42 Rules For Growing Enterprise Revenue 2nd Edition

Download 42 Rules For Growing Enterprise Revenue 2nd Edition full books in PDF, epub, and Kindle. Read online 42 Rules For Growing Enterprise Revenue 2nd Edition ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

42 Rules for Growing Enterprise Revenue (2nd Edition)

Author : Lilia Shirman
Publisher : Happy About
ISBN 13 : 1607730006
Total Pages : 131 pages
Book Rating : 4.6/5 (77 download)

DOWNLOAD NOW!

Book Synopsis 42 Rules for Growing Enterprise Revenue (2nd Edition) by : Lilia Shirman

Download or read book 42 Rules for Growing Enterprise Revenue (2nd Edition) written by Lilia Shirman and published by Happy About. This book was released on 2009 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, sales, and business development executives face constant pressure to boost revenue. This book is a brainstorming tool meant to provoke discussion and creativity within executive teams who are looking to boost their top line numbers. '42 Rules for Growing Enterprise Revenue' is based on two concepts: No effective effort to grow a company is ever contained within a single function There is no silver bullet -- you have to keep trying new things and making bets So, this isn't a marketing or sales book; it doesn't focus on a single idea or framework. Instead, it discusses many different ways that companies have succeeded in boosting sales. This collection of practical ideas about the strategies that raise sales combines Lilia Shirman's observations from almost 20 years of experience in marketing, business development, strategic alliance management and operations with stories and lessons from other technology business leaders. The rules cover a broad spectrum of concepts, including: Laying the foundation for growth New market entry Sales enablement Solutions Industry specialization Demonstrating value Some rules are reminders of the things you know you "should do" but never implemented. Others might spark new ideas, or inspire different approaches to old ones. A few are warnings about the roadblocks you'll want to avoid. All are practical, concise, and actionable.

42 Rules for Growing Enterprise Revenue (2nd Edition)

Author : Lilia Shirman
Publisher : Super Star Press
ISBN 13 : 9781607730934
Total Pages : 132 pages
Book Rating : 4.7/5 (39 download)

DOWNLOAD NOW!

Book Synopsis 42 Rules for Growing Enterprise Revenue (2nd Edition) by : Lilia Shirman

Download or read book 42 Rules for Growing Enterprise Revenue (2nd Edition) written by Lilia Shirman and published by Super Star Press. This book was released on 2014-03-01 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value is in the eye of the beholder. Do your customers see your value? Business buyers barraged with a ceaseless, deafening cacophony of banal marketing-speak learn to focus exclusively on information that is directly relevant to them right now. To engage buyers and grow enterprise sales, companies must create and demonstrate tangible and unique customer relevance with every customer touch. In this time-crunched, information-overload reality: Customer relevance is the only way to generate customer interest and revenue growth Customer relevance cannot be accomplished by a single functional group There is no silver bullet--you have to keep trying new things and testing new strategies 42 Rules for Growing Enterprise Revenue provides practical ideas and proven strategies that boost B2B sales by making every aspect of your business more relevant to customers. The rules cover critical concepts, including: Making "Mattering to Customers" your company's core competence Pursuing markets where you're most relevant Cultivating Customer collaboration Defining value and relevance using the customers context Using solutions and industry specialization to increase relevance Putting customer relevance into practice through your sales channels Lilia Shirman, CEO of a highly respected Silicon Valley strategy consultancy, coach at Stanford University's Global Entrepreneurial Marketing program, and start-up investor and advisor, shares the best ideas and practices from her own and other executive's experiences taking B2B products to market. Heres a chance to learn from business leaders at Cisco, Adobe, Citrix, VMware, and others to distill actionable strategies that drive sustainable customer relevance and revenue growth.

42 Rules for a Web Presence That Wins (2nd Edition)

Author : Philippa Gamse
Publisher : Happy About
ISBN 13 : 1607730960
Total Pages : 138 pages
Book Rating : 4.6/5 (77 download)

DOWNLOAD NOW!

Book Synopsis 42 Rules for a Web Presence That Wins (2nd Edition) by : Philippa Gamse

Download or read book 42 Rules for a Web Presence That Wins (2nd Edition) written by Philippa Gamse and published by Happy About. This book was released on 2012-11 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software solutions and dedicated in-house technical teams, this volume explains business concepts, issues, strategies, and tactics for the Web.

42 Rules to Turn Prospects Into Customers

Author : Meridith Elliott Powell
Publisher : Happy About
ISBN 13 : 1607730839
Total Pages : 129 pages
Book Rating : 4.6/5 (77 download)

DOWNLOAD NOW!

Book Synopsis 42 Rules to Turn Prospects Into Customers by : Meridith Elliott Powell

Download or read book 42 Rules to Turn Prospects Into Customers written by Meridith Elliott Powell and published by Happy About. This book was released on 2010 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economy is changing. Trust and value have become the new Return on Investment (ROI). Consumers are the new drivers of the market; they are in control of where, when, how and from whom they buy. To succeed in this economy you need to do it all - build relationships, establish trust and value, maximize efficiency and generate bottom line results. In her new book, 42 Rules To Turn your Prospects into Customers, Meridith Elliott Powell draws on her 20-plus years in sales to give you a practical step-by-step guide on how to find the right prospects, build profitable relationships, close more sales and turn your customers into champions for your business. Through her experience, research and interviews with sales professionals, clients and executives, Powell has gathered valuable information that will help you navigate this change, get ahead of the curve, and succeed. For sales people, business owners, and executives who need to know how to identify the right prospects; build quality relationships, and maximize their sales efforts, this book provides solid, actionable answers. The rules can be learned quickly and implemented immediately so you and your teams can develop your most critical skill - striking the balance between relationships and results. Powell answers these questions and more: How can I make sure my networking efforts are setting me up for sales success? How do I maximize my time and minimize my expenses? How do I handle the stress of producing and meeting sales goals? How do I get my customers to buy my best and most valuable products or services? How do I standout from the competition? Powell, a life-long student of sales and the sales process, is passionate about helping her clients succeed. Her experience, dedication to research and her desire to listen and learn from the ultimate teacher - our customers - ensure readers gain first hand knowledge of how to Turn Prospects into Customers.

42 Rules for Your New Leadership Role

Author : Pam Fox Rollin
Publisher : Happy About
ISBN 13 : 1607731010
Total Pages : 136 pages
Book Rating : 4.6/5 (77 download)

DOWNLOAD NOW!

Book Synopsis 42 Rules for Your New Leadership Role by : Pam Fox Rollin

Download or read book 42 Rules for Your New Leadership Role written by Pam Fox Rollin and published by Happy About. This book was released on 2012-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from extensive interviews with corporate leaders and the author's 20 years as a strategy consultant and executive coach, these rules form an essential leadership manual.

42 Rules to Increase Sales Effectiveness

Author : Michael Griego
Publisher : Happy About
ISBN 13 : 1607730332
Total Pages : 130 pages
Book Rating : 4.6/5 (77 download)

DOWNLOAD NOW!

Book Synopsis 42 Rules to Increase Sales Effectiveness by : Michael Griego

Download or read book 42 Rules to Increase Sales Effectiveness written by Michael Griego and published by Happy About. This book was released on 2012-12-26 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a professional salesperson, sales manager or director, VP of sales, CEO, any role in marketing, or anyone supporting selling efforts, this book is for you. It will teach you updated tools, language and tactics of selling in today's market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to sales effectiveness to 42 rules. These rules have been road tested over 28 years of personal sales and management experience and close observation of many salespeople and sales organizations. These rules apply to all selling efforts, from high-tech enterprise sales to non-technology sales. Sales isn't rocket science, but it's not ABC simple either. While selling is often either over-engineered or over-simplified, today even the professionals are caught off-guard in a changing world and marketplace. "Old school" is out; new school is in, but with a twist. There are key sales fundamentals that never go out of style but still need a refresh. This book, 42 Rules to Increase Sales Effectiveness (2nd Edition), upgrades and adjusts foundational rules for today's business environment to increase the overall sales effectiveness of individuals or teams. In '42 Rules to Increase Sales Effectiveness (2nd Edition), ' you will learn: The Effective Sales Perspective The Effective Sales Process The effective Salesperson Effective Territory Management Effective Sales Communication The Effective Sales Meeting Effective Sales Closing This book will challenge standard conventions while reinforcing best practices that have gotten lost in the recent advancement of new technologies and modern tools. It's a great read for any professional to confirm that their own "salesmanship" is still on target and appropriately current. Use this as your own handbook to reset on key best-practices for the new day or teach a new generation 42 nuggets and practical applications of this fascinating activity called Sales.

The Comfort Zone Illusion

Author : Susan Neustrom
Publisher : Happy About
ISBN 13 : 1600052584
Total Pages : 140 pages
Book Rating : 4.6/5 ( download)

DOWNLOAD NOW!

Book Synopsis The Comfort Zone Illusion by : Susan Neustrom

Download or read book The Comfort Zone Illusion written by Susan Neustrom and published by Happy About. This book was released on 2015-04-23 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is this place called the comfort zone? Where does the comfort zone exist? Why is stepping outside of the comfort zone so frightening? "The Comfort Zone Illusion" answers those questions by taking you on a journey of discovery to uncover the mystery of the very personal space we call our comfort zone. It is an exploration through the stages of change, beginning with the very first step outside of the comfort zone to exposing the five walls of fear that create barriers to change. This book looks beyond the illusion of comfort to the stark reality of the discomfort of change, and offers strategies to transform fear to energy, break down the brick walls of fear, develop movement habits, and create success enablers. Every breakthrough exercise provides a reflective understanding of your comfort zone, and although the exercises have a specific purpose, each offers a chance to reveal an "a-ha" moment. One of those moments is the turning point, the awakening to move you out of being stuck in the comfort of where you are to where you are meant to be.

Leaving your comfort zone is frightening, and fear can stifle action, inhibit the ability to attempt a new approach, and can create unnecessary stress, making you less likely to welcome change as an opportunity for discovery, growth, and personal development. The author, Susan Neustrom, shares numerous stories about confusion, uncertainty, anxiety, and success derived from her life-changing experience of facing her fear of educational failure from being a high-school dropout at sixteen by returning to school at forty-eight to earn a GED and then a doctorate. Susan conveys her thoughts, feelings, and unbelievable discomfort with leaving her comfort zone, as well as many "a-ha" moments, in her personal transformation of abandoning a twenty-two-year career to follow her vision to do work with greater purpose and meaning. Not only does she offer her personal account, she also shares the stories of people in a variety of situations, and from experts who clearly understand change.

If you are stuck in your comfort zone, ready for change, but walls of "I can't" stand in your way, this book shows you how leaving your comfort zone is not so hard after all. "The Comfort Zone Illusion" truly demonstrates that possibilities are endless once you learn how to get out of the discomfort of being in your comfort zone, eliminate fear, and unleash purpose, passion, and potential.

42 Rules of Product Management (2nd Edition)

Author : Brian Lawley
Publisher : Happy About
ISBN 13 : 160773091X
Total Pages : 126 pages
Book Rating : 4.6/5 (77 download)

DOWNLOAD NOW!

Book Synopsis 42 Rules of Product Management (2nd Edition) by : Brian Lawley

Download or read book 42 Rules of Product Management (2nd Edition) written by Brian Lawley and published by Happy About. This book was released on 2012 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: 42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!

42 Rules of Sensible Investing (2nd Edition)

Author : Leon Shirman
Publisher : Happy About
ISBN 13 : 1607731126
Total Pages : 114 pages
Book Rating : 4.6/5 (77 download)

DOWNLOAD NOW!

Book Synopsis 42 Rules of Sensible Investing (2nd Edition) by : Leon Shirman

Download or read book 42 Rules of Sensible Investing (2nd Edition) written by Leon Shirman and published by Happy About. This book was released on 2012-11 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "42 Rules of Sensible Investing (2nd Edition)", Leon Shirman shares his practical insights on personal investment strategies and philosophies, and on picking winning stocks. These views are heavily influenced by successful long-term approaches used by modern investing legends, such as Benjamin Graham, Warren Buffett and Peter Lynch. The book provides a checklist of concise, practical, and sensible rules that are indispensable in assessing investment ideas. You will read about investing principles that can be used to evaluate your portfolio and immediately implement changes if necessary. Some rules are common sense advice. Some you may have already heard about. And some could definitely cause controversy: Why index funds perform better than most other actively managed funds How diversification can sometimes be a bad idea Why long term, investing in stocks is less risky than in bonds or bills Why it makes sense to stay invested at all times How simple process of stock picking is better than a complex one

42 Rules for 24-Hour Success on LinkedIn (2nd Edition)

Author : Chris Muccio
Publisher : Happy About
ISBN 13 : 1607731002
Total Pages : 126 pages
Book Rating : 4.6/5 (77 download)

DOWNLOAD NOW!

Book Synopsis 42 Rules for 24-Hour Success on LinkedIn (2nd Edition) by : Chris Muccio

Download or read book 42 Rules for 24-Hour Success on LinkedIn (2nd Edition) written by Chris Muccio and published by Happy About. This book was released on 2013-08 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Learning to generate results using LinkedIn for Leads"--Cover.

42 Rules of Marketing (2nd Edition)

Author : Laura Lowell
Publisher : Happy About
ISBN 13 : 1607730928
Total Pages : 110 pages
Book Rating : 4.6/5 (77 download)

DOWNLOAD NOW!

Book Synopsis 42 Rules of Marketing (2nd Edition) by : Laura Lowell

Download or read book 42 Rules of Marketing (2nd Edition) written by Laura Lowell and published by Happy About. This book was released on 2012-07-06 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The `42 Rules of Marketing - 2nd Edition¿ is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don¿t always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn¿t that the point?

42 Rules for Driving Success with Books (2nd Edition)

Author : Mitchell Levy
Publisher : Happy About
ISBN 13 : 1607731029
Total Pages : 144 pages
Book Rating : 4.6/5 (77 download)

DOWNLOAD NOW!

Book Synopsis 42 Rules for Driving Success with Books (2nd Edition) by : Mitchell Levy

Download or read book 42 Rules for Driving Success with Books (2nd Edition) written by Mitchell Levy and published by Happy About. This book was released on 2012-12 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forty experts discuss how they have written books for their professional success, thereby increasing their credibility and enhancing their reputations.

42 Rules for Sourcing and Manufacturing in China

Author : Rosemary Coates
Publisher : Happy About
ISBN 13 : 1607730502
Total Pages : 134 pages
Book Rating : 4.6/5 (77 download)

DOWNLOAD NOW!

Book Synopsis 42 Rules for Sourcing and Manufacturing in China by : Rosemary Coates

Download or read book 42 Rules for Sourcing and Manufacturing in China written by Rosemary Coates and published by Happy About. This book was released on 2009 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through over 20 extraordinary executive interviews, Coates captures the essence of sourcing and manufacturing in China.

Managing a Public Relations Firm for Growth and Profit, Second Edition

Author : Alvin C Croft
Publisher : Routledge
ISBN 13 : 1136614524
Total Pages : 323 pages
Book Rating : 4.1/5 (366 download)

DOWNLOAD NOW!

Book Synopsis Managing a Public Relations Firm for Growth and Profit, Second Edition by : Alvin C Croft

Download or read book Managing a Public Relations Firm for Growth and Profit, Second Edition written by Alvin C Croft and published by Routledge. This book was released on 2013-09-05 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a long-range future. Information in Managing a Public Relations Firm for Growth and Profit, Second Edition is based on author A. C. Croft’s extensive experience in the fieldalmost twenty years as a consultant to PR firm principals and more than 25 years as an employee or principal of three medium-sized successful PR agencies. Croft begins each chapter with a brief profile of a seasoned and successful PR firm principal from a mid-sized firm. These professionals tell of their successes and also relate early mistakes that you would do well to avoid. The text includes tables and figures to make data easily understood. The extensively revised Managing a Public Relations Firm for Growth and Profit, Second Edition discusses pertinent topics such as: keys to new business success developing a marketing plan serving clients communication to prospects management strategies for success installing efficient systems and procedures managing staff productivity forecasting income management systems and procedures managing profitability client and agency budgeting recruiting, training, and retaining staff crisis planning planning the future of your firm Covering everything from billing practices and self-promotion to the use of computers and student interns, Managing a Public Relations Firm for Growth and Profit, Second Edition is one guide you are sure to refer to again and again for practical advice. It is must reading for owners of small- and medium-sized PR firms; senior managers of small, medium, and national firms who wish to expand their management knowledge and ability or who are considering starting their own firm; lower-level staff members who want to increase their knowledge of agency management; and university public relations professors who would like to include a primer on PR firm management in their classes.

Hong Kong Listed Companies: Law & Practice 2nd Edition

Author : Julia Charlton
Publisher : Wolterskluwer HK
ISBN 13 :
Total Pages : 887 pages
Book Rating : 4.:/5 (661 download)

DOWNLOAD NOW!

Book Synopsis Hong Kong Listed Companies: Law & Practice 2nd Edition by : Julia Charlton

Download or read book Hong Kong Listed Companies: Law & Practice 2nd Edition written by Julia Charlton and published by Wolterskluwer HK. This book was released on 2022-09-07 with total page 887 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the Stock Exchange of Hong Kong’s Listing Rules being subject to constant review and revision, the author offers important updates on amendments and fresh regulations introduced since the first edition. Beginning with the basics – What is a public company? What is a stock exchange? Hong Kong Listed Companies: Law & Practice 2nd Edition works its way methodically through the SEHK’s many provisions for regulation and compliance. It is a volume of depth and substance which sets the standard for financial industry reference books. Key Benefits For participants and stakeholders engaged in stock market activities, this second edition of Hong Kong Listed Companies: Law & Practice 2nd Edition is an essential companion, providing the ultimate guide with regard to the Stock Exchange of Hong Kong’s (SEHK) exhaustive regulatory regime. Easy to follow, with information presented in logical order and plain language, this publication, expertly updated by experienced corporate finance lawyer Julia Charlton serves as an invaluable guide for seasoned practitioners, in-house counsel, chartered governance professional, accountants, other practitioners and students who require an understanding of the legal background and practical application of the rules and legislation that apply to listed companies. Other benefits included but not limited to: - Reduces time wastage and increases productivity by serving as a step-by-step guide to the understanding of the Listing Rules, the Securities and Futures Ordinance and the Companies Ordinance - Provides concise commentary on the law to aid readers in determining the best approach to adopt in line with their business needs - Case studies, diagrams, flow charts ease the company secretary’s day-to-day workflow, by illustrating the rules and giving examples of their application. Key Features The new 2nd Edition delivers more than 400 pages of new, and up-to-date commentary in relation to the Hong Kong Listing Rules: - These include but not limited to extensive changes to the sponsor regulatory regime introduced in 2013 and the major listing reforms in 2018 which added three new chapters (Chapter 8A, 18C and 19A) to the listing rules aimed at attracting the listing of Pre-revenue Biotech and Innovative Companies, including those with Weighted Voting Rights (WVR) structures and providing a new secondary listing route for companies primary listed on certain Qualifying Exchanges. - More recent listing reforms in 2021 – covering the listing regime for overseas issuers, Special Purpose Acquisition Companies (SPAC), the SEHK’s new Corporate Governance Code and the new requirements in relation to Environmental, Social and Governance (ESG) – are also highlighted. - How to handle ongoing obligations on listed companies under the Listing Rules. - Ongoing obligations on listed companies and their shareholders under other legislation, primarily the Securities and Futures Ordinance Cap. 671 (such as market misconduct, insider dealing, disclosure of interests).

The Complete Idiot's Guide to Starting A Restaurant, 2nd Edition

Author : Howard Cannon
Publisher : Penguin
ISBN 13 : 1440625883
Total Pages : 372 pages
Book Rating : 4.4/5 (46 download)

DOWNLOAD NOW!

Book Synopsis The Complete Idiot's Guide to Starting A Restaurant, 2nd Edition by : Howard Cannon

Download or read book The Complete Idiot's Guide to Starting A Restaurant, 2nd Edition written by Howard Cannon and published by Penguin. This book was released on 2005-12-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recipe for a successful restaurant, now revised! In this revised edition, aspiring restaurateurs will find everything they need to know to open a successful restaurant, including choosing a concept and location, creating a business plan, finding the cash, and much more. New content includes information on tips, tip-outs, and reporting for the entire staff, choosing the best POS system, setting up a bar and managing the wine list, and making the bottom line look good long-term. -Restaurants are a high-risk venture, but starting a bar or restaurant is still one of the most popular new business ventures (Cornell Univ/Mich State) -Overall industry sales are projected to hit $476 billion for 2005, a 4.9% increase -The industry employs a workforce of 12.2 million in more than 900,000 restaurants nationwide (National Restaurant Assn.)

Value Investing For Dummies

Author : Peter J. Sander
Publisher : John Wiley & Sons
ISBN 13 : 1118052285
Total Pages : 394 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!

Book Synopsis Value Investing For Dummies by : Peter J. Sander

Download or read book Value Investing For Dummies written by Peter J. Sander and published by John Wiley & Sons. This book was released on 2011-02-08 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to follow in Warren Buffett’s investing footprints? Value Investing For Dummies, 2nd Edition, explains what value investing is and how to incorporate it into your overall investment strategy. It presents a simple, straightforward way to apply proven investment principles, spot good deals, and produce extraordinary returns. This plain-English guide reveals the secrets of how to value stocks, decide when the price is right, and make your move. You’ll find out why a good deal is a good deal, no matter what the bulls and bears say, get tips in investing during jittery times, and understand how to detect hidden agendas in financial reports. And, you’ll uncover the keys to identifying the truly good businesses with enduring and growing value that continually outperform both their competition and the market as a whole. Discover how to: Understand financial investments View markets like a value investor Assess a company’s value Make use of value investing resources Incorporate fundamentals and intangibles Make the most of funds, REITs, and ETFs Develop your own investing style Figure out what a financial statement is really telling you Decipher earnings and cash-flow statements Detect irrational exuberance in company publications Make a value judgment and decide when to buy Complete with helpful lists of the telltale signs of value and “unvalue,” as well as the habits of highly successful value investors, Value Investing For Dummies, 2nd Edition, could be the smartest investment you’ll ever make!