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Author :
Publisher : Red Pencils
ISBN 13 : 9671046002
Total Pages : 33 pages
Book Rating : 4.6/5 (71 download)
Download or read book 500 Questions To Inspire A Better Marketing Plan written by and published by Red Pencils. This book was released on with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Randy Pausch
Publisher :
ISBN 13 : 9780340978504
Total Pages : 0 pages
Book Rating : 4.9/5 (785 download)
Download or read book The Last Lecture written by Randy Pausch and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author, a computer science professor diagnosed with terminal cancer, explores his life, the lessons that he has learned, how he has worked to achieve his childhood dreams, and the effect of his diagnosis on him and his family.
Author : Robert Simons
Publisher : Harvard Business Review Press
ISBN 13 : 142213332X
Total Pages : 218 pages
Book Rating : 4.4/5 (221 download)
Download or read book Seven Strategy Questions written by Robert Simons and published by Harvard Business Review Press. This book was released on 2010-11-16 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simons presents the seven key questions a manager and his team must continually ask. Drawing on decades of research into performance management systems and organization design, "Seven Strategy Questions" is a no-nonsense, must-read resource for all leaders in any organization.
Author : Vik Venkatraman
Publisher : John Wiley & Sons
ISBN 13 : 047093378X
Total Pages : 276 pages
Book Rating : 4.4/5 (79 download)
Download or read book Inspired! written by Vik Venkatraman and published by John Wiley & Sons. This book was released on 2010-12-15 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want will want to buy. Provides readers with inspiring true stories and anecdotes, as well as insightful interviews with top entrepreneurs and merchandisers Presents invaluable research as to producers, designers, distributors, and retailers Divided into three easy-to-follow sections – Development, Launch, and Rollout With unemployment hovering around 10%, many individuals are turning to the world of entrepreneurship. Now more than ever individuals, start-ups, and small businesses need expert guidance on how to bring their products from concept to shelf. Inspired! provides that guidance.
Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511019671
Total Pages : 28 pages
Book Rating : 4.5/5 (11 download)
Download or read book Summary: Outside Innovation written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-28 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Patricia Seybold's book: "Outside Innovation: How Your Customers Will Co-Design Your Company's Future". This complete summary of the ideas from Patricia Seybold's book "Outside Innovation" shows how the best way to innovate today is to open up your business to your most passionate customers and let them become an integral part of your overall innovation process. This “outside in” approach to innovation is even better than attempting to assemble the smartest product development people can find. In her book, the author explains how astute and savvy customers, when provided with robust tools, will create products which are more appealing than you can ever develop using your own internal resources alone. This summary will teach you how to provide opportunities to engage your customers and generate energy that will spawn new products and services. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Outside Innovation" and discover the key to letting your customers decide your future and harnessing their creativity.
Author : Peter F. Drucker
Publisher : John Wiley & Sons
ISBN 13 : 1118045408
Total Pages : 150 pages
Book Rating : 4.1/5 (18 download)
Download or read book The Five Most Important Questions You Will Ever Ask About Your Organization written by Peter F. Drucker and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance. Peter Drucker's five questions are: What is our Mission? with Jim Collins Who is our Customer? with Phil Kotler What does the Customer Value? with Jim Kouzes What are our Results? with Judith Rodin What is our Plan? with V. Kasturi Rangan These essential questions, grounded in Peter Drucker's theories of management, will take readers on a exploration of organizational and personal self-discovery, giving them a means to assess how to be--how to develop quality, character, mind-set, values and courage. The questions lead to action. By asking these questions, readers can focus on why they are doing what they are doing in their work, and how to do it better. Designed for today's busy professionals, this brief, clear and accessible book will challenge readers to ask these provocative questions and it will stimulate spirited discussions and action within any organization, inspiring positive change and new levels of excellence, helping all to envision the future of theirs' or any organization.
Author : Richard M.S. Wilson
Publisher : Routledge
ISBN 13 : 1136435247
Total Pages : 552 pages
Book Rating : 4.1/5 (364 download)
Download or read book Strategic Marketing Planning written by Richard M.S. Wilson and published by Routledge. This book was released on 2010-05-04 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
Author : Paul Fifield
Publisher : Routledge
ISBN 13 : 1136004416
Total Pages : 348 pages
Book Rating : 4.1/5 (36 download)
Download or read book Marketing Strategy written by Paul Fifield and published by Routledge. This book was released on 2012-07-26 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy
Author : Marcus Sheridan
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)
Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Author : John Mackey
Publisher : Harvard Business Review Press
ISBN 13 : 1625271751
Total Pages : 368 pages
Book Rating : 4.6/5 (252 download)
Download or read book Conscious Capitalism, With a New Preface by the Authors written by John Mackey and published by Harvard Business Review Press. This book was released on 2014-01-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.
Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1526424541
Total Pages : 548 pages
Book Rating : 4.5/5 (264 download)
Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2017-11-25 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.
Author : Bernie Borges
Publisher : Wheatmark, Inc.
ISBN 13 : 1604942886
Total Pages : 313 pages
Book Rating : 4.6/5 (49 download)
Download or read book Marketing 2.0 written by Bernie Borges and published by Wheatmark, Inc.. This book was released on 2009 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.
Author : Martin Reeves
Publisher : Harvard Business Review Press
ISBN 13 : 1625275870
Total Pages : 281 pages
Book Rating : 4.6/5 (252 download)
Download or read book Your Strategy Needs a Strategy written by Martin Reeves and published by Harvard Business Review Press. This book was released on 2015-05-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.
Author : Jenny Sullivan
Publisher :
ISBN 13 : 9781616738730
Total Pages : 196 pages
Book Rating : 4.7/5 (387 download)
Download or read book Brochures: Making a Strong Impression written by Jenny Sullivan and published by . This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of 85 outstanding brochure designs that have proved to be more difficult to nail than most, pieces that have truly pushed designer's creativity and forced them to reach inside.
Author : Jim F. Kukral
Publisher : John Wiley & Sons
ISBN 13 : 0470880686
Total Pages : 306 pages
Book Rating : 4.4/5 (78 download)
Download or read book Attention! This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Author : Doug Harrison
Publisher : Morgan James Publishing
ISBN 13 : 1631959522
Total Pages : 143 pages
Book Rating : 4.6/5 (319 download)
Download or read book The Rise Framework written by Doug Harrison and published by Morgan James Publishing. This book was released on 2023-01-17 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business and brand suffers from at least one Mind Trap impeding them from owning a more distinctive and profitable place in the world. Within The Rise Framework, Doug Harrison identifies 10 Mind Traps that business owners, marketers, and sales professionals should actively replace when presenting their proposition to customers or clients. Companies lose many prospective clients by being an OverExplainer, Copy Catter, Feature Lister, Glorifier, Tactician, Day Jobber, Pillar Pitcher, Defender, Schmoozer, or Interrogator. Mind Traps occur when individuals operate in a “first-person” mindset that focuses more on what they do instead of why they matter. Scaling Expert Doug Harrison, who has supported over 1,000 businesses reveals how to leverage a “third-person” mentality built upon deep empathy for the customer journey to own and claim the best of who you can be. The Rise Framework reveals an approach to replace worn out elevator pitches and generic marketing with an inspiring tiered explanation of a brand’s unique distinctions that works for every situation. Harrison’s approach clearly outlines how brands and businesses can uniquely claim their distinct Promise, Pillars, Proof Points, and Power Plant to power their entire organization with ten relatable case studies to illustrate how quickly sales, marketing, operations and culture can be elevated when a brand realizes their full meaning and potential.
Author : E. Mukasa-Mugerwa
Publisher : ILRI (aka ILCA and ILRAD)
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4./5 ( download)
Download or read book The Camel (Camelus Dromedarius) written by E. Mukasa-Mugerwa and published by ILRI (aka ILCA and ILRAD). This book was released on 1981-01-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
