A Cross Section Of Sources For Marketing Information

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Marketing Information

Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 1135185581
Total Pages : 374 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Marketing Information by : Michael R. Oppenheim

Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

Marketing Information Guide

Author :
Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Information Guide by :

Download or read book Marketing Information Guide written by and published by . This book was released on 1957 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CIM 3 Marketing Information and Reseach 2012

Author : BPP Learning Media
Publisher : BPP Learning Media
ISBN 13 : 1445376164
Total Pages : 241 pages
Book Rating : 4.4/5 (453 download)

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Book Synopsis CIM 3 Marketing Information and Reseach 2012 by : BPP Learning Media

Download or read book CIM 3 Marketing Information and Reseach 2012 written by BPP Learning Media and published by BPP Learning Media. This book was released on 2012-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A core text book for the CIM Qualification.

MARKETING RESEARCH

Author : ARORA, RICHA
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120346696
Total Pages : 274 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis MARKETING RESEARCH by : ARORA, RICHA

Download or read book MARKETING RESEARCH written by ARORA, RICHA and published by PHI Learning Pvt. Ltd.. This book was released on 2012-10-16 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended primarily as a text for undergraduate and postgraduate students of Management, this compact yet comprehensive book discusses the multidimensional aspects of Marketing Research in an accessible manner. The book begins with an overview of marketing research, the type and scope of, and stages in marketing research, organization of marketing research in India, and research plan — its need, functions and types. Then it goes on to give a clear analysis of research design and its classification, descriptive and experimental research, as well as uses, methods and techniques in qualitative research. Besides, the book gives detailed description on marketing research process and attitude measurement, sampling methods and sample size determination, methods and techniques of data collection and data processing analysis. Finally, the book dwells on various statistical techniques, statistical packages, report writing, and different applications of marketing research in specific areas. Besides students, professionals engaged in marketing research would find the book very valuable. DISTINGUISHING FEATURES Provides indepth analysis of identifying, gathering, analyzing and interpreting primary and secondary data. Gives many examples, which are interspersed throughout the book, to illustrate the concepts discussed. Provides caselets for a better understanding of the topics covered.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Encyclopedia of Survey Research Methods

Author : Paul J. Lavrakas
Publisher : SAGE Publications
ISBN 13 : 150631788X
Total Pages : 1073 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Encyclopedia of Survey Research Methods by : Paul J. Lavrakas

Download or read book Encyclopedia of Survey Research Methods written by Paul J. Lavrakas and published by SAGE Publications. This book was released on 2008-09-12 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.

Catalog

Author : Food and Nutrition Information Center (U.S.)
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Catalog by : Food and Nutrition Information Center (U.S.)

Download or read book Catalog written by Food and Nutrition Information Center (U.S.) and published by . This book was released on 1974 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Marketing

Author : Vern Terpstra
Publisher : Naper Press
ISBN 13 : 0981729355
Total Pages : 128 pages
Book Rating : 4.9/5 (817 download)

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Book Synopsis International Marketing by : Vern Terpstra

Download or read book International Marketing written by Vern Terpstra and published by Naper Press. This book was released on 2012 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition is significantly shorter, covers all the international marketing tasks and knowledge statements from the NASBITE Certified Global Business Professional (CGBP) certification, has a new focus on global entrepreneurship, and includes an ongoing team project called the Global Marketing Plan.

Current Sources of Marketing Information

Author : Edgar Gunther
Publisher : Chicago : American Marketing Association
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Current Sources of Marketing Information by : Edgar Gunther

Download or read book Current Sources of Marketing Information written by Edgar Gunther and published by Chicago : American Marketing Association. This book was released on 1960 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Market Information and Research

Author : Matthew Housden
Publisher : Routledge
ISBN 13 : 0080966616
Total Pages : 290 pages
Book Rating : 4.0/5 (89 download)

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Book Synopsis Market Information and Research by : Matthew Housden

Download or read book Market Information and Research written by Matthew Housden and published by Routledge. This book was released on 2010 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus this coursebook is user-friendly, interactive and relevant. Contains past examination papers and examiners' reports.

Wiley International Encyclopedia of Marketing, 6 Volume Set

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405161787
Total Pages : 1775 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Wiley International Encyclopedia of Marketing, 6 Volume Set by :

Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

Marketing Research Report

Author :
Publisher :
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Marketing Research Report by :

Download or read book Marketing Research Report written by and published by . This book was released on 1957 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Research Report

Author : United States. Department of Agriculture
Publisher :
ISBN 13 :
Total Pages : 1002 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Research Report by : United States. Department of Agriculture

Download or read book Marketing Research Report written by United States. Department of Agriculture and published by . This book was released on 1952 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Information Products and Services

Author : International Development Research Centre (Canada)
Publisher : IDRC
ISBN 13 : 0889368171
Total Pages : 483 pages
Book Rating : 4.8/5 (893 download)

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Book Synopsis Marketing Information Products and Services by : International Development Research Centre (Canada)

Download or read book Marketing Information Products and Services written by International Development Research Centre (Canada) and published by IDRC. This book was released on 1999 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles presented at a workshop held in 1994.

Bibliography of Agricultural Bibliographies

Author :
Publisher :
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Bibliography of Agricultural Bibliographies by :

Download or read book Bibliography of Agricultural Bibliographies written by and published by . This book was released on 1978 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:

EBOOK: Economics, 12e

Author : David Begg
Publisher : McGraw Hill
ISBN 13 : 152684740X
Total Pages : 715 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBOOK: Economics, 12e by : David Begg

Download or read book EBOOK: Economics, 12e written by David Begg and published by McGraw Hill. This book was released on 2019-12-11 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Economics, 12e

Marketing Research

Author : Bruce Wrenn
Publisher : Psychology Press
ISBN 13 : 9780789027467
Total Pages : 486 pages
Book Rating : 4.0/5 (274 download)

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Book Synopsis Marketing Research by : Bruce Wrenn

Download or read book Marketing Research written by Bruce Wrenn and published by Psychology Press. This book was released on 2007 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.