Scale and Scope

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Author :
Publisher : Harvard University Press
ISBN 13 : 9780674789951
Total Pages : 790 pages
Book Rating : 4.7/5 (899 download)

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Book Synopsis Scale and Scope by : Alfred Dupont Chandler

Download or read book Scale and Scope written by Alfred Dupont Chandler and published by Harvard University Press. This book was released on 1994-03-15 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Scale and Scope concentrates on patterns of industrial growth and competitiveness in three leading industrial nations -- the United States, Germany, and Great Britain."--Page 2 of cover.

Debrett's Bibliography of Business History

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Author :
Publisher : Springer
ISBN 13 : 1349089842
Total Pages : 292 pages
Book Rating : 4.3/5 (49 download)

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Book Synopsis Debrett's Bibliography of Business History by : Stephanie Zarach

Download or read book Debrett's Bibliography of Business History written by Stephanie Zarach and published by Springer. This book was released on 1987-06-18 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cocoa Pioneer Fronts since 1800

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Author :
Publisher : Springer
ISBN 13 : 1349249017
Total Pages : 259 pages
Book Rating : 4.3/5 (492 download)

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Book Synopsis Cocoa Pioneer Fronts since 1800 by : William Gervase Clarence-Smith

Download or read book Cocoa Pioneer Fronts since 1800 written by William Gervase Clarence-Smith and published by Springer. This book was released on 1996-11-12 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The livelihood of Third World farmers conflicts with saving the remaining tropical forests. The advantages of growing cocoa in cleared primary forest drive from the fertility of virgin soils and low concentrations of weeds, pests and diseases. The consequent emergence of new 'pioneer fronts' has also been affected by cheap labour, relative commodity prices, pests and diseases, credit resources, entrepreneurship, information, physical infrastructures, and government policies. The dynamism of smallholdings and competitive private marketing over estates and marketing boards is demonstrated.

Cadbury's Purple Reign

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Publisher : John Wiley & Sons
ISBN 13 : 1119995051
Total Pages : 550 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Cadbury's Purple Reign by : John Bradley

Download or read book Cadbury's Purple Reign written by John Bradley and published by John Wiley & Sons. This book was released on 2011-02-23 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader. This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales. The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.

A New History of Management

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1108293638
Total Pages : 397 pages
Book Rating : 4.1/5 (82 download)

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Book Synopsis A New History of Management by : Stephen Cummings

Download or read book A New History of Management written by Stephen Cummings and published by Cambridge University Press. This book was released on 2017-09-19 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Existing narratives about how we should organize are built upon, and reinforce, a concept of 'good management' derived from what is assumed to be a fundamental need to increase efficiency. But this assumption is based on a presentist, monocultural, and generally limited view of management's past. A New History of Management disputes these foundations. By reassessing conventional perspectives on past management theories and providing a new critical outline of present-day management, it highlights alternative conceptions of 'good management' focused on ethical aims, sustainability, and alternative views of good practice. From this new historical perspective, existing assumptions can be countered and simplistic views disputed, offering a platform from which graduate students, researchers, and reflective practitioners can develop alternative approaches for managing and organizing in the twenty-first century.

The Routledge Handbook of Magazine Research

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Publisher : Routledge
ISBN 13 : 1317524527
Total Pages : 998 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Routledge Handbook of Magazine Research by : David Abrahamson

Download or read book The Routledge Handbook of Magazine Research written by David Abrahamson and published by Routledge. This book was released on 2015-06-05 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.

The History of Foreign Investment in the United States to 1914

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Author :
Publisher : Harvard University Press
ISBN 13 : 9780674396661
Total Pages : 1092 pages
Book Rating : 4.3/5 (966 download)

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Book Synopsis The History of Foreign Investment in the United States to 1914 by : Mira Wilkins

Download or read book The History of Foreign Investment in the United States to 1914 written by Mira Wilkins and published by Harvard University Press. This book was released on 1989 with total page 1092 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the colonial era to 1914, America was a debtor nation in international accounts--owing more to foreigners than foreigners owed to us. By 1914 it was the world's largest debtor nation. Mira Wilkins provides the first complete history of foreign investment in the United States during that period. The book shows why the United States was attractive to foreign investors and traces the changing role of foreign capital in the nation's development, covering both portfolio and direct investment. The immense new wave of foreign investment in the United States today, and our return to the status of a debtor nation--once again the world's largest debtor nation--makes this strong exposition far more than just historically interesting. Wilkins reviews foreign portfolio investments in government securities (federal, state, and local) and in corporate stocks and bonds, as well as foreign direct investments in land and real estate, manufacturing plants, and even such service-sector activities as accounting, insurance, banking, and mortgage lending. She finds that between 1776 and 1875, public-sector securities (principally federal and state securities) drew in the most long-term foreign investment, whereas from 1875 to 1914 the private sector was the main attraction. The construction of the American railroad system called on vast portfolio investments from abroad; there was also sizable direct investment in mining, cattle ranching, the oil industry, the chemical industry, flour production, and breweries, as well as the production of rayon, thread, and even submarines. In addition, there were foreign stakes in making automobile and electrical and nonelectrical machinery. America became the leading industrial country of the world at the very time when it was a debtor nation in world accounts.

Chocolate

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 0747813132
Total Pages : 185 pages
Book Rating : 4.7/5 (478 download)

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Book Synopsis Chocolate by : Paul Chrystal

Download or read book Chocolate written by Paul Chrystal and published by Bloomsbury Publishing. This book was released on 2013-01-20 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kit Kat, Turkish Delight, Creme Egg, Rolo and All Gold: they are all as much a part of British life as were the companies that made them and which led the chocolate revolution in the nineteenth century: Rowntree's, Fry's, Cadbury's, Mackintosh and Terry's. This book charts the history of chocolate manufacture, marketing and consumption in Britain from its origins in the eighteenth century. It then describes the golden age from 1900 to the 1970s and the subsequent US and Swiss invasions, spearheaded by brands such as Mars, Toblerone and Nestlé's Milky Bar, including the takeovers by Nestle and Kraft.

Chocolate on Trial

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Author :
Publisher : Ohio University Press
ISBN 13 : 0821416251
Total Pages : 337 pages
Book Rating : 4.8/5 (214 download)

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Book Synopsis Chocolate on Trial by : Lowell Joseph Satre

Download or read book Chocolate on Trial written by Lowell Joseph Satre and published by Ohio University Press. This book was released on 2005 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1901, Cadbury learned that its cocoa beans purchased from Portuguese-owned plantations on the island of Sao Tome off West Africa were produced by slave labor.

History of Chocolate in York

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Author :
Publisher : Grub Street Publishers
ISBN 13 : 1781597499
Total Pages : 258 pages
Book Rating : 4.7/5 (815 download)

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Book Synopsis History of Chocolate in York by : Paul Chrystal

Download or read book History of Chocolate in York written by Paul Chrystal and published by Grub Street Publishers. This book was released on 2012-08-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deliciously illustrated historical tour of England’s “chocolate city.” In the nineteenth century, York was renowned for confectionery—particularly chocolate. Treats like Kit Kat, Fruit Gums, All Gold, and Butterkist were made by York companies Rowntree’s, Terry’s, and M.A. Craven and Son. This new book is the first to chart the history of chocolate and confectionery manufacture and marketing by York companies, from their origins in the eighteenth century through to recent takeovers by Nestle, Tangerine, and Kraft. Revolutionary new products such as Easter eggs in the 1870s and chocolate assortments in the 1890s are covered—along with such crucial turn-of-the-century developments as milk chocolate and the chocolate bar. The significance to the industry of the Quaker movement is discussed, along with an examination of the impact of the world wars and the intervening depression. Fully illustrated throughout, this book provides both an enlightening view of the chocolate industry—from production, quality control, distribution, and marketing to packaging, design, and branding—as well a tasty morsel of British history.

Chocolate

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118210220
Total Pages : 1556 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Chocolate by : Louis E. Grivetti

Download or read book Chocolate written by Louis E. Grivetti and published by John Wiley & Sons. This book was released on 2011-09-20 with total page 1556 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Association of Culinary Professionals (IACP) 2010 Award Finalists in the Culinary History category. Chocolate. We all love it, but how much do we really know about it? In addition to pleasing palates since ancient times, chocolate has played an integral role in culture, society, religion, medicine, and economic development across the Americas, Africa, Asia, and Europe. In 1998, the Chocolate History Group was formed by the University of California, Davis, and Mars, Incorporated to document the fascinating story and history of chocolate. This book features fifty-seven essays representing research activities and contributions from more than 100 members of the group. These contributors draw from their backgrounds in such diverse fields as anthropology, archaeology, biochemistry, culinary arts, gender studies, engineering, history, linguistics, nutrition, and paleography. The result is an unparalleled, scholarly examination of chocolate, beginning with ancient pre-Columbian civilizations and ending with twenty-first-century reports. Here is a sampling of some of the fascinating topics explored inside the book: Ancient gods and Christian celebrations: chocolate and religion Chocolate and the Boston smallpox epidemic of 1764 Chocolate pots: reflections of cultures, values, and times Pirates, prizes, and profits: cocoa and early American east coast trade Blood, conflict, and faith: chocolate in the southeast and southwest borderlands of North America Chocolate in France: evolution of a luxury product Development of concept maps and the chocolate research portal Not only does this book offer careful documentation, it also features new and previously unpublished information and interpretations of chocolate history. Moreover, it offers a wealth of unusual and interesting facts and folklore about one of the world's favorite foods.

The factory in a garden

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Author :
Publisher : Manchester University Press
ISBN 13 : 1526112981
Total Pages : 427 pages
Book Rating : 4.5/5 (261 download)

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Book Synopsis The factory in a garden by : Helena Chance

Download or read book The factory in a garden written by Helena Chance and published by Manchester University Press. This book was released on 2017-02-28 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: When we think about Victorian factories, 'Dark Satanic Mills' might spring to mind - images of blackened buildings and exhausted, exploited workers struggling in unhealthy and ungodly conditions. But for some employees this image was far from the truth, and this is the subject of 'The Factory in a Garden' which traces the history of a factory gardens movement from its late-eighteenth century beginnings in Britain to its twenty-first century equivalent in Google's vegetable gardens at their headquarters in California. The book is the first study of its kind examining the development of parks, gardens, and outdoor leisure facilities for factories in Britain and America as a model for the reshaping of the corporate environment in the twenty-first century. This is also the first book to give a comprehensive account of the contribution of gardens, gardening and recreation to the history of responsible capitalism and ethical working practices.

Chocolate Wars

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Author :
Publisher : PublicAffairs
ISBN 13 : 1586489259
Total Pages : 386 pages
Book Rating : 4.5/5 (864 download)

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Book Synopsis Chocolate Wars by : Deborah Cadbury

Download or read book Chocolate Wars written by Deborah Cadbury and published by PublicAffairs. This book was released on 2010-10-19 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early nineteenth century the major English chocolate firms -- Fry, Rowntree, and Cadbury -- were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world's first chocolate bar and ever fancier chocolate temptations -- while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth. Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world's most coveted markets.

Cadbury & Fry Through Time

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Author :
Publisher : Amberley Publishing Limited
ISBN 13 : 1445627256
Total Pages : 199 pages
Book Rating : 4.4/5 (456 download)

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Book Synopsis Cadbury & Fry Through Time by : Paul Chrystal

Download or read book Cadbury & Fry Through Time written by Paul Chrystal and published by Amberley Publishing Limited. This book was released on 2012-03-15 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating selection of photographs traces some of the many ways in which chocolate production has changed and developed over the last century

Imperial persuaders

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Publisher : Manchester University Press
ISBN 13 : 1526118572
Total Pages : 251 pages
Book Rating : 4.5/5 (261 download)

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Book Synopsis Imperial persuaders by : Anandi Ramamurthy

Download or read book Imperial persuaders written by Anandi Ramamurthy and published by Manchester University Press. This book was released on 2017-03-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.

Railway Age

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Author :
Publisher :
ISBN 13 :
Total Pages : 880 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Railway Age by :

Download or read book Railway Age written by and published by . This book was released on 1931 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Industrial Archaeology and Industrial History of the English Midlands

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Author :
Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Industrial Archaeology and Industrial History of the English Midlands by : John Greenwood

Download or read book The Industrial Archaeology and Industrial History of the English Midlands written by John Greenwood and published by . This book was released on 1987 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: