Author : Ryu Jaeyun
Publisher : Seoul Selection
ISBN 13 : 1624120792
Total Pages : 273 pages
Book Rating : 4.6/5 (241 download)
Book Synopsis 5 Keys to Understanding China by : Ryu Jaeyun
Download or read book 5 Keys to Understanding China written by Ryu Jaeyun and published by Seoul Selection . This book was released on 2016-11-02 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A former Samsung negotiator with twenty years of experience in China shares his insights on Chinese culture as well as practical tips for doing business with the Chinese. Drawing on firsthand knowledge of the Chinese market, the author guides readers through the ins and outs of localization and negotiation. In China, he argues, a society deeply informed by a Sinocentric worldview, Western-defined global standards won’t get you very far; to succeed in doing business there, a correct understanding of Chinese national pride, among other things, is essential. The author is recognized as a China expert by the Chinese themselves, having even being invited to lecture at the Central Party School, where elite members of China’s Communist Party are trained. His vivid accounts of his own business dealings in China are interspersed with incisive commentary on the definitive elements of Chinese culture for a fascinating read.