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Download or read book A Guide to Marketing Analysis and Planning for Community Banks written by and published by . This book was released on 1984 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Eric Reidenbach
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.4/5 (91 download)
Download or read book Bank Marketing written by R. Eric Reidenbach and published by . This book was released on 1986 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bank Marketing Association (U.S.)
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.3/5 (91 download)
Download or read book Building a Financial Services Marketing Plan written by Bank Marketing Association (U.S.) and published by . This book was released on 1989 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rosa Ladd
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (411 download)
Download or read book 1995 Marketing Plan written by Rosa Ladd and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roy Stephenson
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566085543
Total Pages : 208 pages
Book Rating : 4.0/5 (855 download)
Download or read book Marketing Planning for Financial Services written by Roy Stephenson and published by Gower Publishing, Ltd.. This book was released on 2005 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products of all kinds. Marketing Planning for Financial Services is a sourcebook and checklist against which product managers in the financial services industry can build and validate their marketing plans. The book illustrates the whole range of marketing techniques and puts each into its context within the financial services market. Roy Stephenson's book covers the marketing process, from preliminary market study right through to product management and customer relationship building. A 'must' for practising product managers in banks, building societies, insurance companies, in fact the whole consumer and business-to-business financial services sector.
Author : Renee C. McCabe
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (381 download)
Download or read book Ellenville National Bank Community Bank Marketing Plan written by Renee C. McCabe and published by . This book was released on 1997 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 546 pages
Book Rating : 4.3/5 (512 download)
Download or read book Bank Marketing written by and published by . This book was released on 1987-07 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.3/5 (512 download)
Download or read book Bank Marketing written by and published by . This book was released on 1996 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christine Ennew
Publisher : Routledge
ISBN 13 : 113485059X
Total Pages : 694 pages
Book Rating : 4.1/5 (348 download)
Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2017-11-07 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. This fully updated and revised edition features: An expanded section on regulation which has international reach and addresses the post-Brexit world Greatly expanded coverage of digital marketing at both the strategic and tactical levels New material on how to improve a company’s trustworthiness and safeguard a culture that is customer-focussed New examples, vignettes and case studies that showcase best practice from around the world B2B and B2C marketing Upgraded PowerPoint support on the companion website Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications.
Author : Christine Ennew
Publisher : Routledge
ISBN 13 : 1136403051
Total Pages : 417 pages
Book Rating : 4.1/5 (364 download)
Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2007-01-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Author : Jay Nagdeman
Publisher : John Wiley & Sons
ISBN 13 : 0470467541
Total Pages : 288 pages
Book Rating : 4.4/5 (74 download)
Download or read book The Professional's Guide to Financial Services Marketing written by Jay Nagdeman and published by John Wiley & Sons. This book was released on 2009-04-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.
Author : Mary Ann Pezzullo
Publisher :
ISBN 13 : 9780899823171
Total Pages : 440 pages
Book Rating : 4.8/5 (231 download)
Download or read book Marketing for Bankers written by Mary Ann Pezzullo and published by . This book was released on 1993 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Evelyn Ehrlich
Publisher :
ISBN 13 : 9780977085224
Total Pages : pages
Book Rating : 4.0/5 (852 download)
Download or read book Bank Marketing 1-2-3, Unit One written by Evelyn Ehrlich and published by . This book was released on 2005-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jay Brew
Publisher :
ISBN 13 : 9780983042723
Total Pages : pages
Book Rating : 4.0/5 (427 download)
Download or read book The Art of Strategic Planning in Community Banks written by Jay Brew and published by . This book was released on 2005-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic plans are meant to create long-term value for all stakeholders. The Art of Strategic Planning provides insight into how long-term value is created and underlines the fact that strategic plans are always evolving and must be reviewed constantly. Reevaluating and modeling the strategic plan is vital for community banks as their environments, whether economic or the competitive market, continually change. Especially in the post-financial crisis world, keeping a dynamic and prudent strategic plan will ensure that long term value is created, not destroyed.
Author : Justin L. Moran
Publisher : Irwin Professional Publishing
ISBN 13 : 9780872671058
Total Pages : 199 pages
Book Rating : 4.6/5 (71 download)
Download or read book Marketing Strategies for Community Banks written by Justin L. Moran and published by Irwin Professional Publishing. This book was released on 1987 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leonard L. Berry
Publisher :
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4.X/5 (1 download)
Download or read book Marketing for the Bank Executive written by Leonard L. Berry and published by . This book was released on 1974 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Robert Lay
Publisher : Lioncrest Publishing
ISBN 13 : 9781544507729
Total Pages : 280 pages
Book Rating : 4.5/5 (77 download)
Download or read book Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands written by James Robert Lay and published by Lioncrest Publishing. This book was released on 2020-04-20 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.
