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A Case Study Of Hd Radio Diffusion In The United States
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Book Synopsis A Case Study of HD Radio Diffusion in the United States by : John C.C. Halbert
Download or read book A Case Study of HD Radio Diffusion in the United States written by John C.C. Halbert and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite industry and government endorsements of its many advantages over conventional analog radio and significant consumer marketing efforts, digital radio broadcasting (DAB) continues to languish, unable to attract a critical mass of users either from the broadcasting industry or consumers. The purpose of this dissertation is to discover why America has not embraced this once-promising digital medium. Approaching the issue from the interrelated perspectives of technology, economics, and regulation, and synthesizing this information using diffusion of innovations theory, the study identifies five major factors inhibiting the growth of HD Radio in the United States. These factors include: (a) the emergence of other audio digital technologies, (b) a poorly-planned rollout and marketing of the product (c) little return on investment for broadcasters, (d) lackluster programming and other associated content, and (e) the overall economic slowdown in the radio industry. The study also identifies the levels of diffusion through the social systems present in the radio industry and finds that while diffusion has occurred fully through the regulatory system, diffusion has been significantly hampered through the radio industry and listeners. Radio stations converting to HD Radio broadcasting are at a standstill as the return on investment for HD broadcasting in ratings and revenue is not at a substantial level to spur more conversions. Consumers show lackluster interest in the technology in terms of purchasing sets for themselves; consumers lack awareness of the technology and struggle to differentiate HD Radio from satellite radio competition. In the tech sector, HD Radio has found some success in placing compatible receivers in automobiles, but diffusion through this system is limited at best with few manufacturers lining up to produce more and different sets. The study concludes with recommendations that might reverse the tide of public indifference towards this innovation.
Book Synopsis The Media Economy by : Alan B. Albarran
Download or read book The Media Economy written by Alan B. Albarran and published by Routledge. This book was released on 2010-07-02 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual) looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study. Key features of this innovative text include: topics new to media economics texts, such as finance and investment, labor, and social aspects accessible discussion of complicated concepts and their application to media industries new directions for both theoretical and methodological areas. With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.
Book Synopsis HD Radio Implementation by : Thomas R. Ray
Download or read book HD Radio Implementation written by Thomas R. Ray and published by CRC Press. This book was released on 2012-07-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take the mystery out of the conversion to HD Radio transmission with this hands-on approach to implementation. HD Radio Implementation will take this new subject and make it familiar. With details and descriptions of what HD Radio is, what changes are necessary and unnecessary in the studio, STL path and audio chain, it takes this new technology and makes it friendly so you can successfully convert your station. After reading this book, you will come away with an understanding of how to implement HD Radio for your facility with a minimum of hassles. It is intended to be read and understood by the station Engineer, but the General Manager, Program Director and Operations Director will be able to understand the nature of HD Radio and how it will affect their facility.
Book Synopsis The Diffusion, Uses, and Gratifications of Satellite and HD Radio by : Marisa Christine Waddell
Download or read book The Diffusion, Uses, and Gratifications of Satellite and HD Radio written by Marisa Christine Waddell and published by . This book was released on 2007 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nuclear Science Abstracts written by and published by . This book was released on 1976 with total page 1118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Plasma Physics and Magnetohydrodynamics by : Defense Documentation Center (U.S.)
Download or read book Plasma Physics and Magnetohydrodynamics written by Defense Documentation Center (U.S.) and published by . This book was released on 1962 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nuclear Science Abstracts written by and published by . This book was released on 1975-11 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Army. Corps of Engineers. Committee on Tidal Hydraulics Publisher : ISBN 13 : Total Pages :232 pages Book Rating :4.3/5 (126 download)
Book Synopsis Bibliography on Tidal Hydraulics by : United States. Army. Corps of Engineers. Committee on Tidal Hydraulics
Download or read book Bibliography on Tidal Hydraulics written by United States. Army. Corps of Engineers. Committee on Tidal Hydraulics and published by . This book was released on 1965 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The United States Air Force and the Culture of Innovation, 1945-1965 by : Stephen B. Johnson
Download or read book The United States Air Force and the Culture of Innovation, 1945-1965 written by Stephen B. Johnson and published by . This book was released on 2002 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Publications - United States. National Bureau of Standards by : United States. National Bureau of Standards
Download or read book Publications - United States. National Bureau of Standards written by United States. National Bureau of Standards and published by . This book was released on 1960 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Scientific and Technical Aerospace Reports by :
Download or read book Scientific and Technical Aerospace Reports written by and published by . This book was released on 1987 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Energy Research Abstracts written by and published by . This book was released on 1994-06 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis ERDA Energy Research Abstracts by : United States. Energy Research and Development Administration
Download or read book ERDA Energy Research Abstracts written by United States. Energy Research and Development Administration and published by . This book was released on 1977 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Government Reports Announcements & Index by :
Download or read book Government Reports Announcements & Index written by and published by . This book was released on 1995 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book STAR written by and published by . This book was released on 1973 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Current List of Medical Literature by :
Download or read book Current List of Medical Literature written by and published by . This book was released on 1957 with total page 1036 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes section, "Recent book acquisitions" (varies: Recent United States publications) formerly published separately by the U.S. Army Medical Library.
