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A Comparative Investigation Of Japanese Marketing Strategies In The British Market
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Book Synopsis Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by : Michael Levy
Download or read book Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference written by Michael Levy and published by Springer. This book was released on 2015-01-29 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Strategic Marketing Decision-Making within Japanese and South Korean Companies by : Yang-Im Lee
Download or read book Strategic Marketing Decision-Making within Japanese and South Korean Companies written by Yang-Im Lee and published by Elsevier. This book was released on 2008-11-30 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. - The work is academically underpinned and contains relevant insights for practising managers - The authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theory - The methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Britain's Competitiveness by : Dr Christopher Carr
Download or read book Britain's Competitiveness written by Dr Christopher Carr and published by Routledge. This book was released on 2003-09-02 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the widespread concern regarding British industry's ability to compete internationally. Through an analysis of the UK automotive components sector, the author examines the central issues at the core of the competitiveness debate and outlines why there has been such a widespread and severe decline in the performance of British manufacturing. It draws on findings from visits to thirty British manufacturers and also to thirty overseas manufacturers in Germany, the USA and Japan, matched on a product basis to allow comparisons and a genuine international perspective. The author concludes that competitive decline is due, in part, to a weakness in the strategic management capability of many UK companies, and also to the lack of adequate co-ordination and co-operation between customer and supplier industries. Dr Carr identifies the remaining areas of vulnerability and priorities for action, and finally considers the implications for Britain's overall competitiveness.
Book Synopsis Strategic Marketing Management by : Richard M.S. Wilson
Download or read book Strategic Marketing Management written by Richard M.S. Wilson and published by Routledge. This book was released on 2012-08-06 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
Book Synopsis International Marketing by : Colin Gilligan
Download or read book International Marketing written by Colin Gilligan and published by Routledge. This book was released on 2012-11-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Book Synopsis International Marketing (RLE International Business) by : Colin Gilligan
Download or read book International Marketing (RLE International Business) written by Colin Gilligan and published by Routledge. This book was released on 2013-01-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Book Synopsis Excellence in Advertising by : Leslie Butterfield
Download or read book Excellence in Advertising written by Leslie Butterfield and published by Routledge. This book was released on 2009-11-03 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising: Building successful brands Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing relationships Evaluating advertising Loyalty Shareholder value Total communication strategy Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.
Book Synopsis 1985 AMA Educator's Proceedings by : American Marketing Association
Download or read book 1985 AMA Educator's Proceedings written by American Marketing Association and published by . This book was released on 1985 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The International Simulation & Gaming Research Yearbook by : Danny Saunders
Download or read book The International Simulation & Gaming Research Yearbook written by Danny Saunders and published by Routledge. This book was released on 2012-10-12 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth volume in the "Simulation and Gaming Research Yearbook" series brings together topical and authoritative contributions from international professionals involved in the use of games and simulations. There are examples drawn from a wide range of countries.
Book Synopsis Simulations and Games for Transition and Change by : Danny Saunders
Download or read book Simulations and Games for Transition and Change written by Danny Saunders and published by Psychology Press. This book was released on 2000 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Navigating Global Business by : Simcha Ronen
Download or read book Navigating Global Business written by Simcha Ronen and published by Cambridge University Press. This book was released on 2017-08-17 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigating Global Business integrates and synthesizes all available country cluster studies into a nested meta-structure accompanied by eco-cultural correlates that distinguish amongst clusters. The broad range of analyses will appeal to researchers and practitioners, seasoned multi-firm executives, those in small firms seeking internationalization, and anyone intrigued by the greater question of human diversity. The book covers key work-related cultural dimensions for much of the world, and includes examples of applications in most business areas. Also exhibited are the correlates of culture, some of which, such as language and religion, speak to the origin of cultural variations in addition to illustrating key variants of the global terrain. Finally, the authors examine how patterns might have changed over time, providing a rigorous and realistic assessment of the fruits of globalization.
Book Synopsis Routledge Library Editions: Business and Economics in Asia by : Various
Download or read book Routledge Library Editions: Business and Economics in Asia written by Various and published by Routledge. This book was released on 2021-07-14 with total page 10422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This set examines a vast range of topics covering all experiences of business and economics from across Asia. Dealing with early banking systems in China; the industrialisation of Korea and Taiwan; the evolution of Japanese business practices; economic development; protectionist policies; industrial investment; trade; tourism; and a host of other topics, the books collected here form a vital reference resource across a wide subject area.
Book Synopsis CIM Handbook of Strategic Marketing by : Colin Egan
Download or read book CIM Handbook of Strategic Marketing written by Colin Egan and published by Routledge. This book was released on 2010-02-17 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.
Book Synopsis The CIM Handbook of Strategic Marketing by : Chartered Institute of Marketing
Download or read book The CIM Handbook of Strategic Marketing written by Chartered Institute of Marketing and published by Routledge. This book was released on 1998 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference source is a guide to effective marketing practice for managers and employees who are building their marketing competence by attending training programmes.
Book Synopsis Marketing Communications by : PR Smith
Download or read book Marketing Communications written by PR Smith and published by Kogan Page Publishers. This book was released on 2019-12-03 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.
Book Synopsis International Joint Venture Performance in South East Asia by : Craig C. Julian
Download or read book International Joint Venture Performance in South East Asia written by Craig C. Julian and published by Edward Elgar Publishing. This book was released on 2005-01-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is a welcome addition to the body of work on IJV performance. The emphasis on marketing and on S.E. Asia is particularly timely.' - Paul Beamish, University of Western Ontario, Canada Craig Julian argues that the International Joint Venture (IJV) phenomena represents two opposing trends. On the one hand, an analysis of the number of new IJVs reveals that they are becoming increasingly popular as a mode of overseas market entry and expansion. On the other hand, however, the significance of a robust growth trend is overshadowed by the incidence of high failure. The book examines the factors influencing the marketing performance of IJVs in South East Asia, including market characteristics, conflict, commitment, product characteristics, marketing orientation, control, trust, partner's contributions and partner's needs.
