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A Decision Support System For Allocation Of The Marketing Budget To Products Segments And Promotional Tools
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Book Synopsis The Marketing Book by : Michael Baker
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2008-09-10 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2003 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstracts of dissertations available on microfilm or as xerographic reproductions.
Book Synopsis Decision Support Systems by : Sitansu S. Mittra
Download or read book Decision Support Systems written by Sitansu S. Mittra and published by Wiley-Interscience. This book was released on 1986 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth examination of the tools and techniques needed to design and implement a decision support system (DSS) in an organization. The work covers modeling and simulation, and explains how a DSS can help managers make their decisions and indicates how the DSS fits in the overall management information system in an organization. It features case studies of decision support systems and a discussion of future trends in DSS.
Book Synopsis Handbook of Marketing by : Barton A Weitz
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Book Synopsis Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards by :
Download or read book Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards written by and published by . This book was released on 1992 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theses on any subject submitted by the academic libraries in the UK and Ireland.
Book Synopsis British Reports, Translations and Theses by : British Library. Document Supply Centre
Download or read book British Reports, Translations and Theses written by British Library. Document Supply Centre and published by . This book was released on 1991 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Host Bibliographic Record for Boundwith Item Barcode 30112033097202 and Others by :
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112033097202 and Others written by and published by . This book was released on 2013 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Official Gazette of the United States Patent and Trademark Office by :
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2003 with total page 1060 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis AI and Data Engineering Solutions for Effective Marketing by : Alla, Lhoussaine
Download or read book AI and Data Engineering Solutions for Effective Marketing written by Alla, Lhoussaine and published by IGI Global. This book was released on 2024-07-17 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.
Author :Chief Editor- Biplab Auddya, Editor- Dr. Gayatri Indrakanti, V.Saujanya, Meenakshi Ahlawat, Ankush Nijhawan, Dr. P.Parameswari, Dr. Dudheshwar Mahto Publisher :The Hill Publication ISBN 13 :8197194726 Total Pages :67 pages Book Rating :4.1/5 (971 download)
Book Synopsis Multidisciplinary Approach in Research Area (Volume-11) by : Chief Editor- Biplab Auddya, Editor- Dr. Gayatri Indrakanti, V.Saujanya, Meenakshi Ahlawat, Ankush Nijhawan, Dr. P.Parameswari, Dr. Dudheshwar Mahto
Download or read book Multidisciplinary Approach in Research Area (Volume-11) written by Chief Editor- Biplab Auddya, Editor- Dr. Gayatri Indrakanti, V.Saujanya, Meenakshi Ahlawat, Ankush Nijhawan, Dr. P.Parameswari, Dr. Dudheshwar Mahto and published by The Hill Publication. This book was released on 2024-05-09 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Budget Constraints and Optimization in Sponsored Search Auctions by : Yanwu Yang
Download or read book Budget Constraints and Optimization in Sponsored Search Auctions written by Yanwu Yang and published by Elsevier. This book was released on 2013-11-23 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. - Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios - Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ - An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking
Book Synopsis A Handbook by : Rebecca Elmore-Yalch
Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Book Synopsis The Marketing Book by : Chartered Institute of Marketing
Download or read book The Marketing Book written by Chartered Institute of Marketing and published by Routledge. This book was released on 1999 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice. Professor Michael Baker, with specially commissioned contributions from top UK marketing educators and writers, sets out the scope and nature of the marketing function, its managerial application and its contribution to corporate success. The Marketing Book is an indispensable reference work and textbook for students and practitioners, all over the world. It will be essential reading for those students taking CIM Certificate and Diploma, business studies management and marketing degrees, MBA, DMS, and BTEC Higher National and equivalent courses. Fourth edition of the best-selling Marketing Book Fully revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice
Book Synopsis Business Marketing Management by : Michael D. Hutt
Download or read book Business Marketing Management written by Michael D. Hutt and published by . This book was released on 1992 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Planning for the Pharmaceutical Industry by : John Lidstone
Download or read book Marketing Planning for the Pharmaceutical Industry written by John Lidstone and published by Taylor & Francis. This book was released on 2017-07-05 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.
Book Synopsis Automotive Aftermarket by : Maria Elo
Download or read book Automotive Aftermarket written by Maria Elo and published by Springer Nature. This book was released on with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Data and Knowledge Base Integration by : Sayyed M. Deen
Download or read book Data and Knowledge Base Integration written by Sayyed M. Deen and published by UCL Press. This book was released on 1990 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of papers presented at a conference on the integration of data and knowledge bases. It is divided into five different categories - integration languages, new directions, prolog and databases, design approaches, and applications and tools.
