The New Black Middle Class in South Africa

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Author :
Publisher : Boydell & Brewer
ISBN 13 : 1847011438
Total Pages : 319 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis The New Black Middle Class in South Africa by : Roger Southall

Download or read book The New Black Middle Class in South Africa written by Roger Southall and published by Boydell & Brewer. This book was released on 2016 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the most comprehensive account since the early 1960s of South Africa's "black middle class". 2016 CHOICE Outstanding Academic Title The "rise of the black middle class" is one of the most visible aspects of post-apartheid society in South Africa. Yet while it has been a major actor in the country's democratic reshaping, analysis of its role has been all but lacking. Rather, the image presented by the media has been of "black diamonds", consumers of the products of advanced industrial economies, and of corrupt "tenderpreneurs" who use their political connections to obtain contracts. This book seeks to complicate that picture with a much-needed analysis that recounts its historical development in colonial society prior to 1994, before examining the size, shape andstructure of the new black middle class in contemporary South Africa and its relation to its counterparts in the Global South. Roger Southall is Professor Emeritus in Sociology, University of the Witwatersrand. Southern Africa (South Africa, Namibia, Botswana, Lesotho, Zimbabwe and Swaziland): Jacana

South Africa's "Black" Market

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Author :
Publisher : Nicholas Brealey Publishing
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis South Africa's "Black" Market by : Jeffrey Fadiman

Download or read book South Africa's "Black" Market written by Jeffrey Fadiman and published by Nicholas Brealey Publishing. This book was released on 2000 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western investors, project managers and business pioneers who wish to tap this dynamic market must master African marketing methods. Author Jeffrey A. Fadiman considers Africa as the West's commercial blind spot. We have ignored it since the 1960s and thus have never learned how Africans do business.

Black Cultural Life in South Africa

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Author :
Publisher : University of Michigan Press
ISBN 13 : 9780472074006
Total Pages : 0 pages
Book Rating : 4.0/5 (74 download)

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Book Synopsis Black Cultural Life in South Africa by : Lily Saint

Download or read book Black Cultural Life in South Africa written by Lily Saint and published by University of Michigan Press. This book was released on 2018-09-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under apartheid, black South Africans experienced severe material and social disadvantages occasioned by the government’s policies, and they had limited time for entertainment. Still, they closely engaged with an array of textual and visual cultures in ways that shaped their responses to this period of ethical crisis. Marshaling forms of historical evidence that include passbooks, memoirs, American “B” movies, literary and genre fiction, magazines, and photocomics, Black Cultural Life in South Africa considers the importance of popular genres and audiences in the relationship between ethical consciousness and aesthetic engagement. This study provocatively posits that states of oppression, including colonial and postcolonial rule, can elicit ethical responses to imaginative identification through encounters with popular culture, and it asks whether and how they carry over into ethical action. Its consideration of how globalized popular culture “travels” not just in material form, but also through the circuits of the imaginary, opens a new window for exploring the ethical and liberatory stakes of popular culture. Each chapter focuses on a separate genre, yet the overall interdisciplinary approach to the study of genre and argument for an expansion of ethical theory that draws on texts beyond the Western canon speak to growing concerns about studying genres and disciplines in isolation. Freed from oversimplified treatments of popular forms—common to cultural studies and ethical theory alike—this book demonstrates that people can do things with mass culture that reinvigorate ethical life. Lily Saint’s new volume will interest Africanists across the humanities and the social sciences, and scholars of Anglophone literary, globalization, and cultural studies; race; ethical theories and philosophies; film studies; book history and material cultures; and the burgeoning field of comics and graphic novels.

Consumption, Media and Culture in South Africa

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Author :
Publisher : Routledge
ISBN 13 : 1317332296
Total Pages : 275 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Consumption, Media and Culture in South Africa by : Mehita Iqani

Download or read book Consumption, Media and Culture in South Africa written by Mehita Iqani and published by Routledge. This book was released on 2017-10-02 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first of its kind to bring together a collection of critical scholarly work on consumer culture in South Africa, exploring the cultural, political, economic, and social aspects of consumption in post-Apartheid society. From sushi and Japanese diplomacy to Queen Sophie’s writhing gown, from middle class Sowetan golfers to an indebted working class citizenry, from wedding websites to wedding nostalgia, from the liberation of consuming to the low wage labour of selling, the chapters in this book demonstrate a variety of themes, showing that to start with consumption, rather than ending with it, allows for new insights into long-standing areas of social research. By mapping, exploring and theorizing the diverse aspects of consumption and consumer culture, the volume collectively works towards a fresh set of empirically rooted conceptual commentaries on the politics, economics, and social dynamics of modern South Africa. This effort, in turn, can serve as a foundation for thinking less parochially about neoliberal power and consumer culture. On a global scale, studying consumption in South Africa matters because in some ways the country serves as a microcosm for global patterns of income inequality, race-based economic oppression, and hopes for the material betterment of life. By exploring what consumption means on the ‘local’ scale in South Africa, the possibility arises to trace new global links and dissonances. This book was originally published as a special issue of Critical Arts.

Proceedings of the 1998 Multicultural Marketing Conference

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Publisher : Springer
ISBN 13 : 3319173839
Total Pages : 568 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1998 Multicultural Marketing Conference by : Jean-Charles Chebat

Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by Springer. This book was released on 2015-05-19 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Market Profiles for Africa

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Author :
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Market Profiles for Africa by : United States. Office of International Marketing

Download or read book Market Profiles for Africa written by United States. Office of International Marketing and published by . This book was released on 1976 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Worldwide

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Publisher : Springer Science & Business Media
ISBN 13 : 9783540677130
Total Pages : 312 pages
Book Rating : 4.6/5 (771 download)

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Book Synopsis Advertising Worldwide by : Ingomar Kloss

Download or read book Advertising Worldwide written by Ingomar Kloss and published by Springer Science & Business Media. This book was released on 2000-11-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.

Beneath the Surface

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Publisher : Duke University Press
ISBN 13 : 1478007052
Total Pages : 263 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Beneath the Surface by : Lynn M. Thomas

Download or read book Beneath the Surface written by Lynn M. Thomas and published by Duke University Press. This book was released on 2020-01-10 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than a century, skin lighteners have been a ubiquitous feature of global popular culture—embraced by consumers even as they were fiercely opposed by medical professionals, consumer health advocates, and antiracist thinkers and activists. In Beneath the Surface, Lynn M. Thomas constructs a transnational history of skin lighteners in South Africa and beyond. Analyzing a wide range of archival, popular culture, and oral history sources, Thomas traces the changing meanings of skin color from precolonial times to the postcolonial present. From indigenous skin-brightening practices and the rapid spread of lighteners in South African consumer culture during the 1940s and 1950s to the growth of a billion-dollar global lightener industry, Thomas shows how the use of skin lighteners and experiences of skin color have been shaped by slavery, colonialism, and segregation as well as by consumer capitalism, visual media, notions of beauty, and protest politics. In teasing out lighteners’ layered history, Thomas theorizes skin as a site for antiracist struggle and lighteners as a technology of visibility that both challenges and entrenches racial and gender hierarchies.

European Retail Research

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Publisher : Springer
ISBN 13 : 3658070382
Total Pages : 157 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis European Retail Research by : Thomas Foscht

Download or read book European Retail Research written by Thomas Foscht and published by Springer. This book was released on 2014-09-03 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.

Market Profiles for Africa

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Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Market Profiles for Africa by :

Download or read book Market Profiles for Africa written by and published by . This book was released on 1981 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fresh Perspectives: Marketing

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Publisher : Pearson South Africa
ISBN 13 : 9781868912902
Total Pages : 520 pages
Book Rating : 4.9/5 (129 download)

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Book Synopsis Fresh Perspectives: Marketing by :

Download or read book Fresh Perspectives: Marketing written by and published by Pearson South Africa. This book was released on 2006 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Doing Business in South Africa

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Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Doing Business in South Africa by : Barclays National Bank

Download or read book Doing Business in South Africa written by Barclays National Bank and published by . This book was released on 1978 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Report: South Africa 2014

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Publisher : Oxford Business Group
ISBN 13 : 1910068187
Total Pages : 268 pages
Book Rating : 4.9/5 (1 download)

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Book Synopsis The Report: South Africa 2014 by : Oxford Business Group

Download or read book The Report: South Africa 2014 written by Oxford Business Group and published by Oxford Business Group. This book was released on 2014-12-08 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indeed, since the end of apartheid in 1994 South Africa has become a major diplomatic player both on the African continent as well as further afield. Despite the size of South Africa’s economy, the country currently faces a number of major economic challenges. As of the end of July 2014 the unemployment rate was at 25.5%, according to data from Statistics South Africa, which was among the highest in the world. While the government’s long-term development plans are generally highly regarded, delivery and execution has occasionally been problematic. While there are major hurdles that must be cleared, given the country’s strong institutions and the rapid pace of economic expansion over the past two decades, South Africa should be able to look forward to 20 more years of peace and steady, sustained economic growth.

Represented

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Publisher : University of Pennsylvania Press
ISBN 13 : 0812296370
Total Pages : 328 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Represented by : Brenna Wynn Greer

Download or read book Represented written by Brenna Wynn Greer and published by University of Pennsylvania Press. This book was released on 2019-06-14 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corporate America. His personal phone book also included the names of countless black celebrities, such as bandleader Duke Ellington, singer-actress Pearl Bailey, and boxer Joe Louis, with whom he had built relationships in the course of developing marketing campaigns for his numerous federal and corporate clients. Kendrix, along with Ebony publisher John H. Johnson and Life photographer Gordon Parks, recognized that, in the image-saturated world of postwar America, media in all its forms held greater significance for defining American citizenship than ever before. For these imagemakers, the visual representation of African Americans as good citizens was good business. In Represented, Brenna Wynn Greer explores how black entrepreneurs produced magazines, photographs, and advertising that forged a close association between blackness and Americanness. In particular, they popularized conceptions of African Americans as enthusiastic consumers, a status essential to postwar citizenship claims. But their media creations were complicated: subject to marketplace dictates, they often relied on gender, class, and family stereotypes. Demand for such representations came not only from corporate and government clients to fuel mass consumerism and attract support for national efforts, such as the fight against fascism, but also from African Americans who sought depictions of blackness to counter racist ideas that undermined their rights and their national belonging as citizens. The story of how black capitalists made the market work for racial progress on their way to making money reminds us that the path to civil rights involved commercial endeavors as well as social and political activism.

Africa Rising

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Publisher : Pearson Prentice Hall
ISBN 13 : 0132716119
Total Pages : 289 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Africa Rising by : Vijay Mahajan

Download or read book Africa Rising written by Vijay Mahajan and published by Pearson Prentice Hall. This book was released on 2011-07-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a “media dark” continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.

Consumer Profiles (RLE Consumer Behaviour)

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Author :
Publisher : Routledge
ISBN 13 : 1317565843
Total Pages : 191 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Consumer Profiles (RLE Consumer Behaviour) by : Barrie Gunter

Download or read book Consumer Profiles (RLE Consumer Behaviour) written by Barrie Gunter and published by Routledge. This book was released on 2014-12-05 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Marketing for Entrepreneurs

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Publisher : Juta and Company Ltd
ISBN 13 : 9780702155444
Total Pages : 244 pages
Book Rating : 4.1/5 (554 download)

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Book Synopsis Marketing for Entrepreneurs by : Ricardo Machado

Download or read book Marketing for Entrepreneurs written by Ricardo Machado and published by Juta and Company Ltd. This book was released on 2004-04 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business. The title guides the reader through the process of developing a marketing plan,