A Model And Measurement Methodology For Predicting Individual Consumer Choice

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Perspectives on Methodology in Consumer Research

Author : David Brinberg
Publisher : Springer Science & Business Media
ISBN 13 : 1461386098
Total Pages : 427 pages
Book Rating : 4.4/5 (613 download)

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Book Synopsis Perspectives on Methodology in Consumer Research by : David Brinberg

Download or read book Perspectives on Methodology in Consumer Research written by David Brinberg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.

Marketing Data Science

Author : Thomas W. Miller
Publisher : FT Press
ISBN 13 : 0133887340
Total Pages : 812 pages
Book Rating : 4.1/5 (338 download)

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Book Synopsis Marketing Data Science by : Thomas W. Miller

Download or read book Marketing Data Science written by Thomas W. Miller and published by FT Press. This book was released on 2015-05-02 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

Author : Elizabeth J. Wilson
Publisher : Springer
ISBN 13 : 3319131621
Total Pages : 491 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference by : Elizabeth J. Wilson

Download or read book Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference written by Elizabeth J. Wilson and published by Springer. This book was released on 2015-01-21 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Economic Value of Consumer Information

Author : Rulon D. Pope
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Economic Value of Consumer Information by : Rulon D. Pope

Download or read book The Economic Value of Consumer Information written by Rulon D. Pope and published by . This book was released on 1984 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Author : Michael Levy
Publisher : Springer
ISBN 13 : 3319131591
Total Pages : 697 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by : Michael Levy

Download or read book Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference written by Michael Levy and published by Springer. This book was released on 2015-01-29 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Predictive Testing of Consumer Choice Models that are Not Subject to Independence of Irrelevant Alternatives

Author : Imran S. Currim
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Predictive Testing of Consumer Choice Models that are Not Subject to Independence of Irrelevant Alternatives by : Imran S. Currim

Download or read book Predictive Testing of Consumer Choice Models that are Not Subject to Independence of Irrelevant Alternatives written by Imran S. Currim and published by . This book was released on 1981 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Research and Modeling: Progress and Prospects

Author : Yoram Wind
Publisher : Springer Science & Business Media
ISBN 13 : 0387286926
Total Pages : 343 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Marketing Research and Modeling: Progress and Prospects by : Yoram Wind

Download or read book Marketing Research and Modeling: Progress and Prospects written by Yoram Wind and published by Springer Science & Business Media. This book was released on 2013-06-05 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Advanced Topics in Global Information Management

Author : Felix B. Tan
Publisher : IGI Global
ISBN 13 : 1591400643
Total Pages : 335 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Advanced Topics in Global Information Management by : Felix B. Tan

Download or read book Advanced Topics in Global Information Management written by Felix B. Tan and published by IGI Global. This book was released on 2002-01-01 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Topics in Global Information Management includes original material concerned with all aspects of global information management in three broad areas: Global Information Systems in Business Fuctions, Information Technology in Specific Regions of the World, Management of Global Information Resources and Applications. Both researchers and practitioners disseminate the evolving knowledge in these broad categories and the book examines a variety of aspects of global information management dealing with development, usage, failure, success, policies, strategies and applications of this valuable organizational resources.

JMR, Journal of Marketing Research

Author :
Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.:/5 (318 download)

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Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1995 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Cartoon

Author : Randall Harrison
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9780803916210
Total Pages : 162 pages
Book Rating : 4.9/5 (162 download)

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Book Synopsis The Cartoon by : Randall Harrison

Download or read book The Cartoon written by Randall Harrison and published by SAGE Publications, Incorporated. This book was released on 1981-07-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harrison considers how the cartoon works as a form of communication -- why it affects us so quickly and deeply: how the cartoon is conceived, developed and disseminated; and what major issues still face researchers in attempting to understand its impact on people. 'This little book analyses cartoons and comic strips with verve, intelligence and rare clarity.' -- information Design Journal, vol 3 1982

Cross-Sector Leadership for the Green Economy

Author : A. Marcus
Publisher : Springer
ISBN 13 : 1137015896
Total Pages : 624 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Cross-Sector Leadership for the Green Economy by : A. Marcus

Download or read book Cross-Sector Leadership for the Green Economy written by A. Marcus and published by Springer. This book was released on 2016-01-18 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology breakthroughs in sustainable renewable energy and energy conservation technologies require that there be a strong institutional ecosystem in place which supports innovation, but the nature of this foundation and how it works is not well-known. Becoming a leader necessitates new forms of cross-sector cooperation.

Market Research Abstracts

Author :
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Market Research Abstracts by :

Download or read book Market Research Abstracts written by and published by . This book was released on 1981 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

SIAM Journal on Scientific and Statistical Computing

Author : Society for Industrial and Applied Mathematics
Publisher :
ISBN 13 :
Total Pages : 794 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis SIAM Journal on Scientific and Statistical Computing by : Society for Industrial and Applied Mathematics

Download or read book SIAM Journal on Scientific and Statistical Computing written by Society for Industrial and Applied Mathematics and published by . This book was released on 1987 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:

On the Design and Analysis of Simulated Choice Or Allocation Experiments in Travel Choice Modelling

Author : Jordan J. Louviere
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis On the Design and Analysis of Simulated Choice Or Allocation Experiments in Travel Choice Modelling by : Jordan J. Louviere

Download or read book On the Design and Analysis of Simulated Choice Or Allocation Experiments in Travel Choice Modelling written by Jordan J. Louviere and published by . This book was released on 1982 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Management Science

Author :
Publisher :
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 (91 download)

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Download or read book Management Science written by and published by . This book was released on 1994-07 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.

Paper

Author :
Publisher :
ISBN 13 :
Total Pages : 530 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Paper by :

Download or read book Paper written by and published by . This book was released on 1990 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Information Technology Management in Developing Countries

Author : Dadashzadeh, Mohammad
Publisher : IGI Global
ISBN 13 : 1931777233
Total Pages : 349 pages
Book Rating : 4.9/5 (317 download)

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Book Synopsis Information Technology Management in Developing Countries by : Dadashzadeh, Mohammad

Download or read book Information Technology Management in Developing Countries written by Dadashzadeh, Mohammad and published by IGI Global. This book was released on 2001-07-01 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IT revolution has affected the entire world by producing a new, Internet-based, digital economy. The challenges faced by developing countries in hamessing the full potential of IT are not really very different from those that confronted the U.S. in its journey toward the Internet economy. Information Technology Management in Developing Countries discusses the possible pitfalls and triumphs involved when implementing this entity into the structure of a developing country.