways to popularize positive ideas and attitudes, and encourage favorable changes in social values and individual behavior. Commercial marketing principles, summed up as the four Ps: product, price, place, and promotion, are translated into equivalent elements for use in a social marketing campaign. The report emphasizes the importance of appropriate research and evaluation and recommends that research be focused on four areas: (1) the problem the campaign will address; (2) the audience; (3) the messages; and (4) the communication channels to be used. Since data gathered before a campaign are essential for measuring its impact afterward, it is suggested that the requirements for an evaluation be considered during the planning stage. Appended are a list of resources and estimated costs of a social marketing program. (Contains 11 endnotes.) (BF)
Book Synopsis Applying Social Marketing Concepts to Promote Responsible Alcohol Use Among American College Students by : Sameer Deshpande
Download or read book Applying Social Marketing Concepts to Promote Responsible Alcohol Use Among American College Students written by Sameer Deshpande and published by . This book was released on 2004 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Association Between Perceived Social Norms and Alcohol Use Among College Students by : Deirdre Lynn Feeney
Download or read book The Association Between Perceived Social Norms and Alcohol Use Among College Students written by Deirdre Lynn Feeney and published by . This book was released on 2012 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the National Institute on Alcohol Abuse and Alcoholism, adults ages 18-29 are among those with the greatest number of alcohol related problems. In the past year, over 3 million college students drove under the influence of alcohol, and 400,000 students had unprotected sex as a result of alcohol intoxication. This research examined the association between actual and perceived drinking norms among college students, as well as the association between binge drinking and other risky behaviors. Analyses used cross-sectional data from the Spring, 2011, administration of the National College Health Assessment II at UNC Charlotte. Nearly 75% (n=827) of students reported non-binge drinking behavior, but 53.7% perceived that the typical student binge drank. After adjustment for other factors, students who perceived other students to be excessive binge drinkers had 4.75 (95% CI: 1.19, 18.91) times the odds of a recent binge drinking episode themselves. Binge drinkers had 7.77 (95%CI: 1.74, 34.69) and 3.86 (95%CI: 1.29, 11.57) times the odds of driving after drinking and having unprotected sex, respectively. Excessive binge drinkers had 7.30 (95%CI: 1.48, 36.00) and 6.56 (95%CI: 2.01, 21.38) times the odds of the same behaviors, respectively. In order to reduce the gap between actual and perceived drinking norms, the campus Social Norm Campaign should be further explored and regularly evaluated. In order to develop supplementary intervention strategies, further investigations should identify additional unknown factors that influence students" alcohol consumption.
Book Synopsis Applied Social Psychology by : Linda Steg
Download or read book Applied Social Psychology written by Linda Steg and published by Cambridge University Press. This book was released on 2008-09-11 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied social psychology combines the science of social psychology with the practical application of solving social problems that exist in the real world. This exciting textbook provides a thorough explanation of how social psychologists can contribute to the understanding and management of different social problems. A highly prestigious team of contributors from across Europe and the United States illustrate how social psychological theories, research methods and intervention techniques can be successfully applied to social problems encountered in the fields of physical and mental health, integration and immigration issues, gender issues, organizational issues, economic behaviour, political behaviour, environmental behaviour and education. Each field studied features an overview of important problems, the role of human behaviour in these problems, the factors influencing relevant behaviour, and effective ways to change this behaviour. This is an essential volume for all undergraduate and graduate students studying applied social psychology.
Book Synopsis Understanding Parents' Communication about Alcohol with Their First-year College Student by : Erica Lea Spies
Download or read book Understanding Parents' Communication about Alcohol with Their First-year College Student written by Erica Lea Spies and published by . This book was released on 2013 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Study 2, hierarchical linear regression analyses were conducted to explore what constructs of TNSB predicted parents' communication about alcohol, including descriptive norms, injunctive norms, outcome expectations, communication efficacy, and perceptions of severity and susceptibility of the negative consequences associated with alcohol use for their student. The study found the relationship between descriptive norms and parents' communication was moderated by injunctive norms, outcome expectations related to communication, and parents' perceptions of their student's susceptibility to negative consequences associated with alcohol use. Study 3 used qualitative interviews to further explore parents' communication about alcohol with their first-year college student. Using MFDM as a guide, Study 3 found several factors influenced parents' communication about alcohol with their student including role, skills, social structure, awareness, norms, utilization of resources, and other constraints. While parents reported talking about appropriate drinking behavior, the negative consequences of alcohol use, family experiences with alcohol, and family values and rules related to alcohol with their student, they often presented mixed messages, such as identifying drinking underage as illegal, but also describing the behavior as "typical." Across all three studies, it was evident parents held misperceptions of other college students' drinking behaviors and were likely underestimating their own students' alcohol use. The studies in this dissertation provide further understanding of the frequency and content of this communication and provide insight on how theoretical constructs can guide future parents-based interventions.
Book Synopsis Critical Social Marketing by : Ross Gordon
Download or read book Critical Social Marketing written by Ross Gordon and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACTAlcohol related harm is one of the major public health and societal concerns in the UK. Per capita alcohol consumption has risen considerably over the last twenty years and binge drinking has increased. Alcohol related harms including crime and social disorder, lost productivity, family breakdown and health harms such as rising incidence of liver disease and increases in alcohol related hospital admissions, are considerable. Particular concern has focused upon alcohol and young people, with levels of youth binge drinking in the UK among the highest in Europe and alcohol related hospital admissions of young people increasing. Furthermore, youth drinking behaviours are strong predictors of alcohol dependence in later life and contribute to long term health harms. As a result there has been an increased focus on factors that may potentially influence youth drinking behaviours including alcohol marketing. The evidence base on the impact of alcohol marketing on youth drinking has developed since the topic was first examined in the early 1980s. Recent systematic reviews have suggested a causal link between alcohol marketing and youth drinking behaviour. However gaps in the evidence base remain. The research project presented in this PhD contains six publications which aim to address these gaps, being the first longitudinal consumer study on the impact of alcohol marketing on youth drinking in the UK. The study used a critical social marketing framework to assess the cumulative impact of alcohol marketing on youth drinking, with findings intended to help upstream social marketing efforts, inform policy and regulation and targeted behaviour change interventions. The project examined the impact of alcohol marketing across a comprehensive range of communications channels including less well researched areas such as new media and sponsorship. The project involved three discrete stages of research. First, a brand website and press audit of contemporary alcohol marketing communications in the UK was conducted, supplemented by interviews with key informants from the marketing profession and regulatory bodies. Second, qualitative focus group research was conducted with young people to explore the role and meaning of alcohol in their lives and their attitudes towards alcohol marketing. Third, a two wave cohort study design featuring a questionnaire survey was conducted to assess the impact of alcohol marketing on youth drinking. The survey consisted of a two part interviewer administered and self completion questionnaire in home with 920 second year school pupils at baseline, and follow up of a cohort of 552 in fourth year. The audit revealed that alcohol marketing is ubiquitous in the UK with most brands having a dedicated website featuring sophisticated content that appeals to youth including music, sport and video games. The press audit found that alcopop brands concentrated advertising in youth magazines, and that supermarket advertising of alcohol was considerable in the printed press. Focus group research revealed a sophisticated level of awareness of and involvement in alcohol marketing among respondents across several channels. Marketing activities often featuring content with youth appeal seemed to influence young people?s well developed brand attitudes. Cross sectional regression analysis found significant associations between awareness of, and involvement with alcohol marketing and drinking status and future drinking intentions. Bivariate and multi-variate longitudinal analysis indicated that alcohol marketing was associated with youth drinking behaviour, including initiation of drinking, and increased frequency of drinking between wave one and wave two. The implications of these findings for theory, practice and public policy are discussed.
Book Synopsis Introduction to Addictive Behaviors, Fourth Edition by : Dennis L. Thombs
Download or read book Introduction to Addictive Behaviors, Fourth Edition written by Dennis L. Thombs and published by Guilford Press. This book was released on 2013-07-08 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been replaced by Introduction to Addictive Behaviors, Fifth Edition, ISBN 978-1-4625-3922-2.
Book Synopsis A Closer Look at the Impact of Peer Influences on College Drinking by : Sherry Farrow
Download or read book A Closer Look at the Impact of Peer Influences on College Drinking written by Sherry Farrow and published by . This book was released on 2009 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present study was designed to examine relationships between drinking norms and alcohol use among college students while considering the role of both interpersonal and intrapersonal moderators of this relationship. College students (N=127) who drank at least once during the previous three months reported on their alcohol use, their attitudes toward drinking, perceived drinking norms, relational self-construal, and demographics. Detailed information pertaining to participants' drinking and support social networks were elicited via an interview. It was hypothesized that perceived norms would be related to drinking such that norms reflecting higher levels of alcohol use would be related to more alcohol consumption. This hypothesis was supported. Additionally, the direct and moderating influence of social network characteristics (i.e., size, density, functioning) on alcohol use were examined in a series of regression models. In models not including the influence of norms, drinking networks that were larger were predictive of higher levels of alcohol use. Closeness with network members predicted higher levels of binge drinking. When norms were included in the models, only minimal support was found for the moderating influence of social network characteristics. Satisfaction within the drinking network moderated the influence of norms on alcohol use such that for males, there was stronger normative influence for those high in satisfaction. Relational self-construal was hypothesized as an intrapersonal moderator of norms. This was true for males only, such that higher levels of relational self-construal were related to stronger norm conformity. The present study represents the first step in understanding the complex impact of social networks on alcohol use among college students.
Book Synopsis American Doctoral Dissertations by :
Download or read book American Doctoral Dissertations written by and published by . This book was released on 2000 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Social Norms Approach to Preventing School and College Age Substance Abuse by : H. Wesley Perkins
Download or read book The Social Norms Approach to Preventing School and College Age Substance Abuse written by H. Wesley Perkins and published by John Wiley & Sons. This book was released on 2003-02-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Norms Approach to Preventing School and College Age Substance Abuse offers educators, counselors, and clinicians a handbook for understanding and implementing a new and highly successful alternative to traditional methods for preventing substance abuse among young people. The proven "social norms" approach outlined in this book identifies young people's dramatic misperceptions about their peer norms and promotes accurate public reporting of actual positive norms that exist in all student populations. The contributors to this important book are the originators, pioneers, and active proponents of this new approach. Many of them have successfully applied the social norms approach in secondary and higher education settings and as a result have promoted healthier lifestyles among adolescents and young adults across the United States.
Book Synopsis Public Health Promotion in University Students by : Pavel Dietz
Download or read book Public Health Promotion in University Students written by Pavel Dietz and published by Frontiers Media SA. This book was released on 2022-09-30 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Examining Self-monitoring as a Moderator of the Effectiveness of Social Norms and Self-schema Matched Messages for Reducing Binge Drinking Among College Students by :
Download or read book Examining Self-monitoring as a Moderator of the Effectiveness of Social Norms and Self-schema Matched Messages for Reducing Binge Drinking Among College Students written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-monitoring was examined as a moderator of the effectiveness of persuasive messages for reducing college student binge drinking. Low self-monitors tend to be influenced by their personal values and attitudes, while high self-monitors tend to be influenced by the behavior of those around them. Via a website simulation, college students were presented with one of three types of anti-binge drinking messages: a self-schema message, which highlighted how responsible drinking is consistent with the message recipient's personal values and attitudes; a social norms message, which explained that most college students drink less than one might think they do; or a control message, which stated in general terms that people can experience a variety of problems from binge drinking. Overall intended drinking behavior in the self-schema message condition was almost identical to that of the social norms message condition, both of which were lower than drinking intentions in the control message condition. When presented with a self-schema matched message, low self-monitors intended to drink less alcohol than did high self-monitors, but these means were not significantly different. However, high self-monitors intended to drink significantly less than did low self-monitors when presented with a social norms message. The results suggest that self-schema matched messages may be effective at reducing binge drinking for most students, and that social norms messages may be equally as effective but only for high self-monitors.
