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Author : Ari Juliana
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (144 download)
Download or read book A Marketing Strategy for Higher Distance Education written by Ari Juliana and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tripathi, Purnendu
Publisher : IGI Global
ISBN 13 : 1466640154
Total Pages : 388 pages
Book Rating : 4.4/5 (666 download)
Download or read book Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Author : Uğur Demiray
Publisher :
ISBN 13 : 9789759859060
Total Pages : 746 pages
Book Rating : 4.8/5 (59 download)
Download or read book The Challenges for Marketing Distance Education in Online Environment written by Uğur Demiray and published by . This book was released on 2009 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: The education system of our times has transformed greatly due to enormous developments in the IT field, ease in access to online resources by the individuals and the teachers adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of Distance and Online Education is experiencing continuing growth. Starting from simple form of correspondence courses, this field has passed through various generations, employing from simple to complex technology like radio, television to computes, satellites, Internet, Wiki and Web 2.0 applications. The Internet and the Wide World Web have fundamentally altered the practice of distance teaching and learning. Many of the universities around the globe are offering their courses online. The emerging distance and online learning environments pose unique challenges towards marketing of distance education programmes. Distance education and online education is practiced in all the fields of human endeavor. Distance and online education has become part of our life, both personal and professional. This is the right time to be sure how to effectively market the distance and online education programmes. Adequate attention needs to be paid to costs, impact, resource allocation and the return on investment, so that cost efficiency and cost effectiveness are met to the optimum. There are challenges facing for marketing in distance and online learning environments in the form of delivering what these environments are promising, how to find the right information, regular updates of the courses and not to forget the effective user interaction with the course developers and peers.
Author : Ugur Demiray
Publisher :
ISBN 13 :
Total Pages : 17 pages
Book Rating : 4.:/5 (16 download)
Download or read book Strategies for the Marketing of Higher Education with Comparative Contextual References Between Australia and Turkey written by Ugur Demiray and published by . This book was released on 2007 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. With the continuing rise in the preference for flexible distance learning, educational institutions are finding that when students and faculty have significantly different cultural backgrounds and learning styles that the expectations of the learning experience can be unfulfilled. In Australia, international students have made education Australia's third largest service export, earning $5.8 billion. This means that student populations have moved from being homogeneous and captive to domestic constraints and expectations, to being multi-cultural, dispersed and subject to a plethora of constraints and expectations. Today in Turkey, education is the responsibility of government however, in recent years, the private sector has entered the market providing educational services at all levels. In particular, after the 1990s, private higher education institutions (HEIs) with a commercial focus have mushroomed. In 2007, there are 25 private universities in Turkey with more than 2.000.000 students enrolled in these universities. Of these students, more than 1.000.000 are registered in distance education faculties. With such large student numbers competition between private universities for students has intensified particularly over the last 15 years. As a consequence the need to develop strategies for attracting students has become more important. Marketing strategies in Turkey have tended to concentrate on three distinct categories: strategies between governmental HEIs, private HEIs and distance education HEIs. The contribution of technologies to education processes has been immense with students and faculty each learning to adapt to an environment of continuous change and opportunities. This paper seeks to explore the notion that a competitive advantage in marketing of higher education can be attained by customizing learning experiences for particular student cohorts in a pro-active and constructive way.
Author : Dawn M. Gilmore
Publisher : Taylor & Francis
ISBN 13 : 1040048676
Total Pages : 276 pages
Book Rating : 4.0/5 (4 download)
Download or read book Partnering with Online Program Managers for Distance Education written by Dawn M. Gilmore and published by Taylor & Francis. This book was released on 2024-07-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Partnering with Online Program Managers for Distance Education offers fresh insights into the practice, implications, and outcomes of partnerships between higher education institutions and for-profit online program managers (OPMs). As colleges and universities race to build effective, sustainable distance education programs, higher education administrators often rely on third-party OPMs for marketing and student recruitment, student support from orientation to graduation, course design and delivery, and other fee-based services. This edited collection provides a global knowledge base for understanding academic quality, policy, and management in university-OPM partnerships along with actionable strategies and frameworks for selection, evaluation, and improvement. Leaders, administrators, developers, and accreditors of digital distance learning programs in higher education will come away with evidence-based guidance and realistic perspectives into the opportunities and challenges of this fast-emerging resource.
Author : James A Burns
Publisher : Routledge
ISBN 13 : 1136582495
Total Pages : 192 pages
Book Rating : 4.1/5 (365 download)
Download or read book New Strategies in Higher Education Marketing written by James A Burns and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.
Author : Ralph S Foster
Publisher : Routledge
ISBN 13 : 1317939751
Total Pages : 293 pages
Book Rating : 4.3/5 (179 download)
Download or read book Marketing University Outreach Programs written by Ralph S Foster and published by Routledge. This book was released on 2014-01-14 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them.Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable.Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programsThis book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.
Author : Terry Evans
Publisher : Emerald Group Publishing
ISBN 13 : 0080447171
Total Pages : 907 pages
Book Rating : 4.0/5 (84 download)
Download or read book International Handbook of Distance Education written by Terry Evans and published by Emerald Group Publishing. This book was released on 2008-02-13 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distance education is arguably one of the major developments in education during the 20th Century. This title explores the array of distance education theories and practices as they have been shaped by the late-20th Century and then positions these in terms of the contemporary circumstances of the 21st Century.
Author : Purnendu Tripathi
Publisher :
ISBN 13 : 9781466640160
Total Pages : 366 pages
Book Rating : 4.6/5 (41 download)
Download or read book Marketing Strategies for Higher Education Institutions written by Purnendu Tripathi and published by . This book was released on 2013 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Author : Gibbs, Paul
Publisher : Routledge
ISBN 13 : 1136609407
Total Pages : 149 pages
Book Rating : 4.1/5 (366 download)
Download or read book Marketing Higher and Further Education written by Gibbs, Paul and published by Routledge. This book was released on 2012-12-06 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
Author : Demiray, Ugur
Publisher : IGI Global
ISBN 13 : 159904868X
Total Pages : 416 pages
Book Rating : 4.5/5 (99 download)
Download or read book Ethical Practices and Implications in Distance Learning written by Demiray, Ugur and published by IGI Global. This book was released on 2008-07-31 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides ethical insight into the world of e-learning through case studies that elucidate the issues through real-world examples"--Provided by publisher.
Author : Robert Topor
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.X/5 (1 download)
Download or read book Marketing Higher Education written by Robert Topor and published by . This book was released on 1983 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and communications to meet customer needs, and how to plan marketing strategies for different program audiences. Marketing techniques can be applied to students, clients, supporters, influential constituents, alumni, foundations, faculty, staff, and corporate support. Image perception, segmenting target audiences, defining institutional mission, and trademarks are also covered, along with the following marketing strategies: product strategy, place or distribution strategy, promotional strategy, and pricing strategy. Case studies illustrate how institutions apply marketing techniques, and questions in each chapter help readers assess the strengths and weaknesses of their current marketing strategies. A chapter on market research by Cletis G. Pride and Joseph S. Fowler outlines the steps for conducting effective surveys of audience attitudes toward the institution. (SW)
Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.F/5 ( download)
Download or read book Strategic Marketing for Educational Institutions written by Philip Kotler and published by Prentice Hall. This book was released on 1995 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.
Author : Felix Maringe
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335236863
Total Pages : 213 pages
Book Rating : 4.3/5 (352 download)
Download or read book EBOOK: Marketing Higher Education written by Felix Maringe and published by McGraw-Hill Education (UK). This book was released on 2008-12-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.
Author : Terry Wu
Publisher : Springer
ISBN 13 : 1137542918
Total Pages : 272 pages
Book Rating : 4.1/5 (375 download)
Download or read book International Marketing of Higher Education written by Terry Wu and published by Springer. This book was released on 2016-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
Author : Sasha Thackaberry Voinovich
Publisher : Routledge
ISBN 13 : 9781032849126
Total Pages : 0 pages
Book Rating : 4.8/5 (491 download)
Download or read book How to Grow Enrollment in Online Higher Education written by Sasha Thackaberry Voinovich and published by Routledge. This book was released on 2024-12-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Grow Enrollment in Online Higher Education offers practical guidance on how to more effectively attract and recruit students to online college and university programs. Despite the proliferation of online degree and certificate programs, only a handful of large, name-brand institutions have the resources to master the challenges of marketing and recruitment. This book includes a first-of-its-kind blueprint for colleges and universities working to set up online programs that can grow their enrollment and support their operations financially. These accessible chapters provide step-by-step marketing strategies, detail the specific needs and values of fully online enrollees, and explore the staffing, talent, and technologies needed to competitively recruit new students.
Author : Michael Grahame Moore
Publisher : Routledge
ISBN 13 : 1135645418
Total Pages : 1124 pages
Book Rating : 4.1/5 (356 download)
Download or read book Handbook of Distance Education written by Michael Grahame Moore and published by Routledge. This book was released on 2003-04-02 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this award-winning book continues the mission of its predecessor, to provide a comprehensive compendium of research in all aspects of distance education, arguably the most significant development in education over the past quarter century. While the book deals with education that uses technology, the focus is on teaching and learning and how its management can be facilitated through technology. This volume will be of interest to anyone engaged in distance education at either the K-12 or college level. It is also appropriate for corporate and government trainers and for administrators and policy makers in all these environments.
