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Author : John Metts Willits
Publisher :
ISBN 13 :
Total Pages : 908 pages
Book Rating : 4.F/5 ( download)
Download or read book A Method for Measuring the Effectiveness of Department Store Advertising written by John Metts Willits and published by . This book was released on 1936 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Metts Willits
Publisher :
ISBN 13 :
Total Pages : 908 pages
Book Rating : 4.F/5 ( download)
Download or read book A Method for Measuring the Effectiveness of Department Store Advertising written by John Metts Willits and published by . This book was released on 1936 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leif E. Grefsrud
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.:/5 (768 download)
Download or read book Measuring the Effectiveness of Printed Advertising written by Leif E. Grefsrud and published by . This book was released on 1974 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Douglas J. Dalrymple
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.3/5 (129 download)
Download or read book Quantitative Methods of Measuring Merchandising Performance in Selected Department Stores written by Douglas J. Dalrymple and published by . This book was released on 1964 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanford University
Publisher :
ISBN 13 :
Total Pages : 1036 pages
Book Rating : 4.F/5 ( download)
Download or read book Abstracts of Dissertations for the Degrees of Doctor of Philosophy and Doctor of Education written by Stanford University and published by . This book was released on 1937 with total page 1036 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.F/5 ( download)
Download or read book Journal of Advertising Research written by and published by . This book was released on 1967 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Y?lmaz, Recep
Publisher : IGI Global
ISBN 13 : 152252374X
Total Pages : 383 pages
Book Rating : 4.5/5 (225 download)
Download or read book Narrative Advertising Models and Conceptualization in the Digital Age written by Y?lmaz, Recep and published by IGI Global. This book was released on 2017-02-01 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Author : William D. Wells
Publisher : Psychology Press
ISBN 13 : 1317779517
Total Pages : 419 pages
Book Rating : 4.3/5 (177 download)
Download or read book Measuring Advertising Effectiveness written by William D. Wells and published by Psychology Press. This book was released on 2014-03-05 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Author : Janice M. Roehl-Anderson
Publisher : John Wiley & Sons
ISBN 13 : 0471708615
Total Pages : 480 pages
Book Rating : 4.4/5 (717 download)
Download or read book The Controller's Function written by Janice M. Roehl-Anderson and published by John Wiley & Sons. This book was released on 2004-12-17 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take control and keep your company competitive. The controller's role in corporate America has become increasingly crucial and exceedingly complex. So how can new and established professionals enhance their performance and sustain their company's competitive advantage? With The Controller's Function, Third Edition. From describing essential competencies—cash management, budgeting, fraud prevention and establishing codes for corporate ethical behavior—to detailing the more sophisticated skills like activity-based and target costing, disaster recovery planning, and outsourcing, The Controller's Function expertly balances both the technical and managerial sides of the job. You'll quickly access information on how to: Use electronic spreadsheets for financial analysis Successfully implement a shared service center Enhance performance through online inventory systems, quick closing procedures Selecting adequate accounting software Avoid insurance pitfalls through proper planning Order your copy today!
Author : Morris L. Rosenblum
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)
Download or read book How to Design Effective Store Advertising written by Morris L. Rosenblum and published by . This book was released on 1961 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arnold Caune
Publisher :
ISBN 13 :
Total Pages : 134 pages
Book Rating : 4.:/5 (58 download)
Download or read book Problems of Methodology in Determining the Effectiveness of Department Store Advertising written by Arnold Caune and published by . This book was released on 1957 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 632 pages
Book Rating : 4.4/5 (446 download)
Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author : David R. Corkindale
Publisher : Lexington Books
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.3/5 (512 download)
Download or read book Measuring the Effect of Advertising written by David R. Corkindale and published by Lexington Books. This book was released on 1975 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John L. Palshaw
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.3/5 (21 download)
Download or read book Practical Methods of Measuring Advertising Effectiveness written by John L. Palshaw and published by . This book was released on 1975 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kristen K. Swanson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628921595
Total Pages : 432 pages
Book Rating : 4.6/5 (289 download)
Download or read book Promotion in the Merchandising Environment written by Kristen K. Swanson and published by Bloomsbury Publishing USA. This book was released on 2016-02-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products. New to This Edition ~Updated chapter-opening vignettes relate the content of each chapter to the industry ~Now in full color with 60% new photographs, advertisements, charts and graphs ~New Chapter 3 “The Creative Process in Promotion” explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies ~New Chapter 8 “New Media” covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest ~New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment ~Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers' changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today ~Coverage has been streamlined to 14 concise chapters Instructor Resources ~Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions ~PowerPoint presentations include images from the book and provide a framework for lecture and discussion
Author : William George Garens
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.:/5 (331 download)
Download or read book A Study of a Method of Measuring the Effectiveness of Advertising Durable Goods written by William George Garens and published by . This book was released on 1959 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Benjamin Lipstein
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.F/5 ( download)
Download or read book Evaluating Advertising written by Benjamin Lipstein and published by . This book was released on 1978 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
