A Comprehensive Literature Of Marketing Strategies Used By Different Industries In Local And Global Context During Covid 19 Impact

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Responsible Leadership

Author : Nicola M. Pless
Publisher : Springer Science & Business Media
ISBN 13 : 9400739958
Total Pages : 129 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Responsible Leadership by : Nicola M. Pless

Download or read book Responsible Leadership written by Nicola M. Pless and published by Springer Science & Business Media. This book was released on 2012-11-27 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: These chapters on ‘Responsible Leadership’ represent the latest thinking on a topic of increasing relevance in a connected world. There are many challenges that still remain when it comes to establishing responsible leadership both in theory and practice. Whilst offering conceptualisations for the improvement of leadership is a first and perhaps easier response, what is more difficult is to facilitate the actual change to happen. These chapters will not only generate interest in the emerging domain of studies on responsible leadership, but also will pave the way for future research in this area in the years to come. Previously Published in the Journal of Business Ethics, Volume 98 Supplement 2, 2011

Driving Sustainability through Engineering Management and Systems Engineering

Author : Simon P. Philbin
Publisher : MDPI
ISBN 13 : 3036515321
Total Pages : 156 pages
Book Rating : 4.0/5 (365 download)

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Book Synopsis Driving Sustainability through Engineering Management and Systems Engineering by : Simon P. Philbin

Download or read book Driving Sustainability through Engineering Management and Systems Engineering written by Simon P. Philbin and published by MDPI. This book was released on 2021-09-08 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the ongoing impact of the COVID-19 pandemic, the challenge of realizing sustainability across the triple bottom line of social, environmental, and economic development remains an urgent priority. If anything, it is now imperative that we work towards achieving the United Nations Sustainable Development Goals (SDGs). However, the global challenges are significant. Many of the societal challenges represent complex problems that require multifaceted solutions drawing on multidisciplinary approaches. Engineering management involves the management of people and projects related to technological or engineering systems—this includes project management, engineering economy and technology management, as well as the management and leadership of teams. Systems engineering involves the design, integration and management of complex systems over the full life cycle—this includes requirements capture and integrated system design, as well as modelling and simulation. In addition to the theoretical underpinnings of both disciplines, they also provide a range of tools and techniques that can be used to address technological and organisational complexity. The disciplines of engineering management and systems engineering are therefore ideally suited to help tackle both the challenges and the opportunities associated with realising a sustainable future for all. This book provides new insights on how engineering management and systems engineering can be utilised as part of the journey towards sustainability. The book includes a discussion of a broad range of different approaches to investigate sustainability through utilising quantitative, qualitative and conceptual methodologies. The book will be of interest to researchers and students focused on the field of sustainability as well as practitioners concerned with devising strategies for sustainable development.

Global Strategic Management in the Service Industry

Author : Saloomeh Tabari
Publisher : Emerald Group Publishing
ISBN 13 : 1801170835
Total Pages : 160 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Global Strategic Management in the Service Industry by : Saloomeh Tabari

Download or read book Global Strategic Management in the Service Industry written by Saloomeh Tabari and published by Emerald Group Publishing. This book was released on 2022-09-12 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Strategic Management in the Service Industry illustrates how strategic managers in service industry appraise the sectors in which their organisations are involved; appraise their competitors; and reassess their strategy and fix goals to meet all the challenges presented.

Transnational Marketing and Transnational Consumers

Author : Ibrahim Sirkeci
Publisher : Springer Science & Business Media
ISBN 13 : 3642367755
Total Pages : 78 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Transnational Marketing and Transnational Consumers by : Ibrahim Sirkeci

Download or read book Transnational Marketing and Transnational Consumers written by Ibrahim Sirkeci and published by Springer Science & Business Media. This book was released on 2013-05-17 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the increasing human mobility and its implications for marketing success. This book gives flesh to the ever popular shorthand "glocal" referring to strategies thinking globally but acting locally. This is the reality of current business environment where the norm is fast mobility of goods, services, finance, and consumers. Transnational Mobility of Consumers is of increasing importance for understanding transnational marketing. Prof. Ibrahim Sirkeci’s new book, Transnational Marketing and Transnational Consumers, deals with this important issue in an excellent way. The book is highly recommendable for both academics and practitioners in International Marketing. Svend Hollensen University of Southern Denmark Author of ‘Global Marketing’ (Pearson)

Managing Festivals for Destination Marketing and Branding

Author : Kulshreshtha, Sharad Kumar
Publisher : IGI Global
ISBN 13 : 166846358X
Total Pages : 394 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Managing Festivals for Destination Marketing and Branding by : Kulshreshtha, Sharad Kumar

Download or read book Managing Festivals for Destination Marketing and Branding written by Kulshreshtha, Sharad Kumar and published by IGI Global. This book was released on 2023-04-11 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Computational Intelligence Methods in COVID-19: Surveillance, Prevention, Prediction and Diagnosis

Author : Khalid Raza
Publisher : Springer Nature
ISBN 13 : 9811585342
Total Pages : 436 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Computational Intelligence Methods in COVID-19: Surveillance, Prevention, Prediction and Diagnosis by : Khalid Raza

Download or read book Computational Intelligence Methods in COVID-19: Surveillance, Prevention, Prediction and Diagnosis written by Khalid Raza and published by Springer Nature. This book was released on 2020-10-16 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The novel coronavirus disease 2019 (COVID-19) pandemic has posed a major threat to human life and health. This book is beneficial for interdisciplinary students, researchers, and professionals to understand COVID-19 and how computational intelligence can be used for the purpose of surveillance, control, prevention, prediction, diagnosis, and potential treatment of the disease. The book contains different aspects of COVID-19 that includes fundamental knowledge, epidemic forecast models, surveillance and tracking systems, IoT- and IoMT-based integrated systems for COVID-19, social network analysis systems for COVID-19, radiological images (CT, X-ray) based diagnosis system, and computational intelligence and in silico drug design and drug repurposing methods against COVID-19 patients. The contributing authors of this volume are experts in their fields and they are from various reputed universities and institutions across the world. This volume is a valuable and comprehensive resource for computer and data scientists, epidemiologists, radiologists, doctors, clinicians, pharmaceutical professionals, along with graduate and research students of interdisciplinary and multidisciplinary sciences.

Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry

Author : Demir, Mahmut
Publisher : IGI Global
ISBN 13 : 1799882330
Total Pages : 906 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry by : Demir, Mahmut

Download or read book Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry written by Demir, Mahmut and published by IGI Global. This book was released on 2021-06-25 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism sector has been deeply affected particularly in economic terms by the COVID-19 pandemic. This crisis has led to new practices and radical changes. Scientists emphasize that mankind will face pandemics more frequently in the forthcoming years. Thus, it is important to understand the negative impacts the COVID-19 pandemic had on the tourism sector as well as the measures that were and are being put in place to protect the industry during future outbreaks. The Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry is a comprehensive reference source that reflects upon the evaluations of the experienced and ongoing pandemic crisis in the context of the tourism sector. The positive and negative effects experienced by tourism employees and tourists are examined, and post-pandemic processes and business practices are evaluated. Covering topics including consumer rights in tourism, dynamic changes in the tourism industry, and employment in tourism, this book is suitable for travel agencies, restaurateurs, hotel managers, brand managers, marketers, advertisers, managers, executives, hospitality personnel, policymakers, government officials, tourism practitioners, students, academicians, and researchers seeking the latest sustainable policies and practices that are being utilized to increase the productivity of the tourism sector and will allow it to thrive in the years to come.

The Fourth Industrial Revolution

Author : Klaus Schwab
Publisher : Crown Currency
ISBN 13 : 1524758876
Total Pages : 194 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Fourth Industrial Revolution by : Klaus Schwab

Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Crown Currency. This book was released on 2017-01-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

International Business Strategy

Author : Alain Verbeke
Publisher : Cambridge University Press
ISBN 13 : 1107355273
Total Pages : 615 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis International Business Strategy by : Alain Verbeke

Download or read book International Business Strategy written by Alain Verbeke and published by Cambridge University Press. This book was released on 2013-03-07 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

Strategic Innovation Management

Author : Joe Tidd
Publisher : John Wiley & Sons
ISBN 13 : 1118457234
Total Pages : 451 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Strategic Innovation Management by : Joe Tidd

Download or read book Strategic Innovation Management written by Joe Tidd and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, small to large organizations and the private, public and third sectors. The text has been designed to be fully integrated with the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional resources for both lecturers and students including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and over 300 test-bank questions.

OECD Economic Outlook, Volume 2020 Issue 1

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264700617
Total Pages : 336 pages
Book Rating : 4.2/5 (647 download)

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Book Synopsis OECD Economic Outlook, Volume 2020 Issue 1 by : OECD

Download or read book OECD Economic Outlook, Volume 2020 Issue 1 written by OECD and published by OECD Publishing. This book was released on 2020-06-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The OECD Economic Outlook is the OECD's twice-yearly analysis of the major economic trends and prospects for the next two years. This issue includes a general assessment of the macroeconomic situation, a series of notes on the macroeconomic and structural policy issues related to the COVID-19 outbreak and a chapter summarising developments and providing projections for each individual country.

Service Strategy in Action

Author : Christian Kowalkowski
Publisher :
ISBN 13 : 9780692819104
Total Pages : 324 pages
Book Rating : 4.8/5 (191 download)

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Book Synopsis Service Strategy in Action by : Christian Kowalkowski

Download or read book Service Strategy in Action written by Christian Kowalkowski and published by . This book was released on 2017-03-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers. Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors' proprietary twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to � determine if your company is "fit-for-service," � make the most of your existing services, � innovate and create value-added services and customer solutions beyond your products, � embed a true service-centric culture in your organization, � drive change and align your service strategy with corporate goals, � transform your product-centric sales force into a service-savvy sales organization, � design an organizational structure that promotes service growth, and � align your interests with distributors and partners. Kowalkowski and Ulaga's twelve-step roadmap is based on rigorous research and long-standing experience working with businesses. They have worked with hundreds of managers in industrial and professional services companies, conducted research projects, led executive workshops, and published numerous articles in scientific and managerial journals, including Harvard Business Review, among others. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research.

The Study of Food, Tourism, Hospitality and Events

Author : Sue Beeton
Publisher : Springer
ISBN 13 : 9811306389
Total Pages : 274 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis The Study of Food, Tourism, Hospitality and Events by : Sue Beeton

Download or read book The Study of Food, Tourism, Hospitality and Events written by Sue Beeton and published by Springer. This book was released on 2018-06-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book elaborates upon, critiques and discusses 21st-century approaches to scholarship and research in the food, tourism, hospitality, and events trades and applied professions, using case examples of innovative practice. The specific field considered in this book is also placed against the backdrop of the larger question of how universities and other institutions of higher learning are evolving and addressing the new relationships between research, scholarship and teaching.

Mapping the Creative Industries

Author : BOP Consulting
Publisher :
ISBN 13 : 9780863556401
Total Pages : 59 pages
Book Rating : 4.5/5 (564 download)

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Book Synopsis Mapping the Creative Industries by : BOP Consulting

Download or read book Mapping the Creative Industries written by BOP Consulting and published by . This book was released on 2010 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Socialising Tourism

Author : Freya Higgins-Desbiolles
Publisher : Taylor & Francis
ISBN 13 : 1000440931
Total Pages : 294 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Socialising Tourism by : Freya Higgins-Desbiolles

Download or read book Socialising Tourism written by Freya Higgins-Desbiolles and published by Taylor & Francis. This book was released on 2021-07-29 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once touted as the world’s largest industry and also a tool for fostering peace and global understanding, tourism has certainly been a major force shaping our world. The recent COVID-19 crisis has led to calls to transform tourism and reset it along more ethical and sustainable lines. It was in this context that calls to "socialise tourism" emerged (Higgins-Desbiolles, 2020). This edited volume builds on this work by employing the term Socialising Tourism as a broad conceptual focal point and guiding term for industry, activists and academics to rethink tourism for social and ecological justice. Socialising Tourism means reorienting travel and tourism based on the rights, interests, and safeguarding of traditional ecological and cultural knowledges of local peoples, communities and living landscapes. This means making tourism work for the public good and taking seriously the idea of putting the social and ecological before profit and growth as the world re-emerges from the COVID-19 pandemic. This is an essential first step for tourism to be made accountable to the limits of the planet. Concepts discussed include Indigenous culture, toxic tourism, a "theory of care", dismantling whiteness, decolonial tourism and animal oppression, among others, all in the context of a post-COVID-19 world. This will be essential reading for all upper-level students, academics and policymakers in the field of tourism. The Introduction of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com/books/9781003164616

Covid-19 and International Business

Author : Marin A Marinov
Publisher : Routledge
ISBN 13 : 1000294633
Total Pages : 347 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Covid-19 and International Business by : Marin A Marinov

Download or read book Covid-19 and International Business written by Marin A Marinov and published by Routledge. This book was released on 2020-12-21 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrates how governments have dealt with the pandemic and the consequent impacts on international business. It also explores the disrupted operations and responses of businesses as their worldwide interconnectivity has been seriously threatened. The book discourses multidirectional aspects of the effects of Covid-19 on international business, ranging from the juxtaposing forces disrupting globalization and installing a change of era through decoupling of technological, production and knowledge flows to its stimulating aspects to the strategic response on business, industry and state level. The book contains thirty chapters that offer a multidimensional interpretation of impacts of Covid-19 on international business theory and practice. Employing the latest state of knowledge on the topic, the book is aimed at international business audience - scholars, students and managers who need to understand better the nature, scope and scale of the impacts of the pandemic on international business.