A Comprehensive Literature Review On Marketing Strategies Used By Various Industries In Sri Lankan And Global Context During Covid 19 Era

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Powering the Digital Economy: Opportunities and Risks of Artificial Intelligence in Finance

Author : El Bachir Boukherouaa
Publisher : International Monetary Fund
ISBN 13 : 1589063953
Total Pages : 35 pages
Book Rating : 4.5/5 (89 download)

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Book Synopsis Powering the Digital Economy: Opportunities and Risks of Artificial Intelligence in Finance by : El Bachir Boukherouaa

Download or read book Powering the Digital Economy: Opportunities and Risks of Artificial Intelligence in Finance written by El Bachir Boukherouaa and published by International Monetary Fund. This book was released on 2021-10-22 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper discusses the impact of the rapid adoption of artificial intelligence (AI) and machine learning (ML) in the financial sector. It highlights the benefits these technologies bring in terms of financial deepening and efficiency, while raising concerns about its potential in widening the digital divide between advanced and developing economies. The paper advances the discussion on the impact of this technology by distilling and categorizing the unique risks that it could pose to the integrity and stability of the financial system, policy challenges, and potential regulatory approaches. The evolving nature of this technology and its application in finance means that the full extent of its strengths and weaknesses is yet to be fully understood. Given the risk of unexpected pitfalls, countries will need to strengthen prudential oversight.

Crisis Management and Recovery for Events

Author : Vassilios Ziakas
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1911635921
Total Pages : 285 pages
Book Rating : 4.9/5 (116 download)

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Book Synopsis Crisis Management and Recovery for Events by : Vassilios Ziakas

Download or read book Crisis Management and Recovery for Events written by Vassilios Ziakas and published by Goodfellow Publishers Ltd. This book was released on 2021-04-30 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of ‘Theory’ and ‘Cases’, it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations.

When Germs Travel

Author : Howard Markel
Publisher : Vintage
ISBN 13 : 0307493075
Total Pages : 290 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis When Germs Travel by : Howard Markel

Download or read book When Germs Travel written by Howard Markel and published by Vintage. This book was released on 2009-01-21 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The struggle against deadly microbes is endless. Diseases that have plagued human beings since ancient times still exist, new maladies make their way into the headlines, we are faced with vaccine shortages, and the threat of germ warfare has reemerged as a worldwide threat. In this riveting account, medical historian Howard Markel takes an eye-opening look at the fragility of the American public health system. He tells the distinctive stories of six epidemics–tuberculosis, bubonic plague, trachoma, typhus, cholera, and AIDS–to show how our chief defense against diseases from outside the United States has been to attempt to deny entry to carriers. He explains why this approach never worked, and makes clear that it is useless in today’s world of bustling international travel and porous borders. Illuminating our foolhardy attempts at isolation and showing that globalization renders us all potential inhabitants of the so-called Hot Zone, Markel makes a compelling case for a globally funded public health program that could stop the spread of epidemics and safeguard the health of everyone on the planet.

Events and Sustainability

Author : Kirsten Holmes
Publisher : Routledge
ISBN 13 : 1317800273
Total Pages : 223 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Events and Sustainability by : Kirsten Holmes

Download or read book Events and Sustainability written by Kirsten Holmes and published by Routledge. This book was released on 2015-03-24 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing concerns over climate and environmental change, the global economic and financial crisis and impacts on host communities, audiences, participants and destinations has reinforced the need for more sustainable approaches to events. Sustainability now features as part of the bid process for many mega-events, such as the Olympic Games, as well as significant regional and local events, where the event organisers are required by funding bodies and governments to generate broader outcomes for the locality. This book is the first to offer students a comprehensive introduction to the full range of issues and topics relevant to event sustainability including impacts, operating and policy environments, stimulating urban regeneration and creating lasting legacies, as well as practical knowledge on how to achieve a sustainable event. Taking a holistic approach drawing on multidisciplinary theory it offers insight into the economic, socio-cultural and environmental impacts and how these can be adapted or mitigated. Theory and practice are linked through integrated case studies based on a wide range of event types from mega events to community festivals to show impacts, best practice and how better sustainable practice can be achieved in the future. Learning objectives, discussion questions and further reading suggestions are included to aid understanding and further knowledge; additional resources for lecturers and students including power point slides, video and web links are available online. Events and Sustainability is essential reading for all events management students and future managers.

Assessment of Pesticide Usage in Up-country Vegetable Farming in Sri Lanka

Author : M. T. Padmajani
Publisher :
ISBN 13 : 9789556121629
Total Pages : 56 pages
Book Rating : 4.1/5 (216 download)

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Book Synopsis Assessment of Pesticide Usage in Up-country Vegetable Farming in Sri Lanka by : M. T. Padmajani

Download or read book Assessment of Pesticide Usage in Up-country Vegetable Farming in Sri Lanka written by M. T. Padmajani and published by . This book was released on 2014 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

OECD Economic Outlook, Volume 2020 Issue 1

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264700617
Total Pages : 336 pages
Book Rating : 4.2/5 (647 download)

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Book Synopsis OECD Economic Outlook, Volume 2020 Issue 1 by : OECD

Download or read book OECD Economic Outlook, Volume 2020 Issue 1 written by OECD and published by OECD Publishing. This book was released on 2020-06-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The OECD Economic Outlook is the OECD's twice-yearly analysis of the major economic trends and prospects for the next two years. This issue includes a general assessment of the macroeconomic situation, a series of notes on the macroeconomic and structural policy issues related to the COVID-19 outbreak and a chapter summarising developments and providing projections for each individual country.

Social and Sustainability Marketing

Author : Jishnu Bhattacharyya
Publisher : CRC Press
ISBN 13 : 1000408027
Total Pages : 945 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Social and Sustainability Marketing by : Jishnu Bhattacharyya

Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Kotler On Marketing

Author : Philip Kotler
Publisher : Simon and Schuster
ISBN 13 : 1471109569
Total Pages : 253 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis Kotler On Marketing by : Philip Kotler

Download or read book Kotler On Marketing written by Philip Kotler and published by Simon and Schuster. This book was released on 2012-12-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Agricultural Research for Sustainable Food Systems in Sri Lanka

Author : Buddhi Marambe
Publisher : Springer Nature
ISBN 13 : 9811521522
Total Pages : 401 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Agricultural Research for Sustainable Food Systems in Sri Lanka by : Buddhi Marambe

Download or read book Agricultural Research for Sustainable Food Systems in Sri Lanka written by Buddhi Marambe and published by Springer Nature. This book was released on 2020-03-30 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A food system comprises the entire range of actors and interlinked activities related to food production, processing, distribution, marketing and trade, preparation, consumption, and disposal. When a food system operates without compromising the needs of future generations, it is considered to be a “Sustainable Food System.” The present-day food systems in Sri Lanka are diverse, and the natural and physical environment, infrastructure, institutions, society and culture, and policies and regulations within which the food systems operate, as well as the technologies employed, have shaped their outcomes. Agricultural research is a key factor in terms of innovation and technological advances. Innovation has been the main driver of food systems’ transformation over the past few decades and will be critical to addressing the needs of a rapidly growing population in a context of climate change and scarcity of natural resources. In addition, agricultural research must help meet the rising demand for food at affordable prices. Comprising 17 chapters written by specialist(s) in their respective subject-areas, this Contributed Volume on “Agricultural Research for Sustainable Food Systems in Sri Lanka: A Historical Perspective” shares the scientific knowledge accumulated by the National Agricultural Research System of Sri Lanka, including universities, and offers recommendations on how to make food systems more sustainable in order to address the current needs of Sri Lankan society. It presents perspectives on four key thematic areas, namely: (i) Crop and animal production, management, and improvement, (ii) Agro-product processing technologies, (iii) Natural resource management, and (iv) Socio-economic development and agri-business management.

Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality

Author : Stanislav Ivanov
Publisher : Emerald Group Publishing
ISBN 13 : 1787566897
Total Pages : 331 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality by : Stanislav Ivanov

Download or read book Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality written by Stanislav Ivanov and published by Emerald Group Publishing. This book was released on 2019-10-14 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a combination of theoretical discussion and real-world case studies, this book focuses on current and future use of RAISA technologies in the tourism economy, including examples from the hotel, restaurant, travel agency, museum, and events industries.

The Soils of Sri Lanka

Author : Ranjith B. Mapa
Publisher : Springer Nature
ISBN 13 : 303044144X
Total Pages : 142 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis The Soils of Sri Lanka by : Ranjith B. Mapa

Download or read book The Soils of Sri Lanka written by Ranjith B. Mapa and published by Springer Nature. This book was released on 2020-05-16 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive and up-to-date overview of the soils of Sri Lanka. Including sections on the soil research history, climate, geology, geomorphology, major soil types, soil maps, soil properties, soil classification, soil fertility, land use and vegetation, soil management, soils and humans, soils and industry, and future soil issues, the book summarizes the current state of knowledge in a concise and highly reader-friendly way.

The Long Shadow of Informality

Author : Franziska Ohnsorge
Publisher : World Bank Publications
ISBN 13 : 1464817545
Total Pages : 397 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis The Long Shadow of Informality by : Franziska Ohnsorge

Download or read book The Long Shadow of Informality written by Franziska Ohnsorge and published by World Bank Publications. This book was released on 2022-02-09 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: A large percentage of workers and firms operate in the informal economy, outside the line of sight of governments in emerging market and developing economies. This may hold back the recovery in these economies from the deep recessions caused by the COVID-19 pandemic--unless governments adopt a broad set of policies to address the challenges of widespread informality. This study is the first comprehensive analysis of the extent of informality and its implications for a durable economic recovery and for long-term development. It finds that pervasive informality is associated with significantly weaker economic outcomes--including lower government resources to combat recessions, lower per capita incomes, greater poverty, less financial development, and weaker investment and productivity.

The State of Food Security and Nutrition in the World 2020

Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 925132901X
Total Pages : 320 pages
Book Rating : 4.2/5 (513 download)

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Book Synopsis The State of Food Security and Nutrition in the World 2020 by : Food and Agriculture Organization of the United Nations

Download or read book The State of Food Security and Nutrition in the World 2020 written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2020-07-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updates for many countries have made it possible to estimate hunger in the world with greater accuracy this year. In particular, newly accessible data enabled the revision of the entire series of undernourishment estimates for China back to 2000, resulting in a substantial downward shift of the series of the number of undernourished in the world. Nevertheless, the revision confirms the trend reported in past editions: the number of people affected by hunger globally has been slowly on the rise since 2014. The report also shows that the burden of malnutrition in all its forms continues to be a challenge. There has been some progress for child stunting, low birthweight and exclusive breastfeeding, but at a pace that is still too slow. Childhood overweight is not improving and adult obesity is on the rise in all regions. The report complements the usual assessment of food security and nutrition with projections of what the world may look like in 2030, if trends of the last decade continue. Projections show that the world is not on track to achieve Zero Hunger by 2030 and, despite some progress, most indicators are also not on track to meet global nutrition targets. The food security and nutritional status of the most vulnerable population groups is likely to deteriorate further due to the health and socio economic impacts of the COVID-19 pandemic. The report puts a spotlight on diet quality as a critical link between food security and nutrition. Meeting SDG 2 targets will only be possible if people have enough food to eat and if what they are eating is nutritious and affordable. The report also introduces new analysis of the cost and affordability of healthy diets around the world, by region and in different development contexts. It presents valuations of the health and climate-change costs associated with current food consumption patterns, as well as the potential cost savings if food consumption patterns were to shift towards healthy diets that include sustainability considerations. The report then concludes with a discussion of the policies and strategies to transform food systems to ensure affordable healthy diets, as part of the required efforts to end both hunger and all forms of malnutrition.

Asian Development Outlook 2020

Author : Asian Development Bank
Publisher : Asian Development Bank
ISBN 13 : 9292621564
Total Pages : 737 pages
Book Rating : 4.2/5 (926 download)

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Book Synopsis Asian Development Outlook 2020 by : Asian Development Bank

Download or read book Asian Development Outlook 2020 written by Asian Development Bank and published by Asian Development Bank. This book was released on 2020-04-01 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a disappointing 2019, growth prospects in developing Asia have worsened under the impact of the current health crisis. Signs of incipient recovery near the turn of this year were quickly overthrown as COVID-19 broke out in January 2020 in the region’s largest economy and subsequently expanded into a global pandemic. Disruption to regional and global supply chains, trade, and tourism, and the continued spread of the outbreak, leave the region reeling under massive economic shocks and financial turmoil. Across Asia, the authorities are responding with policies to contain the outbreak, facilitate medical interventions, and support vulnerable businesses and households. Assuming that the outbreak is contained this year, growth is expected to recover in 2021. Especially to face down fundamental threats such as the current medical emergency, innovation is critical to growth and development. As some economies in developing Asia challenge the innovation frontier, many others lag. More and better innovation is needed in the region to sustain growth that is more inclusive and environmentally sustainable. Five key drivers of innovation are sound education, productive entrepreneurship, high-quality institutions, efficient financial systems, and dynamic cities that excite knowledge exchange. The journey to creating an innovative society takes long-term commitment and hard work.

World Protests

Author : Isabel Ortiz
Publisher : Springer Nature
ISBN 13 : 3030885135
Total Pages : 201 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis World Protests by : Isabel Ortiz

Download or read book World Protests written by Isabel Ortiz and published by Springer Nature. This book was released on 2021-11-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The start of the 21st century has seen the world shaken by protests, from the Arab Spring to the Yellow Vests, from the Occupy movement to the social uprisings in Latin America. There are periods in history when large numbers of people have rebelled against the way things are, demanding change, such as in 1848, 1917, and 1968. Today we are living in another time of outrage and discontent, a time that has already produced some of the largest protests in world history. This book analyzes almost three thousand protests that occurred between 2006 and 2020 in 101 countries covering over 93 per cent of the world population. The study focuses on the major demands driving world protests, such as those for real democracy, jobs, public services, social protection, civil rights, global justice, and those against austerity and corruption. It also analyzes who was demonstrating in each protest; what protest methods they used; who the protestors opposed; what was achieved; whether protests were repressed; and trends such as inequality and the rise of women’s and radical right protests. The book concludes that the demands of protestors in most of the protests surveyed are in full accordance with human rights and internationally agreed-upon UN development goals. The book calls for policy-makers to listen and act on these demands.

The Fourth Industrial Revolution

Author : Klaus Schwab
Publisher : Crown Currency
ISBN 13 : 1524758876
Total Pages : 194 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Fourth Industrial Revolution by : Klaus Schwab

Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Crown Currency. This book was released on 2017-01-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.

Global Value Chain Development Report 2021

Author : Banque asiatique de développement
Publisher :
ISBN 13 : 9789287054296
Total Pages : 0 pages
Book Rating : 4.0/5 (542 download)

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Book Synopsis Global Value Chain Development Report 2021 by : Banque asiatique de développement

Download or read book Global Value Chain Development Report 2021 written by Banque asiatique de développement and published by . This book was released on 2022-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A radical shift is underway in global value chains as they increasingly move beyond traditional manufacturing processes to services and other intangible assets. Digitization is a leading factor in this transformation, which is being accelerated by the coronavirus disease (COVID-19) pandemic. The Global Value Chain Development Report, the third of a biennial series, explores this shift beyond production. The report shows how the rise of services value chains offers a new path to development and how protectionism and geopolitical tensions, environmental risks, and pandemics are undermining the stability of global value chains and forcing their reorganization geographically. It is co-published by the WTO, the Asian Development Bank, the Research Institute for Global Value Chains at the University of International Business and Economics, the Institute of Developing Economies, and the China Development Research Foundation.