A Public Relations Primer

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Primer of Public Relations Research, Third Edition

Author : Don W. Stacks
Publisher : Guilford Publications
ISBN 13 : 146252270X
Total Pages : 417 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Primer of Public Relations Research, Third Edition by : Don W. Stacks

Download or read book Primer of Public Relations Research, Third Edition written by Don W. Stacks and published by Guilford Publications. This book was released on 2016-11-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

Integrated Marketing Communications

Author : Philip J. Kitchen
Publisher : Psychology Press
ISBN 13 : 9780415314206
Total Pages : 216 pages
Book Rating : 4.3/5 (142 download)

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Book Synopsis Integrated Marketing Communications by : Philip J. Kitchen

Download or read book Integrated Marketing Communications written by Philip J. Kitchen and published by Psychology Press. This book was released on 2004 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Spin Sucks

Author : Gini Dietrich
Publisher : Pearson Education
ISBN 13 : 078974886X
Total Pages : 165 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Spin Sucks by : Gini Dietrich

Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

Corporate Communications

Author : Joseph Fernandez
Publisher : SAGE
ISBN 13 : 0761997466
Total Pages : 279 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Corporate Communications by : Joseph Fernandez

Download or read book Corporate Communications written by Joseph Fernandez and published by SAGE. This book was released on 2004-12-08 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.

Everyday Public Relations for Lawyers

Author : Gina Rubel
Publisher :
ISBN 13 : 9781733373609
Total Pages : pages
Book Rating : 4.3/5 (736 download)

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Book Synopsis Everyday Public Relations for Lawyers by : Gina Rubel

Download or read book Everyday Public Relations for Lawyers written by Gina Rubel and published by . This book was released on 2019-08-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach.

The Public Policy Theory Primer

Author : Kevin B. Smith
Publisher : Routledge
ISBN 13 : 0429973985
Total Pages : 266 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Public Policy Theory Primer by : Kevin B. Smith

Download or read book The Public Policy Theory Primer written by Kevin B. Smith and published by Routledge. This book was released on 2018-05-15 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public policy is a broad and interdisciplinary area of study and research in the field tends to reflect this. Yet for those teaching and studying public policy, the disjointed nature of the field can be confusing and cumbersome. This text provides a consistent and coherent framework for uniting the field of public policy. Authors Kevin B. Smith and Christopher W. Larimer offer an organized and comprehensive overview of the core questions and concepts, major theoretical frameworks, primary methodological approaches, and key controversies and debates in each subfield of policy studies from the policy process and policy analysis to program evaluation and policy implementation. The third edition has been updated throughout to include the latest scholarship and approaches in the field, including new and expanded coverage of behavioral economics, the narrative policy framework, Fourth Generation implementation studies, the policy regime approach, field experiments, and the debate of program versus policy implementation studies. Now with an appendix of sample comprehensive exam questions, The Public Policy Theory Primer remains an indispensable text for the systematic study of public policy.

Effective Media Relations

Author : Michael Bland
Publisher : Kogan Page Publishers
ISBN 13 : 9780749443801
Total Pages : 164 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Effective Media Relations by : Michael Bland

Download or read book Effective Media Relations written by Michael Bland and published by Kogan Page Publishers. This book was released on 2005 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.

This is PR

Author : Doug Newsom
Publisher :
ISBN 13 : 9780534563301
Total Pages : 436 pages
Book Rating : 4.5/5 (633 download)

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Book Synopsis This is PR by : Doug Newsom

Download or read book This is PR written by Doug Newsom and published by . This book was released on 2004 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Acumen for Strategic Communicators

Author : Matthew W. Ragas
Publisher : Emerald Group Publishing
ISBN 13 : 1837970823
Total Pages : 305 pages
Book Rating : 4.8/5 (379 download)

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Book Synopsis Business Acumen for Strategic Communicators by : Matthew W. Ragas

Download or read book Business Acumen for Strategic Communicators written by Matthew W. Ragas and published by Emerald Group Publishing. This book was released on 2024-09-10 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.

Public Relations As Relationship Management

Author : John A. Ledingham
Publisher : Routledge
ISBN 13 : 1135676151
Total Pages : 274 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Public Relations As Relationship Management by : John A. Ledingham

Download or read book Public Relations As Relationship Management written by John A. Ledingham and published by Routledge. This book was released on 2000 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

Social Media Campaigns

Author : Carolyn Mae Kim
Publisher : Taylor & Francis
ISBN 13 : 1000290603
Total Pages : 227 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Social Media Campaigns by : Carolyn Mae Kim

Download or read book Social Media Campaigns written by Carolyn Mae Kim and published by Taylor & Francis. This book was released on 2020-12-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Public Relations in the Digital Age, 1Ce

Author : Tom Kelleher
Publisher :
ISBN 13 : 9780199029914
Total Pages : 456 pages
Book Rating : 4.0/5 (299 download)

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Book Synopsis Public Relations in the Digital Age, 1Ce by : Tom Kelleher

Download or read book Public Relations in the Digital Age, 1Ce written by Tom Kelleher and published by . This book was released on 2020-01-15 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.

The Ethics Primer for Public Administrators in Government and Nonprofit Organizations, Second Edition

Author : James H. Svara
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449619029
Total Pages : 273 pages
Book Rating : 4.4/5 (496 download)

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Book Synopsis The Ethics Primer for Public Administrators in Government and Nonprofit Organizations, Second Edition by : James H. Svara

Download or read book The Ethics Primer for Public Administrators in Government and Nonprofit Organizations, Second Edition written by James H. Svara and published by Jones & Bartlett Publishers. This book was released on 2014-02-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise text is a reader friendly primer to the fundamentals of administrative responsibility and ethics. Your students will come away with a clear understanding of why ethics are important to administrators in governmental and non-profit organizations, and how these administrators can relate their own personal values to the norms of the public sector. Since the publication of the first edition of The Ethics Primer, there has been significant change in the climate of public affairs that impacts the discussion of ethics for those who serve the public in governmental and nonprofit organizations. The new edition reflects those changes in three major areas: • Ethics in an era of increasing tension between political leaders and administrators over the role and size of government. • Ethical choices in making fiscal cuts or imposing new taxes in the face of the greatest economic crisis since the Depression. • Ethical challenges to established practices in public organizations. The Second Edition also offers thoroughly updated data and sources throughout, as well as examples that incorporate new research and new developments in government and politics. The Second Edition of The Ethics Primer for Public Administrators in Government and Nonprofit Organizations: • Introduces readers to the fundamentals of administrative responsibility and provides comprehensive coverage of the important elements of ethics. • Features an accessible and interactive approach to maximize understanding of the subject. • Includes information on the nature of public service and the ethical expectations of public administrators, as well factors that may lead to unethical behavior. • Written from a political perspective, the book addresses questions that are highly salient to persons working in government and nonprofits. • Offers helpful ways to link ethics and management in order to strengthen the ethical climate in a public organization.

Growth Hacker Marketing

Author : Ryan Holiday
Publisher : Penguin
ISBN 13 : 069817691X
Total Pages : 177 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Growth Hacker Marketing by : Ryan Holiday

Download or read book Growth Hacker Marketing written by Ryan Holiday and published by Penguin. This book was released on 2014-09-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

Strategic Planning for Public Relations

Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 1135634424
Total Pages : 492 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Strategic Planning for Public Relations by : Ronald D. Smith

Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2007-07-10 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

A Brief Primer of Helping Skills

Author : Jeffrey A. Kottler
Publisher : SAGE
ISBN 13 : 1452278784
Total Pages : 193 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis A Brief Primer of Helping Skills by : Jeffrey A. Kottler

Download or read book A Brief Primer of Helping Skills written by Jeffrey A. Kottler and published by SAGE. This book was released on 2007-11-02 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Brief Primer of Helping Skills is a highly readable, accessible, and practical introduction to the skills of helping and making a difference in people′s lives. In an engaging and concise style, author Jeffrey A. Kottler gives students in various professions an overview of the theory, process, and skills of helping methods. It is designed as an operating manual for those in human service professions to learn the basics involved in developing helping relationships, assessing and diagnosing complaints, promoting exploration and understanding, and designing and implementing action plans. Key Features Offers a brief introduction to the helping process: Written in an accessible and conversational style, this book helps students and professionals become familiar with the basic process quickly. Provides personal applications: This book helps students enrich their lives while learning how to be more helpful to others. Includes applications to a variety of settings and disciplines: Students can actually use material and skills in the book in all the various domains in which they function—at work, in volunteer agencies, with friends and family. Uses an integrative approach: The best features of all major theories and research are combined into a unified model of helping that is responsive to different needs. Intended Audience This supplemental text is ideal for introductory undergraduate and graduate courses such as Introduction to Social Work, Introduction to Counseling, and Introduction to Human Services in the fields of counseling, psychology, human services, social work, education, family studies, marital and family therapy, pastoral work, nursing, human resource development, and other helping professions. It is also an excellent resource for beginning practitioners.

The Public Policy Primer

Author : Xun Wu
Publisher : Routledge
ISBN 13 : 1317229924
Total Pages : 138 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis The Public Policy Primer by : Xun Wu

Download or read book The Public Policy Primer written by Xun Wu and published by Routledge. This book was released on 2017-09-14 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised for a second edition, this essential guide provides a concise and accessible overview of the public policy process: agenda-setting, policy formulation, decision-making, implementation, and evaluation. The book provides an introduction to the key policy functions, the challenges they entail, and how the challenges may be addressed by policy actors. Written from a comparative perspective, the authors include examples from a diverse range of countries at different stages of development, highlighting key principles and practices through which policy actors can effectively manage their policy processes and outcomes. Key features of the second edition: fully updated and revised content throughout; expanded references and further reading; more guidance towards understanding the key concepts in public policy. This important tool offers students of public policy and policy practitioners guidance on how to make, implement, and evaluate public policies in ways that improve citizens' lives.