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Author : Jackie Jarvis
Publisher : How to Books
ISBN 13 : 9781845283964
Total Pages : 0 pages
Book Rating : 4.2/5 (839 download)
Download or read book 85 Inspiring Ways to Market Your Small Business written by Jackie Jarvis and published by How to Books. This book was released on 2010-03-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small businesses & self-employed.
Author : Jackie Jarvis
Publisher : How To Books
ISBN 13 : 1848036841
Total Pages : 266 pages
Book Rating : 4.8/5 (48 download)
Download or read book 85 Inspiring Ways to Market Your Small Business, 2nd Edition written by Jackie Jarvis and published by How To Books. This book was released on 2009-10-15 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book sets out to be your own, pocket, marketing consultant - without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers 'ownership' of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: - Understand your market place, your competition and your customer - Create a clear and focused business proposition - Develop credible marketing messages that attract your target customer - Decide on the most effective marketing methods for your business - Attract new customers, and boost business with existing customers - Build your business profile so that it's always working for you - Sell yourself and your business with ease and confidence - Complete your marketing plan and create a successful marketing system The ideas are presented separately in bite-sized chunks so that you can devote just a little thinking and reflection time to each one before - most importantly - making it all happen. Contents: About the Author; Prace; Chapter 1. Introduction; Chapter 2. How to get started - evaluating where you are now; Chapter 3. Getting clear about where you're going; Chapter 4. Understanding your marketplace and your competition; Chapter 5. Understanding your customer; Chapter 6. Creating solid foundations; Chapter 7. Getting the price right; Chapter 8. Developing your marketing message; Chapter 9. Determining your marketing methods; Chapter 10. Marketing methods that boost business with existing customers; Chapter 11. Marketing methods that attract new customers; Chapter 12. Profile building marketing; Chapter 13. Selling your services; Chapter 14. Completing your marketing plan; Chapter 15. The simple things that make a big difference; Chapter 16. Creating a marketing system; Chapter 17. Making it happen.
Author : Jackie Jarvis
Publisher :
ISBN 13 : 9780230636200
Total Pages : 256 pages
Book Rating : 4.6/5 (362 download)
Download or read book 85 Inspiring Ways to Market Your Small Business written by Jackie Jarvis and published by . This book was released on 2008-02-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for the many people who run their own small to medium sized business and who want to make them grow. This book sets out to be your own, pocket, marketing consultant without the expense. Not only does it offer some great ideas but it expla
Author : Susan C. Awe
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1598847872
Total Pages : 305 pages
Book Rating : 4.5/5 (988 download)
Download or read book The Entrepreneur's Information Sourcebook written by Susan C. Awe and published by Bloomsbury Publishing USA. This book was released on 2012-01-16 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small businessand in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
Author : David L. McKimmy
Publisher : WestBow Press
ISBN 13 : 144973667X
Total Pages : 136 pages
Book Rating : 4.4/5 (497 download)
Download or read book Marketing Your Way to Easy Living written by David L. McKimmy and published by WestBow Press. This book was released on 2012 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have spent too much money and time trying to discover the right marketing approach to growing your small business, this book will guide you in the right direction. I have spent the time and money to narrow down the correct marketing processes for any small business. I have discovered after interviewing many small business clients, the main reason for failure is not following through with the marketing process in place. If there is not immediate success, the owner will change gears and try something else, without ever really knowing if the marketing would have been a success. I have done the work, now take this book and put in place a great marketing system in your own business. Be thorough, be consistent, and most of all, be patient!
Author : Larry Myers
Publisher :
ISBN 13 : 9780615485188
Total Pages : 114 pages
Book Rating : 4.4/5 (851 download)
Download or read book Small Business Goes Social written by Larry Myers and published by . This book was released on 2011-05-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is considered to be the most profitable skill required for running a small business? It's not keeping the shelves stocked. It's not managing employees. It's not even having a good product. No. The most important skill is marketing your business. Why? Well, the only time you can bring money into your business is if you sell something. You can't stock the shelves unless you have money to buy the stuff to put on the shelves. And you can't pay your employees unless you have money come in the business from selling stuff. A good product might as well be a piece of junk in a box if nobody knows it exists. That's where marketing comes in. Marketing is how you communicate to the public that you have a good product, that you offer a good consumer experience and that they should buy from you, rather than one of your competitors. Marketing is also the most misunderstood skill on the planet. Poor marketing is perhaps why 65% of new businesses close their doors within 2 years, and over 85% of businesses don't make it 8 years before going under. Since most of your competition doesn't understand how to market properly, to bring in amazing results in little to no time puts you well ahead of the game. So just knowing a few simple things will put you at a great advantage. In the land of the blind, the person with one eye is KING! Within this book you'll find the 8 most powerful - and profitable - marketing strategies so you can become the king in your area in as quickly as 90 days or less. Small Business Goes Social takes small business owners through a marketing action plan to: 1.Make the most out of current customers 2.Conduct more effective offline, and print media marketing 3.Implement social media and mobile media marketing This guide is created by small business owners who for 25 years have implemented almost every marketing strategy available for their own small businesses and now consult with small business owners sharing their experience in developing and implementing marketing strategies for online and offline marketing. If you're looking for marketing theory or a university-level course on marketing, you'll need to look elsewhere. However, if you want specific how-to, action-based strategies you can implement right away, this book is for you. It will show you techniques to on first maximize your relationship with existing customers and then use marketing tools and social media to recruit new customers. Included is an explanation of using Facebook, Twitter, LinkedIn, and YouTube channels to enhance marketing with lead capture websites, autoresponders, and other online activities. Poor marketing is why many small businesses open and then close shortly afterward. A small business simply cannot afford to market as companies such as McDonalds and Wal-Mart do, so why try? Today's marketing for small businesses and entrepreneurs is based on relationships, whether the marketing is done online or offline. Social media has brought us to this point where small businesses should take the best from old offline marketing methods and adopt the new social media methods explained in this book, combining the two for maximum effect. The most profitable skill you can have to run your small business is to be an effective marketer. Don't let your organization slow to a stand-still. Read Small Business Goes Social, implement the suggested actions, and reap the rewards in enhanced profits.
Author : Caren L. Cantrell
Publisher : CreateSpace
ISBN 13 : 9781461191490
Total Pages : 92 pages
Book Rating : 4.1/5 (914 download)
Download or read book Small Business Marketing Magic written by Caren L. Cantrell and published by CreateSpace. This book was released on 2012-04-10 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important skill in running your small business is knowing how to market your business. Yet marketing is also the most misunderstood skill on the planet. Poor marketing is perhaps why 65% of new businesses close their doors after 2 years, and over 85% of businesses don't make it past 8 years before going under. In Small Business Marketing Magic you'll gain access to the 8 most powerful - and profitable - marketing strategies that you can start using today to become the “king” in your own local marketplace. This is simple, practical advice that any business owner can implement but few do. Inside this book you'll:• Unmask the leverage of referral marketing when done the right way. • Discover how to put some oomph into those Yellow Page ads. • Explore integrating new school social media with old school tactics for even greater success.• Find out how to use the “ultimate business card” to keep you top of mind with your customers and prospects.
Author : Andrew Griffiths
Publisher :
ISBN 13 : 9788179924303
Total Pages : 268 pages
Book Rating : 4.9/5 (243 download)
Download or read book 101 Ways To Market Your Business written by Andrew Griffiths and published by . This book was released on 2005-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: These innovative ideas are simple, affordable and quick many of them take less than 30 minutes to implement and will bring you fast results. Choose and apply a new idea each week or use this book as a source of inspiration for new ways to market your se
Author : Jonathan Taylor
Publisher :
ISBN 13 : 9780557077106
Total Pages : 0 pages
Book Rating : 4.0/5 (771 download)
Download or read book The Official Small Business Guide to Marketing 2.0 written by Jonathan Taylor and published by . This book was released on 2009-06-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget Using Old Fashioned Stale Marketing Tactics! Instead, learn simple online strategies for dominating your Industry today. In this book you will discover- How to Cut Your Adverting Budget by as Much as 50%%%% while growing your profits How to chop your competition off at the knees using Simple Online Tools. How to Have Instant Credibility and Internet Presence through Video Marketing How To Build an Automated Customer List with Little Time or Effort.
Author : Dennis L. Morgan
Publisher :
ISBN 13 : 9780964082304
Total Pages : 269 pages
Book Rating : 4.0/5 (823 download)
Download or read book The Complete Guide to Marketing a Small Business Or Product Successfully written by Dennis L. Morgan and published by . This book was released on 1993-12-01 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide To MARKETING A SMALL BUSINESS OR PRODUCT SUCCESSFULLY contains hundreds of useful, practical, proven effective techniques that will immediately cut costs & increase profits. It contains everything you need to know about marketing to do your own advertising, public relations, research, direct mail, & sales promotion to attract all the business you need. No other single publication gives you these facts using a practical, easy-to-read STYLE with easy-to-follow examples that any business can use. You are capable of putting this information to use the very same day you read about it. The AUDIENCE is anyone who owns, runs or has anything to do with a business & wants to learn how to sell more of whatever they offer. Topics include: Over 50 no/low cost promotion ideas; how to make money without money; how to obtain free advertising; the top five proven, successful marketing strategies that transformed many product failures into some of the world's most successful businesses; how to save thousands on marketing & advertising; & the most unique, impressive, inexpensive ways to market any business. TO ORDER CALL: Morgan Publishing (310) 891-0951 or FAX (310) 891-0921. 25202 Crenshaw Blvd., Suite 214, Torrance, CA 90505.
Author : Leonard M. Lodish
Publisher : Pearson Education
ISBN 13 : 0132716321
Total Pages : 450 pages
Book Rating : 4.1/5 (327 download)
Download or read book Marketing That Works written by Leonard M. Lodish and published by Pearson Education. This book was released on 2007-03-21 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion–and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works–and read it today. Includes online access to state-of-the-art marketing allocation software!
Author : Jay Baer
Publisher : Penguin
ISBN 13 : 1101633883
Total Pages : 242 pages
Book Rating : 4.1/5 (16 download)
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Author : Peter Sims
Publisher : Simon and Schuster
ISBN 13 : 1439170444
Total Pages : 226 pages
Book Rating : 4.4/5 (391 download)
Download or read book Little Bets written by Peter Sims and published by Simon and Schuster. This book was released on 2011-04-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (The Wall Street Journal). What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.
Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470900520
Total Pages : 196 pages
Book Rating : 4.4/5 (79 download)
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author : Marc J. Kuchner
Publisher : Island Press
ISBN 13 : 1610911733
Total Pages : 248 pages
Book Rating : 4.6/5 (19 download)
Download or read book Marketing for Scientists written by Marc J. Kuchner and published by Island Press. This book was released on 2012-06-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
Author : Rose Arny
Publisher :
ISBN 13 :
Total Pages : 1816 pages
Book Rating : 4.3/5 (91 download)
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2003 with total page 1816 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : H.W. Wilson Company
Publisher :
ISBN 13 :
Total Pages : 688 pages
Book Rating : 4.3/5 (91 download)
Download or read book Library Literature written by H.W. Wilson Company and published by . This book was released on 1934 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An index to library and information science".
