A Business Model For The Digital B2c B2b Platform The Development Based On An Ecosystem

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A business model for the digital B2C/B2B platform. The development based on an ecosystem

Author : Larissa Petersen
Publisher : GRIN Verlag
ISBN 13 : 3346292304
Total Pages : 140 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis A business model for the digital B2C/B2B platform. The development based on an ecosystem by : Larissa Petersen

Download or read book A business model for the digital B2C/B2B platform. The development based on an ecosystem written by Larissa Petersen and published by GRIN Verlag. This book was released on 2020-11-09 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, AKAD University of Applied Sciences Stuttgart, language: English, abstract: This thesis deals with the development of a suitable business model for a digital platform in the AA company. For this purpose, a suitable process model with appropriate instruments for the development of an ecosystem-based platform must be found. What is the process for building a successful business model for a digital platform? This research question is at the center of our work. The master thesis is a contribution to the process of building an ecosystem-based digital platform. Two basic directions must be followed in the creation of a data-centric digital platform: The construction of a digital ecosystem and the establishment of a business model. Digital change brings with it many changes, including high dynamics and the need to react, pressure on companies to innovate, new distribution channels and complex relationships with customers and partners. Companies are focusing their strategic orientation on digital structures, planning horizons and market boundaries are expanding, and ecosystems and platforms are being created as a result. Digital platforms are seen as the foundation of future value creation systems; they coordinate supply and demand in an ecosystem. In order to achieve the primary research goal, the modal goals were formulated: Determination of the success factors as strategic guidelines for the business model of the digital platform; development of the procedural model for building the ecosystem and creation of a business model for the platform. The modal goals were assigned to the two fields of investigation. The findings on the success factors of the digital platform from investigation field 1 flow into investigation field 2, in which a business model for the digital platform is set up. The success factors were identified on the basis of a literature search. These were expanded in field of investigation 1 by evaluating the scientific works and studies available in the database and by subsequent group interviews.

Digital Business Models in Industrial Ecosystems

Author : Kai-Ingo Voigt
Publisher : Springer Nature
ISBN 13 : 3030820033
Total Pages : 247 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Business Models in Industrial Ecosystems by : Kai-Ingo Voigt

Download or read book Digital Business Models in Industrial Ecosystems written by Kai-Ingo Voigt and published by Springer Nature. This book was released on 2021-10-20 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, digital business models have frequently been the subject of academic and practical discourse. The increasing interconnectivity across the entire supply chain, which is subsumed under the term Industry 4.0, can unlock even farther-reaching potentials for digital business models, affecting entire supply chains and ecosystems. This book examines the specific challenges and obstacles that supply chain and ecosystem management poses with regard to the development of digital business models. The top-quality contributions gathered here focus on the successful implementation of Industry 4.0 in digital business models for industrial organizations in a European context, making the book a valuable asset for researchers and practitioners alike.

Handbook on Digital Platforms and Business Ecosystems in Manufacturing

Author : Sabine Baumann
Publisher : Edward Elgar Publishing
ISBN 13 : 1035301008
Total Pages : 439 pages
Book Rating : 4.0/5 (353 download)

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Book Synopsis Handbook on Digital Platforms and Business Ecosystems in Manufacturing by : Sabine Baumann

Download or read book Handbook on Digital Platforms and Business Ecosystems in Manufacturing written by Sabine Baumann and published by Edward Elgar Publishing. This book was released on 2024-03-14 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely Handbook examines the rapidly expanding research area of digital platforms and business ecosystems in the context of manufacturing industries. Chapters analyze core topics such as business model transformation, ecosystem design, and governance, offering an up-to-date overview of crucial research.

Business Model Management

Author : Bernd W. Wirtz
Publisher : Springer Nature
ISBN 13 : 3030480178
Total Pages : 311 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Business Model Management by : Bernd W. Wirtz

Download or read book Business Model Management written by Bernd W. Wirtz and published by Springer Nature. This book was released on 2020-09-30 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: “How are business models purposeful designed and structured? How can the models be implemented professionally and managed successfully and sustainably? In what ways can existing business models be adapted to the constantly changing conditions? In this clearly structured reference work, Bernd W. Wirtz gives an answer to all these issues and provides the reader with helpful guidance. Although, ‘Business Model Management’ is first and foremost a scientific reference book, which comprehensively addresses the theory of business models, with his book Bernd W. Wirtz also turns to practitioners. Not least, the many clearly analyzed case studies of companies in different industries contribute to this practical relevance. My conclusion: ‘Business Model Management’ is an informative and worthwhile read, both for students of business administration as a textbook as well as for experienced strategists and decision makers in the company as a fact-rich, practical compendium.” Matthias Müller, Chief Executive Officer Porsche AG (2010-2015), Chief Executive Officer (2015-2018) Volkswagen AG “In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and explains the major theoretical approaches in the literature and practical solutions in an easy and understandable way. Numerous examples from business practice highlight the importance of business models in the context of strategic management. The book has the potential to become a benchmark on the topic business models in the German-speaking world.” Hermann-Josef Lamberti, Member of the Board Deutsche Bank AG 1999-2012/ Member of the Board of Directors, Airbus Group “The business environment has become increasingly complex. Due to changing conditions, the executive board of a company is confronted with growing challenges and increasing uncertainty. Thus, a holistic understanding of the corporate production and performance systems is becoming more and more important. At this point, Bernd W. Wirtz introduces and presents the concept of the structured discussion of the own business model. Business models present operational service processes in aggregated form. This holistic approach channels the attention of management, supports a sound understanding of relationships and facilitates the adaption of the business to changing conditions. The management of business models is thus an integrated management concept. Through the conceptual presentation of complex issues the author makes a valuable contribution to the current literature. In particular, the referenced case studies from various industries make the book clear and very applicable to practice.” Dr. Lothar Steinebach, Member of the Board, Henkel AG 2007-2012/ Supervisory Board, ThyssenKrupp AG

Handbook on Digital Business Ecosystems

Author : Baumann, Sabine
Publisher : Edward Elgar Publishing
ISBN 13 : 1839107197
Total Pages : 784 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Handbook on Digital Business Ecosystems by : Baumann, Sabine

Download or read book Handbook on Digital Business Ecosystems written by Baumann, Sabine and published by Edward Elgar Publishing. This book was released on 2022-04-22 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely Handbook on Digital Business Ecosystems provides a comprehensive overview of current research and industrial applications as well as suggestions for future developments. Multi-disciplinary in scope, the Handbook includes rigorously researched contributions from over 80 global expert authors from a variety of areas including administration and management, economics, computer science, industrial engineering, and media and communication.

Intellectual Capital, Smart Technologies and Digitalization

Author : Maria Serena Chiucchi
Publisher : Springer Nature
ISBN 13 : 3030807371
Total Pages : 302 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Intellectual Capital, Smart Technologies and Digitalization by : Maria Serena Chiucchi

Download or read book Intellectual Capital, Smart Technologies and Digitalization written by Maria Serena Chiucchi and published by Springer Nature. This book was released on 2021-10-13 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book treats intellectual capital, smart technologies, and digitalization processes as levers of corporate competitiveness and global value creation. This book is based on theoretical and practical research output from the STEDIC SIDREA Group. It uses several methodologies to discover features and pillars on intellectual capital such as human capital, relational capital, and structural capital as well as smart technologies such as artificial intelligence, Internet of Things, big data, and digitalization.

Digital Business Models

Author : Bernd W. Wirtz
Publisher : Springer
ISBN 13 : 3030130053
Total Pages : 252 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Digital Business Models by : Bernd W. Wirtz

Download or read book Digital Business Models written by Bernd W. Wirtz and published by Springer. This book was released on 2019-04-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.

The Digital Business Ecosystem

Author : Angelo Corallo
Publisher : Edward Elgar Publishing
ISBN 13 : 1781009929
Total Pages : 265 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis The Digital Business Ecosystem by : Angelo Corallo

Download or read book The Digital Business Ecosystem written by Angelo Corallo and published by Edward Elgar Publishing. This book was released on 2007-01-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: By bringing together elements of a radical new approach to the firm based on a biological metaphor of the ecosystem, this unique book extends the limits of existing theories traditionally used to investigate business networks.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Imagination Machine

Author : Martin Reeves
Publisher : Harvard Business Press
ISBN 13 : 1647820871
Total Pages : 248 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis The Imagination Machine by : Martin Reeves

Download or read book The Imagination Machine written by Martin Reeves and published by Harvard Business Press. This book was released on 2021-06-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.

What's Your Digital Business Model?

Author : Peter Weill
Publisher : Harvard Business Press
ISBN 13 : 163369271X
Total Pages : 167 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis What's Your Digital Business Model? by : Peter Weill

Download or read book What's Your Digital Business Model? written by Peter Weill and published by Harvard Business Press. This book was released on 2018-04-17 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.

Research Handbook on Digital Strategy

Author : Carmelo Cennamo
Publisher : Edward Elgar Publishing
ISBN 13 : 1800378904
Total Pages : 429 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Research Handbook on Digital Strategy by : Carmelo Cennamo

Download or read book Research Handbook on Digital Strategy written by Carmelo Cennamo and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. This title contains one or more Open Access chapters.

Digital Pricing

Author : Frank Frohmann
Publisher : Springer Nature
ISBN 13 : 3031245911
Total Pages : 343 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Digital Pricing by : Frank Frohmann

Download or read book Digital Pricing written by Frank Frohmann and published by Springer Nature. This book was released on 2023-03-03 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

Digital Business and Electronic Commerce

Author : Bernd W. Wirtz
Publisher : Springer Nature
ISBN 13 : 3031502892
Total Pages : 1031 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Digital Business and Electronic Commerce by : Bernd W. Wirtz

Download or read book Digital Business and Electronic Commerce written by Bernd W. Wirtz and published by Springer Nature. This book was released on with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovation of Digital Economy

Author : Jianlin Zhang
Publisher : Springer Nature
ISBN 13 : 9819917417
Total Pages : 474 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Innovation of Digital Economy by : Jianlin Zhang

Download or read book Innovation of Digital Economy written by Jianlin Zhang and published by Springer Nature. This book was released on 2023-05-23 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.

Business Modelling in the Dynamic Digital Space

Author : Omar A El Sawy
Publisher : Springer Science & Business Media
ISBN 13 : 3642317650
Total Pages : 78 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Business Modelling in the Dynamic Digital Space by : Omar A El Sawy

Download or read book Business Modelling in the Dynamic Digital Space written by Omar A El Sawy and published by Springer Science & Business Media. This book was released on 2012-08-14 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Springer Briefs volume guides the reader in a comprehensive form to design new digital business models. The book provides strategic roadmaps for enterprises in the digital world, and a comprehensive framework to assess new business models. It aligns both, research and a practical perspective through real case study examples. Even extreme scenarios are employed to ensure that innovative approaches are being considered adequately.

Disruptive Platforms

Author : Tymoteusz Doligalski
Publisher : Routledge
ISBN 13 : 1000530809
Total Pages : 186 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Disruptive Platforms by : Tymoteusz Doligalski

Download or read book Disruptive Platforms written by Tymoteusz Doligalski and published by Routledge. This book was released on 2021-12-20 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has taken platforms only twenty years to become digital economy hubs. They have changed markets, enterprises, and society. They have expedited communication, collaboration, and trade for consumers, winning their attention and collecting their data. In doing so, they have made processes, products, and industries obsolete, and disrupted the expectations and behaviours of market players. This raises the question, are digital platforms global innovators or disruptive monopolists? Are they a solution to problems of the past or emissaries of a problematic future? This book provides a multi-faceted approach to platforms and their profound impact on markets and ecosystems. Economic, managerial, social, and political aspects are analysed, and the differentiation of platforms and their disruptive potential is reviewed. The book also examines the mechanism of achieving a monopolistic position, including in the international supply chain, and the greater influence of platforms on political activity and contemporary democracy. With examples from Poland, USA, and China, the contributions offer an international evaluation of disruptive platforms across a multitude of industries. The edited collection, prepared by scholars from the SGH Warsaw School of Economics, will be valuable to researchers and academics across the fields of strategic management, marketing, innovations, international business, and the digital economy.