A Guide To Open Innovation And Crowdsourcing

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A Guide to Open Innovation and Crowdsourcing

Author : Paul Sloane
Publisher : Kogan Page Publishers
ISBN 13 : 0749463147
Total Pages : 240 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis A Guide to Open Innovation and Crowdsourcing by : Paul Sloane

Download or read book A Guide to Open Innovation and Crowdsourcing written by Paul Sloane and published by Kogan Page Publishers. This book was released on 2011-02-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind. Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid. With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.

10 Burning Questions on Crowdsourcing

Author : Clinton Bonner
Publisher :
ISBN 13 : 9781490322384
Total Pages : 40 pages
Book Rating : 4.3/5 (223 download)

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Book Synopsis 10 Burning Questions on Crowdsourcing by : Clinton Bonner

Download or read book 10 Burning Questions on Crowdsourcing written by Clinton Bonner and published by . This book was released on 2013-05-24 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: By answering 10 simple questions, TopCoder shows you how to utilize and master Open Innovation and Crowdsourcing to maximize your innovation efforts.The 10 Questions asked are:- How do I decide how much money to offer "the crowd"?- How long should my contests run for?- How do I decide and pick the winners?- How do I prepare a project for success?- How do I ensure the right talent is working on my project or build?- How does iteration and subject matter expertise work with "the crowd"?- How do I manage my Open Innovation & Crowdsourced competitions?- How do I accomplish complex as well as simple tasks?- How do we protect Intellectual Property?- How can we truly scale Open Innovation?

Open Strategy

Author : Christian Stadler
Publisher : MIT Press
ISBN 13 : 0262046113
Total Pages : 295 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Open Strategy by : Christian Stadler

Download or read book Open Strategy written by Christian Stadler and published by MIT Press. This book was released on 2021-10-12 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy. The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts. Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.

The Open Innovation Marketplace

Author : Alpheus Bingham
Publisher : FT Press
ISBN 13 : 0132312867
Total Pages : 269 pages
Book Rating : 4.1/5 (323 download)

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Book Synopsis The Open Innovation Marketplace by : Alpheus Bingham

Download or read book The Open Innovation Marketplace written by Alpheus Bingham and published by FT Press. This book was released on 2011-03-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. "crowdsourcing"). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: Why open innovation works so well. How to use open innovation to become more agile and entrepreneurial. How to access Idea Markets more quickly, and get more value from them. How to overcome new forms of "Not Invented Here" syndrome. How to implement cultural, organizational, and management changes that lead to greater innovation. New trends in open innovation–and the opportunities they present. The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago.

Leading Open Innovation

Author : Anne Sigismund Huff
Publisher : MIT Press
ISBN 13 : 0262312522
Total Pages : 335 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Leading Open Innovation by : Anne Sigismund Huff

Download or read book Leading Open Innovation written by Anne Sigismund Huff and published by MIT Press. This book was released on 2013-01-25 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning from broad experience with open innovation: how it works, who contributes to it, and arenas for innovation from manufacturing to education. In today's competitive globalized market, firms are increasingly reaching beyond conventional internal methods of research and development to use ideas developed through processes of open innovation (OI). Organizations including Siemens, Nokia, Wikipedia, Hyve, and innosabi may launch elaborate OI initiatives, actively seeking partners to help them innovate in specific areas. Individuals affiliated by common interests rather than institutional ties use OI to develop new products, services, and solutions to meet unmet needs. This volume describes the ways that OI expands the space for innovation, describing a range of OI practices, participants, and trends. The contributors come from practice and academe, and reflect international, cross-sector, and transdisciplinary perspectives. They report on a variety of OI initiatives, offer theoretical frameworks, and consider new arenas for OI from manufacturing to education. Contributors Nizar Abdelkafi, John Bessant, Yves Doz, Johann Füller, Lynda Gratton, Rudolf Gröger, Julia Hautz, Anne Sigismund Huff, Katja Hutter, Christoph Ihl, Thomas Lackner, Karim R. Lakhani, Kathrin M. Möslein, Anne-Katrin Neyer, Frank Piller, Ralf Reichwald, Mitchell M. Tseng, Catharina van Delden, Eric von Hippel, Bettina von Stamm, Andrei Villarroel, Nancy Wünderlich

Managing Digital Open Innovation

Author : Pierre-jean Barlatier
Publisher : World Scientific
ISBN 13 : 9811219249
Total Pages : 609 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Managing Digital Open Innovation by : Pierre-jean Barlatier

Download or read book Managing Digital Open Innovation written by Pierre-jean Barlatier and published by World Scientific. This book was released on 2020-05-13 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent developments of Internet-based digital technologies have revealed a huge potential of developing open, collaborative and network-centred innovation. However, firms face major challenges in using new technologies for rapid prototyping, data-mining, simulation, visualization, etc. to support their Open Innovation strategies.Responding to the need for further conceptual and empirical research on technology-enhanced open innovation, this book provides fresh and topical insights on how firms from different sectors have successfully implemented digital technologies for Open Innovation. Based on rich empirical data, this book discusses the benefits and drawbacks, the processes, the characteristics and the management practices of ICT-driven Open Innovation in private as well as public organizations.

Online Communities and Social Computing

Author : A. Ant Ozok
Publisher : Springer Science & Business Media
ISBN 13 : 3642217958
Total Pages : 399 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Online Communities and Social Computing by : A. Ant Ozok

Download or read book Online Communities and Social Computing written by A. Ant Ozok and published by Springer Science & Business Media. This book was released on 2011-06-24 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 4th International Conference on Online Communities and Social Computing, OCSC 2011, held in Orlando, FL, USA in July 2011 in the framework of the 14th International Conference on Human-Computer Interaction, HCII 2011 with 10 other thematically similar conferences. The 77 revised papers presented were carefully reviewed and selected from numerous submissions. The papers accepted for presentation thoroughly cover the thematic area of online communities and social computing, addressing the following major topics: on-line communities and intelligent agents in education and research; blogs, Wikis and Twitters; social computing in business and the enterprise; social computing in everyday life; information management in social computing.

Open Innovation

Author : Abbie Griffin
Publisher : John Wiley & Sons
ISBN 13 : 1118770854
Total Pages : 384 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Open Innovation by : Abbie Griffin

Download or read book Open Innovation written by Abbie Griffin and published by John Wiley & Sons. This book was released on 2014-10-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward. Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions Customer immersion and interaction Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. PDMA Essentials provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth.

Open Innovation Results

Author : Henry Chesbrough
Publisher : Oxford University Press
ISBN 13 : 0192579053
Total Pages : 192 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis Open Innovation Results by : Henry Chesbrough

Download or read book Open Innovation Results written by Henry Chesbrough and published by Oxford University Press. This book was released on 2019-11-28 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an age of exponential technology, but this is not so new. Indeed, technological innovation has been promoted so assiduously for so long that there is now a discernible pattern to its emergence known as the Gartner Hype Cycle. Open innovation is no exception. In this book Henry Chesbrough, the originator of open innovation, examines the hype behind its practice, shows where real results are taking place, and explains how companies can move beyond the hype to achieve real business results. The book begins with an exponential paradox; new technologies are emerging at an accelerating rate, yet we continue to see stagnant wages and lagging production. These realities are hard to reconcile with the promise of exponential technologies. A closer look suggests that exponential advocates are paying too little attention to the broad dissemination and absorption of a new technology before it delivers real profit and social benefit. To get valuable results from innovation, businesses must open up their innovation processes and finish more of what they start. They need to open their knowledge flows to generate new growth, and unused internal knowledge must flow openly to others to generate new revenue and future business opportunities. Many of the best known aspects of open innovation such as crowdsourcing, open source software, or innovation intermediaries are often not well connected to the rest of the organization. Using numerous real-world examples of these methods in practice, Chesbrough illustrates how they can, and must, be used in connection to the organization as a whole in order to have real long-term value. Open Innovation Results offers a clear-eyed view of the challenges and realities that limit the ability of organizations to create and profit from innovation. Whether in the largest companies or in a small business, an advanced economy or a rural village, this book charts a course to enhance organizational growth and performance.

Internal Crowdsourcing in Companies

Author : Hannah Ulbrich
Publisher : Springer Nature
ISBN 13 : 3030528812
Total Pages : 224 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Internal Crowdsourcing in Companies by : Hannah Ulbrich

Download or read book Internal Crowdsourcing in Companies written by Hannah Ulbrich and published by Springer Nature. This book was released on 2020-12-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book examines the implications of internal crowdsourcing (IC) in companies. Presenting an employee-oriented, cross-sector reference model for good IC practice, it discusses the core theoretical foundations, and offers guidelines for process-management and blueprints for the implementation of IC. Furthermore, it examines solutions for employee training and competence development based on crowdsourcing. As such, the book will appeal to scholars of management science, work studies, organizational and participation research and to readers interested in inclusive approaches for cooperative change management and the IT implications for IC platforms.

Crowdsourcing For Dummies

Author : David Alan Grier
Publisher : John Wiley & Sons
ISBN 13 : 111994385X
Total Pages : 391 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Crowdsourcing For Dummies by : David Alan Grier

Download or read book Crowdsourcing For Dummies written by David Alan Grier and published by John Wiley & Sons. This book was released on 2013-03-27 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Give your business the edge with crowd-power! Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business. Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.

Open Innovation in the Food and Beverage Industry

Author : Marian Garcia Martinez
Publisher : Elsevier
ISBN 13 : 0857097245
Total Pages : 448 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis Open Innovation in the Food and Beverage Industry by : Marian Garcia Martinez

Download or read book Open Innovation in the Food and Beverage Industry written by Marian Garcia Martinez and published by Elsevier. This book was released on 2013-01-22 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an ‘open innovation’ approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and beverage industry investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industry. Part one provides a comprehensive overview of the changing nature of innovation in the food and drink industry, acknowledging trends and considering the implications and impact of open innovation. Part two then reviews the role of partners and networks in open innovation, with collaboration, co-creation of value with consumers, the effectiveness of cluster organizations and the importance of network knowledge all discussed, before part three goes on to explore the establishment and varied management aspects of open innovation partnerships and networks. Finally, open-innovation tools, processes and managerial frameworks are the focus of part four, with discussion of the development, application and psychology of a range of initiatives. With its distinguished editor and international team of expert contributors, Open innovation in the food and beverage industry is a unique guide to the implementation and management of open innovation for all food industry professionals involved in management, research and product development, as well as academics with an interest in open innovation across all industries. Investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industry Provides a comprehensive overview of the changing nature of innovation in the food and drink industry and reviews the role of partners and networks in open innovation Explores the establishment and varied management aspects of open innovation partnerships and networks and discusses the development, application and psychology of a range of initiatives

Opening Science

Author : Sönke Bartling
Publisher : Springer
ISBN 13 : 3319000268
Total Pages : 339 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Opening Science by : Sönke Bartling

Download or read book Opening Science written by Sönke Bartling and published by Springer. This book was released on 2013-12-16 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern information and communication technologies, together with a cultural upheaval within the research community, have profoundly changed research in nearly every aspect. Ranging from sharing and discussing ideas in social networks for scientists to new collaborative environments and novel publication formats, knowledge creation and dissemination as we know it is experiencing a vigorous shift towards increased transparency, collaboration and accessibility. Many assume that research workflows will change more in the next 20 years than they have in the last 200. This book provides researchers, decision makers, and other scientific stakeholders with a snapshot of the basics, the tools, and the underlying visions that drive the current scientific (r)evolution, often called ‘Open Science.’

Unleashing the Crowd

Author : Ann Majchrzak
Publisher : Springer Nature
ISBN 13 : 3030255573
Total Pages : 302 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Unleashing the Crowd by : Ann Majchrzak

Download or read book Unleashing the Crowd written by Ann Majchrzak and published by Springer Nature. This book was released on 2019-11-06 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book disrupts the way practitioners and academic scholars think about crowds, crowdsourcing, innovation, and new organizational forms in this emerging period of ubiquitous access to the internet. The authors argue that the current approach to crowdsourcing unnecessarily limits the crowd to offering ideas, locking out those of us with knowledge about a problem. They use data from 25 case studies of flash crowds — anonymous strangers answering online announcements to participate in a 7-10 day innovation challenge — half of whom were unleashed from the limitations of focusing on ideas. Yet, these crowds were able to develop new business models, new product lines, and offer useful solutions to global problems in fields as diverse as health care insurance, software development, and societal change. This book, which offers a theory of collective production of innovative solutions explaining the practices that the crowds organically followed, will revolutionize current assumptions about how innovation and crowdsourcing should be managed for commercial as well as societal purposes.

Open Innovation 2.0

Author : Martin Curley
Publisher : Springer
ISBN 13 : 331962878X
Total Pages : 147 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Open Innovation 2.0 by : Martin Curley

Download or read book Open Innovation 2.0 written by Martin Curley and published by Springer. This book was released on 2017-10-05 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the emerging paradigm and methodology, Open Innovation 2.0 (OI2), which aims to help drive significant structural changes and benefits through digital innovation to society and industry. It highlights how new services and markets can be co-created in open ecosystems and how this leads to a transformation from win-lose to win-win situations for all stakeholders. Organized around a number of core patterns of OI2, such as shared purpose, partnering and platforms, this book leverages more than five years of research by the EU Open Innovation Strategy Policy group. Popularized in the early 2000s, open innovation is a systematic process by which ideas can pass among organizations and travel on different exploitation vectors for value creation. With the simultaneous arrival of multiple digital disruptive technologies and rapid evolution of the discipline of innovation, it became apparent that an entirely new approach to innovation was needed that incorporated technological, societal and policy dimensions. Unlike other innovation methodologies, OI2 is an innovation paradigm and methodology with a purpose: to seek and deliver innovations that move us collectively on to a trajectory towards sustainable intelligent living. OI2 is a paradigm advocating for disruptions, seeking the unexpected and providing support for rapid scale-up of successes. As a method, it provides a safety net for both innovations and innovators, inspiring innovators to have the confidence and courage to innovate. Featuring case studies from domains such as energy, telecommunications, transportation, and finance and from companies including Intel, Lego, Alcatel Lucent and Alstom, this book is useful to industry executives, policy makers, academics, and students of innovation and innovation management.

Revolutionizing Innovation

Author : Dietmar Harhoff
Publisher : MIT Press
ISBN 13 : 0262029774
Total Pages : 595 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Revolutionizing Innovation by : Dietmar Harhoff

Download or read book Revolutionizing Innovation written by Dietmar Harhoff and published by MIT Press. This book was released on 2016-03-04 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and multidisciplinary view of the emerging paradigm of user and open innovation, offering both theoretical and empirical perspectives. The last two decades have witnessed an extraordinary growth of new models of managing and organizing the innovation process that emphasizes users over producers. Large parts of the knowledge economy now routinely rely on users, communities, and open innovation approaches to solve important technological and organizational problems. This view of innovation, pioneered by the economist Eric von Hippel, counters the dominant paradigm, which cast the profit-seeking incentives of firms as the main driver of technical change. In a series of influential writings, von Hippel and colleagues found empirical evidence that flatly contradicted the producer-centered model of innovation. Since then, the study of user-driven innovation has continued and expanded, with further empirical exploration of a distributed model of innovation that includes communities and platforms in a variety of contexts and with the development of theory to explain the economic underpinnings of this still emerging paradigm. This volume provides a comprehensive and multidisciplinary view of the field of user and open innovation, reflecting advances in the field over the last several decades. The contributors—including many colleagues of Eric von Hippel—offer both theoretical and empirical perspectives from such diverse fields as economics, the history of science and technology, law, management, and policy. The empirical contexts for their studies range from household goods to financial services. After discussing the fundamentals of user innovation, the contributors cover communities and innovation; legal aspects of user and community innovation; new roles for user innovators; user interactions with firms; and user innovation in practice, describing experiments, toolkits, and crowdsourcing, and crowdfunding. Contributors Efe Aksuyek, Yochai Benkler, James Bessen, Jörn H. Block, Annika Bock, Helena Canhão, Jeroen P. J. de Jong, Emmanuelle Fauchart, Dominique Foray, Nikolaus Franke, Johann Füller, Helena Garriga, Fred Gault, Fredrik Hacklin, Dietmar Harhoff, Joachim Henkel, Cornelius Herstatt, Christoph Hienerth, Venkat Kuppuswamy, Karim R. Lakhani, Christopher Lettl, Christian Lüthje, Ethan Mollick, Hidehiko Nishikawa, Alessandro Nuvolari, Susumu Ogawa, Pedro Oliveira, Stefan Perkmann Berger, Frank Piller, Christina Raasch, Susanne Roiser, Fabrizio Salvador, Pamela Samuelson, Tim Schweisfurth, Sonali K. Shah, Christoph Stockstrom, Katherine J. Strandburg, Stefan Thomke, Andrew W. Torrance, Mary Tripsas, Georg von Krogh

Crowdsourcing for Dummies

Author : David Alan Grier
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (9 download)

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Book Synopsis Crowdsourcing for Dummies by : David Alan Grier

Download or read book Crowdsourcing for Dummies written by David Alan Grier and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Give your business the edge with crowdpower! Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business. Crowdsourcing For Dummies is your plain English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.