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Author :
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (72 download)
Download or read book A Review of Advertising in Singapore and Malaysia During Early Times written by and published by . This book was released on 1970 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (749 download)
Download or read book A Review of Advertising in Singapore and Malaysia During Early Times written by and published by . This book was released on 1971 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steven Kemper
Publisher : University of Chicago Press
ISBN 13 : 0226430413
Total Pages : 274 pages
Book Rating : 4.2/5 (264 download)
Download or read book Buying and Believing written by Steven Kemper and published by University of Chicago Press. This book was released on 2001-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global. Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Becoming breaks new ground in studies of culture and globalization.
Author : Azizul Halim Yahya
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.3/5 (121 download)
Download or read book Advertising in Malaysia written by Azizul Halim Yahya and published by . This book was released on 2005 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael H. Anderson
Publisher : Fairleigh Dickinson Univ Press
ISBN 13 : 9780838631010
Total Pages : 364 pages
Book Rating : 4.6/5 (31 download)
Download or read book Madison Avenue in Asia written by Michael H. Anderson and published by Fairleigh Dickinson Univ Press. This book was released on 1984 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia. The American hegemony over international advertising is discussed, as is the general question of the effectiveness of foreign-influenced advertising.
Author : Yao Souchou
Publisher : Flipside Digital Content Company Inc.
ISBN 13 : 9814517348
Total Pages : 356 pages
Book Rating : 4.8/5 (145 download)
Download or read book House of Glass written by Yao Souchou and published by Flipside Digital Content Company Inc.. This book was released on 2003-08-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on critical theory and post-modernism, this book argues for a new strategy for writing about the social and cultural experiences of living in modern Southeast Asian states. Contributors -- many of whom work in universities in the region -- question the processes of cultural transformation under conditions of globalization and rapid economic and political change. By paying attention to the specificity of what is taking place in the particular state, the book questions the conventional narratives of developmentalism and state-sponsored national peace as they are understood in Southeast Asia, and shows how such understanding can be made and unmade.
Author : V. V. Sarachandran
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.F/5 ( download)
Download or read book Mass Communication in Malaysia written by V. V. Sarachandran and published by . This book was released on 1975 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 646 pages
Book Rating : 4.F/5 ( download)
Download or read book Malaysia Official Year Book written by and published by . This book was released on 1975 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (243 download)
Download or read book The Advertising Quarterly written by and published by . This book was released on 1970 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : University of Singapore. Library
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (91 download)
Download or read book Catalogue of the Singapore/Malaysia Collection written by University of Singapore. Library and published by . This book was released on 1968 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Asian Mass Communication Research and Information Centre. Secretariat
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (4 download)
Download or read book Mass Communication in Singapore written by Asian Mass Communication Research and Information Centre. Secretariat and published by . This book was released on 1977 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Lent
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.F/5 ( download)
Download or read book Malaysian Mass Media written by John A. Lent and published by . This book was released on 1978 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Amarjit Kaur
Publisher : Historical Dictionaries of Asi
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.F/5 ( download)
Download or read book Historical Dictionary of Malaysia written by Amarjit Kaur and published by Historical Dictionaries of Asi. This book was released on 2001 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents information on the period since Malaysian independence and the recent economic, political and social crises as well as the precolonial and colonial eras. Malaysian-born Kaur's (economic studies, U. of New England, Armidale, Australia) introduction provides some geographical, sociological, and historical background. Significant persons, places, events, institutions and cultural aspects are profiled in the dictionary. Supplementary information is presented in tables, maps, a chronology, and various appendices. An extensive bibliography is included. Annotation copyrighted by Book News Inc., Portland, OR.
Author : John A. Lent
Publisher :
ISBN 13 :
Total Pages : 492 pages
Book Rating : 4.:/5 (45 download)
Download or read book Malaysian Studies written by John A. Lent and published by . This book was released on 1979 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 728 pages
Book Rating : 4.F/5 ( download)
Download or read book Singapore National Bibliography written by and published by . This book was released on 1971 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.F/5 ( download)
Download or read book National Union Catalog written by and published by . This book was released on 1968 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Lent
Publisher :
ISBN 13 :
Total Pages : 730 pages
Book Rating : 4.F/5 ( download)
Download or read book Asian Mass Communications written by John A. Lent and published by . This book was released on 1974 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
