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A Cross Sectional Comparison Of Army Advertising Attributes
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Book Synopsis A Cross-sectional Comparison of Army Advertising Attributes by : Todd A. Baker
Download or read book A Cross-sectional Comparison of Army Advertising Attributes written by Todd A. Baker and published by . This book was released on 1990 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Report written by and published by . This book was released on 1990 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Technical Report written by and published by . This book was released on 1987 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Overview of ARI Recruiting Research by : Walter C. Borman
Download or read book Overview of ARI Recruiting Research written by Walter C. Borman and published by . This book was released on 2000 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report presents in briefing form a summary of the research conducted by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI) on Army recruiting and selected recruiting research from other Service laboratories. The briefing is organized around a model of Army recruitment that shows the important factors contributing to successful recruiting. The first section of the briefing outlines and explains the model and the subsequent sections review the research pertinent to each section of the model. The briefing concludes with summaries of the research findings in each area and directions for future research.
Author :U.S. Army Research Institute for the Behavioral and Social Sciences Publisher : ISBN 13 : Total Pages :88 pages Book Rating :4.:/5 (327 download)
Book Synopsis List of U.S. Army Research Institute Research and Technical Publications by : U.S. Army Research Institute for the Behavioral and Social Sciences
Download or read book List of U.S. Army Research Institute Research and Technical Publications written by U.S. Army Research Institute for the Behavioral and Social Sciences and published by . This book was released on 1990 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis List of U.S. Army Research Institute Research and Technical Publications by :
Download or read book List of U.S. Army Research Institute Research and Technical Publications written by and published by . This book was released on 1992 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Annotated Bibliography of Recruiting Research Conducted in the U.S. Armed Services and in Foreign Services by : Lisa M. Penney
Download or read book An Annotated Bibliography of Recruiting Research Conducted in the U.S. Armed Services and in Foreign Services written by Lisa M. Penney and published by . This book was released on 2001 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an annotated bibliography of research conducted on military recruiting by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI), the other U.S. military services, and foreign military organizations. To provide a framework for the research summaries, they are organized around a model of military recruitment showing the important factors contributing to successful recruiting. The model contains the following factors: (1) personnel selection and assessment; (2) training and development; (3) recruiting management and organization; (4) recruiter performance; (3) marketing; (6) youth supply, characteristics, and influencers; (7) propensity; (8) enlistment decisions; and (9) delayed entry programs. One hundred fifty-one reports are summarized, describing recruiting research most relevant to the current U.S. military recruiting environment. It is hoped that the review provides a comprehensive yet concise picture of the research results generated by the U.S. Army, Navy, Marine Corps, Air Force, and foreign service recruiting research communities.
Book Synopsis The Army Communications Objectives Measurement System (ACOMS) by : Gregory H. Gaertner
Download or read book The Army Communications Objectives Measurement System (ACOMS) written by Gregory H. Gaertner and published by . This book was released on 1988 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second of two design reports that document the plans for the Army Communications Objectives Measurement System (ACOMS). This report discusses the general plan to analyze youth and parent survey data and specific plans by topic: tracking responses of the youth audience over time; segmentations of the youth market; differentiation among Army, Army component, and civilian career alternatives; parental influence; and modeling the effects of Army advertising. The first design report, the Army Communications Objectives Measurement System (ACOMS): Survey Design (ARI Technical Report 785), discusses the major design elements of the ACOMS survey: sampling and weighting, questionnaires, and data collection and processing. It also presents the results of the formal pretest conducted before the start of actual data collection. The ACOMS survey is a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. The survey tracks changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data are being collected continuously through the year, using computer-assisted telephone interviewing (CATI) technology. Random digit dialing (RDD), involving a modified Waksberg method, is being used to identify eligible respondents. The 30-minute interview asks youth about responses to Army advertising, media habits, career plans, and various demographic characteristics. Keywords: Army national guard, Recruiting, Reserve officer training corps. (sdw).
Book Synopsis Government Reports Annual Index by :
Download or read book Government Reports Annual Index written by and published by . This book was released on 1991 with total page 1088 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Annotated Bibliography of Recruiting Research Conducted by the U.S. Army Research Institute for the Behavioral and Social Sciences by : Lisa M. Penney
Download or read book An Annotated Bibliography of Recruiting Research Conducted by the U.S. Army Research Institute for the Behavioral and Social Sciences written by Lisa M. Penney and published by . This book was released on 2000 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is an annotated bibliography of research by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI) on Army recruiting. Most of the research covered in this report was conducted during the period 1980 and 1999. To provide a framework for this work the research summaries are organized around a model of Army recruitment showing the important factors contributing to successful recruiting. In the model, recruiter production is conceptualized as a joint function of recruiter performance and youths' propensity to enlist. Propensity to enlist is linked to advertising effects and several other environmental factors. Recruiters' performance, in turn, is influenced by their personal characteristics, the training and mentoring they receive, and the level of technical and organizational Support provided to them. The ARI research relating to each of these major components in the recruitment model is documented in this report."--DTIC.
Book Synopsis An Annotated Bibliography of Recruiting Research Conducted in the U.S. Armed Services and in Foreign Services by : Lisa M. Penney
Download or read book An Annotated Bibliography of Recruiting Research Conducted in the U.S. Armed Services and in Foreign Services written by Lisa M. Penney and published by . This book was released on 2001 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is an annotated bibliography of research conducted on military recruiting by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI), the other U.S. military services, and foreign military organizations. To provide a framework for the research summaries, they are organized around a model of military recruitment showing the important factors contributing to successful recruiting. The model contains the following factors: (1) personnel selection and assessment; (2) training and development; (3) recruiting management and organization; (4) recruiter performance; (3) marketing; (6) youth supply, characteristics, and influencers; (7) propensity; (8) enlistment decisions; and (9) delayed entry programs. One hundred fifty-one reports are summarized, describing recruiting research most relevant to the current U.S. military recruiting environment. It is hoped that the review provides a comprehensive yet concise picture of the research results generated by the U.S. Army, Navy, Marine Corps, Air Force, and foreign service recruiting research communities."--DTIC.
Book Synopsis Overview of ARI Recruiting Research by : Walter C. Borman
Download or read book Overview of ARI Recruiting Research written by Walter C. Borman and published by . This book was released on 2000 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Scientific and Technical Aerospace Reports by :
Download or read book Scientific and Technical Aerospace Reports written by and published by . This book was released on 1995 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Government Reports Announcements & Index by :
Download or read book Government Reports Announcements & Index written by and published by . This book was released on 1991 with total page 1346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Technical Abstract Bulletin by : Defense Documentation Center (U.S.)
Download or read book Technical Abstract Bulletin written by Defense Documentation Center (U.S.) and published by . This book was released on 1967 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Two-dimensional Aerodynamic Characteristics of Several Polygon-shaped Cross-sectional Models Applicable to Helicopter Fuselages by : Henry L. Kelley
Download or read book Two-dimensional Aerodynamic Characteristics of Several Polygon-shaped Cross-sectional Models Applicable to Helicopter Fuselages written by Henry L. Kelley and published by . This book was released on 1992 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis U.S. Government Research Reports by :
Download or read book U.S. Government Research Reports written by and published by . This book was released on 1964 with total page 2180 pages. Available in PDF, EPUB and Kindle. Book excerpt: