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42 Rules Of Product Management
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Book Synopsis 42 Rules of Product Management (2nd Edition) by : Brian Lawley
Download or read book 42 Rules of Product Management (2nd Edition) written by Brian Lawley and published by Happy About. This book was released on 2012 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: 42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!
Book Synopsis 42 Rules of Product Marketing by : Phil Burton
Download or read book 42 Rules of Product Marketing written by Phil Burton and published by Happy About. This book was released on 2012 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation A collection of product marketing wisdom and insights from 42 experts from around the world exposes readers to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.
Book Synopsis Product Management For Dummies by : Brian Lawley
Download or read book Product Management For Dummies written by Brian Lawley and published by John Wiley & Sons. This book was released on 2017-01-05 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
Author :American Bar Association. House of Delegates Publisher :American Bar Association ISBN 13 :9781590318737 Total Pages :216 pages Book Rating :4.3/5 (187 download)
Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Book Synopsis How Reliable is Your Product? by : Mike Silverman
Download or read book How Reliable is Your Product? written by Mike Silverman and published by Happy About. This book was released on 2012 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, the way to test a product's reliability was to build it--and then try to break it. As systems and technologies improved, TAAF (Test, Analyze and Fix) methodologies were developed and adopted. In today's global economy, with its short, technologically-intense product life cycles, TAAF cannot suffice. Reliability can no longer be a step or a series of steps in product development; it is something that needs to be acknowledged up front and built into the product from its very conception. Reliability, in other words, must be 'designed in.' Product developers now have many tools--software and hardware--at their disposal for building reliability in from the get go. From the organizational point of view, what better way to design in reliability than to make designers themselves responsible for the reliability of their designs? As "Mike Silverman" explains in "How Reliable is Your Product?," this is why the role of the reliability engineer is changing to one of mentor. Product developers are now responsible for going out and finding the best testing tools and then training the designers on their use, so that designers factor and build in reliability at every stage of product design. Mike has focused on reliability throughout his 25-year career, and has observed the position of reliability in the organization evolve. In this book, he condenses his expertise and experience into a volume of immense practical worth to the engineering and engineering management communities including designers, manufacturing engineers and reliability/quality engineers. Among other things, Mike discusses how reliability fits, or should fit, within the product design cycle. He provides a high-level overview of reliability techniques available to engineers today. He lucidly discusses the design of experiments and the role of failure management. With case studies and narratives from personal experience, Mike discusses optimal ways to utilize different reliability techniques. He highlights common errors of judgment, missteps and sub-optimal decisions that are often made within organizations on the path to total reliability. With"How Reliable is Your Product?" "Mike Silverman" has delivered what few have done before--a comprehensive yet succinct overview of the field of reliability engineering and testing. Engineers and engineering managers will find much in this book of immediate, practical value.
Book Synopsis Product Research Rules by : C. Todd Lombardo
Download or read book Product Research Rules written by C. Todd Lombardo and published by O'Reilly Media. This book was released on 2020-11-10 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. Recognize and avoid common research pitfalls Switch to the insight-making mindset that underlies all successful research efforts Find out how to look at data, formulate the right questions, and pick the right research method Learn interview techniques and research skills Analyze for insights collaboratively while avoiding bias Inspire action with your insights through powerful presentations and prototypes Learn how to involve a wide variety of stakeholders in research, from developers to executives Discover how you can make research a habit, not a one-off effort
Book Synopsis 42 Rules of Marketing (2nd Edition) by : Laura Lowell
Download or read book 42 Rules of Marketing (2nd Edition) written by Laura Lowell and published by Happy About. This book was released on 2012-07-06 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The `42 Rules of Marketing - 2nd Edition¿ is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don¿t always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn¿t that the point?
Book Synopsis Agile Excellence for Product Managers by : Greg Cohen
Download or read book Agile Excellence for Product Managers written by Greg Cohen and published by Happy About. This book was released on 2010 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Agile Excellence for Product Managers" is a plain-speaking guide on how to work with Agile development teams to achieve phenomenal product success. It covers the why and how of agile development (including Scrum, XP, and Lean, ) the role of product management, release planning, and more.
Book Synopsis Ready Reckoner for Digital Product Managers by : Dilip Karthik J
Download or read book Ready Reckoner for Digital Product Managers written by Dilip Karthik J and published by Dilip Karthik J. This book was released on with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having spent considerable time in Product Management, I decided to put together my experiences in a book. Though there are many internet sources available to learn product management. There are plenty of students, first generation graduates who would need a ready reckoner book to learn Product Management in a structured manner. Books are a perfect starting point for any individual. Yet today the cost of a good Product management book makes it inaccessible to students and other lower income groups. Hence, the cost of this book is intentionally kept frugal to match the affordability of the lower income groups. The intention of this book is to destruct the market by making Product Management skills accessible to all individuals. This book provideds an overview of the current knowledge landscape of Digital product management. It introduces software as a product in the contexts of commercial markets and end consumers. It provides an overview on of Digital product management practices and details the various elements of Digital product management based on the Value chain and SPMBOK.
Book Synopsis Lean Product Management by : Mangalam Nandakumar
Download or read book Lean Product Management written by Mangalam Nandakumar and published by Packt Publishing Ltd. This book was released on 2018-05-31 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to product management exploring the best practices: identifying the impact-driven product, planning for success, setting up and measuring time-bound metrics, and developing a lean product roadmap. Key Features Identifying Impact-Driven Products Investing in Key Business Outcomes Value mapping to maintain a lean product backlog Utilizing time-bound product metrics Eliminating process waste Book Description Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback. What you will learn How do you execute ideas that matter? How can you define the right success metrics? How can you plan for product success? How do you capture qualitative and quantitative insights about the product? How do you know whether your product aligns to desired business goals? What processes are slowing you down? Who this book is for If you are leading a team that is building a new product, then this book is for you. The book is targeted at product managers, functional leads in enterprises, business sponsors venturing into new product offerings, product development teams, and start-up founders.
Book Synopsis 42 Rules for Driving Success with Books (2nd Edition) by : Mitchell Levy
Download or read book 42 Rules for Driving Success with Books (2nd Edition) written by Mitchell Levy and published by Happy About. This book was released on 2012-12 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forty experts discuss how they have written books for their professional success, thereby increasing their credibility and enhancing their reputations.
Book Synopsis The One Minute Manager Meets the Monkey by : Kenneth H. Blanchard
Download or read book The One Minute Manager Meets the Monkey written by Kenneth H. Blanchard and published by Harper Collins. This book was released on 1989 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a person goes to the boss with a problem and the boss agrees to do something about it, the monkey is off his back and onto the boss's. How can managers avoid these leaping monkeys? Here is priceless advice from three famous experts: how managers can meet their own priorities, give back other people's monkeys, and let them solve their own problems.
Book Synopsis 42 Rules for Superior Field Service by : Rosemary Coates
Download or read book 42 Rules for Superior Field Service written by Rosemary Coates and published by Happy About. This book was released on 2013 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: With few exceptions, the service business is viewed as a "necessary evil". Servicing products, after they are sold and in customers' hands, is frequently overlooked and can be a source of customer dissatisfaction and profit loss. This thinking results in missed opportunities to convert customers into advocates and to generate significant business revenue. If you are in the field service business, you should be designing solutions that benefit the customer and are profitable for your company. This includes developing a field service strategy, organizing the service business, optimizing field inventories, implementing Customer Relationship Management (CRM) and tailoring sales incentives. Complicating field service operations in today's environment is the global nature of the installed base and where in the world your products and spares are manufactured. Sourcing global parts, managing the parts supply chain and the investment required are the things that keep managers up at night. This book provides 42 essential rules to benchmark and develop a global service business. You will learn: How to develop a profitable field service strategy and organization How to survey customers and drive improvement in field service operations The impact of poor field service on the bottom line What to do in an emergency What to consider when developing field repair inventories What systems and tools to consider ...and much more Rosemary Coates and Jim Reily have a combined 50+ years of global manufacturing and field service experience from companies such as Hewlett Packard and Cisco as well as the US Military. In addition they have worked on consulting engagements with a proven track record of amazing field service results. They offer insights and recommendations based on real-world experience
Book Synopsis 42 Rules for Successful Collaboration (2nd Edition) by : David Coleman
Download or read book 42 Rules for Successful Collaboration (2nd Edition) written by David Coleman and published by Happy About. This book was released on 2013-01-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are a 5-person team or a 50,000 person company some of the same rules for successful collaboration apply. The more you share what you know the more it is worth; understanding a person's local context is more critical to successful collaboration than any technology you may use. Based on years of research, an encyclopedic knowledge of collaborative technologies, and a realization that collaboration is hard to do successfully, Mr. Coleman provides a holistic view on collaboration. Through a variety of contributions from his social networks, others have contributed their best rules for collaboration based on their experience. The holistic approach (People, Process and Technology) is the organizing principle for the book and each rule can be found in the appropriate section. Managers, CEOs, Venture Capitalists, or anyone that has to work with other people at a distance every day can get great benefit from this book. Readers of this book will walk away with a much better idea how to be successful in their interactions with others via the computer. It will help people who are on teams separated geographically, as well as managers and executives. The book filled with high-tech nuggets of wisdom for programmers and IT professionals. But it also has practical rules that apply to anyone who works with others.
Book Synopsis Expert Product Management by : Brian Lawley
Download or read book Expert Product Management written by Brian Lawley and published by Happy About. This book was released on 2007 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Lawley teaches new and seasoned product managers and marketers powerful and effective ways to ensure they give their products the best possible chance for success.
Book Synopsis The Digital and Direct Marketing Goose by : German Sacristan
Download or read book The Digital and Direct Marketing Goose written by German Sacristan and published by Happy About. This book was released on 2012-09 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert German Sacristan has stepped in to help marketers achieve success in this age of digital media. He has written a simple, functional, easy to reference book that outlines a methodical process to ensure a better ROMI, or return on market investment. German knows that most marketing campaigns fail because the fundamentals are just not given the attention they deserve. By reiterating the fundamentals of marketing, sales and communication and lucidly showing how they apply in the world of digital media, German has laid out a solid methodology for success in any marketing campaign.
Book Synopsis Managing the Design Factory by : Donald Reinertsen
Download or read book Managing the Design Factory written by Donald Reinertsen and published by Simon and Schuster. This book was released on 1997-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Developing Products in Half the Time, this book presents a comprehensive approach to managing design-in-process inventory.