Blue Ocean Shift

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Publisher : Hachette Books
ISBN 13 : 0316314056
Total Pages : 286 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Blue Ocean Shift by : W. Chan Kim

Download or read book Blue Ocean Shift written by W. Chan Kim and published by Hachette Books. This book was released on 2017-09-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Developing Successful Marketing Strategies

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Publisher : Business Expert Press
ISBN 13 : 1606499610
Total Pages : 154 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Developing Successful Marketing Strategies by : Gary W. Randazzo

Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.

Brand Naming

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Publisher : Business Expert Press
ISBN 13 : 1637421567
Total Pages : 233 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Brand Naming by : Rob Meyerson

Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

The Survival Kit For Libraries (A Marketing Approach)

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Author :
Publisher : K.K. Publications
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Survival Kit For Libraries (A Marketing Approach) by : Dr. R.K. Bhatt

Download or read book The Survival Kit For Libraries (A Marketing Approach) written by Dr. R.K. Bhatt and published by K.K. Publications. This book was released on 2022-02-20 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and services, strategies and technique, promotion of LIS products and services, management consultancy and information analysis consolidation and repackaging etc. The organization of the book is done as given below: Chapter: 1- Fundamental Concepts Chapter: 2- Strategies and Techniques Chapter: 3- Promotion of LIS Products and Services Chapter: 4- Management Consultancy Chapter: 5 Information Analysis, Consolidation and Re-Packaging Appendix : 1 Research in Marketing of LIS Products and Services Appendix : 2 Research in Manag-ement Consultancy Appendix : 3 Case study on Marketing

Gower Handbook of Call and Contact Centre Management

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Author :
Publisher : Routledge
ISBN 13 : 1351932365
Total Pages : 368 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Gower Handbook of Call and Contact Centre Management by : Natalie Calvert

Download or read book Gower Handbook of Call and Contact Centre Management written by Natalie Calvert and published by Routledge. This book was released on 2017-05-15 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Call centres and contact centres form an important and rapidly growing part of today's business world. They present a range of management challenges, from strategic decisions about how to develop a customer strategy, business planning, through to detailed considerations of staffing levels and appropriate technology. This new handbook, the first of its kind, provides a unique insight giving expert opinions on how to get the most out of your contact centre operations. Natalie Calvert, a specialist in the field, has brought together a team of 35 experienced practitioners who provide invaluable knowledge, share their experiences and draw on real-life examples to suggest practical solutions on a wide range of topics. This handbook is an indispensible guide and reference for call and contact centre managers, HR specialists and senior executives responsible for marketing, sales or customer services. The handbook is divided into six parts: I The business plan II The people factor III Contact centre technology IV Standards, processes, and outsourcing V Building profitable customer relationships VI The future.

Leading with Integrity – Authentic Behavior as a Basis for Successful Leadership

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Author :
Publisher : Best of HR - Berufebilder.de®
ISBN 13 : 3965967088
Total Pages : 132 pages
Book Rating : 4.9/5 (659 download)

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Book Synopsis Leading with Integrity – Authentic Behavior as a Basis for Successful Leadership by : Simone Janson

Download or read book Leading with Integrity – Authentic Behavior as a Basis for Successful Leadership written by Simone Janson and published by Best of HR - Berufebilder.de®. This book was released on 2024-09-02 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Be the Boss" edition, which also in its 2nd edition guides you to leadership success, is published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education. It offers you the concentrated expertise of renowned experts (overview in the book preview), as well as tailored premium content and access to travel deals with discounts of up to 75%. At the same time, you are doing good and supporting sustainable projects. Because integrity is the foundation for successful leadership. This book offers practical approaches for leaders to lead with authenticity integrity. From ethical principles to promoting an integral corporate culture, it provides a comprehensive guide for leaders aiming to build their leadership on strong ethical values. Moreover, it includes in-depth insights into proven methods for promoting integrity in the workplace shows how experienced leaders can gain their teams' trust through authentic behavior. The book is an indispensable resource for leaders aiming to strengthen their integrity in leadership. Today's managers have to fulfil high demands. That's why we have once again explored the topics of our most popular success titles in the light of new strategies - as targeted inspiration for your day-to-day management. With its "Info on Demand" concept, the publisher not only participated in an EU-funded program but was also awarded the Global Business Award as Publisher of the Year. Therefore, by purchasing this book, you are also doing good: The publisher is financially and personally involved in socially relevant projects such as tree planting campaigns, the establishment of scholarships, sustainable living arrangements, and many other innovative ideas. The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only imparts expert knowledge but also allows you to ask individual questions and receive personal advice. In doing so, expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-researched and reliable content, as well as the trust you place in us, very seriously. Therefore, all texts are written by experts in their field. Only for better accessibility of information do we rely on AI-supported data analysis, which assists you in your search for knowledge. You also gain extensive premium services : Each book includes detailed explanations and examples, making it easier for you to successfully use the consultation services, freeky available only to book buyers. Additionally, you can download e-courses, work with workbooks, or engage with an active community. This way, you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and successes tangible. That's why, as part of the reader community, you have the unique opportunity to make your journey to personal success even more unforgettable with travel deals of up to 75% off. Because we know that true success is not just a matter of the mind, but is primarily the result of personal impressions and experiences. Publisher and editor Simone Janson is also a bestselling author and one of the 10 most important German bloggers according to the Blogger Relevance Index. Additionally, she has been a columnist and author for renowned media such as WELT, Wirtschaftswoche, and ZEIT - you can learn more about her on Wikipedia.

The Path to Successful Entrepreneurship – Found & Successfully Lead Your Own Company

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Author :
Publisher : Best of HR - Berufebilder.de®
ISBN 13 : 396596626X
Total Pages : 167 pages
Book Rating : 4.9/5 (659 download)

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Book Synopsis The Path to Successful Entrepreneurship – Found & Successfully Lead Your Own Company by : Simone Janson

Download or read book The Path to Successful Entrepreneurship – Found & Successfully Lead Your Own Company written by Simone Janson and published by Best of HR - Berufebilder.de®. This book was released on 2024-09-02 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Be the Boss" edition, which also in its 2nd edition guides you to leadership success, is published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education. It offers you the concentrated expertise of renowned experts (overview in the book preview), as well as tailored premium content and access to travel deals with discounts of up to 75%. At the same time, you are doing good and supporting sustainable projects. Because the path to a successful entrepreneur requires not only entrepreneurial thinking but also effective leadership qualities. "The Path to a Successful Entrepreneur - Starting Successfully Leading Your Own Business" offers aspiring entrepreneurs executives practical tips strategies for founding successfully leading their own business. The book not only imparts entrepreneurial know-how but also offers insights into effective leadership techniques. An indispensable resource for executives embarking on entrepreneurship or leading their own company successfully. Today's managers have to fulfil high demands. That's why we have once again explored the topics of our most popular success titles in the light of new strategies - as targeted inspiration for your day-to-day management. With its "Info on Demand" concept, the publisher not only participated in an EU-funded program but was also awarded the Global Business Award as Publisher of the Year. Therefore, by purchasing this book, you are also doing good: The publisher is financially and personally involved in socially relevant projects such as tree planting campaigns, the establishment of scholarships, sustainable living arrangements, and many other innovative ideas. The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only imparts expert knowledge but also allows you to ask individual questions and receive personal advice. In doing so, expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-researched and reliable content, as well as the trust you place in us, very seriously. Therefore, all texts are written by experts in their field. Only for better accessibility of information do we rely on AI-supported data analysis, which assists you in your search for knowledge. You also gain extensive premium services : Each book includes detailed explanations and examples, making it easier for you to successfully use the consultation services, freeky available only to book buyers. Additionally, you can download e-courses, work with workbooks, or engage with an active community. This way, you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and successes tangible. That's why, as part of the reader community, you have the unique opportunity to make your journey to personal success even more unforgettable with travel deals of up to 75% off. Because we know that true success is not just a matter of the mind, but is primarily the result of personal impressions and experiences. Publisher and editor Simone Janson is also a bestselling author and one of the 10 most important German bloggers according to the Blogger Relevance Index. Additionally, she has been a columnist and author for renowned media such as WELT, Wirtschaftswoche, and ZEIT - you can learn more about her on Wikipedia.

The Modern Marketer's Field Guide

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Author :
Publisher : Lulu.com
ISBN 13 : 0615487815
Total Pages : 151 pages
Book Rating : 4.6/5 (154 download)

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Book Synopsis The Modern Marketer's Field Guide by : Matt Heinz

Download or read book The Modern Marketer's Field Guide written by Matt Heinz and published by Lulu.com. This book was released on 2013-07-08 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The speed of innovation and change in B2B marketing has never been greater. And the need for clarity, for a blueprint, for a guide to what's really working and how to apply it specifically to increase sales pipeline growth, velocity and conversion - that's what we get asked for more than anything else. Which is why we wrote this book. It covers a lot of ground, but quickly. We've addressed a comprehensive view of the sales and marketing pipeline, but done it in quick bursts with lots of specific, actionable ideas, strategies and tactics you can put to work right away.

Go Pro

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Publisher :
ISBN 13 : 9780988667907
Total Pages : 149 pages
Book Rating : 4.6/5 (679 download)

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Book Synopsis Go Pro by : Eric Worre

Download or read book Go Pro written by Eric Worre and published by . This book was released on 2013 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over twenty years ago, Worre began focusing on developing the skills to become a network marketing expert. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to create the life of your dreams. He shows you how to find prospects, present your product, help them become customers or distributors, and much more.

Strategic Planning

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Publisher : John Wiley & Sons
ISBN 13 : 9780471291978
Total Pages : 340 pages
Book Rating : 4.2/5 (919 download)

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Book Synopsis Strategic Planning by : Peter J. Rea

Download or read book Strategic Planning written by Peter J. Rea and published by John Wiley & Sons. This book was released on 1997-10-15 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Planning A Practical Guide Peter Rea, Ph.D., HaroldKerzner, Ph.D. In today's business world, now more than ever, theonly constant is change. With technology producing a steady streamof innovations, consumer preferences shifting rapidly, andworld-wide free trade increasing, successful managers face agrowing challenge to remain a step ahead of the future. Frombusiness students to corporate managers, anyone interested in thisdiscipline will find no resource more insightful and engaging thanStrategic Planning: A Practical Guide. From their extensiveexperience consulting with Fortune 500 companies, Rea and Kerznerhave succeeded in crafting the definitive introduction to strategicplanning and management policy and strategy--from the grass-rootsprinciples to the practical applications utilized by organizationstoday. Examining the integral roles of finance, marketing, learningcurves, research and development, inventory control, andmanufacturing techniques, Strategic Planning presents acomprehensive overview of the development and implementation ofcontemporary strategic planning models applicable to both small andlarge businesses. Rather than teaching complex, integrated theory,the authors offer a straight-forward approach to demonstratestrategic planning and management policy techniques. Withstep-by-step methods on how to apply relevant material, along withdiscussion questions, and problems designed to highlight thepractical application of particular issues, companies cansuccessfully formulate and implement strategic initiativesto: * Establish a clear direction for the future * Make decisions across levels and functions * Improve organizational performance * Build teamwork and expertise * Aid executives in thinking and behaving strategically * And more!

Working in the Global Economy

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Author :
Publisher : Routledge
ISBN 13 : 0415891302
Total Pages : 291 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis Working in the Global Economy by : Roblyn Simeon

Download or read book Working in the Global Economy written by Roblyn Simeon and published by Routledge. This book was released on 2013 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is clear that although the human resource management field has been drastically affected by global competition over the last twenty years, most of the research and publications in the field are geared to providing corporations with an understanding of their business environment. This book takes an entirely different approach by looking at the job and career markets from the point of view of individuals who are searching for new strategies to develop their careers in a global environment. This book offers readers the tools they need to evaluate and manage their career environment and personal career profiles, and ultimately, to have a rewarding global career.

Advanced Selling Strategies

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0684824744
Total Pages : 436 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis Advanced Selling Strategies by : Brian Tracy

Download or read book Advanced Selling Strategies written by Brian Tracy and published by Simon and Schuster. This book was released on 1996-08-27 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents techniques for successful sales results, offering listeners tips on how to conquer fears, read customers, plan strategically, focus efforts on key emotional elements, and close every sale.

Handbook of Research on Project Management Strategies and Tools for Organizational Success

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Author :
Publisher : IGI Global
ISBN 13 : 1799819353
Total Pages : 537 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Project Management Strategies and Tools for Organizational Success by : Moreno-Monsalve, Nelson Antonio

Download or read book Handbook of Research on Project Management Strategies and Tools for Organizational Success written by Moreno-Monsalve, Nelson Antonio and published by IGI Global. This book was released on 2020-01-17 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project management tools can be used as an alternative to improve and strengthen a company’s position in the market. However, the management of projects has been in constant transformation. Elements such as time, cost, and scope, on which it is based, have been complemented with other trends, such as the project team, change management, knowledge management, good negotiation practices, management of stakeholders, sustainability, etc. In order to improve the competitiveness of their company and increase earned value, managers must remain up to date on these latest transformations and best practices. The Handbook of Research on Project Management Strategies and Tools for Organizational Success is a pivotal reference source that analyzes and disseminates new trends that will allow managers to improve their skills and strengthen the performance of their companies through obtaining better results in the projects undertaken. While highlighting topics such as market growth, risk management, and value creation, this book is ideally designed for project managers, managers, business professionals, entrepreneurs, academicians, researchers, and students seeking current research on improving the competitiveness of companies as well as increasing their earned value.

Valuable Content Marketing

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749473282
Total Pages : 328 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Valuable Content Marketing by : Sonja Jefferson

Download or read book Valuable Content Marketing written by Sonja Jefferson and published by Kogan Page Publishers. This book was released on 2015-07-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.

Strategies for Successful Career Change

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Author :
Publisher : Ten Speed Press
ISBN 13 : 0307768546
Total Pages : 226 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Strategies for Successful Career Change by : Martha E. Mangelsdorf

Download or read book Strategies for Successful Career Change written by Martha E. Mangelsdorf and published by Ten Speed Press. This book was released on 2010-11-17 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready for a change? Whether you’re seeking a more fulfilling job or rethinking your career goals after a layoff, the questions you face are crucial. In Strategies for Successful Career Change, seasoned business and career journalist Martha E. Mangelsdorf distills lessons from a diverse group of people who have made the leap and landed on their feet. To help you navigate the challenges, pitfalls, and rewards of career transition, this book will show you how to: • Align your professional life with your personal goals • Identify your transferable skills, strengths, and constraints • Explore possible new careers in low-risk ways • Change careers while still paying the bills You’ll assess your current work life and aspirations, while taking into account logistical realities such as finances, health insurance, and family obligations. Through exercises, resources, and inspiring stories from successful career-changers, this supportive and empowering guide will help you find your very best next work life. “If you’re considering a career change, this book should be your go-to resource for insight, strategy, and practical advice. But even better, it serves up the inspiration we all need to do something great, thanks to real stories from people who’ve discovered their best life.” --Keith Ferrazzi, author of Never Eat Alone and Who’s Got Your Back “The genius of this book is its integration of solid, tried-and-true principles of career change with practical, engaging real-life stories of people who used them. An essential resource for career-changers and those who love them.” --Margaret Benefiel, PhD, author of Soul at Work and The Soul of a Leader “If you’re thinking about changing careers, Martha Mangelsdorf’s book is a must-read. Even if you’re not thinking about changing careers, it’s a should-read. Her fascinating stories about successful career-changers will make you ask yourself vital questions that are all too easy to ignore.” --Bo Burlingham, editor at large of Inc. magazine and author of Small Giants: Companies That Choose to Be Great Instead of Big

The Well-fed Writer

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Author :
Publisher : WriteInc.
ISBN 13 : 0967059852
Total Pages : 307 pages
Book Rating : 4.9/5 (67 download)

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Book Synopsis The Well-fed Writer by : Peter Bowerman

Download or read book The Well-fed Writer written by Peter Bowerman and published by WriteInc.. This book was released on 2005 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Making the Common Man Rich

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Author :
Publisher : Notion Press
ISBN 13 :
Total Pages : 177 pages
Book Rating : 4.8/5 (92 download)

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Book Synopsis Making the Common Man Rich by : Uday Shetty

Download or read book Making the Common Man Rich written by Uday Shetty and published by Notion Press. This book was released on 2023-06-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we've explored the power of network marketing as a tool for creating wealth and financial freedom. Through real-life examples and practical tips, we've shown how anyone can start and grow a successful network marketing business, regardless of their background or experience. Key Takeaways: Network marketing is a powerful way to create passive income streams and build long-term wealth. Success in network marketing requires a strong work ethic, a willingness to learn, and a commitment to personal development. Building a strong network of like-minded individuals is key to success in network marketing. It's important to choose a reputable company with a proven track record in network marketing. Success in network marketing is not a get-rich-quick scheme - it requires time, effort, and patience. Call to Action: If you're ready to take control of your financial future and build a business that can create real wealth and freedom, then network marketing could be the perfect opportunity for you. Don't wait - start taking action today by researching reputable network marketing companies, attending networking events, and reaching out to successful network marketers for advice and guidance. With the right mindset and approach, you can become one of the many common people who have achieved extraordinary success through network marketing.