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A Dynamic Model For Planning Communications Expenditures For An Industrial Product
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Book Synopsis A Dynamic Model for Planning Communications Expenditures for an Industrial Product by : Srinath Gopalakrishna
Download or read book A Dynamic Model for Planning Communications Expenditures for an Industrial Product written by Srinath Gopalakrishna and published by . This book was released on 1990 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis TIMS/ORSA Bulletin by : Institute of Management Sciences
Download or read book TIMS/ORSA Bulletin written by Institute of Management Sciences and published by . This book was released on 1988 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains abstracts of papers presented at the ORSA/TIMS Joint National Meetings.
Book Synopsis NASA SP-7500 by : United States. National Aeronautics and Space Administration
Download or read book NASA SP-7500 written by United States. National Aeronautics and Space Administration and published by . This book was released on 1980 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management written by and published by . This book was released on 1970 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Marketing Strategy by : Venkatesh Shankar
Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Book Synopsis Proceedings of the Ninth Power Systems Computation Conference by : Cascais Portugal
Download or read book Proceedings of the Ninth Power Systems Computation Conference written by Cascais Portugal and published by Elsevier. This book was released on 2016-06-06 with total page 1005 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the Ninth Power Systems Computation Conference
Download or read book Signal written by and published by . This book was released on 1984 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market Planning for New Industrial Products by : Jean Marie Choffray
Download or read book Market Planning for New Industrial Products written by Jean Marie Choffray and published by New York : Wiley. This book was released on 1980 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Biopharmaceutical Processing by : Gunter Jagschies
Download or read book Biopharmaceutical Processing written by Gunter Jagschies and published by Elsevier. This book was released on 2018-01-18 with total page 1310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biopharmaceutical Processing: Development, Design, and Implementation of Manufacturing Processes covers bioprocessing from cell line development to bulk drug substances. The methods and strategies described are essential learning for every scientist, engineer or manager in the biopharmaceutical and vaccines industry. The integrity of the bioprocess ultimately determines the quality of the product in the biotherapeutics arena, and this book covers every stage including all technologies related to downstream purification and upstream processing fields. Economic considerations are included throughout, with recommendations for lowering costs and improving efficiencies. Designed for quick reference and easy accessibility of facts, calculations and guidelines, this book is an essential tool for industrial scientists and managers in the biopharmaceutical industry. - Offers a comprehensive, go-to reference for daily work decisions - Covers both upstream and downstream processes - Includes case studies that emphasize financial outcomes - Presents summaries, decision grids, graphs and overviews for quick reference
Book Synopsis The Routledge Companion to Strategic Marketing by : Bodo B. Schlegelmilch
Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch and published by Routledge. This book was released on 2020-11-24 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Book Synopsis Management, a Continuing Literature Survey with Indexes by :
Download or read book Management, a Continuing Literature Survey with Indexes written by and published by . This book was released on 1969 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE, SECOND EDITION by : Sahaf, Musadiq A.
Download or read book STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE, SECOND EDITION written by Sahaf, Musadiq A. and published by PHI Learning Pvt. Ltd.. This book was released on 2019-07-01 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies. KEY FEATURES • Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Comprises glossary of terms in addition to chapter-end summary, exercises and references. • Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner. NEW TO THE SECOND EDITION • Entirely revamped and updated to make the book an effective teaching and learning resource. • New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’. • Inclusion of several new sections throughout the text as per the latest development in the field. TARGET AUDIENCE • Marketing MBA • (Specialisation–Marketing)
Book Synopsis OECD Review of the Belgian Federal Planning Bureau An Assessment of Institutional, Operational and Analytical Capacity by : OECD
Download or read book OECD Review of the Belgian Federal Planning Bureau An Assessment of Institutional, Operational and Analytical Capacity written by OECD and published by OECD Publishing. This book was released on 2023-10-19 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Review assesses the Federal Planning Bureau (FPB) and its institutional, operational and analytical performance as an independent fiscal institution. The FPB’s responsibilities have been growing and this Review provides insights into how effectively the institution continues to serve the needs of its stakeholders.
Book Synopsis Energy Abstracts for Policy Analysis by :
Download or read book Energy Abstracts for Policy Analysis written by and published by . This book was released on 1978 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Political Economy by : Robert O'Brien
Download or read book Global Political Economy written by Robert O'Brien and published by Bloomsbury Publishing. This book was released on 2020-04-07 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an accessible introduction to both the historical roots and the contemporary dynamics of today's world economy, the extensively revised sixth edition of this bestselling textbook continues to lead the way in equipping students with the knowledge required to make sense of the fast-paced discipline of Global Political Economy. Illustrating the breadth of the subject, the book's authors – both highly regarded experts in the field – show how the national and international interact, while also placing an emphasis on the historical evolution of the world economy in order to appreciate the nuances of today's economic structures. The global economy is traced from the Industrial Revolution through each phase of a shifting world order to the modern day. Then follows an engaging exploration of the dynamics of today's economy, including: trade, production, finance, labour, gender, development, the environment, security and governance. This takes into account the latest developments in the global economy, from automation and the challenges posed to the labour force, to artificial intelligence and the increasing complex, global supply chains of modern transnational firms. This is the most authoritative and accessible textbook on global political economy, making it the ideal companion for students at undergraduate and postgraduate levels, on politics, international relations and related degrees. New to this Edition: - Extensively updated to feature the latest empirical developments, including rising economic nationalism, US trade wars with China, and populism. - Brand new boxed features illustrate the latest dynamics, including the impact of digital technologies, artificial intelligence and automation, and the growth and consequences of increasing inequality. - Greater coverage of the sustained threats to the liberal international order and likely future scenarios. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/global-political-economy-6e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1991 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstracts of dissertations available on microfilm or as xerographic reproductions.
Book Synopsis The Lean Practitioner's Field Book by : Charles Protzman
Download or read book The Lean Practitioner's Field Book written by Charles Protzman and published by CRC Press. This book was released on 2016-04-05 with total page 1628 pages. Available in PDF, EPUB and Kindle. Book excerpt: While there are numerous Lean Certification programs, most companies have their own certification paths whereby they bestow expert status upon employees after they have participated in or led a certain number of kaizen events. Arguing that the number of kaizen events should not determine a person's expert status, The Lean Practitioner's Field Book: Proven, Practical, Profitable and Powerful Techniques for Making Lean Really Work outlines a true learning path for anyone seeking to understand essential Lean principles. The book includes a plethora of examples drawn from the personal experiences of its many well-respected and award-winning contributors. These experts break down Lean concepts to their simplest terms to make everything as clear as possible for Lean practitioners. A refresher for some at times, the text provides thought-provoking questions with examples that will stimulate learning opportunities. Introducing the Lean Practitioner concept, the book details the five distinct Lean Practitioner levels and includes quizzes and criteria for each level. It highlights the differences between the kaizen event approach and the Lean system level approach as well as the difference between station balancing and baton zone. This book takes readers on a journey that begins with an overview of Lean principles and culminates with readers developing professionally through the practice of self-reliance. Providing you with the tools to implement Lean tools in your organization, the book includes discussions and examples that demonstrate how to transition from traditional accounting methods to a Lean accounting system. The book outlines an integrated, structured approach identified by the acronym BASICS (baseline, analyze, suggest solutions, implement, check, and sustain), which is combined with a proven business strategy to help ensure a successful and sustainable transformation of your organization.
