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Author : J. Steven Smith
Publisher :
ISBN 13 : 9780692378410
Total Pages : 50 pages
Book Rating : 4.3/5 (784 download)
Download or read book A Field Study of Scent written by J. Steven Smith and published by . This book was released on 2015-03-16 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harold Mcgee
Publisher : Hachette UK
ISBN 13 : 1444722158
Total Pages : 522 pages
Book Rating : 4.4/5 (447 download)
Download or read book Nose Dive written by Harold Mcgee and published by Hachette UK. This book was released on 2020-10-15 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: A TIMES BOOK OF THE YEAR 2020 BEST BOOKS OF 2020: SCIENCE - FINANCIAL TIMES SHORTLSTED FOR THE ANDRE SIMON AWARD The long awaited new book from Harold McGee, winner of the André Simon Food Book of the Year & the James Beard Award. What is smell? How does it work? And why is it so important? HAROLD McGEE, leading expert on the science of food and cooking, has spent a decade exploring our most overlooked sense. Nose Dive is the amazing result: it takes us on an adventure across four billion years and the whole globe, from the sulphurous early Earth to the fruit-filled Tian Shan mountain range north of the Himalayas, and back to the keyboard of your laptop, where trace notes of phenol and formaldehyde are escaping between the keys. A work of astounding scholarship and originality, Nose Dive distils the science behind smells and translates it into an accessible and entertaining sensory and olfactory guide. We'll sniff the ordinary (wet pavement and cut grass) and extraordinary (ambergris and truffles), the delightful (roses and vanilla) and the challenging (swamplands and durians). We'll smell each other. We'll smell ourselves. Here is a story of the world, of all of the smells under our noses. DIVE IN!
Author : Avery Gilbert
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781505442878
Total Pages : 0 pages
Book Rating : 4.4/5 (428 download)
Download or read book What the Nose Knows written by Avery Gilbert and published by Createspace Independent Publishing Platform. This book was released on 2015-03-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior. Yet because it is the least understood of the senses, myths abound. For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents. In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture: how a museum is preserving the smells of John Steinbeck's Cannery Row; why John Waters revived the "smellie" in Polyester; and what innovations are coming from artists like the Dutch "aroma jockey" known as Odo7. From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell.
Author : Jonathan Reinarz
Publisher : University of Illinois Press
ISBN 13 : 0252096029
Total Pages : 297 pages
Book Rating : 4.2/5 (52 download)
Download or read book Past Scents written by Jonathan Reinarz and published by University of Illinois Press. This book was released on 2014-03-30 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive and engaging volume, medical historian Jonathan Reinarz offers a historiography of smell from ancient to modern times. Synthesizing existing scholarship in the field, he shows how people have relied on their olfactory sense to understand and engage with both their immediate environments and wider corporal and spiritual worlds. This broad survey demonstrates how each community or commodity possesses, or has been thought to possess, its own peculiar scent. Through the meanings associated with smells, osmologies develop--what cultural anthropologists have termed the systems that utilize smells to classify people and objects in ways that define their relations to each other and their relative values within a particular culture. European Christians, for instance, relied on their noses to differentiate Christians from heathens, whites from people of color, women from men, virgins from harlots, artisans from aristocracy, and pollution from perfume. This reliance on smell was not limited to the global North. Around the world, Reinarz shows, people used scents to signify individual and group identity in a morally constructed universe where the good smelled pleasant and their opposites reeked. With chapters including "Heavenly Scents," "Fragrant Lucre," and "Odorous Others," Reinarz's timely survey is a useful and entertaining look at the history of one of our most important but least-understood senses.
Author : Henry Wieghorst Nissen
Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.3/5 ( download)
Download or read book A Field Study of the Chimpanzee written by Henry Wieghorst Nissen and published by . This book was released on 1931 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Luca Turin
Publisher : Penguin
ISBN 13 : 110154533X
Total Pages : 101 pages
Book Rating : 4.1/5 (15 download)
Download or read book The Little Book of Perfumes written by Luca Turin and published by Penguin. This book was released on 2011-10-27 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quintessential guide to the one hundred most glorious perfumes in the world. When Luca Turin and Tania Sanchez published Perfumes: The Guide in 2008, it was hailed as "ravishingly entertaining" by John Lanchester in The New Yorker, "witty and knowledgeable" on Style.com, and "provocative and hugely entertaining" by the Times Literary Supplement. The Little Book of Perfumes focuses on just one hundred masterpieces of perfume: ninety-six five-star perfumes from the original book, as well as four "museum" perfumes-legendary scents that are preserved in the Versailles Osmothèque. This stunningly produced petite volume offers lovers of perfume the best of the best-a perfect gift book for anyone looking either for a brilliant fragrance or an intelligent, witty read.
Author : Susannah Charleson
Publisher : HMH
ISBN 13 : 0547488505
Total Pages : 313 pages
Book Rating : 4.5/5 (474 download)
Download or read book Scent of the Missing written by Susannah Charleson and published by HMH. This book was released on 2010-04-14 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “haunting meditation on trust, hope and love” by a woman who adopts and trains a Golden Retriever puppy to become a search-and-rescue dog (People). In the wake of the Oklahoma City bombing, Susannah Charleson’s attention was caught by a newspaper photograph of a canine handler, his exhausted face buried in the fur of his search-and-rescue dog. Susannah, a dog lover and pilot with search experience herself, was so moved by the image that she decided to volunteer with a local canine team, plunging herself into an astonishing new world. While the team worked long hours for nonexistent pay and often heart-wrenching results, Charleson discovered the joy of working in partnership with a canine friend and the satisfaction of using their combined skills to help her fellow human beings. Once she qualified to train a dog of her own, Charleson adopted Puzzle—a smart, spirited Golden Retriever puppy who exhibited unique aptitudes as a working dog, but was a bit less interested in the role of compliant house pet. Scent of the Missing is the story of Charleson’s adventures with Puzzle as they search for a lost teen; an Alzheimer’s patient wandering in the cold; and signs of the crew amid the debris of the space shuttle Columbia disaster—all while unraveling the mystery of the bond between humans and dogs. “A riveting view of both the human animal bond and the training of search and rescue dogs. All dog lovers and people interested in training service dogs should read this book.” —Temple Grandin, author of Animals Make Us Human
Author : Elise Vernon Pearlstine
Publisher : Yale University Press
ISBN 13 : 0300265573
Total Pages : 273 pages
Book Rating : 4.3/5 (2 download)
Download or read book Scent written by Elise Vernon Pearlstine and published by Yale University Press. This book was released on 2022-05-24 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating exploration of the natural history of scent and human perceptions of fragrance from the viewpoint of plant and pollinator Plants have long harnessed the chemical characteristics of aromatic compounds to shape the world around them. Frankincense resin from the genus Boswellia seals injured tissues and protects trees from invading pathogens. Jasmine produces a molecule called linalool that attracts pollinating moths with its flowery scent. Tobacco uses a similarly sweet-smelling compound called benzyl acetone to attract pollinators. Only recently in the evolutionary history of plants, however, have humans learned to co-opt their fragrances to seduce, heal, protect, and alter moods themselves. In this wide-ranging and accessible new book, biologist-turned-perfumer Elise Vernon Pearlstine turns our human-centered perception of fragrance on its head and investigates plants' evolutionary reasons for creating aromatic molecules. Delving into themes of spirituality, wealth, power, addiction, royalty, fantasy, and more, Pearlstine uncovers the natural history of aromatic substances and their intersection with human culture and civilization.
Author : Jieling Xiao
Publisher : Frontiers Media SA
ISBN 13 : 2889761606
Total Pages : 159 pages
Book Rating : 4.8/5 (897 download)
Download or read book Smells, Well-being, and the Built Environment written by Jieling Xiao and published by Frontiers Media SA. This book was released on 2022-05-09 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Danielle J. Whittaker
Publisher : JHU Press
ISBN 13 : 1421443481
Total Pages : 195 pages
Book Rating : 4.4/5 (214 download)
Download or read book The Secret Perfume of Birds written by Danielle J. Whittaker and published by JHU Press. This book was released on 2022-03-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The untold story of a stunning discovery: not only can birds smell, but their scents may be the secret to understanding their world. The puzzling lack of evidence for the peculiar but widespread belief that birds have no sense of smell irked evolutionary biologist Danielle Whittaker. Exploring the science behind the myth led her on an unexpected quest investigating mysteries from how juncos win a fight to why cowbirds smell like cookies. In The Secret Perfume of Birds—part science, part intellectual history, and part memoir—Whittaker blends humor, clear writing, and a compelling narrative to describe how scent is important not just for birds but for all animals, including humans. Whittaker engagingly describes how emerging research has uncovered birds' ability to produce complex chemical signals that influence their behavior, including where they build nests, when they pick a fight, and why they fly away. Mate choice, or sexual selection—a still enigmatic aspect of many animals' lives—appears to be particularly influenced by smell. Whittaker's pioneering studies suggest that birds' sexy (and scary) signals are produced by symbiotic bacteria that manufacture scents in the oil that birds stroke on their feathers when preening. From tangerine-scented auklets to her beloved juncos, redolent of moss, birds from across the world feature in Whittaker's stories, but she also examines the smelly chemicals of all kinds of creatures, from iguanas and bees to monkeys and humans. Readers will enjoy a rare opportunity to witness the twisting roads scientific research can take, especially the challenging, hilarious, and occasionally dangerous realities of ornithology in the wild. The Secret Perfume of Birds will interest anyone looking to learn more about birds, about how animals and humans use our senses, and about why it can sometimes take a rebel scientist to change what we think we know for sure about the world—and ourselves.
Author : Debra L. Stephens
Publisher : Taylor & Francis
ISBN 13 : 1317648854
Total Pages : 233 pages
Book Rating : 4.3/5 (176 download)
Download or read book Essentials of Consumer Behavior written by Debra L. Stephens and published by Taylor & Francis. This book was released on 2016-10-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.
Author : Paola A. Prada
Publisher : CRC Press
ISBN 13 : 1040081444
Total Pages : 187 pages
Book Rating : 4.0/5 (4 download)
Download or read book Human Scent Evidence written by Paola A. Prada and published by CRC Press. This book was released on 2014-10-14 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decade, scientific studies have supported using human scent as a biometric tool and indicator of the presence or absence of an individual at a crime scene. This book focuses on some of these recent advances in the use of human scent as forensic evidence. It examines theories of human odor production, the legal significance of results, and canine scent work from multiple search categories as described in the Scientific Working Group on Dog and Orthogonal detector Guidelines (SWGDOG). It also explores current trends in scent collection techniques, including devices, materials, and storage protocols.
Author : David Michael Stoddart
Publisher : Cambridge University Press
ISBN 13 : 9780521395618
Total Pages : 304 pages
Book Rating : 4.3/5 (956 download)
Download or read book The Scented Ape written by David Michael Stoddart and published by Cambridge University Press. This book was released on 1990-11-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both men and women devote time and effort to removing natural body odour and replacing it with sexual attractant odours derived from plants and animals - we seem to need to smell of something other than people! Yet of all the apes, we are the most richly endowed with scent producing glands. This book examines the sense of smell in humans, comparing it with the known functions of the same sense in other animals. Odorous cues play a role in sexual physiology and behaviour in animals and there are claims that odour can play the same role in humans. The place of odours and scents in aesthetics and in psychoanalysis serves to illustrate the link between the emotional centres and the brain. The book presents arguments to explain the way in which our ancestral past has given rise to our modern day olfactory enigmas. The material is presented with as much explanation of the technical detail as possible to make the book accessible to a wide readership.
Author : Sebastian Oetzel
Publisher : Springer Nature
ISBN 13 : 3658447990
Total Pages : 180 pages
Book Rating : 4.6/5 (584 download)
Download or read book 33 Phenomena of Purchasing Decisions written by Sebastian Oetzel and published by Springer Nature. This book was released on with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 652 pages
Book Rating : 4.F/5 ( download)
Download or read book Scientific Monograph Series written by and published by . This book was released on 1973 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 3030025683
Total Pages : 921 pages
Book Rating : 4.0/5 (3 download)
Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 921 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : İnci ERDOĞAN TARAKÇI
Publisher : Efe Akademi Yayınları
ISBN 13 : 625645281X
Total Pages : 358 pages
Book Rating : 4.2/5 (564 download)
Download or read book The Essentials of Today's Marketing-2 written by İnci ERDOĞAN TARAKÇI and published by Efe Akademi Yayınları. This book was released on 2023-06-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENTS SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING (SEM) - Ali OSAN METAVERSE MARKETING - Buket BORA SEMİZ SOCIAL MEDIA INFLUENCER MARKETING - Cansev ÖZDEMİR - Özel KILIÇ METAVERSE MARKETING IN THE DIGITAL AGE - Dilek AYDOĞDU RETENTION MARKETING - Emine Pınar SAYGIN INFLUENCER MARKETING - Özlen ONURLU - Gözde KANDEMİR ÇOMOĞLU MARKETING RESEARCH - Güliz AKSOY INTERNATIONAL MARKETING (Challenges and Competition) - Hatice GENÇ KAVAS ARTIFICIAL INTELLIGENCE IN AGRICULTURAL MARKETING - İbrahim ALKARA GUERRILLA MARKETING - İlknur AYAR E-MAIL MARKETING IN ALL ITS DIMENSIONS: LITERATURE, SERVER SELECTION, AUXILIARY TOOLS, SAMPLE CODING AND DESIGN - Muhammet DAMAR AFFILIATE MARKETING - Semih OKUTAN POST MODERN MARKETING - Şerife SALMAN AVATAR MARKETING - Tolga TORUN SCENT MARKETING - Volkan TEMİZKAN AGILE MARKETING - Yakup ERDOĞAN - Gürkan ÇALIŞKAN SEMIOTIC MARKETING - Yaşar GÜLTEKİN - Zuhal ÇİLİNGİR ÜK INBOUND AND OUTBOUND MARKETING - Meysure Evren ÇELİK SÜTİÇER DEMARKETING - Özlen ONURLU - İrem Deniz DOĞULU - Merve TAŞDEMİR DIGITAL MARKETING - Ramazan ASLAN
