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Author : Robert Charles Connell
Publisher :
ISBN 13 :
Total Pages : 414 pages
Book Rating : 4.F/5 ( download)
Download or read book A Criticism of Existing Techniques for the Measurement of Radio Audiences ... written by Robert Charles Connell and published by . This book was released on 1947 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Webster
Publisher : Routledge
ISBN 13 : 1136282122
Total Pages : 350 pages
Book Rating : 4.1/5 (362 download)
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2013-10-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Author : John Stephen Scanlan
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.:/5 (244 download)
Download or read book An Analysis of Radio and Television Audience Size Measurement Techniques written by John Stephen Scanlan and published by . This book was released on 1957 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Advertising Research Foundation. Radio-Television Ratings Review Committee
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.:/5 (319 download)
Download or read book Recommended Standards for Radio and Television Program Audience Size Measurements written by Advertising Research Foundation. Radio-Television Ratings Review Committee and published by . This book was released on 1954 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Association of Broadcasters. Research Committee
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.F/5 ( download)
Download or read book Radio Audience Measurement written by National Association of Broadcasters. Research Committee and published by . This book was released on 1946 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Association of Broadcasters. Radio Research Committee
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.3/5 (243 download)
Download or read book Radio Audience Measurement written by National Association of Broadcasters. Radio Research Committee and published by . This book was released on 1958 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Webster
Publisher : Routledge
ISBN 13 : 1135603421
Total Pages : 338 pages
Book Rating : 4.1/5 (356 download)
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2005-10-18 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Author : Stanford University
Publisher :
ISBN 13 :
Total Pages : 1172 pages
Book Rating : 4.F/5 ( download)
Download or read book Abstracts of Dissertations for the Degrees of Doctor of Philosophy and Doctor of Education, with the Titles of Theses Accepted for the Degrees of Engineer, Master of Arts, and Master of Science written by Stanford University and published by . This book was released on 1945 with total page 1172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Webster
Publisher : Routledge
ISBN 13 : 1135603413
Total Pages : 417 pages
Book Rating : 4.1/5 (356 download)
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2005-10-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Author : George Fisk
Publisher :
ISBN 13 :
Total Pages : 94 pages
Book Rating : 4.:/5 (31 download)
Download or read book Defining and Measuring Radio Audiences written by George Fisk and published by . This book was released on 1949 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence Myers
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.3/5 (21 download)
Download or read book An Examination of Television Audience Measurement Methods and an Application of Sequential Analysis to the Telephone Interview Method written by Lawrence Myers and published by . This book was released on 1956 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William A. Richter
Publisher : Peter Lang
ISBN 13 : 9780820476339
Total Pages : 300 pages
Book Rating : 4.4/5 (763 download)
Download or read book Radio written by William A. Richter and published by Peter Lang. This book was released on 2006 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From payola to podcasting, from the advertising office to the DJ booth to the station antenna, Radio: A Complete Guide to the Industry offers a concise, one-stop introduction to all aspects of the radio industry. Readers are taken on a lively tour of radio's history from the early experiments with wireless to today's satellite and digital radio. Industry veteran William A. Richter brings readers inside the typical station to explain who does what and how all the pieces fit together. The book also includes some brief interviews from working professionals for more perspective. Richter explains how ratings work, gives an overview of the major industry players, and guides readers through FCC regulations and other ethical and legal issues that impact radio. Written in a crisp, easy style, and including glossaries in each chapter, Radio is well suited for a range of courses on radio. It is a valuable resource for anyone interested in radio, from aspiring college DJs to general managers of radio stations.
Author : Jane Chapman
Publisher : Routledge
ISBN 13 : 1134108397
Total Pages : 318 pages
Book Rating : 4.1/5 (341 download)
Download or read book Broadcast Journalism written by Jane Chapman and published by Routledge. This book was released on 2008-10-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadcast Journalism offers a critical analysis of the key skills required to work in the modern studio, on location, or online, with chapters written by industry professionals from the BBC, ITV, CNN and independent production companies in the UK and USA. Areas highlighted include: interviewing researching editing writing reporting. The practical tips are balanced with chapters on representation, ethics, law, economics and history, as well as specialist areas such as documentary and the reporting of politics, business, sport and celebrity. Broadcast Journalism concludes with a vital chapter on career planning to act as a springboard for your future work in the broadcast industry. Contributors: Jim Beaman; Jane Chapman; Fiona Chesterton; Tim Crook; Anne Dawson; Tony Harcup; Jackie Harrison; Ansgard Heinrich; Emma Hemmingway; Patricia Holland; David Holmes; Gary Hudson; Nicholas Jones; Marie Kinsey; Roger Laughton; Leslie Mitchell; Jeremy Orlebar; Claire Simmons; Katie Stewart; Ingrid Volkmer; Mike Ward; Deborah Wilson.
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1135456488
Total Pages : 3166 pages
Book Rating : 4.1/5 (354 download)
Download or read book Encyclopedia of Radio 3-Volume Set written by Christopher H. Sterling and published by Routledge. This book was released on 2004-03-01 with total page 3166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced in association with the Museum of Broadcast Communications in Chicago, the Encyclopedia of Radio includes more than 600 entries covering major countries and regions of the world as well as specific programs and people, networks and organizations, regulation and policies, audience research, and radio's technology. This encyclopedic work will be the first broadly conceived reference source on a medium that is now nearly eighty years old, with essays that provide essential information on the subject as well as comment on the significance of the particular person, organization, or topic being examined.
Author : American Statistical Association. Technical Committee on Broadcast Ratings
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.:/5 (31 download)
Download or read book Evaluation of Statitstical Methods Used in Obtaining Broadcast Ratings written by American Statistical Association. Technical Committee on Broadcast Ratings and published by . This book was released on 1961 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanford University
Publisher :
ISBN 13 :
Total Pages : 1366 pages
Book Rating : 4.:/5 (31 download)
Download or read book Abstracts of Dissertations for the Degrees of Doctor of Philosophy and Doctor of Education written by Stanford University and published by . This book was released on 1947 with total page 1366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip M. Napoli
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311048112X
Total Pages : 696 pages
Book Rating : 4.1/5 (14 download)
Download or read book Mediated Communication written by Philip M. Napoli and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-09-24 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on Intellectual Foundations, Theoretical Perspectives, Methodological Approaches, Context, and Contemporary Issues, this volume is a valuable resource for media scholars and students.
