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A Comprehensive Literature Review On Marketers Strategic Plan During Covid 19 Pandemic
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Book Synopsis A Comprehensive Literature Review on Marketers Strategic Plan During COVID-19 Pandemic by : Ashfaq Mohammed
Download or read book A Comprehensive Literature Review on Marketers Strategic Plan During COVID-19 Pandemic written by Ashfaq Mohammed and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are several marketing strategies used by companies in COVID-19 pandemic. Not only corporate companies srilankan companies also adapting to new marketing strategies during this COVID-19 pandemic. SMES, tourism sector, corporate organizations all are change their marketing ways in this covid pandemic. As a result of the COVID-19 pandemic, e-Commerce companies are growing quickly on a global scale as people shift to online platforms and make online shopping the "new standard‖. Companies used their marketing mix to adapt this pandemic. The use of marketing during (and after) the COVID-19 crisis reflects marketing strategies utilized throughout recessionary times.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Used by Different Industries Within the COVID-19 Period in the Globe by : Chathura Madhuranga
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Used by Different Industries Within the COVID-19 Period in the Globe written by Chathura Madhuranga and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most crucial positions in all industries is marketing. The company's success or failure depends on choosing the most successful marketing strategy. The integrated approach for reaching the company's target audience will be determined by the marketing plan the company uses. This study primarily focuses on a thorough literature review of the various marketing methods employed by various companies in Sri Lanka as well as the global backdrop of the COVID-19 epidemic and the current economic crisis. This study employed literature analysis to identify four key sectors that used various marketing techniques during the COVID 19 pandemic. According to that, the FMCG, SMEs, apparel, and tourist industries all adopted various marketing tactics to get through the crisis. They concentrated on consumer ethnocentrism and visualizing the purchase as their primary marketing strategies, particularly in the apparel business. Due to a social distance restriction brought on by the COVID-19 pandemic condition, several companies have concentrated their emphasis on virtual marketing strategies. As a result, this thorough literature review will help identify the various marketing strategies utilized by various businesses in the worldwide environment.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries in the Global Within the Pandemic Period by : Nadee tharanga
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries in the Global Within the Pandemic Period written by Nadee tharanga and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is one of the most important roles in all sectors. Selecting the most effective marketing plan either propels the firm to success or determines its collapse. The marketing strategy that the firm implements will decide the integrated strategy to reaching its intended audience. This study mainly focused on comprehensive literature on different marketing strategies adoptions by different industries in Sri Lanka and the global context with the COVID-19 pandemic and the economic crisis situation. By analyzing the literature, this study mainly focused on four main industries in the world that used different marketing strategies in the COVID-19 pandemic period. According to that, apparel industry, FMCG industry, SMEs industry and the tourism industry has used different marketing strategies to overcome from the crisis. Specially in apparel industry, they focused on visualization in buying and the consumer ethnocentrism as their main marketing strategies. With the COVID-19 pandemic situation many industries have focused their attention on the virtual marketing strategies as there was a limitation of social distance. Hence, this comprehensive literature analysis will assist to identified different marketing strategies used by different industries in the global context.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopted by Various Industries During the COVID-19 Pandemic Period by : Githmi Perera
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopted by Various Industries During the COVID-19 Pandemic Period written by Githmi Perera and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategies can be identified as an organization's long-term and overall approaches to attaining its objectives through comprehending various consumer needs and forging an identifiable and long-lasting competitive advantage. In general, effective marketing strategies outline an organization's objectives by assisting to identify its ideal target market characteristics and providing beneficial ways to reach those target consumers. Consequently, the majority of businesses nowadays employ distinct marketing strategies to influence their potential consumers and persuade them to purchase their products and services. COVID-19 can be specified as one of the most hazardous crises in recent history that have transpired unexpectedly and significantly changed the lifestyles of people all around the globe. Also, the COVID-19 pandemic has generated serious economic repercussions in many countries all around the world. In addition to having an impact on the economy, the epidemic also created a negative impact on society as a whole, which has drastically altered the way both businesses and consumers behave and interact. Tourism, real estate, MSME, and the food and beverage industry can be identified as industries that were considerably affected by the COVID-19 pandemic due to lockdowns, travel restrictions, social distancing measures, etc. Accordingly, the marketing strategies utilized by those industries were also considerably altered. Hence, this paper evaluates different marketing strategies adopted by various industries during the COVID-19 pandemic period.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopted by Different Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era by : Chathumini Pinnagoda
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopted by Different Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era written by Chathumini Pinnagoda and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategies are a company's long-term, comprehensive plans for achieving its goals by understanding a variety of consumer needs and creating a measurable, sustainable competitive advantage. Effective marketing plans usually lay out the goals of a firm by helping to define the ideal features of its target market and offering efficient methods to connect with those consumers. In order to attract potential customers and convince them to buy their goods and services, the majority of firms nowadays use certain marketing methods. COVID-19 might be regarded as one of the most dangerous crises in recent memory that occurred abruptly and profoundly altered people's lifestyles all across the world. COVID-19 has affected every individual's life and economies of the countries. Various industries across the world had to change their operational methods including their marketing activities and strategies followed by a pandemic that changed the way of interacting with consumers. Hotel, FMCG, MSME, Airline or Aviation and Retail industries were impacted with the COVID-19 pandemic and had to change their marketing strategies and follow new strategies to promote the product and services while keeping and forming relationships with the consumer. Therefore, this paper evaluates the marketing strategies adopted by various industries during the COVID-19 pandemic.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopted by Various Industries in Local and Global Context During COVID-19 Era by : Sanuja Ananthan
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopted by Various Industries in Local and Global Context During COVID-19 Era written by Sanuja Ananthan and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing tactics play an important role in accomplishing an organization's goals and objectives. In order to reach and engage target markets in an ever-changing landscape, marketing strategies must be developed in the twenty-first century. As a result, the goal of this research paper is to identify marketing strategies used by various industries in both the local and global contexts during the COVID-19 era. Furthermore, this study gives more information for marketers to flourish in their fields.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Used by Various Industries in Sri Lankan and Global Context During COVID-19 Era by : Ravindu Parera
Download or read book A Comprehensive Literature Review on Marketing Strategies Used by Various Industries in Sri Lankan and Global Context During COVID-19 Era written by Ravindu Parera and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A marketing strategy is a long-term plan for attaining a company's goals through consumer understanding and the creation of a distinct and sustainable competitive advantage. Marketing strategies are very important to any business organisation in order to achieve business goals. Different organizations used different marketing strategies and it depends on their industry. Many industries faced difficulties in Sri Lankan context and global context due to the COVID-19 pandemic and they had to used different types of marketing strategies to survive in the market. The objective of this study is to identify different types of marketing strategies used in Sri Lankan and global context industries during COVID-19 era and how they used these strategies to survive in the market. This study mainly focuses on tourism industry, FMCG industry, apparel industry and banking industry and how they used marketing strategies and suggestions were indicated.
Book Synopsis An Exhaustive Literature Review of Various Marketing Methods Utilized by Various Sectors Throughout the World During the COVID-19 Period by : Chamini Rathnayaka
Download or read book An Exhaustive Literature Review of Various Marketing Methods Utilized by Various Sectors Throughout the World During the COVID-19 Period written by Chamini Rathnayaka and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has become one of the most crucial tasks in all industries. Choosing the most effective marketing strategy either pushes the company to success or guarantees its demise. The firm's marketing strategy will determine the overall plan for reaching its target demographic. This study primarily focused on a thorough literature review of various marketing tactics employed by various businesses in Sri Lanka and the worldwide setting, which included the COVID19 epidemic and the economic collapse condition.This study focuses on four major industries in the world that employed distinct marketing techniques during the COVID19 epidemic period by studying the literature. According to this, the clothing, FMCG, SMEs, and tourist industries have utilized various marketing methods to overcome the crisis. They concentrated their major marketing methods, particularly in the garment business, on visualization in purchasing and customer ethnocentrism. With the COVID19 pandemic condition, many sectors have focused their emphasis on virtual marketing methods due to social distance limitations. As a result, this extensive literature review will aid in identifying various marketing tactics utilized by various businesses in the worldwide environment.
Book Synopsis Marketing Strategies Used in Various Industries During COVID-19 Pandemic Situation in Sri Lankan and Global Context by : Suresh Gamage
Download or read book Marketing Strategies Used in Various Industries During COVID-19 Pandemic Situation in Sri Lankan and Global Context written by Suresh Gamage and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A marketing strategy is a long-term plan for attaining a company's goals through consumer understanding and creating a distinct and sustainable competitive advantage. Marketing strategies are essential to any business organization in order to achieve business goals. This study discusses and compares about use of different marketing strategies in different industries. Many industries faced difficulties in the Sri Lankan context and global context due to the covid-19 pandemic, and they had to use different types of marketing strategies to survive in the market. The objective of this study is to identify different types of marketing strategies used in Sri Lankan and global contexts in different industries during the COVID-19 pandemic period and how they used these strategies to survive in the market. This study mainly focuses on the hotel and tourism industry, FMCG industry, higher education industry, and banking industry and how they used marketing strategies and suggestions were indicated.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries; Special Referencing on Visual Merchandising, Premium Pricing, Ethnocentrism During the COVID-19 by : Rajitha Mendis
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries; Special Referencing on Visual Merchandising, Premium Pricing, Ethnocentrism During the COVID-19 written by Rajitha Mendis and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selecting the proper marketing approach is crucial if you want to compete in the market. Because of how the organization's path and how they will approach their target market will depend on the chosen strategy, it might decide the company' success or failure. The study will focus on Visual Merchandising Strategies, Premium Pricing Strategies, Ethnocentrism in various industries and concern the COVID-19 period.
Book Synopsis Marketing by Contingency in the Time of COVID-19 by : Alicia de la Peña
Download or read book Marketing by Contingency in the Time of COVID-19 written by Alicia de la Peña and published by CRC Press. This book was released on 2022-12-29 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful—and failed—marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies, the chapters identify the elements that were critical for strengthening a product or company’s brand value, consumer satisfaction, and loyalty during this time of crisis and uncertainty. The information and experiences shared here show how organizations learned to be resilient and reacted to challenging market situations using creativity and innovation to present consumers with prompt solutions to cover their most basic needs. Topics cover brand engagement, influencer marketing, building consumer trust, navigating restrictive conditions using analytics and predictive modeling, internal marketing, and more. Key features: Presents and assesses strategies to react to business challenges—both economic and social Provides conceptual and empirical evidence on how to deliver value to consumers in times of uncertainty Shows the reality faced by businesses and nonprofit organizations when a crisis emerges Evaluates the critical role of social media and e-commerce as strategic resources to help business and nonprofit organizations survive—and even grow—during a crisis Examines the role of internal marketing during a pandemic The successes and failures of the marketing strategies discussed in this volume will aid professors and students, business leaders, marketing professionals, public relations professionals, and others in identifying the processes needed to overcome business and social troubles during periods of crisis.
Book Synopsis An Exploration of Strategies For Sustainability ,Innovation & Development by : Dr.Pushpa Suryavanshi
Download or read book An Exploration of Strategies For Sustainability ,Innovation & Development written by Dr.Pushpa Suryavanshi and published by SHREE VINAYAK PUBLICATION. This book was released on 2024-03-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Perspectives in Marketing, Innovation and Strategy by : Philip Kotler
Download or read book Perspectives in Marketing, Innovation and Strategy written by Philip Kotler and published by Taylor & Francis. This book was released on 2023-09-29 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.
Book Synopsis Responsible Leadership by : Nicola M. Pless
Download or read book Responsible Leadership written by Nicola M. Pless and published by Springer Science & Business Media. This book was released on 2012-11-27 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: These chapters on ‘Responsible Leadership’ represent the latest thinking on a topic of increasing relevance in a connected world. There are many challenges that still remain when it comes to establishing responsible leadership both in theory and practice. Whilst offering conceptualisations for the improvement of leadership is a first and perhaps easier response, what is more difficult is to facilitate the actual change to happen. These chapters will not only generate interest in the emerging domain of studies on responsible leadership, but also will pave the way for future research in this area in the years to come. Previously Published in the Journal of Business Ethics, Volume 98 Supplement 2, 2011
Book Synopsis COVID-19, Technology and Marketing by : Vanessa Ratten
Download or read book COVID-19, Technology and Marketing written by Vanessa Ratten and published by Springer Nature. This book was released on 2021-07-10 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.
Book Synopsis Advanced Hybrid Information Processing by : Shuai Liu
Download or read book Advanced Hybrid Information Processing written by Shuai Liu and published by Springer Nature. This book was released on 2022-01-18 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set constitutes the post-conference proceedings of the 5th EAI International Conference on Advanced Hybrid Information Processing, ADHIP 2021, held in October 2021. Due to COVID-19 the conference was held virtually. The 94 papers presented were selected from 254 submissions and focus on theory and application of hybrid information processing technology for smarter and more effective research and application. The theme of ADHIP 2020 was “Social hybrid data processing”. The papers are named in topical sections as follows: Intelligent algorithms in complex environment; AI system research and model design; Method research on Internet of Things technology; Research and analysis with intelligent education.
Book Synopsis Welcome to The New Normal: Life After The Chaos by : Vincent Jeseo
Download or read book Welcome to The New Normal: Life After The Chaos written by Vincent Jeseo and published by Springer Nature. This book was released on 2024-01-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
