A Comprehensive Literature Review On Different Marketing Strategies Used By Different Industries Within The Covid 19 Period In The Globe

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Responsible Leadership

Author : Nicola M. Pless
Publisher : Springer Science & Business Media
ISBN 13 : 9400739958
Total Pages : 129 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Responsible Leadership by : Nicola M. Pless

Download or read book Responsible Leadership written by Nicola M. Pless and published by Springer Science & Business Media. This book was released on 2012-11-27 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: These chapters on ‘Responsible Leadership’ represent the latest thinking on a topic of increasing relevance in a connected world. There are many challenges that still remain when it comes to establishing responsible leadership both in theory and practice. Whilst offering conceptualisations for the improvement of leadership is a first and perhaps easier response, what is more difficult is to facilitate the actual change to happen. These chapters will not only generate interest in the emerging domain of studies on responsible leadership, but also will pave the way for future research in this area in the years to come. Previously Published in the Journal of Business Ethics, Volume 98 Supplement 2, 2011

Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service

Author : Fernandes, Gonçalo Poeta
Publisher : IGI Global
ISBN 13 : 1668469871
Total Pages : 410 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service by : Fernandes, Gonçalo Poeta

Download or read book Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service written by Fernandes, Gonçalo Poeta and published by IGI Global. This book was released on 2023-08-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism and hospitality are increasingly becoming more complex, having grown exponentially over the last decade. As the industry becomes more complex, new demands arise regarding its overall organization and operations, which call for not only more experienced and specialized staff, but also advanced technological solutions that support new paradigms and expectations. The Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service discusses the current changes and challenges in tourism and hospitality. Covering key topics such as entrepreneurship, local development, and technology, this major reference work is ideal for managers, entrepreneurs, business owners, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Sustainability in Marketing Practice

Author : Subrata Chattopadhyay
Publisher : CRC Press
ISBN 13 : 1003828922
Total Pages : 339 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Sustainability in Marketing Practice by : Subrata Chattopadhyay

Download or read book Sustainability in Marketing Practice written by Subrata Chattopadhyay and published by CRC Press. This book was released on 2024-08-23 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to the values of the general public. The book contains three parts with the first section detailing sustainable consumer culture, examining consumer personality traits and purchasing behavior and how to influence those purchasing decisions and gain brand loyalty. The volume also reviews sustainable business strategy practices through various studies from the banking, fashion, hospitality and tourism, and other industries. The use of artificial intelligence and machine learning in sustainable marketing is also touched upon. The final part focuses on green marketing and details the new consumption patterns prevalent in the market today.

Strategic Issues in Contemporary Managerial Practices

Author : Dr.M. Subramanian
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8119653998
Total Pages : 352 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Strategic Issues in Contemporary Managerial Practices by : Dr.M. Subramanian

Download or read book Strategic Issues in Contemporary Managerial Practices written by Dr.M. Subramanian and published by Archers & Elevators Publishing House. This book was released on with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transnational Marketing and Transnational Consumers

Author : Ibrahim Sirkeci
Publisher : Springer Science & Business Media
ISBN 13 : 3642367755
Total Pages : 78 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Transnational Marketing and Transnational Consumers by : Ibrahim Sirkeci

Download or read book Transnational Marketing and Transnational Consumers written by Ibrahim Sirkeci and published by Springer Science & Business Media. This book was released on 2013-05-17 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the increasing human mobility and its implications for marketing success. This book gives flesh to the ever popular shorthand "glocal" referring to strategies thinking globally but acting locally. This is the reality of current business environment where the norm is fast mobility of goods, services, finance, and consumers. Transnational Mobility of Consumers is of increasing importance for understanding transnational marketing. Prof. Ibrahim Sirkeci’s new book, Transnational Marketing and Transnational Consumers, deals with this important issue in an excellent way. The book is highly recommendable for both academics and practitioners in International Marketing. Svend Hollensen University of Southern Denmark Author of ‘Global Marketing’ (Pearson)

The Routledge Handbook of Business Events

Author : Charles Arcodia
Publisher : Routledge
ISBN 13 : 1351810022
Total Pages : 414 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis The Routledge Handbook of Business Events by : Charles Arcodia

Download or read book The Routledge Handbook of Business Events written by Charles Arcodia and published by Routledge. This book was released on 2022-09-08 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry. The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale. This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies.

Advanced Digital Marketing Strategies in a Data-Driven Era

Author : Saura, Jose Ramon
Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Advanced Digital Marketing Strategies in a Data-Driven Era by : Saura, Jose Ramon

Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Technologies, Artificial Intelligence and the Future of Learning Post-COVID-19

Author : Allam Hamdan
Publisher : Springer Nature
ISBN 13 : 3030939219
Total Pages : 701 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Technologies, Artificial Intelligence and the Future of Learning Post-COVID-19 by : Allam Hamdan

Download or read book Technologies, Artificial Intelligence and the Future of Learning Post-COVID-19 written by Allam Hamdan and published by Springer Nature. This book was released on 2022-02-17 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to assess the experience of education during COVID-19 pandemic and explore the future of application of technologies and artificial intelligence in education. Education delivery requires the support of new technologies such as artificial intelligence (AI), the Internet of Things (IoT), big data, and machine learning to fight and aspire to new diseases. The academic community and those interested in education agree that education after the corona pandemic will not be the same as before. The book also questions the role of accreditation bodies (e.g., AACSB, etc.) to ensure the effectiveness and efficiency of technology tools in achieving distinguished education in times of crisis.

OECD Economic Outlook, Volume 2020 Issue 1

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264700617
Total Pages : 336 pages
Book Rating : 4.2/5 (647 download)

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Book Synopsis OECD Economic Outlook, Volume 2020 Issue 1 by : OECD

Download or read book OECD Economic Outlook, Volume 2020 Issue 1 written by OECD and published by OECD Publishing. This book was released on 2020-06-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The OECD Economic Outlook is the OECD's twice-yearly analysis of the major economic trends and prospects for the next two years. This issue includes a general assessment of the macroeconomic situation, a series of notes on the macroeconomic and structural policy issues related to the COVID-19 outbreak and a chapter summarising developments and providing projections for each individual country.

The Global Airline Industry

Author : Peter Belobaba
Publisher : John Wiley & Sons
ISBN 13 : 1118881141
Total Pages : 536 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Global Airline Industry by : Peter Belobaba

Download or read book The Global Airline Industry written by Peter Belobaba and published by John Wiley & Sons. This book was released on 2015-07-06 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensively revised and updated edition of the bestselling textbook, provides an overview of recent global airline industry evolution and future challenges Examines the perspectives of the many stakeholders in the global airline industry, including airlines, airports, air traffic services, governments, labor unions, in addition to passengers Describes how these different players have contributed to the evolution of competition in the global airline industry, and the implications for its future evolution Includes many facets of the airline industry not covered elsewhere in any single book, for example, safety and security, labor relations and environmental impacts of aviation Highlights recent developments such as changing airline business models, growth of emerging airlines, plans for modernizing air traffic management, and opportunities offered by new information technologies for ticket distribution Provides detailed data on airline performance and economics updated through 2013

Global Strategic Management in the Service Industry

Author : Saloomeh Tabari
Publisher : Emerald Group Publishing
ISBN 13 : 1801170835
Total Pages : 160 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Global Strategic Management in the Service Industry by : Saloomeh Tabari

Download or read book Global Strategic Management in the Service Industry written by Saloomeh Tabari and published by Emerald Group Publishing. This book was released on 2022-09-12 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Strategic Management in the Service Industry illustrates how strategic managers in service industry appraise the sectors in which their organisations are involved; appraise their competitors; and reassess their strategy and fix goals to meet all the challenges presented.

When Germs Travel

Author : Howard Markel
Publisher : Vintage
ISBN 13 : 0307493075
Total Pages : 290 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis When Germs Travel by : Howard Markel

Download or read book When Germs Travel written by Howard Markel and published by Vintage. This book was released on 2009-01-21 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The struggle against deadly microbes is endless. Diseases that have plagued human beings since ancient times still exist, new maladies make their way into the headlines, we are faced with vaccine shortages, and the threat of germ warfare has reemerged as a worldwide threat. In this riveting account, medical historian Howard Markel takes an eye-opening look at the fragility of the American public health system. He tells the distinctive stories of six epidemics–tuberculosis, bubonic plague, trachoma, typhus, cholera, and AIDS–to show how our chief defense against diseases from outside the United States has been to attempt to deny entry to carriers. He explains why this approach never worked, and makes clear that it is useless in today’s world of bustling international travel and porous borders. Illuminating our foolhardy attempts at isolation and showing that globalization renders us all potential inhabitants of the so-called Hot Zone, Markel makes a compelling case for a globally funded public health program that could stop the spread of epidemics and safeguard the health of everyone on the planet.

Airport Marketing Strategies

Author : Lázaro Florido-Benítez
Publisher : Emerald Group Publishing
ISBN 13 : 1836080840
Total Pages : 150 pages
Book Rating : 4.8/5 (36 download)

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Book Synopsis Airport Marketing Strategies by : Lázaro Florido-Benítez

Download or read book Airport Marketing Strategies written by Lázaro Florido-Benítez and published by Emerald Group Publishing. This book was released on 2024-10-24 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies: Aviation and Tourism Perspectives offers a contemporary global vision of airport marketing strategies in the context of the aviation and tourism sectors.

Research Anthology on Business Continuity and Navigating Times of Crisis

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668445042
Total Pages : 1907 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Business Continuity and Navigating Times of Crisis by : Management Association, Information Resources

Download or read book Research Anthology on Business Continuity and Navigating Times of Crisis written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-01-07 with total page 1907 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the COVID-19 pandemic caused a halt in global society, many business leaders found themselves unprepared for the unprecedented change that swept across industry. Whether the need to shift to remote work or the inability to safely conduct business during a global pandemic, many businesses struggled in the transition to the “new normal.” In the wake of the pandemic, these struggles have created opportunities to study how businesses navigate these times of crisis. The Research Anthology on Business Continuity and Navigating Times of Crisis discusses the strategies, cases, and research surrounding business continuity throughout crises such as pandemics. This book analyzes business operations and the state of the economy during times of crisis and the leadership involved in recovery. Covering topics such as crisis management, entrepreneurship, and business sustainability, this four-volume comprehensive major reference work is a valuable resource for managers, CEOs, business leaders, entrepreneurs, professors and students of higher education, researchers, and academicians.

Research Anthology on Measuring and Achieving Sustainable Development Goals

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668438860
Total Pages : 1235 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Measuring and Achieving Sustainable Development Goals by : Management Association, Information Resources

Download or read book Research Anthology on Measuring and Achieving Sustainable Development Goals written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-12-30 with total page 1235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sustainable Development Goals are an ongoing focus around the world as the needs of people and society continue to evolve at a rapid pace. The need for a more sustainable future has never been more pressing as issues such as climate change, natural disasters, and overpopulation present unique difficulties for the decision makers of the world. In order for them to make the best decisions regarding current priorities and strategies, up-to-date and detailed research regarding where we currently are as a society, where we want to be, and the many challenges that stand in the way is crucial. The Research Anthology on Measuring and Achieving Sustainable Development Goals is a comprehensive assessment of the current innovative research and discussions on the challenges to achieving the UN’s Sustainable Development Goals and the measures that have already been put in place to achieve them. Covering topics such as green consumer behavior and peace promotion, this book is vital for academicians, scientists, researchers, students, postdoctoral students, specialists, practitioners, businesses, governmental institutions, decision makers, environmentalists, and policymakers.

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Connected Strategy

Author : Nicolaj Siggelkow
Publisher : Harvard Business Press
ISBN 13 : 1633697010
Total Pages : 158 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Connected Strategy by : Nicolaj Siggelkow

Download or read book Connected Strategy written by Nicolaj Siggelkow and published by Harvard Business Press. This book was released on 2019-04-30 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.